thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $73.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 95%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In November 2025, thefragranceshop.co.uk reported revenue of $11,346,391 from 151,716 transactions and 3,494,698 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 4.00-4.50%. In comparison, theperfumeshop.com outperformed with revenue of $13,949,927 from 264,113 transactions and 5,251,578 sessions, a similar AOV, but a higher conversion rate of 5.00-5.50%. fragrancedirect.co.uk lagged behind with revenue of $1,049,258 from 11,938 transactions and 255,925 sessions, with a higher AOV and conversion rate. notino.co.uk and allbeauty.com both fell within a similar range to thefragranceshop.co.uk in terms of revenue, transactions, sessions, AOV, and conversion rate. However, bestmenscolognes.com had significantly lower revenue of $52,343 from 263 transactions and 59,435 sessions, with a higher AOV but a much lower conversion rate.
Revenue share by device at thefragranceshop.co.uk
In November large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
