Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for game.co.ukgame.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
3.3M
Revenue
Jan 26
1.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
Loading...

Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $50.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$50.3M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, game.co.uk revenue has experienced growth of 14%, compared to the preceding three months.

View real-time data
game.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, game.co.uk generated $3,325,274 in online sales, significantly surpassing the median revenue of $120,524 in the GAMES industry, though far behind nintendo.com’s $256,267,458. Its conversion rate ranged between 1.50-2.00%, lower than the industry's high of 3.91% but above the low of 0.64%. The average order value (AOV) fell between $125-150, notably below the industry high of $469 and above the low of $59. With 1,259,944 sessions, game.co.uk’s traffic also exceeded the median of 51,429 but paled in comparison to nintendo.com’s 71,110,472 sessions.
Read more

game.co.uk competitors

In January 2026, game.co.uk reported a revenue of $3,325,274 with 23,262 transactions and 1,259,944 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, game.co.uk falls behind in terms of revenue when compared to bestbuy.com at $948,669,391 and nintendo.com at $256,267,458. However, game.co.uk surpasses gamestop.com in revenue. game.co.uk's AOV is lower than bestbuy.com but higher than gamestop.com. In terms of conversion rate, game.co.uk is on par with gamestop.com and bestbuy.com but lower than currys.co.uk and g2a.com. Despite facing tough competition from major players in the industry, game.co.uk holds its own with a decent performance in revenue and conversion rate.

smythstoys.com screenshot
#1 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nintendo.com screenshot
#2 nintendo.com
256.3M
Revenue
71.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#3 gamestop.com
21.1M
Revenue
15.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bestbuy.com screenshot
#4 bestbuy.com
948.7M
Revenue
107.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
398.9M
Revenue
25.6M
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at game.co.uk

In January large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard