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Jul 2025
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.3M
Revenue
848.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com's revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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gamefly.com revenue decline for last six months
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OVERVIEW
In July 2025, gamefly.com's revenue for online sales in the GAMES industry was $2,317,089 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The site had 848,067 sessions, while nintendo.com led with 63,565,561 sessions. The median revenue in the industry was $114,710, with the highest at nintendo.com ($185,280,905), a very high conversion rate of 3.8%, a very low of 0.45%, a very high AOV of $478, and a very low of $59. The median sessions in the industry was 50,939.
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gamefly.com competitors

In July 2025, gamefly.com generated $2,317,089 in revenue from 26,808 transactions and 848,067 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing gamefly.com to its competitors, grover.com had a revenue of $1,490,395 from 7,729 transactions and 815,357 sessions, with a higher AOV of $175-200 but a lower conversion rate of 0.50-1.00%. happysnation.com had a revenue of $186,034 from 1,648 transactions and 37,338 sessions, with an AOV of $100-125 and a high conversion rate of 4.00-4.50%. game.co.uk outperformed gamefly.com with a revenue of $3,114,079 from 20,816 transactions and 1,112,348 sessions, a slightly higher AOV of $125-150, and a conversion rate of 1.50-2.00%. estarland.com and gamestop.com had revenue, transactions, sessions, AOV, and conversion rates that varied from gamefly.com as well.

grover.com screenshot
#1 grover.com
1.5M
Revenue
815.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
happysnation.com screenshot
#2 happysnation.com
186K
Revenue
37.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
3.1M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
estarland.com screenshot
#4 estarland.com
303K
Revenue
304.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#5 gamestop.com
20.1M
Revenue
14.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In July large majority of sales on gamefly.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on gamefly.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

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gamefly.com country & global rank

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