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Sep 2025
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Home/Insights/Retailers/estella-nyc.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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45K
Revenue
Sep 25
8.6K
Sessions
Sep 25
5.0-5.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Estella-nyc.com is a website that specializes in selling childrens clothing and accessories. Their product range includes stylish and high-quality designer apparel, baby gifts, accessories like hats and blankets, and nursery décor items. The site offers a diverse selection of trendy and comfortable clothing options for infants and kids.

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estella-nyc.com Annual Revenue and Growth

estella-nyc.com's annual sales on its online store amounted to $589.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$589.9K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
estella-nyc.com revenue by year

estella-nyc.com's monthly revenueOVER TIME
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Over the past three months, estella-nyc.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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estella-nyc.com revenue growth for last six months
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OVERVIEW
In September 2025, estella-nyc.com generated $45,015 in online sales, below the FASHION AND APPAREL median of $74,931, while achieving a conversion rate of 5.00-5.50%, significantly surpassing the industry average of 3.2%. The Average Order Value (AOV) ranged from $75 to $100, close to the lower industry benchmark of $73. The site recorded 8,558 sessions, far less than the median of 34,221, indicating room for growth in traffic compared to leaders like shein.com, which boasts $819,580,923 in revenue and over 297 million sessions. Overall, estella-nyc.com shows potential in a competitive market.
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estella-nyc.com competitors

estella-nyc.com outperforms most of its competitors in terms of revenue, transactions, sessions, and conversion rate. In September 2025, estella-nyc.com generated $45,015 in revenue from 462 transactions and 8,558 sessions with a conversion rate of 5.00-5.50%. In comparison, piccolinyshop.com had revenue of $9,455 from 142 transactions and 2,574 sessions with a similar conversion rate. elegantbaby.com had higher revenue at $64,878 but with 1,044 transactions and 43,509 sessions, resulting in a lower conversion rate. underthenile.com and tastytie.com lag behind estella-nyc.com in all metrics, while blablakids.com performed better in terms of average order value at $125-150 but with a lower conversion rate. Overall, estella-nyc.com stands out as a strong competitor in the online children's boutique market.

piccolinyshop.com screenshot
#1 piccolinyshop.com
9.5K
Revenue
2.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
elegantbaby.com screenshot
#2 elegantbaby.com
64.9K
Revenue
43.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
underthenile.com screenshot
#3 underthenile.com
6.9K
Revenue
5.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
blablakids.com screenshot
#4 blablakids.com
26.2K
Revenue
9.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tastytie.com screenshot
#5 tastytie.com
4.3K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
estella-nyc.com vs top market performers
estella-nyc.com
top retailers
conversion rate vs average order value for estella-nyc.com and its competitors
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Revenue share by device at estella-nyc.com

In September large majority of sales on estella-nyc.com, 92% was finalized on desktop devices, with 8.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on estella-nyc.com, 92% was finalized on desktop devices, with 8.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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estella-nyc.com channels

Identify top traffic channels that drive growth for estella-nyc.comand discover how performance of traffic channels has changed over time.

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estella-nyc.com Google Ads spend

Evaluate estella-nyc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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estella-nyc.com devices

Review estella-nyc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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estella-nyc.com top markets

Explore estella-nyc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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estella-nyc.com country & global rank

Assess the ranking of estella-nyc.com among other retailers within its primary country and worldwide.

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