thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $73.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 179%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In December 2025, thefragranceshop.co.uk reported a revenue of $13,487,250 with 179,531 transactions and 4,931,662 sessions, boasting an average order value (AOV) between $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, theperfumeshop.com had slightly lower revenue at $11,564,655 but higher transactions and sessions. fragrancedirect.co.uk had significantly lower revenue at $972,902 with lower transactions and sessions but a similar AOV. notino.co.uk had higher revenue at $7,027,577 with fewer transactions and sessions compared to thefragranceshop.co.uk, while allbeauty.com reported revenue of $4,008,824 with lower transactions and sessions. bestmenscolognes.com had the lowest revenue at $48,370 with the highest AOV but the lowest conversion rate. Overall, thefragranceshop.co.uk performed well in terms of revenue and conversion rate compared to its competitors.
Revenue share by device at thefragranceshop.co.uk
In December large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
