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Nov 2025
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Home/Insights/Retailers/everlywell.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.3M
Revenue
Nov 25
552.8K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Everlywell.com is an online platform that offers at-home health testing kits. The website provides a wide range of self-administered tests, including food sensitivity, indoor/outdoor allergy, metabolism, vitamin D deficiency, and fertility tests. Users can easily order these tests, quickly receive results, and access digital explanations to help them understand their health status.

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everlywell.com Annual Revenue and Growth

everlywell.com's annual sales on its online store amounted to $32.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$32.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
everlywell.com revenue by year

everlywell.com's monthly revenueOVER TIME
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Over the past three months, everlywell.com revenue has experienced growth of 41%, compared to the preceding three months.

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everlywell.com revenue growth for last six months
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OVERVIEW
In November 2025, everlywell.com generated $2,336,473 in online sales, significantly outpacing the health industry's median revenue of $88,366, yet still trailing behind the category leader, walgreens.com at $159,710,012. With a conversion rate between 2.50-3.00%, everlywell.com is above the lower health industry benchmark of 1.39% but below the high end of 5.5%. The average order value (AOV) ranges from $150-175, compared to a high of $370 in the industry. The site recorded 552,831 sessions, markedly higher than the median of 24,054 but dwarfed by walgreens.com's 57,360,068 sessions.
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everlywell.com competitors

In November 2025, everlywell.com stood out with a revenue of $2,336,473 from 14,998 transactions and 552,831 sessions. Their average order value (AOV) ranged between $150-175, with a conversion rate of 2.50-3.00%. Comparing this to its competitors, Let's Get Checked had a revenue of $1,080,256 from 7,300 transactions and 258,956 sessions, with an AOV of $125-150 and the same conversion rate as Everlywell. MyLab Box reported a revenue of $530,913 from 2,996 transactions and 86,017 sessions, with a higher AOV of $175-200 and a conversion rate of 3.00-3.50%. superdrug.com led the pack with a revenue of $31,791,200 from 523,589 transactions and 11,030,928 sessions, with a lower AOV of $50-75 but a higher conversion rate of 4.50-5.00%. Overall, everlywell.com maintained a strong position in terms of revenue, transactions, and conversion rate when compared to its competitors in November 2025.

letsgetchecked.com screenshot
#1 letsgetchecked.com
1.1M
Revenue
259K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mylabbox.com screenshot
#2 mylabbox.com
530.9K
Revenue
86K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
superdrug.com screenshot
#3 superdrug.com
31.8M
Revenue
11M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
lloydspharmacy.com screenshot
#4 lloydspharmacy.com
6.3M
Revenue
922.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
miracare.com screenshot
#5 miracare.com
547.6K
Revenue
342.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
everlywell.com vs top market performers
everlywell.com
top retailers
conversion rate vs average order value for everlywell.com and its competitors
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Revenue share by device at everlywell.com

In November large majority of sales on everlywell.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on everlywell.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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everlywell.com channels

Identify top traffic channels that drive growth for everlywell.comand discover how performance of traffic channels has changed over time.

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everlywell.com Google Ads spend

Evaluate everlywell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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everlywell.com devices

Review everlywell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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everlywell.com top markets

Explore everlywell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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everlywell.com country & global rank

Assess the ranking of everlywell.com among other retailers within its primary country and worldwide.

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