underthenile.com
UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.
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underthenile.com Annual Revenue and Growth
underthenile.com's annual sales on its online store amounted to $238.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
underthenile.com's monthly revenueOVER TIME
Over the past three months, underthenile.com revenue has experienced growth of 15%, compared to the preceding three months.
underthenile.com competitors
In December 2025, Under the Nile's revenue of $8,098 with 126 transactions and 7,610 sessions falls behind its competitors in the organic baby clothing industry. honestbabyclothing.com leads with a revenue of $372,899 from 7,014 transactions and 185,457 sessions, boasting a high conversion rate of 3.50-4.00%. coloredorganics.com follows closely with $350,278 in revenue from 2,738 transactions and 143,843 sessions, with an average order value (AOV) of $125-150. bunniesbythebay.com and ourgreenhouse.com also outperform Under the Nile, with revenue of $90,586 and $50,099 respectively. bunniesbythebay.com has 1,312 transactions and 43,660 sessions, while ourgreenhouse.com has 535 transactions and 20,281 sessions, both showing a higher AOV and conversion rate compared to Under the Nile. Overall, Under the Nile lags behind its competitors in terms of revenue and sessions, but has a similar AOV and conversion rate.
Revenue share by device at underthenile.com
In December large majority of sales on underthenile.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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underthenile.com channels
Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.
underthenile.com Google Ads spend
Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underthenile.com devices
Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
