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Apr 2026
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for gamefly.comgamefly.com

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3M
Revenue
Apr 26
954.3K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $27M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$27M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced growth of 46%, compared to the preceding three months.

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gamefly.com revenue growth for last six months
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OVERVIEW
In April 2026, gamefly.com generated $2,998,265 in online sales, significantly surpassing the industry median of $93,284, while its conversion rate ranged between 4.00-4.50%, notably exceeding the very high industry benchmark of 3.76%. With an average order value (AOV) between $75-100, gamefly.com remained competitive, especially against a high AOV of $434 in the sector. The site attracted 954,256 sessions, a remarkable figure compared to the median of 40,251, though far below nintendo.com, the industry's largest online store, which recorded 66,873,164 sessions.
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gamefly.com competitors

As of April 2026, gamefly.com leads its competitors with a revenue of $2,998,265 from 38,837 transactions and 954,256 sessions, yielding an average order value (AOV) between $75-$100 and a conversion rate of 4.00-4.50%. In comparison, gamestop.com dominates in overall revenue at $19,440,377 but has a lower conversion rate of 1.50-2.00% and an AOV of $50-$75. Meanwhile, game.co.uk generates $2,718,929 with a similar transaction volume of 18,893 and a conversion rate of 1.50-2.00%, indicating it has a solid performance despite a lower AOV ($125-$150). grover.com trails with revenue of $2,060,867, achieving an AOV of $175-$200 but a disappointing conversion rate of just 1.00-1.50%. Smaller players like happysnation.com and estarland.com show minimal revenue, highlighting gamefly.com’s stronger market presence.

grover.com screenshot
#1 grover.com
2.1M
Revenue
889.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
happysnation.com screenshot
#2 happysnation.com
52.3K
Revenue
18.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
2.7M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
estarland.com screenshot
#4 estarland.com
302.8K
Revenue
281.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
gamestop.com screenshot
#5 gamestop.com
19.4M
Revenue
14.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In April large majority of sales on gamefly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In April large majority of sales on gamefly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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