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Jan 2026
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.8M
Revenue
Jan 26
845K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $27M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$27M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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gamefly.com revenue decline for last six months
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OVERVIEW
In January 2026, gamefly.com generated $1,753,355 in online sales, significantly exceeding the $120,524 median revenue for the GAMES industry, yet far behind nintendo.com’s $256,267,458. The site's conversion rate ranged from 2.00% to 2.50%, below the industry high of 3.91%, with an average order value (AOV) between $75 and $100, while industry AOV highs reach $469. gamefly.com recorded 844,963 sessions, markedly above the industry median of 51,429 but dwarfed by nintendo.com’s 71,110,472 sessions, illustrating its strong yet competitive presence in the gaming market.
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gamefly.com competitors

When comparing gamefly.com to its competitors in January 2026, we can see that gamefly.com generated a revenue of $1,753,355 from 20,739 transactions and 844,963 sessions. The average order value (AOV) ranged between $75-100, with a conversion rate of 2.00-2.50%. In contrast, grover.com had a higher revenue of $2,933,820, but with fewer transactions (14,151) and sessions (791,996). Their AOV was higher at $200-225, but the conversion rate was lower at 1.50-2.00%. Happy Snation had a much lower revenue of $120,481 with 1,141 transactions and 26,470 sessions. Their AOV was similar to gamefly.com at $100-125, but their conversion rate was higher at 4.00-4.50%. Overall, gamefly.com falls in the middle when compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

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792K
Sessions
1.5-2.0%
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AOV
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26.5K
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1.3M
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1.5-2.0%
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$125-150
AOV
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0.5-1.0%
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AOV
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21.1M
Revenue
15.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In January large majority of sales on gamefly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In January large majority of sales on gamefly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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