underthenile.com
UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.
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underthenile.com Annual Revenue and Growth
underthenile.com's annual sales on its online store amounted to $142.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
underthenile.com's monthly revenueOVER TIME
Over the past three months, underthenile.com revenue has experienced growth of 144%, compared to the preceding three months.
underthenile.com competitors
In June 2026, underthenile.com reported a revenue of $22,874 from 308 transactions and 19,451 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 1.50-2.00%. Competitor honestbabyclothing.com generated $19,782 in revenue from 253 transactions and significantly lower sessions at 5,952, yet achieved a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. Meanwhile, coloredorganics.com excelled with $249,693 in revenue, although its conversion rate matched that of underthenile.com. In contrast, bunniesbythebay.com achieved $98,922 in revenue with an AOV of $50-75 and a conversion rate of 2.50-3.00%. ourgreenhouse.com also performed well, earning $40,819 with an AOV of $75-100. Overall, while underthenile.com holds a competitive position, several rivals outperform it in revenue and conversion rates.
Revenue share by device at underthenile.com
In June large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
Industries underthenile.com operates in
underthenile.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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underthenile.com channels
Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.
underthenile.com Google Ads spend
Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underthenile.com devices
Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
