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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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176M
Revenue
Aug 26
45.4M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$400-500
AOV
Aug 26
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Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.

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garmin.com Annual Revenue and Growth

garmin.com's annual sales on its online store amounted to $2.2B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
garmin.com revenue by year

garmin.com's monthly revenueOVER TIME
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Over the past three months, garmin.com revenue has experienced growth of 8.7%, compared to the preceding three months.

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garmin.com revenue growth for last six months
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OVERVIEW
garmin.com generated $176 million in revenue from online sales in August 2026. It attracted 45.4 million sessions, significantly higher than a typical store in the sports category, which sees around 33,500 sessions monthly. The site's conversion rate ranged from 0.50% to 1.00%, placing it within the category's typical range of 0.63% to 3.09%. Additionally, garmin.com reported an average order value (AOV) between $425 and $450, also within the typical range of $76 to $556 for the sports category. Comparatively, the largest player in this space, dickssportinggoods.com, generates $184.4 million in revenue, highlighting the competitive landscape of the sports category.
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garmin.com competitors

The competitive set includes dcrainmaker.com, thegpsstore.com, hodgesmarine.com, gpscity.com, and heartratemonitorsusa.com. In August 2026, garmin.com generated a remarkable $176 million in revenue from 402,000 transactions, well ahead of its competitors. It also recorded 45.4 million sessions, significantly surpassing dcrainmaker.com's 955,000 sessions and thegpsstore.com's 93,500 sessions. The average order value (AOV) for garmin.com ranges from $425 to $450, which is notably higher than the AOVs of thegpsstore.com at $1,250 to $1,275, and hodgesmarine.com at $700 to $725. Moreover, garmin.com’s conversion rate of 0.50-1.00% trails thegpsstore.com's impressive 1.00-1.50% and heartratemonitorsusa.com's 1.50-2.00%. Overall, garmin.com leads the competitive landscape, outperforming its rivals in revenue, transactions, and sessions while also maintaining a strong position in AOV.

dcrainmaker.com screenshot
#1 dcrainmaker.com
490.2K
Revenue
954.5K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
thegpsstore.com screenshot
#2 thegpsstore.com
1.3M
Revenue
93.5K
Sessions
1.0-1.5%
Conv. rate
$1200-1300
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
691.3K
Revenue
118.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
gpscity.com screenshot
#4 gpscity.com
61K
Revenue
35.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
heartratemonitorsusa.com screenshot
#5 heartratemonitorsusa.com
310.3K
Revenue
61.8K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
garmin.com vs top market performers
garmin.com
top retailers
conversion rate vs average order value for garmin.com and its competitors
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garmin.com channels

Identify top traffic channels that drive growth for garmin.comand discover how performance of traffic channels has changed over time.

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garmin.com Google Ads spend

Evaluate garmin.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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garmin.com devices

Review garmin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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garmin.com top markets

Explore garmin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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garmin.com country & global rank

Assess the ranking of garmin.com among other retailers within its primary country and worldwide.

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