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May 2025
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Home/Insights/Retailers/fragrancemarket.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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202.1K
Revenue
70K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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FragranceMarket.com is an online platform offering a wide range of fragrances. They sell various branded perfumes, colognes, and other scent-related products. The website allows customers to easily browse and purchase from their extensive collection of scents, catering to a diverse range of preferences and budgets.

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fragrancemarket.com's revenueOVER TIME
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Over the past three months, fragrancemarket.com revenue has experienced growth of 14%, compared to the preceding three months.

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fragrancemarket.com revenue growth for last six months
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OVERVIEW
fragrancemarket.com's revenue for online sales in May 2025 was $202,126, with a conversion rate of 2.00-2.50% and an AOV of $100-125. It had 70,019 sessions, placing it below the median of 19,997 in the BEAUTY AND COSMETICS industry. The highest revenue in the category was $96,002,620 from ulta.com, while the highest conversion rate was 4.51% and the highest AOV was $213. sephora.com had the highest number of sessions at 38,510,361. The lowest revenue was $46,882, the lowest conversion rate was 1.17%, and the lowest AOV was $53 in the BEAUTY AND COSMETICS industry.
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fragrancemarket.com competitors

In May 2025, fragrancemarket.com generated a revenue of $202,126 with 1,688 transactions and 70,019 sessions, boasting an average order value (AOV) between $100-$125 and a conversion rate of 2.00-2.50%. Comparing it to its competitors, theperfumespot.com leads in revenue with $366,766, 5,798 transactions, and 331,742 sessions, but has a lower AOV of $50-$75 and a conversion rate of 1.50-2.00%. fragranceshop.com follows closely with $403,168 revenue, 4,505 transactions, and 181,267 sessions, offering an AOV of $75-$100 and the same conversion rate as fragrancemarket.com. fragranceoutlet.com and perfumania.com both fall behind in revenue compared to fragrancemarket.com, while fragrances4ever.com lags significantly in all metrics. Overall, fragrancemarket.com holds its ground against competitors, maintaining a competitive AOV and conversion rate within the industry.

fragranceoutlet.com screenshot
#1 fragranceoutlet.com
230.9K
Revenue
269.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#2 perfumania.com
263.3K
Revenue
223.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
theperfumespot.com screenshot
#3 theperfumespot.com
366.8K
Revenue
331.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
7K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fragranceshop.com screenshot
#5 fragranceshop.com
403.2K
Revenue
181.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancemarket.com vs top market performers
fragrancemarket.com
top retailers
conversion rate vs average order value for fragrancemarket.com and its competitors
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Revenue share by device at fragrancemarket.com

In May large majority of sales on fragrancemarket.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on fragrancemarket.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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brands overtime comparison

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fragrancemarket.com channels

Identify top traffic channels that drive growth for fragrancemarket.comand discover how performance of traffic channels has changed over time.

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fragrancemarket.com Google Ads spend

Evaluate fragrancemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancemarket.com devices

Review fragrancemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancemarket.com top markets

Explore fragrancemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancemarket.com country & global rank

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