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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

game.co.uk

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3.1M

Revenue

1.1M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED KINGDOM
Website category: GAMES

Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

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game.co.uk's revenueOVER TIME
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Over the past three months, game.co.uk revenue has experienced decline of 21%, compared to the preceding three months.

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game.co.uk revenue decline for last six months

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OVERVIEW

In July 2025, game.co.uk in the GAMES industry had an online sales revenue of $3,114,079, with a conversion rate of 1.50-2.00% and an AOV of $125-150. They had 1,112,348 sessions, while the highest sessions were 63,565,561 for nintendo.com. The median revenue in the category was $114,710, with the highest revenue at $185,280,905 for nintendo.com. The high and low conversion rates were 3.8% and 0.45% respectively, and the high and low AOVs were $478 and $59. The median sessions were 50,939.

game.co.uk competitors

In July 2025, game.co.uk generated £3,114,079 in revenue from 20,816 transactions with 1,112,348 sessions, boasting an average order value (AOV) between £125-£150 and a conversion rate of 1.50-2.00%. In comparison to its competitors, game.co.uk falls behind in terms of revenue when compared to nintendo.com which raked in £185,280,905, but it outperformed gamestop.com which only earned £20,074,148. In terms of AOV, game.co.uk falls in the mid-range with competitors like bestbuy.com commanding a higher AOV range of £450-£475. However, game.co.uk's conversion rate falls within the competitive range when compared to other players in the market. Overall, game.co.uk holds its ground within the industry but may need to focus on increasing revenue and AOV to stay ahead of the curve.

#1 smythstoys.com

39.9M

Revenue

11.8M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 nintendo.com

185.3M

Revenue

63.6M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 gamestop.com

20.1M

Revenue

14.1M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 bestbuy.com

877.2M

Revenue

103.9M

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#5 currys.co.uk

193.9M

Revenue

21.5M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

game.co.uk

$3.1M

hmv.com

TOP MARKET PERFORMERSby revenue

game.co.uk vs top market performers

game.co.uk

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Revenue share by device at game.co.uk

In July large majority of sales on game.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

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game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.