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May 2025
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Home/Insights/Retailers/freshly.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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15.8K
Revenue
2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
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Our fully-prepared meals are delivered fresh and ready to eat. We can fuel your dietary preference: plant-based, gluten-free, low calorie, low carb, keto, paleo, and more.

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freshly.com's revenueOVER TIME
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Over the past three months, freshly.com revenue has experienced decline of 43%, compared to the preceding three months.

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freshly.com revenue decline for last six months
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OVERVIEW
In May 2025, freshly.com in the FOOD AND DRINK industry had online sales revenue of $15,841, a conversion rate of 4.50-5.00%, and an AOV of $150-175. The median revenue in the category was $45,976, with nespresso.com leading at $107,490,678. A very high conversion rate was 4.7%, while a low was 0.97%. A very high AOV was $354, and a low was $51. The store had 1,964 sessions, with nespresso.com having 14,222,539 sessions and a median of 16,818 in the FOOD AND DRINK industry.
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freshly.com competitors

In May 2025, freshly.com outperformed its competitors in terms of revenue, with a total revenue of $15,841. However, when looking at individual metrics, blueapron.com had the highest revenue at $4,694,830, followed by tovala.com at $725,301. In terms of transactions, blueapron.com had the highest number at 46,619, while freshly.com had 97 transactions. freshly.com had the highest average order value (AOV) ranging between $150-175, followed by homecooked.net with an AOV of $275-300. The conversion rate for freshly.com was also impressive at 4.50-5.00%, placing it ahead of most of its competitors, with homecooked.net being the closest at 5.00-5.50%. Despite facing stiff competition, freshly.com maintained strong performance across key metrics in the online meal delivery market.

tovala.com screenshot
#1 tovala.com
725.3K
Revenue
469.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
blueapron.com screenshot
#2 blueapron.com
4.7M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
freshlycosmetics.com screenshot
#3 freshlycosmetics.com
883.1K
Revenue
592.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
cleaneatzkitchen.com screenshot
#4 cleaneatzkitchen.com
446.6K
Revenue
165.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
homecooked.net screenshot
#5 homecooked.net
53.9K
Revenue
3.3K
Sessions
5.0-5.5%
Conv. rate
$275-300
AOV
freshly.com vs top market performers
freshly.com
top retailers
conversion rate vs average order value for freshly.com and its competitors
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freshly.com channels

Identify top traffic channels that drive growth for freshly.comand discover how performance of traffic channels has changed over time.

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freshly.com Google Ads spend

Evaluate freshly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshly.com devices

Review freshly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshly.com top markets

Explore freshly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshly.com country & global rank

Assess the ranking of freshly.com among other retailers within its primary country and worldwide.

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