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Dec 2025
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.2M
Revenue
Dec 25
847.1K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $44.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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gamefly.com revenue growth for last six months
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OVERVIEW
In December 2025, gamefly.com achieved online sales revenue of $2,231,234, significantly higher than the median of $144,307 in the games/video games consoles and accessories sector, though still far behind the category leader, nintendo.com, which earned $284,802,824. The site maintained a conversion rate of 2.50-3.00%, slightly below the sector's high of 3.96%, and an average order value (AOV) ranging from $75 to $100, compared to a high of $455. With 847,132 sessions, gamefly.com outperformed the sector median of 51,536 but fell drastically short of nintendo.com's 78,208,767 sessions.
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gamefly.com competitors

In December 2025, gamefly.com had a revenue of $2,231,234 with 24,565 transactions and 847,132 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, grover.com had a higher revenue of $2,658,820 with 12,887 transactions and 943,162 sessions, showing an AOV of $200-225 and a conversion rate of 1.00-1.50%. happysnation.com had a lower revenue of $132,735 but a higher conversion rate of 4.00-4.50%. game.co.uk led with a revenue of $4,011,777, showcasing a higher AOV of $125-150, while estarland.com had a lower revenue of $400,220 but a higher AOV of $150-175. Finally, gamestop.com had the highest revenue of $34,350,446 with the most transactions and sessions, but a lower AOV of $50-75.

grover.com screenshot
#1 grover.com
2.7M
Revenue
943.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
happysnation.com screenshot
#2 happysnation.com
132.7K
Revenue
29.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
4M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
estarland.com screenshot
#4 estarland.com
400.2K
Revenue
260K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#5 gamestop.com
34.4M
Revenue
22.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In December large majority of sales on gamefly.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on gamefly.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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