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Sep 2026
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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for estella-nyc.comestella-nyc.com

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29.5K
Revenue
Sep 26
5.2K
Sessions
Sep 26
5.5-6.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $635.4K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$635.4K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced decline of 17%, compared to the preceding three months.

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estella-nyc.com revenue decline for last six months
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OVERVIEW
In September 2026, estella-nyc.com, a fashion and apparel category website, generated $29,500 in online sales, which is below the average store in the fashion and apparel category that generates around $63,500 monthly. The site's conversion rate of 5.50-6.00% is notably above the average store in the fashion and apparel category, where rates typically range from 0.67% to 3.16%. estella-nyc.com’s average order value (AOV) ranges from $75 to $100, which is within the typical AOV range of $79 to $406 for the category. With 5,234 sessions, estella-nyc.com falls short of the average store in the fashion and apparel category, which sees around 26,000 sessions monthly.
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estella-nyc.com competitors

The competitive set includes estella-nyc.com, piccolinyshop.com, elegantbaby.com, underthenile.com, blablakids.com, and tastytie.com. In September 2026, estella-nyc.com generated $29,500 in revenue from 303 transactions across 5,234 sessions, placing it second in both revenue and transactions. It outperforms piccolinyshop.com, which achieved $8,890 in revenue and 128 transactions, while both sites have comparable conversion rates around 5.50-6.00% and 5.00-5.50%, respectively. However, estella-nyc.com trails elegantbaby.com, which leads the set with $93,300 in revenue and 1,214 transactions but has a lower conversion rate of 2.00-2.50%. In terms of sessions, estella-nyc.com ranks third, behind elegantbaby.com and underthenile.com, which reported 12,100 sessions and $17,000 in revenue with 216 transactions. Overall, while estella-nyc.com shows strong performance, it faces stiff competition from elegantbaby.com in the market.

piccolinyshop.com screenshot
#1 piccolinyshop.com
8.9K
Revenue
2.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
93.3K
Revenue
49.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
underthenile.com screenshot
#3 underthenile.com
17K
Revenue
12.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
blablakids.com screenshot
#4 blablakids.com
14.9K
Revenue
4.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
6.2K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In September large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on estella-nyc.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries estella-nyc.com operates in

estella-nyc.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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