thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $73.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 22%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In October 2025, thefragranceshop.co.uk had a revenue of £6,324,369 with 85,540 transactions and 1,912,162 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 4.00-4.50%. In comparison, theperfumeshop.com outperformed in revenue with £6,878,716 from 127,876 transactions and 2,455,947 sessions, along with a higher conversion rate of 5.00-5.50%. fragrancedirect.co.uk lagged behind with £672,697 revenue, 7,713 transactions, and 237,360 sessions, but had a higher AOV of £75-100. notino.co.uk closely competed with thefragranceshop.co.uk, earning £6,143,809 in revenue from 81,335 transactions and 1,825,184 sessions, with a similar AOV and conversion rate. allbeauty.com also fell short with £3,372,624 revenue, 35,456 transactions, and 1,096,150 sessions, showcasing a lower conversion rate. bestmenscolognes.com had the lowest performance metrics with a revenue of £47,584, only 243 transactions, and 76,008 sessions, alongside a higher AOV but significantly lower conversion rate.
Revenue share by device at thefragranceshop.co.uk
In October large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
