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Jul 2025
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Home/Insights/Retailers/thefragranceshop.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.

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thefragranceshop.co.uk's revenueOVER TIME
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Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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thefragranceshop.co.uk revenue growth for last six months
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OVERVIEW
In July 2025, thefragranceshop.co.uk in the BEAUTY AND COSMETICS industry reported online sales revenue of $3,675,534, with a conversion rate ranging from 2.50-3.00% and an Average Order Value (AOV) of $75-100. The store had a total of 1,622,477 sessions. Compared to the industry, thefragranceshop.co.uk's revenue is above the median of $48,182, but falls short of the highest at $113,233,299 from themancompany.com. The conversion rate is within the average range, while the AOV is lower than the highest of $211 and higher than the lowest at $51. The number of sessions is above the median of 20,909 but lower than the highest at 41,064,568 from sephora.com.
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thefragranceshop.co.uk competitors

In July 2025, thefragranceshop.co.uk generated a revenue of £3,675,534 from 40,738 transactions and 1,622,477 sessions, with an average order value (AOV) ranging from £75 to £100 and a conversion rate of 2.50% to 3.00%. Comparing this data to its competitors, theperfumeshop.com outperformed in terms of revenue with £4,501,815 from 73,342 transactions and 2,067,176 sessions, despite having a lower AOV of £50 to £75. On the other hand, notino.co.uk also surpassed thefragranceshop.co.uk in revenue with £4,924,378 from 63,607 transactions and 1,617,490 sessions, with a similar AOV and conversion rate range. fragrancedirect.co.uk and allbeauty.com had revenue figures lower than thefragranceshop.co.uk, but with varying AOV and conversion rates. bestmenscolognes.com lagged significantly behind in revenue, transactions, and sessions, despite having a higher AOV range.

theperfumeshop.com screenshot
#1 theperfumeshop.com
4.5M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#2 fragrancedirect.co.uk
554.1K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
notino.co.uk screenshot
#3 notino.co.uk
4.9M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
allbeauty.com screenshot
#4 allbeauty.com
3.3M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
99.1K
Revenue
160.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
thefragranceshop.co.uk vs top market performers
thefragranceshop.co.uk
top retailers
conversion rate vs average order value for thefragranceshop.co.uk and its competitors
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Revenue share by device at thefragranceshop.co.uk

In July large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thefragranceshop.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefragranceshop.co.uk channels

Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.

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thefragranceshop.co.uk Google Ads spend

Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefragranceshop.co.uk devices

Review thefragranceshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefragranceshop.co.uk top markets

Explore thefragranceshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefragranceshop.co.uk country & global rank

Assess the ranking of thefragranceshop.co.uk among other retailers within its primary country and worldwide.

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