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Nov 2025
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Home/Insights/Retailers/gamefly.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.3M
Revenue
Nov 25
766.6K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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GameFly.com is an online platform that offers a vast selection of video game rentals for various gaming consoles. Users can browse through a wide range of game titles, select their choices, and enjoy unlimited home delivery. Monthly subscriptions are available, giving customers the opportunity to explore and enjoy different games hassle-free.

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gamefly.com Annual Revenue and Growth

gamefly.com's annual sales on its online store amounted to $44.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gamefly.com revenue by year

gamefly.com's monthly revenueOVER TIME
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Over the past three months, gamefly.com revenue has experienced growth of 2.1%, compared to the preceding three months.

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gamefly.com revenue growth for last six months
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OVERVIEW
In November 2025, gamefly.com generated $2,348,213 in online sales, significantly surpassing the industry median of $101,704, though far behind nintendo.com’s $260,642,957. With a conversion rate of 3.00-3.50%, it remains competitive, though shy of the industry high of 4.02%. The average order value (AOV) ranges from $75 to $100, lower than the top tier of $452, while total sessions reached 766,556, well above the median of 46,718, but still a fraction of nintendo.com’s impressive 66,676,452 sessions, showcasing gamefly.com’s robust performance in a challenging market landscape.
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gamefly.com competitors

In November 2025, gamefly.com generated $2,348,213 in revenue from 25,811 transactions with a conversion rate of 3.00-3.50%. In comparison, grover.com had higher revenue at $3,615,565 but lower transactions at 17,042, resulting in a conversion rate of 1.50-2.00%. happysnation.com had the lowest revenue at $99,052 with 957 transactions and the highest conversion rate at 4.00-4.50%. game.co.uk outperformed gamefly.com with $4,741,341 in revenue, 32,052 transactions, and a conversion rate of 2.50-3.00%. estarland.com had the lowest revenue of the competitors at $344,540, 2,247 transactions, and a conversion rate of 0.50-1.00%. gamestop.com was the top performer with $28,794,068 in revenue, 385,835 transactions, and a conversion rate of 2.00-2.50%. Overall, gamefly.com falls in the middle range among its competitors in terms of revenue, transactions, and conversion rate.

grover.com screenshot
#1 grover.com
3.6M
Revenue
980.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
happysnation.com screenshot
#2 happysnation.com
99.1K
Revenue
22.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
game.co.uk screenshot
#3 game.co.uk
4.7M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
estarland.com screenshot
#4 estarland.com
344.5K
Revenue
258.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#5 gamestop.com
28.8M
Revenue
17.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
gamefly.com vs top market performers
gamefly.com
top retailers
conversion rate vs average order value for gamefly.com and its competitors
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Revenue share by device at gamefly.com

In November large majority of sales on gamefly.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on gamefly.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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gamefly.com channels

Identify top traffic channels that drive growth for gamefly.comand discover how performance of traffic channels has changed over time.

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gamefly.com Google Ads spend

Evaluate gamefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gamefly.com devices

Review gamefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gamefly.com top markets

Explore gamefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gamefly.com country & global rank

Assess the ranking of gamefly.com among other retailers within its primary country and worldwide.

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