underthenile.com
UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.
GRIPS CUSTOMERS & RESEARCH PARTNERS
underthenile.com Annual Revenue and Growth
underthenile.com's annual sales on its online store amounted to $142.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
underthenile.com's monthly revenueOVER TIME
Over the past three months, underthenile.com revenue has experienced growth of 38%, compared to the preceding three months.
underthenile.com competitors
In April 2026, underthenile.com generated $17,565 in revenue from 233 transactions across 15,425 sessions, achieving a conversion rate between 1.50-2.00%. In comparison, honestbabyclothing.com significantly outperformed it, with $49,405 in revenue from 853 transactions over 23,373 sessions and a conversion rate of 3.50-4.00%. Similarly, coloredorganics.com dominated the market, reporting a remarkable $272,227 in revenue from 1,939 transactions and a higher conversion rate of 2.50-3.00%. On the lower end, oliverandrain.com recorded $3,427 in revenue with a conversion rate of 3.00-3.50%, while bunniesbythebay.com achieved $66,829 with a conversion rate identical to underthenile.com. Lastly, ourgreenhouse.com posted $20,817 in revenue, with a better conversion rate of 2.00-2.50%. Overall, underthenile.com lags behind many competitors in revenue and transactions despite a similar average order value (AOV) compared to others.
Revenue share by device at underthenile.com
In April large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
Gain even more insights with the Grips app
underthenile.com channels
Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.
underthenile.com Google Ads spend
Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underthenile.com devices
Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
