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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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66.2K
Revenue
Nov 25
13.2K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $589.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$589.9K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced growth of 9.4%, compared to the preceding three months.

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estella-nyc.com revenue growth for last six months
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OVERVIEW
In November 2025, estella-nyc.com generated $66,179 in online sales with a conversion rate of 5.00-5.50%, surpassing the industry median of 3.37%. Its average order value (AOV) ranged from $75-100, slightly below the high-end benchmark of $375. With 13,235 sessions, estella-nyc.com faced competition from major players like shein.com, which leads the FASHION AND APPAREL sector with revenues over $916 million and sessions exceeding 342 million. While estella's performance indicates strong engagement, it still falls short of the industry median sales figure of $93,064 and overall session counts, highlighting growth opportunities in the competitive landscape.
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estella-nyc.com competitors

estella-nyc.com outperforms its competitors in terms of revenue, with a total of $66,179 in November 2025. This is higher than piccolinyshop.com ($22,906), underthenile.com ($8,527), blablakids.com ($33,743), and tastytie.com ($3,864), but lower than elegantbaby.com ($107,097). estella-nyc.com also has a higher number of transactions (713) compared to underthenile.com (130) and tastytie.com (63). However, its conversion rate (5.00-5.50%) is lower than piccolinyshop.com (6.00-6.50%) and elegantbaby.com (2.50-3.00%). In terms of average order value (AOV), estella-nyc.com falls within the range of $75-100, similar to piccolinyshop.com and elegantbaby.com, but lower than blablakids.com ($125-150). Despite its competitors' strong performances in certain metrics, estella-nyc.com remains a solid player in the market with a consistent track record.

piccolinyshop.com screenshot
#1 piccolinyshop.com
22.9K
Revenue
5.2K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
107.1K
Revenue
59.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
8.5K
Revenue
7.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
blablakids.com screenshot
#4 blablakids.com
33.7K
Revenue
8.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
3.9K
Revenue
3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In November large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 7.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 7.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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