Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for game.co.ukgame.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
2.7M
Revenue
Apr 26
1M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
Loading...

Game.co.uk is a website that offers a wide range of gaming products. It sells video games for popular consoles such as Xbox, PlayStation, and Nintendo. Customers can also find accessories, consoles, merchandise related to gaming, and collectible items on the website.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

game.co.uk Annual Revenue and Growth

game.co.uk's annual sales on its online store amounted to $50.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$50.3M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
game.co.uk revenue by year

game.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, game.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
game.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, game.co.uk generated online sales revenue of $2,718,929, significantly exceeding the median of $93,284 in the GAMES industry, although still far from the leader, nintendo.com at $150,001,983. With a conversion rate of 1.50-2.00%, game.co.uk remains below the high benchmark of 3.76%, while its average order value (AOV) of $125-150 is notably lower than the top tier of $434. The site attracted 1,004,969 sessions, substantially higher than the industry median of 40,251 but dwarfed by nintendo.com’s 66,873,164 sessions.
Read more

game.co.uk competitors

In April 2026, game.co.uk generated a revenue of $2,718,929 from 18,893 transactions across 1,004,969 sessions, yielding an Average Order Value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In contrast, nintendo.com led the pack with an impressive $150,001,983 revenue from 882,184 transactions and sessions exceeding 66 million, offering a higher AOV of $150-175. bestbuy.com far surpassed its competitors with $592,696,842 in revenue, achieving 1,290,368 transactions at an AOV of $450-475 and a stable conversion rate of 1.50-2.00%. currys.co.uk outperformed with a conversion rate of 3.00-3.50% and $226,613,024 in revenue. g2a.com showcased a strong conversion rate of 4.00-4.50% but with lower revenue at $66,525,608. Overall, game.co.uk maintains a competitive edge in its niche, although significantly trailing behind leading brands like bestbuy.com and currys.co.uk in revenue and session counts.

smythstoys.com screenshot
#1 smythstoys.com
44.1M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nintendo.com screenshot
#2 nintendo.com
150M
Revenue
66.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gamestop.com screenshot
#3 gamestop.com
19.4M
Revenue
14.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bestbuy.com screenshot
#4 bestbuy.com
592.7M
Revenue
85.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
currys.co.uk screenshot
#5 currys.co.uk
226.6M
Revenue
18.9M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
game.co.uk vs top market performers
game.co.uk
top retailers
conversion rate vs average order value for game.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at game.co.uk

In April large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on game.co.uk, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

game.co.uk channels

Identify top traffic channels that drive growth for game.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

game.co.uk Google Ads spend

Evaluate game.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

game.co.uk devices

Review game.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

game.co.uk top markets

Explore game.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

game.co.uk country & global rank

Assess the ranking of game.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard