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Dec 2025
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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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65.6K
Revenue
Dec 25
11.9K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $589.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$589.9K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced growth of 23%, compared to the preceding three months.

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estella-nyc.com revenue growth for last six months
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OVERVIEW
In December 2025, estella-nyc.com generated $65,614 in online sales, falling below the FASHION AND APPAREL median of $92,600, while boasting a conversion rate of 5.00-5.50%, exceeding the industry average of 3.17%. With an Average Order Value (AOV) between $100-125, estella performs well, considering the low end of the industry at $75, yet remains below the high end of $389. The site recorded 11,870 sessions, significantly lower than the median of 39,789 in the category, and well below shein.com's impressive 304,519,814 sessions, highlighting areas for potential growth.
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estella-nyc.com competitors

In December 2025, estella-nyc.com outperformed its competitors in terms of revenue, with $65,614, compared to piccolinyshop.com ($16,969), elegantbaby.com ($88,382), underthenile.com ($8,098), blablakids.com ($23,889), and tastytie.com ($4,158). In terms of transactions, estella-nyc.com had 625, surpassing piccolinyshop.com (265), elegantbaby.com (1,413), underthenile.com (126), blablakids.com (177), and tastytie.com (53). Additionally, estella-nyc.com had a higher conversion rate range of 5.00-5.50%, compared to piccolinyshop.com (6.00-6.50%), elegantbaby.com (2.50-3.00%), underthenile.com (1.50-2.00%), blablakids.com (2.00-2.50%), and tastytie.com (2.00-2.50%). Although estella-nyc.com had fewer sessions than elegantbaby.com, its strong AOV and conversion rate placed it as a formidable competitor in the industry.

piccolinyshop.com screenshot
#1 piccolinyshop.com
17K
Revenue
4.4K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
88.4K
Revenue
54.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
8.1K
Revenue
7.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
blablakids.com screenshot
#4 blablakids.com
23.9K
Revenue
7.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
4.2K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In December large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 7.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on estella-nyc.com, 93% was finalized on desktop devices, with 7.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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