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May 2026
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Home/Insights/Retailers/superdrug.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.8M
Revenue
May 26
11.7M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Superdrug.com is an online platform where diverse health and beauty products are offered for sale. The website provides customers with various items including cosmetics, skincare products, personal care essentials, haircare items, fragrances, and medications. Additionally, it offers a range of health services, beauty tips, and regularly updates its stock.

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superdrug.com Annual Revenue and Growth

superdrug.com's annual sales on its online store amounted to $246.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$246.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
superdrug.com revenue by year

superdrug.com's monthly revenueOVER TIME
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Over the past three months, superdrug.com revenue has experienced decline of 46%, compared to the preceding three months.

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superdrug.com revenue decline for last six months
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OVERVIEW
In May 2026, superdrug.com achieved online sales revenue of $17,800,930, significantly below the HEALTH industry's median of $83,723, while conversion rates ranged between 2.50-3.00%, well below the sector's high of 5.15%. The average order value (AOV) stood at $50-75, approaching the lower limit of the industry, where high AOVs reach $353. With 11,700,391 sessions, superdrug.com fell short compared to walgreens.com’s 62,619,521 sessions and the HEALTH median of 22,535, indicating potential for improvement in engagement and revenue growth in the competitive online health market.
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superdrug.com competitors

In May 2026, boots.com significantly outperformed its competitors with a revenue of $86,850,698 from 921,415 transactions across 28,126,556 sessions, achieving an AOV of $75-100 and a conversion rate of 3.00-3.50%. lookfantastic.com followed, generating $21,785,109 in revenue from 385,516 transactions and 9,264,244 sessions, with similar AOV but a higher conversion rate of 4.00-4.50%. superdrug.com reported revenue of $17,800,930 from 348,782 transactions and 11,700,391 sessions, placing it behind boots.com and lookfantastic.com with a conversion rate of 2.50-3.00%. In contrast, lloydspharmacy.com, while lower in total revenue at $5,640,809, boasted the highest conversion rate at 4.50-5.00% but fewer transactions. The remaining competitors, feelunique.com and theperfumeshop.com, displayed minimal performance, underscoring superdrug.com’s mid-tier positioning among more established brands in the health and beauty sector.

boots.com screenshot
#1 boots.com
86.9M
Revenue
28.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lloydspharmacy.com screenshot
#2 lloydspharmacy.com
5.6M
Revenue
929.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
lookfantastic.com screenshot
#3 lookfantastic.com
21.8M
Revenue
9.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#4 feelunique.com
43.6K
Revenue
19.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
theperfumeshop.com screenshot
#5 theperfumeshop.com
3M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
superdrug.com vs top market performers
superdrug.com
top retailers
conversion rate vs average order value for superdrug.com and its competitors
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Revenue share by device at superdrug.com

In May large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries superdrug.com operates in

superdrug.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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superdrug.com channels

Identify top traffic channels that drive growth for superdrug.comand discover how performance of traffic channels has changed over time.

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superdrug.com Google Ads spend

Evaluate superdrug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdrug.com devices

Review superdrug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdrug.com top markets

Explore superdrug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdrug.com country & global rank

Assess the ranking of superdrug.com among other retailers within its primary country and worldwide.

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