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Dec 2025
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Home/Insights/Retailers/superdrug.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for superdrug.comsuperdrug.com

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29.6M
Revenue
Dec 25
13.1M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Superdrug.com is an online platform where diverse health and beauty products are offered for sale. The website provides customers with various items including cosmetics, skincare products, personal care essentials, haircare items, fragrances, and medications. Additionally, it offers a range of health services, beauty tips, and regularly updates its stock.

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superdrug.com Annual Revenue and Growth

superdrug.com's annual sales on its online store amounted to $251.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$251.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdrug.com revenue by year

superdrug.com's monthly revenueOVER TIME
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Over the past three months, superdrug.com revenue has experienced growth of 68%, compared to the preceding three months.

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superdrug.com revenue growth for last six months
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OVERVIEW
In December 2025, superdrug.com, operating in the health sector, generated online sales revenue of $29,608,930, significantly below the industry median of $97,286, while leading competitor walgreens.com achieved $134,927,102. The site’s conversion rate ranged from 3.50% to 4.00%, below the sector high of 5.42% and above the low of 1.43%. superdrug.com's average order value (AOV) fell between $50 and $75, notably lower than the sector high of $363. With 13,142,779 sessions, superdrug.com is performing under the median of 27,706 and far behind walgreens.com’s leading sessions of 74,557,289.
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superdrug.com competitors

In December 2025, superdrug.com had a revenue of $29,608,930 with 480,608 transactions and 13,142,779 sessions. Its average order value (AOV) ranged from $50 to $75, and it had a conversion rate of 3.50-4.00%. Comparing superdrug.com to its competitors, boots.com had the highest revenue at $115,003,829 with 1,471,564 transactions and 49,388,130 sessions. Its AOV was between $75 and $100, and the conversion rate was 2.50-3.00%. lloydspharmacy.com had a revenue of $7,076,006 with 50,977 transactions and 1,117,030 sessions, and an AOV of $125-150, and a conversion rate of 4.50-5.00%. Overall, superdrug.com's performance falls within the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

boots.com screenshot
#1 boots.com
115M
Revenue
49.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lloydspharmacy.com screenshot
#2 lloydspharmacy.com
7.1M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lookfantastic.com screenshot
#3 lookfantastic.com
30.7M
Revenue
10.5M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#4 feelunique.com
67.5K
Revenue
26K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
theperfumeshop.com screenshot
#5 theperfumeshop.com
11.6M
Revenue
6.1M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
superdrug.com vs top market performers
superdrug.com
top retailers
conversion rate vs average order value for superdrug.com and its competitors
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Revenue share by device at superdrug.com

In December large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on superdrug.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdrug.com channels

Identify top traffic channels that drive growth for superdrug.comand discover how performance of traffic channels has changed over time.

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superdrug.com Google Ads spend

Evaluate superdrug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdrug.com devices

Review superdrug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdrug.com top markets

Explore superdrug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdrug.com country & global rank

Assess the ranking of superdrug.com among other retailers within its primary country and worldwide.

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