underthenile.com
UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.
GRIPS CUSTOMERS & RESEARCH PARTNERS
underthenile.com Annual Revenue and Growth
underthenile.com's annual sales on its online store amounted to $238.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
underthenile.com's monthly revenueOVER TIME
Over the past three months, underthenile.com revenue has experienced decline of 6.1%, compared to the preceding three months.
underthenile.com competitors
In October 2025, underthenile.com reported revenue of $9,289 from 149 transactions and 7,861 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, underthenile.com lags behind in terms of revenue, transactions, and sessions. For example, honestbabyclothing.com leads the pack with revenue of $436,317 from 7,755 transactions and 185,502 sessions, boasting a higher conversion rate of 4.00-4.50%. Similarly, coloredorganics.com and bunniesbythebay.com also outperform underthenile.com in terms of revenue and transactions. While underthenile.com competes closely with oliverandrain.com and ourgreenhouse.com in terms of AOV and conversion rate, there is room for improvement in attracting more transactions and sessions to increase revenue.
Revenue share by device at underthenile.com
In October large majority of sales on underthenile.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
Gain even more insights with the Grips app
underthenile.com channels
Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.
underthenile.com Google Ads spend
Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underthenile.com devices
Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
