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May 2026
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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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46.5K
Revenue
May 26
7.3K
Sessions
May 26
5.0-5.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $635.4K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$635.4K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced decline of 17%, compared to the preceding three months.

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estella-nyc.com revenue decline for last six months
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OVERVIEW
In May 2026, estella-nyc.com generated $46,452 in online sales, below the FASHION AND APPAREL median of $74,720, with a robust conversion rate of 5.00-5.50%, outperforming the high benchmark of 3.18%. The average order value (AOV) ranged between $100-125, which is slightly above the category's low of $80 but significantly below the high of $405. The site recorded 7,301 sessions, considerably lower than the median of 29,212 in the industry, indicating potential for growth compared to market leaders like shein.com, which boasts revenues of $869,380,784 and sessions at 309,473,559.
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estella-nyc.com competitors

In May 2026, estella-nyc.com generated $46,452 in revenue from 400 transactions over 7,301 sessions, yielding a conversion rate of 5.00-5.50% and an average order value (AOV) of $100-125. In comparison, piccolinyshop.com earned $23,229 from 330 transactions across 6,063 sessions, with a similar conversion rate of 5.00-5.50% but a lower AOV of $50-75. Conversely, elegantbaby.com outperformed both with $90,340 in revenue from 1,435 transactions but had a lower conversion rate of 2.00-2.50%. Meanwhile, underthenile.com struggled, generating just $15,653 with a mere 1.00-1.50% conversion rate. Although blablakids.com recorded a higher AOV of $125-150, its revenue was only $30,883 from 212 transactions. Overall, estella-nyc.com stands out with its competitive metrics, particularly in AOV and transaction numbers relative to its peers.

piccolinyshop.com screenshot
#1 piccolinyshop.com
23.2K
Revenue
6.1K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
90.3K
Revenue
57.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
15.7K
Revenue
16.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
blablakids.com screenshot
#4 blablakids.com
30.9K
Revenue
6.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
4.6K
Revenue
3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In May large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries estella-nyc.com operates in

estella-nyc.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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