thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $73.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 3.6%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In August 2025, thefragranceshop.co.uk lagged behind its competitors in terms of revenue and transactions. While thefragranceshop.co.uk generated £3,541,622 in revenue from 48,026 transactions with 1,896,880 sessions, its closest competitor, theperfumeshop.com, outperformed with £4,243,482 in revenue from 79,226 transactions and 2,191,446 sessions. fragrancedirect.co.uk, on the other hand, reported lower revenue at £408,907 from 4,592 transactions and 201,089 sessions. notino.co.uk excelled in revenue at £4,834,170 from 65,082 transactions and 1,597,752 sessions. In terms of Average Order Value (AOV) and conversion rate, thefragranceshop.co.uk and its competitors generally fell within the ranges of £50-75 for AOV and 2.50-4.50% for conversion rate, with the exception of bestmenscolognes.com having a higher AOV at £175-200 but a lower conversion rate at 0.00-0.50%.
Revenue share by device at thefragranceshop.co.uk
In August large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
