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Oct 2025
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Home/Insights/Retailers/freshly.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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13.1K
Revenue
Oct 25
1.5K
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Our fully-prepared meals are delivered fresh and ready to eat. We can fuel your dietary preference: plant-based, gluten-free, low calorie, low carb, keto, paleo, and more.

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freshly.com's monthly revenueOVER TIME
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Over the past three months, freshly.com revenue has experienced decline of 14%, compared to the preceding three months.

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freshly.com revenue decline for last six months
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OVERVIEW
In October 2025, freshly.com generated $13,057 in online sales, significantly below the food_and_drink median of $49,912, while its conversion rate ranged between 5.00-5.50%, slightly surpassing the industry average of 5.16%. With an Average Order Value (AOV) between $150-175, Freshly’s AOV remains lower than the sector's high of $334. The site recorded 1,529 sessions, far from the median of 14,922 and substantially trailing the industry leader, nespresso.com, which garnered 15,877,344 sessions and a staggering revenue of $127,160,132.
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freshly.com competitors

freshly.com outperforms its competitors in terms of revenue, with $13,057 in October 2025 compared to the closest competitor, blueapron.com, which had $4,464,667. While freshly.com had fewer transactions (79) and sessions (1,529) compared to blueapron.com (38,633 transactions, 1,395,894 sessions), it had a higher average order value (AOV) of $150-175, while blueapron.com had an AOV of $100-125. freshly.com also had a higher conversion rate of 5.00-5.50% compared to blueapron.com's 2.50-3.00%. Overall, freshly.com's focus on quality over quantity seems to be paying off in terms of revenue and customer engagement, setting it apart from its competitors in the meal kit delivery space.

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#1 tovala.com
1.1M
Revenue
618.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
blueapron.com screenshot
#2 blueapron.com
4.5M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
freshlycosmetics.com screenshot
#3 freshlycosmetics.com
610K
Revenue
395.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
cleaneatzkitchen.com screenshot
#4 cleaneatzkitchen.com
475.8K
Revenue
149.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
homecooked.net screenshot
#5 homecooked.net
41.9K
Revenue
4.4K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
freshly.com vs top market performers
freshly.com
top retailers
conversion rate vs average order value for freshly.com and its competitors
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freshly.com channels

Identify top traffic channels that drive growth for freshly.comand discover how performance of traffic channels has changed over time.

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freshly.com Google Ads spend

Evaluate freshly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshly.com devices

Review freshly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshly.com top markets

Explore freshly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshly.com country & global rank

Assess the ranking of freshly.com among other retailers within its primary country and worldwide.

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