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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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7K
Revenue
May 26
356
Sessions
May 26
7.0-7.5%
Conv. rate
May 26
$275-300
AOV
May 26
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freshly.com Annual Revenue and Growth

freshly.com's annual sales on its online store amounted to $122.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$122.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
freshly.com revenue by year

freshly.com's monthly revenueOVER TIME
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Over the past three months, freshly.com revenue has experienced growth of 45%, compared to the preceding three months.

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freshly.com revenue growth for last six months
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OVERVIEW
In May 2026, freshly.com generated $7,025 in online sales, significantly below the food_and_drink industry median of $45,489, while nespresso.com dominated with over $127 million. The site's conversion rate ranged between 7.00-7.50%, exceeding the industry's high benchmark of 5.0%. freshly.com's average order value (AOV) was $275-300, lower than the top AOV of $347. With 356 sessions, freshly.com falls short of the food_and_drink median of 14,668 sessions and far behind nespresso.com's 16,708,877 sessions, highlighting the competitive challenges within the sector.
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freshly.com competitors

In May 2026, freshly.com generated $7,025 from 25 transactions across 356 sessions, with an average order value (AOV) between $275 and $300 and a conversion rate of 7.00-7.50%. In contrast, tovala.com achieved a staggering $1,314,913 in revenue from 29,542 transactions over 570,807 sessions, with an AOV of $25-50 and a conversion rate of 5.00-5.50%. blueapron.com significantly outperformed freshly.com as well, with revenue of $5,072,852 from 44,644 transactions, an AOV of $100-125, and a lower conversion rate of 4.50-5.00%. freshlycosmetics.com brought in $1,220,443 with 20,939 transactions and an AOV of $50-75 but struggled with a conversion rate of 2.50-3.00%. In comparison, cleaneatzkitchen.com and homecooked.net, though lower in revenue, offered competitive AOVs and conversion rates, reflecting a diverse marketplace in meal delivery and culinary services.

tovala.com screenshot
#1 tovala.com
1.3M
Revenue
570.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
blueapron.com screenshot
#2 blueapron.com
5.1M
Revenue
942.5K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
freshlycosmetics.com screenshot
#3 freshlycosmetics.com
1.2M
Revenue
702.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
cleaneatzkitchen.com screenshot
#4 cleaneatzkitchen.com
979.9K
Revenue
285.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
homecooked.net screenshot
#5 homecooked.net
38.5K
Revenue
4.3K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
freshly.com vs top market performers
freshly.com
top retailers
conversion rate vs average order value for freshly.com and its competitors
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Industries freshly.com operates in

freshly.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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freshly.com channels

Identify top traffic channels that drive growth for freshly.comand discover how performance of traffic channels has changed over time.

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freshly.com Google Ads spend

Evaluate freshly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshly.com devices

Review freshly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshly.com top markets

Explore freshly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshly.com country & global rank

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