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Sep 2026
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Home/Insights/Retailers/thefragranceshop.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thefragranceshop.co.ukthefragranceshop.co.uk

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4.3M
Revenue
Sep 26
1.7M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.

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thefragranceshop.co.uk Annual Revenue and Growth

thefragranceshop.co.uk's annual sales on its online store amounted to $63.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$63.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thefragranceshop.co.uk revenue by year

thefragranceshop.co.uk's monthly revenueOVER TIME
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Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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thefragranceshop.co.uk revenue growth for last six months
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OVERVIEW
thefragranceshop.co.uk's conversion rate for September 2026 was 2.50-3.00%, which is within the typical beauty and cosmetics retailer range of 1.06% to 4.56%. With an average order value of $75-100, it aligns well with the typical beauty and cosmetics category range of $50 to $214. The site generated $4.3 million in revenue from 1.7 million sessions, far exceeding the typical beauty and cosmetics retailer's monthly sessions of around 14,500, highlighting its strong performance in the competitive beauty and cosmetics category.
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thefragranceshop.co.uk competitors

In September 2026, theperfumeshop.com achieved a revenue of $5.1 million, significantly surpassing thefragranceshop.co.uk, which recorded $4.3 million. In terms of transactions, theperfumeshop.com led with 94,900, while thefragranceshop.co.uk followed with 46,300. Both sites had similar average order values, with thefragranceshop.co.uk ranging between $75-100, matching fragrancedirect.co.uk but trailing notino.co.uk, which also fell within that range. theperfumeshop.com topped the sessions metric with 2.1 million, while thefragranceshop.co.uk reported 1.7 million sessions. In terms of conversion rates, thefragranceshop.co.uk performed within the range of 2.50-3.00%, which is on par with allbeauty.com but trails notino.co.uk, which reached 3.50-4.00%. Overall, thefragranceshop.co.uk ranks third among its competitors across these key metrics.

theperfumeshop.com screenshot
#1 theperfumeshop.com
5.1M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#2 fragrancedirect.co.uk
44.2K
Revenue
22.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
notino.co.uk screenshot
#3 notino.co.uk
7.2M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
allbeauty.com screenshot
#4 allbeauty.com
1.4M
Revenue
553.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
13.1K
Revenue
17.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
thefragranceshop.co.uk vs top market performers
thefragranceshop.co.uk
top retailers
conversion rate vs average order value for thefragranceshop.co.uk and its competitors
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Revenue share by device at thefragranceshop.co.uk

In September large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thefragranceshop.co.uk operates in

thefragranceshop.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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thefragranceshop.co.uk channels

Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.

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thefragranceshop.co.uk Google Ads spend

Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefragranceshop.co.uk devices

Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefragranceshop.co.uk top markets

Explore thefragranceshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefragranceshop.co.uk country & global rank

Assess the ranking of thefragranceshop.co.uk among other retailers within its primary country and worldwide.

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