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Oct 2025
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.4M
Revenue
Oct 25
864.7K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $44.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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gamefly.com revenue growth for last six months
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OVERVIEW
In October 2025, gamefly.com generated $2,366,420 in online sales within the GAMES industry, significantly exceeding the median revenue of $99,599, though still dwarfed by nintendo.com's $211,820,897. Gamefly's conversion rate ranged from 3.00% to 3.50%, nearing the high benchmark of 3.8%, while their average order value (AOV) was between $75 and $100, well below the industry high of $476. The site attracted 864,661 sessions, far above the median of 43,947, yet notably less than Nintendo's impressive 60,665,990 sessions, highlighting both opportunities and competitive challenges.
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gamefly.com competitors

In October 2025, gamefly.com generated a revenue of $2,366,420 with 26,719 transactions and 864,661 sessions. The average order value (AOV) ranged from $75 to $100, with a conversion rate of 3.00% to 3.50%. When compared to its competitors, grover.com had a higher revenue of $2,674,823 but fewer transactions and sessions. The AOV was significantly higher at $200 to $225, but the conversion rate was lower at 1.50% to 2.00%. happysnation.com had much lower revenue at $141,538, with a higher AOV of $100 to $125 and a conversion rate of 4.00% to 4.50%. game.co.uk outperformed gamefly.com in terms of revenue with $4,169,267, higher transactions and sessions, and a similar AOV range of $125 to $150. However, gamestop.com was the top performer with a revenue of $24,030,290, the highest number of transactions and sessions, and a similar AOV and conversion rate to gamefly.com.

grover.com screenshot
#1 grover.com
2.7M
Revenue
830.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
happysnation.com screenshot
#2 happysnation.com
141.5K
Revenue
31.4K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
4.2M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
estarland.com screenshot
#4 estarland.com
336.8K
Revenue
296.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#5 gamestop.com
24M
Revenue
13.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In October large majority of sales on gamefly.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on gamefly.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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