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May 2025
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Home/Insights/Retailers/superdrug.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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18.8M
Revenue
10.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Superdrug.com is an online platform where diverse health and beauty products are offered for sale. The website provides customers with various items including cosmetics, skincare products, personal care essentials, haircare items, fragrances, and medications. Additionally, it offers a range of health services, beauty tips, and regularly updates its stock.

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superdrug.com's revenueOVER TIME
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Over the past three months, superdrug.com revenue has experienced decline of 11%, compared to the preceding three months.

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superdrug.com revenue decline for last six months
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OVERVIEW
In May 2025, superdrug.com in the HEALTH industry had a revenue of $18,776,116 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. The website had a total of 10,583,140 sessions during the month. Compared to the highest performing website in the category, walgreens.com, superdrug.com's revenue was lower at $18,776,116 compared to $84,074,439, and its sessions were also lower at 10,583,140 compared to 54,921,193. However, superdrug.com's conversion rate and AOV were within the normal range for the HEALTH industry.
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superdrug.com competitors

In May 2025, superdrug.com generated a revenue of $18,776,116 from 337,784 transactions and 10,583,140 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, superdrug.com lags behind boots.com in terms of revenue, transactions, and sessions. boots.com outperformed with a revenue of $79,663,339 from 866,800 transactions and 27,739,926 sessions, although both share a similar conversion rate. On the other hand, superdrug.com surpasses theperfumeshop.com and lookfantastic.com in revenue and sessions but falls behind in transactions. feelunique.com has a lower revenue but a higher conversion rate, while lloydspharmacy.com stands out with a significantly higher AOV and conversion rate. Overall, superdrug.com holds its own among its competitors in the online retail beauty and healthcare sector.

boots.com screenshot
#1 boots.com
79.7M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lloydspharmacy.com screenshot
#2 lloydspharmacy.com
6.7M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lookfantastic.com screenshot
#3 lookfantastic.com
17.9M
Revenue
8.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#4 feelunique.com
258.3K
Revenue
132.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
theperfumeshop.com screenshot
#5 theperfumeshop.com
5.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
superdrug.com vs top market performers
superdrug.com
top retailers
conversion rate vs average order value for superdrug.com and its competitors
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Revenue share by device at superdrug.com

In May large majority of sales on superdrug.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on superdrug.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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superdrug.com channels

Identify top traffic channels that drive growth for superdrug.comand discover how performance of traffic channels has changed over time.

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superdrug.com Google Ads spend

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superdrug.com devices

Review superdrug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdrug.com top markets

Explore superdrug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdrug.com country & global rank

Assess the ranking of superdrug.com among other retailers within its primary country and worldwide.

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