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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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62.5K
Revenue
Jan 26
10.2K
Sessions
Jan 26
5.5-6.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $635.4K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$635.4K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced growth of 22%, compared to the preceding three months.

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estella-nyc.com revenue growth for last six months
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OVERVIEW
In January 2026, estella-nyc.com, operating in the lifestyle/fashion and apparel sector, generated $62,465 in online sales, significantly below the industry median of $91,806. The site's conversion rate ranged from 5.50% to 6.00%, well above the sector's high of 3.1%. With an average order value (AOV) between $100 and $125, estella's AOV falls below the high of $390 in the industry. The website attracted 10,221 sessions, considerably less than the median of 38,909. This performance illustrates both strengths in conversion and challenges in sales and traffic compared to larger competitors like shein.com.
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estella-nyc.com competitors

estella-nyc.com stands out amongst its competitors in January 2026 with a revenue of $62,465, higher than piccolinyshop.com ($12,855), underthenile.com ($7,366), blablakids.com ($22,616), and tastytie.com ($4,352), but slightly lower than elegantbaby.com ($78,979). estella-nyc.com also has a higher number of transactions (586) and sessions (10,221) compared to underthenile.com, piccolinyshop.com, and tastytie.com. In terms of Average Order Value (AOV), estella-nyc.com falls within the range of $100-$125, which is similar to elegantbaby.com and blablakids.com, but higher than piccolinyshop.com, underthenile.com, and tastytie.com. The conversion rate for estella-nyc.com (5.50-6.00%) is also competitive when compared to its competitors, outperforming elegantbaby.com and underthenile.com but slightly trailing behind piccolinyshop.com. Overall, estella-nyc.com demonstrates strong performance across revenue, transactions, sessions, AOV, and conversion rate in the competitive landscape.

piccolinyshop.com screenshot
#1 piccolinyshop.com
12.9K
Revenue
3.2K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
79K
Revenue
52.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
7.4K
Revenue
7.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
blablakids.com screenshot
#4 blablakids.com
22.6K
Revenue
6.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
4.4K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In January large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 6.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 6.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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