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Sep 2025
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.1M
Revenue
Sep 25
815.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $44.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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gamefly.com revenue growth for last six months
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OVERVIEW
In September 2025, gamefly.com reported a revenue of $2,088,145, significantly surpassing the median of $90,396 in the GAMES industry, yet far below the leading store, nintendo.com, with $171,158,267. The site achieved a conversion rate between 2.50-3.00%, lower than the industry's high of 3.74% and above the low of 0.42%. Gamefly's average order value (AOV) ranged from $75 to $100, well below the high of $454 and above the low of $62. With 815,745 sessions, Gamefly outperformed the median of 45,137, but trailed behind Nintendo’s 59,096,016 sessions.
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gamefly.com competitors

When comparing gamefly.com to its competitors in September 2025, it is evident that gamefly.com falls in the middle in terms of revenue, with $2,088,145. In comparison, gamestop.com leads the pack with a significantly higher revenue of $22,164,683. However, gamefly.com has a higher conversion rate of 2.50-3.00%, outperforming gamestop.com in this metric. grover.com and game.co.uk also have higher revenues than gamefly.com, but gamefly.com surpasses them in conversion rate. happysnation.com has the lowest revenue among the competitors, but boasts a higher conversion rate of 4.00-4.50%. Overall, gamefly.com stands out with its balanced performance in terms of revenue, conversion rate, transactions, and sessions when compared to its competitors in the gaming industry.

grover.com screenshot
#1 grover.com
2M
Revenue
770.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
happysnation.com screenshot
#2 happysnation.com
90.5K
Revenue
20.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
3.3M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
estarland.com screenshot
#4 estarland.com
276.6K
Revenue
288.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#5 gamestop.com
22.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In September large majority of sales on gamefly.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on gamefly.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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