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Nov 2025
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Home/Insights/Retailers/superdrug.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for superdrug.comsuperdrug.com

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31.8M
Revenue
Nov 25
11M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Superdrug.com is an online platform where diverse health and beauty products are offered for sale. The website provides customers with various items including cosmetics, skincare products, personal care essentials, haircare items, fragrances, and medications. Additionally, it offers a range of health services, beauty tips, and regularly updates its stock.

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superdrug.com Annual Revenue and Growth

superdrug.com's annual sales on its online store amounted to $251.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$251.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdrug.com revenue by year

superdrug.com's monthly revenueOVER TIME
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Over the past three months, superdrug.com revenue has experienced growth of 59%, compared to the preceding three months.

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superdrug.com revenue growth for last six months
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OVERVIEW
In November 2025, superdrug.com generated $31,791,200 in online sales within the health industry, significantly surpassing the median revenue of $88,366. The site recorded an impressive conversion rate of 4.50-5.00%, though below the high benchmark of 5.5%. Its average order value (AOV) ranged between $50-75, slightly below the high threshold of $370. With 11,030,928 sessions, superdrug.com is outperforming the median of 24,054, but falls short compared to the market leader, walgreens.com, which had 57,360,068 sessions and revenue of $159,710,012.
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superdrug.com competitors

In November 2025, when comparing superdrug.com to its competitors, superdrug.com falls behind in terms of revenue compared to boots.com, which boasts a revenue of $125,162,112. However, superdrug.com outperforms lloydspharmacy.com in revenue, as they only generated $6,270,693. In terms of transactions, superdrug.com has 523,589, which is more than theperfumeshop.com but less than boots.com and lookfantastic.com. When it comes to sessions, superdrug.com falls in the middle of the pack with 11,030,928 sessions, outperformed by boots.com and lookfantastic.com but surpassing lloydspharmacy.com and theperfumeshop.com. Additionally, the Average Order Value (AOV) and conversion rate for superdrug.com are competitive and align closely with its competitors. Overall, superdrug.com holds its own in the online retail landscape in November 2025.

boots.com screenshot
#1 boots.com
125.2M
Revenue
43.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lloydspharmacy.com screenshot
#2 lloydspharmacy.com
6.3M
Revenue
922.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lookfantastic.com screenshot
#3 lookfantastic.com
33.5M
Revenue
12.5M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#4 feelunique.com
39K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
theperfumeshop.com screenshot
#5 theperfumeshop.com
13.9M
Revenue
5.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
superdrug.com vs top market performers
superdrug.com
top retailers
conversion rate vs average order value for superdrug.com and its competitors
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Revenue share by device at superdrug.com

In November large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdrug.com channels

Identify top traffic channels that drive growth for superdrug.comand discover how performance of traffic channels has changed over time.

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superdrug.com Google Ads spend

Evaluate superdrug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdrug.com devices

Review superdrug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdrug.com top markets

Explore superdrug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdrug.com country & global rank

Assess the ranking of superdrug.com among other retailers within its primary country and worldwide.

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