thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $63.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced decline of 68%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In April 2026, thefragranceshop.co.uk reported revenue of $2,658,179 from 38,947 transactions and 1,424,633 sessions, achieving a conversion rate of 2.50-3.00%. Its closest competitor, notino.co.uk, significantly outperformed with revenue of $3,827,723 and 52,829 transactions, albeit with a similar conversion rate of 2.50-3.00%. theperfumesop.com followed closely with $2,621,921 in revenue but had more transactions at 41,705, indicating a better user engagement despite a lower conversion rate of 2.00-2.50%. On the lower end, fragrancedirect.co.uk earned $269,641, with a comparable conversion rate but far fewer sessions. Meanwhile, allbeauty.com reported $2,110,850 in revenue, benefiting from the highest conversion rate at 3.00-3.50%. Notably, bestmenscolognes.com struggled with just $11,792 in revenue and a minimal conversion rate, illustrating the competitive nature of the fragrance market.
Revenue share by device at thefragranceshop.co.uk
In April large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries thefragranceshop.co.uk operates in
thefragranceshop.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
