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Aug 2026
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Home/Insights/Retailers/underthenile.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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10.4K
Revenue
Aug 26
9.5K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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UnderTheNile.com is an online retailer offering various products for children, focusing on organic and sustainable clothing and toys. They supply a wide range of certified organic cotton apparel, bedding, and accessories. Additionally, the website offers a selection of ethically produced toys, encouraging eco-conscious parenting and infant care.

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underthenile.com Annual Revenue and Growth

underthenile.com's annual sales on its online store amounted to $142.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$142.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
underthenile.com revenue by year

underthenile.com's monthly revenueOVER TIME
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Over the past three months, underthenile.com revenue has experienced growth of 23%, compared to the preceding three months.

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underthenile.com revenue growth for last six months
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OVERVIEW
underthenile.com experienced 9,526 sessions in August 2026, significantly lower than the average store in the fashion and apparel category, which sees around 37,200 sessions monthly. The site generated $10,400 in revenue from online sales, also below the category's average of approximately $87,900. With a conversion rate of 1.00-1.50% and an average order value (AOV) between $75-100, both metrics are within the typical ranges for the fashion and apparel category, where conversion rates range from 0.65% to 3.1% and AOVs from $84 to $408.
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underthenile.com competitors

In August 2026, coloredorganics.com led significantly with a revenue of $251,000 from 1,681 transactions and 66,500 sessions. underthenile.com, with a revenue of $10,400, ranks third among its competitors, processing 138 transactions from 9,526 sessions. While underthenile.com has an average order value (AOV) between $75-100, honestbabyclothing.com trails with an AOV of $50-75 but boasts a higher conversion rate of 3.50-4.00%, compared to underthenile.com's 1.00-1.50%. bunniesbythebay.com, generating $112,000, also outperforms underthenile.com in both revenue and transactions, highlighting underthenile.com’s need for growth to compete effectively in this market.

honestbabyclothing.com screenshot
#1 honestbabyclothing.com
9.7K
Revenue
3.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
250.6K
Revenue
66.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bunniesbythebay.com screenshot
#3 bunniesbythebay.com
111.7K
Revenue
64K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ourgreenhouse.com screenshot
#4 ourgreenhouse.com
50.4K
Revenue
19.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
babysoyusa.com screenshot
#5 babysoyusa.com
9.7K
Revenue
6.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
underthenile.com vs top market performers
underthenile.com
top retailers
conversion rate vs average order value for underthenile.com and its competitors
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Revenue share by device at underthenile.com

In August large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on underthenile.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries underthenile.com operates in

underthenile.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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underthenile.com channels

Identify top traffic channels that drive growth for underthenile.comand discover how performance of traffic channels has changed over time.

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underthenile.com Google Ads spend

Evaluate underthenile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underthenile.com devices

Review underthenile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underthenile.com top markets

Explore underthenile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underthenile.com country & global rank

Assess the ranking of underthenile.com among other retailers within its primary country and worldwide.

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