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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for game.co.ukgame.co.uk

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3.3M
Revenue
Sep 25
1.1M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $94.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$94.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 34%, compared to the preceding three months.

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game.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, game.co.uk achieved impressive online sales of $3,293,865, significantly exceeding the sector median of $90,396, but trailing behind nintendo.com, the largest player at $171,158,267. The site reported a conversion rate between 2.00-2.50%, below the industry high of 3.74%. Its average order value (AOV) ranged from $150 to $175, notably lower than the sector high of $454. With 1,081,736 sessions, game.co.uk far outperformed the median of 45,137 but fell short of nintendo.com's 59,096,016 sessions, highlighting both strengths and areas for growth within the competitive landscape of video game retail.
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game.co.uk competitors

In September 2025, game.co.uk reported revenue of 3,293,865, with 21,941 transactions and 1,081,736 sessions, boasting an AOV of 150-175 and a conversion rate of 2.00-2.50. Comparatively, nintendo.com recorded a significantly higher revenue of 171,158,267 with 1,019,288 transactions and 59,096,016 sessions, maintaining a similar AOV and a slightly lower conversion rate. gamestop.com and g2a.com both generated lower revenue compared to game.co.uk, with gamestop.com having a lower AOV but a similar conversion rate, while g2a.com showcased a lower AOV but a remarkably higher conversion rate. bestbuy.com exhibited the highest revenue amongst the competitors, with a higher AOV but a similar conversion rate. Lastly, currys.co.uk showed a respectable revenue figure, with a higher AOV and conversion rate compared to game.co.uk's metrics.

smythstoys.com screenshot
#1 smythstoys.com
40.5M
Revenue
12.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nintendo.com screenshot
#2 nintendo.com
171.2M
Revenue
59.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#3 gamestop.com
22.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bestbuy.com screenshot
#4 bestbuy.com
810.2M
Revenue
90.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
319.1M
Revenue
21.9M
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
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Revenue share by device at game.co.uk

In September large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

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game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

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