thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $63.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 115%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In January 2026, thefragranceshop.co.uk reported a revenue of $4,870,305 with 66,017 transactions and 2,299,870 sessions, boasting a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. Comparing this data to its competitors, we see that notino.co.uk leads the pack with the highest revenue at $5,685,163, followed closely by theperfumeshop.com at $4,532,213. fragrancedirect.co.uk trails behind with significantly lower revenue of $399,317. allbeauty.com and thefragranceshop.co.uk have similar revenue figures, but allbeauty.com has a higher AOV range of $75-100 compared to thefragranceshop.co.uk. In terms of conversion rates, theperfumeshop.com and notino.co.uk outperform thefragranceshop.co.uk, indicating potential areas for improvement for thefragranceshop.co.uk in increasing conversion rates to remain competitive in the fragrance market.
Revenue share by device at thefragranceshop.co.uk
In January large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
