thefragranceshop.co.uk
Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.
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thefragranceshop.co.uk Annual Revenue and Growth
thefragranceshop.co.uk's annual sales on its online store amounted to $73.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thefragranceshop.co.uk's monthly revenueOVER TIME
Over the past three months, thefragranceshop.co.uk revenue has experienced decline of 1.8%, compared to the preceding three months.
thefragranceshop.co.uk competitors
In September 2025, thefragranceshop.co.uk had a revenue of £3,953,856 with 53,524 transactions and 1,765,583 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, theperfumeshop.com outperformed thefragranceshop.co.uk with a revenue of £4,931,484, 92,375 transactions, and 2,073,003 sessions, as well as a higher conversion rate of 4.00-4.50%. fragrancedirect.co.uk had significantly lower revenue at £476,311, while notino.co.uk excelled with a revenue of £5,359,047 and a higher conversion rate. allbeauty.com and bestmenscolognes.com also had varying degrees of success in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, thefragranceshop.co.uk faces tough competition, with some competitors surpassing it in revenue and conversion rates.
Revenue share by device at thefragranceshop.co.uk
In September large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels
Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.
thefragranceshop.co.uk Google Ads spend
Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thefragranceshop.co.uk devices
Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
