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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for game.co.ukgame.co.uk

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2.6M
Revenue
Aug 26
943.1K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $50.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$50.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 6.7%, compared to the preceding three months.

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game.co.uk revenue decline for last six months
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OVERVIEW
In August 2026, game.co.uk recorded 943,000 sessions, significantly higher than the average store in the video games consoles and accessories category, which sees around 46,200 sessions monthly. The site's revenue from online sales reached $2.6 million, while the average store in the video games consoles and accessories category generates about $105,000. game.co.uk's conversion rate was within the category's typical range at 1.50-2.00%. Additionally, its average order value (AOV) of $125-150 aligns with the category's typical range of $61 to $534. Overall, game.co.uk demonstrates strong performance metrics in the competitive landscape of the video games consoles and accessories category.
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game.co.uk competitors

In August 2026, game.co.uk trails its competitors significantly in revenue, generating $2.6 million compared to nintendo.com’s $253.3 million and bestbuy.com’s remarkable $1.2 billion. Furthermore, game.co.uk recorded 17,600 transactions, which is substantially lower than nintendo.com’s 1.3 million and bestbuy.com’s 2.5 million. The site also experienced 943,000 sessions, lagging far behind bestbuy.com’s 135 million and nintendo.com’s 61.4 million. While game.co.uk’s average order value (AOV) of $125-150 is competitive, it is overshadowed by competitors such as currys.co.uk, which has an AOV of $325-350. The conversion rate for game.co.uk stands at 1.50-2.00%, on par with gamestop.com and bestbuy.com, yet trails behind g2a.com’s impressive 4.00-4.50%. Overall, game.co.uk faces challenges in matching the performance metrics of its peers in the gaming retail space.

smythstoys.com screenshot
#1 smythstoys.com
31.2M
Revenue
16.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nintendo.com screenshot
#2 nintendo.com
253.3M
Revenue
61.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
gamestop.com screenshot
#3 gamestop.com
22.8M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#4 bestbuy.com
1.2B
Revenue
135M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
250.3M
Revenue
22.4M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
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Revenue share by device at game.co.uk

In August large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

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game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

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