underthenile.com
UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.
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underthenile.com's revenueOVER TIME
Over the past three months, underthenile.com revenue has experienced decline of 60%, compared to the preceding three months.
underthenile.com competitors
In July 2025, underthenile.com reported revenue of $8,858 from 130 transactions with 7,406 sessions, an average order value (AOV) of $50-75, and a conversion rate of 1.50-2.00%. When compared to its competitors, underthenile.com lags behind in revenue and transactions but shows a similar AOV and conversion rate. honestbabyclothing.com leads the pack with $342,978 in revenue from 5,056 transactions and 121,698 sessions, boasting a high conversion rate of 4.00-4.50%. coloredorganics.com follows with $415,787 revenue from 2,864 transactions and 167,078 sessions, with a higher AOV of $125-150. oliverandrain.com, bunniesbythebay.com, and ourgreenhouse.com also outperform underthenile.com in various metrics such as revenue, transactions, and AOV. Overall, underthenile.com has room for improvement in increasing revenue and transactions to better compete with its counterparts.
Revenue share by device at underthenile.com
In July large majority of sales on underthenile.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underthenile.com channels
Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.
underthenile.com Google Ads spend
Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underthenile.com devices
Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
