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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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29.1M
Revenue
Jan 26
11.6M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Superdrug.com is an online platform where diverse health and beauty products are offered for sale. The website provides customers with various items including cosmetics, skincare products, personal care essentials, haircare items, fragrances, and medications. Additionally, it offers a range of health services, beauty tips, and regularly updates its stock.

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superdrug.com Annual Revenue and Growth

superdrug.com's annual sales on its online store amounted to $246.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$246.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
superdrug.com revenue by year

superdrug.com's monthly revenueOVER TIME
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Over the past three months, superdrug.com revenue has experienced growth of 44%, compared to the preceding three months.

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superdrug.com revenue growth for last six months
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OVERVIEW
In January 2026, superdrug.com generated $29,076,016 in online sales, significantly lower than the industry leader, walgreens.com, at $109,095,070, while its revenue surpassed the HEALTH median of $95,642. With a conversion rate of 3.50-4.00%, superdrug.com falls below the industry high of 5.32%, but above the low of 1.43%. Its average order value (AOV) ranges from $50 to $75, closely aligning with the HEALTH low of $57 but below the high of $375. The site recorded 11,625,515 sessions, markedly less than walgreens.com's 63,073,346 and the median of 27,449 in the industry.
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superdrug.com competitors

In January 2026, superdrug.com generated a revenue of $29,076,016 with 436,323 transactions and 11,625,515 sessions. With an Average Order Value (AOV) of $50-75 and a conversion rate of 3.50-4.00%, Superdrug performs competitively. When compared to its competitors, boots.com stands out with a revenue of $82,342,816 from 1,055,261 transactions and 35,443,340 sessions, although it has a lower conversion rate of 2.50-3.00%. lloydspharmacy.com has a high AOV of $125-150 but a lower revenue of $7,651,645 from 51,570 transactions and 1,099,501 sessions. lookfantastic.com is similar to Superdrug in terms of revenue and AOV, while feelunique.com and The Perfume Shop fall behind in revenue and sessions. Overall, Superdrug holds its ground against competitors in terms of revenue and conversion rate, showing strong performance in the market.

boots.com screenshot
#1 boots.com
82.3M
Revenue
35.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lloydspharmacy.com screenshot
#2 lloydspharmacy.com
7.7M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lookfantastic.com screenshot
#3 lookfantastic.com
19.7M
Revenue
9.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#4 feelunique.com
78.1K
Revenue
31.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
theperfumeshop.com screenshot
#5 theperfumeshop.com
4.5M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
superdrug.com vs top market performers
superdrug.com
top retailers
conversion rate vs average order value for superdrug.com and its competitors
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Revenue share by device at superdrug.com

In January large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdrug.com channels

Identify top traffic channels that drive growth for superdrug.comand discover how performance of traffic channels has changed over time.

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superdrug.com Google Ads spend

Evaluate superdrug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdrug.com devices

Review superdrug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdrug.com top markets

Explore superdrug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdrug.com country & global rank

Assess the ranking of superdrug.com among other retailers within its primary country and worldwide.

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