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Sep 2024
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Home/Insights/Retailers/thefragranceshop.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for thefragranceshop.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.

thefragranceshop.co.uk’s revenueOVER TIME
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Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 3.9%, compared to the preceding three months.

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thefragranceshop.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, thefragranceshop.co.uk, a BEAUTY AND COSMETICS retailer, generated $5,372,202 in online sales with a conversion rate of 3.50-4.00% and an AOV of $75-100. This performance is within the industry range, considering the median revenue in this category is $53,315. However, there is room for improvement as the highest conversion rate is 4.62% and the highest AOV is $191. thefragranceshop.co.uk received 1,794,381 sessions, falling below the industry's highest of 41,256,765 from sephora.com but surpassing the median of 22,216 sessions.
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thefragranceshop.co.uk competitors

When comparing thefragranceshop.co.uk to its competitors in the fragrance industry, it is evident that thefragranceshop.co.uk holds a strong position. With a revenue of £5,372,202 from 70,561 transactions and 1,794,381 sessions in September 2024, the website boasts a solid performance. In comparison, fragrancedirect.co.uk generated £1,827,106 revenue from 21,187 transactions and 479,470 sessions, while theperfumeshop.com achieved £5,988,310 revenue from 99,189 transactions and 2,942,990 sessions. notino.co.uk performed well with £7,429,760 revenue from 94,892 transactions and 2,822,377 sessions. Despite strong competition, thefragranceshop.co.uk stands out with a conversion rate of 3.50-4.00%, placing it on par with allbeauty.com in terms of customer conversion. bestmenscolognes.com, on the other hand, struggled with a low conversion rate of 0.00-0.50%, highlighting thefragranceshop.co.uk's strength in converting visitors into customers.

#1 theperfumeshop.com
6M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 fragrancedirect.co.uk
1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 notino.co.uk
7.4M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 allbeauty.com
4.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 bestmenscolognes.com
120.8K
Revenue
179.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for selfridges.comselfridges.com
Favicon for chanel.comchanel.com
Favicon for harrods.comharrods.com
Favicon for notino.co.uknotino.co.uk
Favicon for theperfumeshop.comtheperfumeshop.com
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
$5.4M
Favicon for allbeauty.comallbeauty.com
Favicon for fenwick.co.ukfenwick.co.uk
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
Favicon for escentual.comescentual.com
Favicon for feelunique.comfeelunique.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$114.9M
2
Favicon for boots.comboots.com
3
Favicon for sephora.comsephora.com
4
Favicon for dior.comdior.com
5
Favicon for fragrancenet.comfragrancenet.com
6
Favicon for superdrug.comsuperdrug.com
7
Favicon for fragrancex.comfragrancex.com
8
Favicon for lookfantastic.comlookfantastic.com
9
Favicon for selfridges.comselfridges.com
10
Favicon for chanel.comchanel.com
thefragranceshop.co.uk vs top market performers
thefragranceshop.co.uk
top retailers
conversion rate vs average order value for thefragranceshop.co.uk and its competitors
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thefragranceshop.co.uk brandsby revenue

1
Logo for chanelChanel
Top retailers:macys.combergdorfgoodman.comulta.com
2
Logo for diorDior
Top retailers:macys.comulta.comebay.com
3
Logo for hugo bossHugo Boss
Top retailers:theperfumeshop.comamazon.deamazon.co.uk
4
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Top retailers:notino.co.ukfragrancex.comamazon.com
5
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Top retailers:flaconi.defragrancedirect.co.ukebay.co.uk

thefragranceshop.co.uk categoriesby revenue

1
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
4
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Top retailers:amazon.comeva.uaaesop.com
5
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Top retailers:warbyparker.comzennioptical.comeyebuydirect.com
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brands overtime comparison

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thefragranceshop.co.uk channels

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thefragranceshop.co.uk Google Ads spend

Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefragranceshop.co.uk devices

Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefragranceshop.co.uk top markets

Explore thefragranceshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefragranceshop.co.uk country & global rank

Assess the ranking of thefragranceshop.co.uk among other retailers within its primary country and worldwide.

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