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Apr 2026
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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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58.5K
Revenue
Apr 26
9.4K
Sessions
Apr 26
4.5-5.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $635.4K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$635.4K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced decline of 25%, compared to the preceding three months.

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estella-nyc.com revenue decline for last six months
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OVERVIEW
In April 2026, estella-nyc.com reported online sales revenue of $58,543, below the FASHION AND APPAREL median of $78,791. Its conversion rate of 4.50-5.00% exceeds the industry average of 3.05%, showcasing effective customer engagement. The average order value (AOV) ranged from $125 to $150, which is competitive yet lower than the high AOV of $389. With 9,444 sessions, estella-nyc.com falls short of the median sessions in the sector (35,276), indicating potential growth opportunities in traffic generation compared to industry leader shein.com's 281,585,790 sessions, emphasizing the need for increased visibility and marketing efforts.
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estella-nyc.com competitors

In April 2026, estella-nyc.com outperformed its competitors significantly in revenue and transactions. With a revenue of $58,543 from 441 transactions across 9,444 sessions, it boasts an impressive average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. In comparison, elegantbaby.com generated $56,857 with 865 transactions from 43,243 sessions, but had a lower AOV of $50-75 and a conversion rate of only 1.50-2.00%. underthenile.com recorded $17,565 in revenue with an AOV of $75-100 and a conversion rate of 1.50-2.00%, while blablakids.com brought in $16,065, with a slightly higher AOV of $100-125 but a lower conversion rate of 3.00-3.50%. Other competitors, such as piccolinyshop.com and tastytie.com, reported revenues of $3,572 and $3,165, respectively, indicating a considerable gap in performance.

piccolinyshop.com screenshot
#1 piccolinyshop.com
3.6K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
56.9K
Revenue
43.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
17.6K
Revenue
15.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blablakids.com screenshot
#4 blablakids.com
16.1K
Revenue
4.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
tastytie.com screenshot
#5 tastytie.com
3.2K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In April large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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