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Dec 2025
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Home/Insights/Retailers/fragrancemarket.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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392.9K
Revenue
Dec 25
153.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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FragranceMarket.com is an online platform offering a wide range of fragrances. They sell various branded perfumes, colognes, and other scent-related products. The website allows customers to easily browse and purchase from their extensive collection of scents, catering to a diverse range of preferences and budgets.

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fragrancemarket.com Annual Revenue and Growth

fragrancemarket.com's annual sales on its online store amounted to $1.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
fragrancemarket.com revenue by year

fragrancemarket.com's monthly revenueOVER TIME
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Over the past three months, fragrancemarket.com revenue has experienced growth of 17%, compared to the preceding three months.

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fragrancemarket.com revenue growth for last six months
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OVERVIEW
In December 2025, fragrancemarket.com achieved online sales revenue of $392,943, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, although far below ulta.com's $152,769,917. The site's conversion rate ranged from 2.50% to 3.00%, which is commendable yet below the industry high of 4.87%. The average order value (AOV) fell between $75 and $100, again lower than the industry peak of $191. With 153,599 sessions, fragrancemarket.com surpassed the median of 23,270, though it still trails behind sephora.com’s impressive 76,213,109 sessions, highlighting both strengths and areas for growth within the competitive landscape.
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fragrancemarket.com competitors

In December 2025, fragrancemarket.com reported a revenue of $392,943 from 4,210 transactions and 153,599 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.50-3.00%. When compared to its competitors, fragrancemarket.com falls behind perfumania.com, which generated a revenue of $820,392 from 10,867 transactions and 609,503 sessions, with a conversion rate of 1.50-2.00%. fragrancemarket.com outperforms fragrances4ever.com, which only earned $38,434 in revenue from 333 transactions and 13,643 sessions, with an AOV of $100-$125 and a conversion rate of 2.00-2.50%. fragranceoutlet.com, theperfumespot.com, and fragranceshop.com also posted competitive revenue figures, transactions, and sessions, showcasing a diverse landscape in the online fragrance market in December 2025.

fragranceoutlet.com screenshot
#1 fragranceoutlet.com
416.8K
Revenue
393.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#2 perfumania.com
820.4K
Revenue
609.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
theperfumespot.com screenshot
#3 theperfumespot.com
472.8K
Revenue
386.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
38.4K
Revenue
13.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fragranceshop.com screenshot
#5 fragranceshop.com
513.2K
Revenue
251K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancemarket.com vs top market performers
fragrancemarket.com
top retailers
conversion rate vs average order value for fragrancemarket.com and its competitors
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Revenue share by device at fragrancemarket.com

In December large majority of sales on fragrancemarket.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In December large majority of sales on fragrancemarket.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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brands overtime comparison

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fragrancemarket.com channels

Identify top traffic channels that drive growth for fragrancemarket.comand discover how performance of traffic channels has changed over time.

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fragrancemarket.com Google Ads spend

Evaluate fragrancemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancemarket.com devices

Review fragrancemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancemarket.com top markets

Explore fragrancemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancemarket.com country & global rank

Assess the ranking of fragrancemarket.com among other retailers within its primary country and worldwide.

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