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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for game.co.ukgame.co.uk

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2.3M
Revenue
May 26
851K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $50.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$50.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 23%, compared to the preceding three months.

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game.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, game.co.uk generated $2,325,819 in online sales, significantly surpassing the median of $79,404 in the GAMES industry, yet falling short of nintendo.com’s $126,455,330. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.9% and above the low of 0.58%. The average order value (AOV) stood between $125 and $150, compared to a high of $494 and a low of $60 in the sector. With 851,003 sessions, game.co.uk outperformed the median of 34,013, but lagged significantly behind nintendo.com's 62,464,632 sessions.
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game.co.uk competitors

In May 2026, game.co.uk generated a revenue of $2,325,819 from 16,167 transactions across 851,003 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate between 1.50-2.00%. In comparison, nintendo.com outperformed significantly with $126,455,330 in revenue and a conversion rate of 1.00-1.50%. gamestop.com reported $19,716,777, maintaining a similar conversion rate but lower revenue and sessions. bestbuy.com led the pack with $601,941,607 and a modest conversion rate of 1.00-1.50%, showcasing a high AOV of $450-475. currys.co.uk exhibited a robust revenue of $231,525,394, accompanied by the highest conversion rate at 3.00-3.50%. g2a.com, while having a lower AOV of $75-100, achieved significant transactions and a notable conversion rate of 4.00-4.50%. Overall, game.co.uk ranks lower in revenue and sessions compared to these key competitors.

smythstoys.com screenshot
#1 smythstoys.com
46.8M
Revenue
15.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nintendo.com screenshot
#2 nintendo.com
126.5M
Revenue
62.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
gamestop.com screenshot
#3 gamestop.com
19.7M
Revenue
16.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#4 bestbuy.com
601.9M
Revenue
100.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
231.5M
Revenue
19.2M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
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Revenue share by device at game.co.uk

In May large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

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game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

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