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Sep 2026
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Home/Insights/Retailers/underthenile.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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17K
Revenue
Sep 26
12.1K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.

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underthenile.com Annual Revenue and Growth

underthenile.com's annual sales on its online store amounted to $142.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$142.4K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
underthenile.com revenue by year

underthenile.com's monthly revenueOVER TIME
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Over the past three months, underthenile.com revenue has experienced decline of 23%, compared to the preceding three months.

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underthenile.com revenue decline for last six months
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OVERVIEW
In September 2026, underthenile.com attracted 12,100 sessions, significantly below the average store in the fashion and apparel category, which sees around 26,000 sessions. The site generated $17,000 in revenue, while the average store in the fashion and apparel category earns approximately $63,500 monthly. Its conversion rate of 1.50-2.00% falls within the category's typical range of 0.67% to 3.16%. Additionally, underthenile.com’s average order value (AOV) of $75-100 is also within the typical range of $79 to $406.
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underthenile.com competitors

coloredorganics.com leads with impressive metrics, boasting revenue of $278,000, 1,865 transactions, and 90,700 sessions. In September 2026, underthenile.com ranks third with revenue of $17,000, 216 transactions, and 12,100 sessions. While underthenile.com surpasses honestbabyclothing.com, which generated $14,100 in revenue and 197 transactions from 5,010 sessions, it trails behind both coloredorganics.com and bunniesbythebay.com, which has revenue of $70,900 and 1,142 transactions from 55,300 sessions. underthenile.com’s average order value (AOV) of $75-100 is competitive, but its conversion rate of 1.50-2.00% lags behind honestbabyclothing.com’s 3.50-4.00% and is on par with coloredorganics.com’s 2.00-2.50%.

honestbabyclothing.com screenshot
#1 honestbabyclothing.com
14.1K
Revenue
5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
277.6K
Revenue
90.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
oliverandrain.com screenshot
#3 oliverandrain.com
3.2K
Revenue
1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bunniesbythebay.com screenshot
#4 bunniesbythebay.com
70.9K
Revenue
55.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
applepark.com screenshot
#5 applepark.com
1.8K
Revenue
374
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
underthenile.com vs top market performers
underthenile.com
top retailers
conversion rate vs average order value for underthenile.com and its competitors
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Revenue share by device at underthenile.com

In September large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries underthenile.com operates in

underthenile.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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underthenile.com channels

Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.

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underthenile.com Google Ads spend

Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underthenile.com devices

Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underthenile.com top markets

Explore underthenile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underthenile.com country & global rank

Assess the ranking of underthenile.com among other retailers within its primary country and worldwide.

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