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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for garmin.comgarmin.com

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169.9M
Revenue
May 26
50.9M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$400-500
AOV
May 26
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Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.

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garmin.com Annual Revenue and Growth

garmin.com's annual sales on its online store amounted to $2.2B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
garmin.com revenue by year

garmin.com's monthly revenueOVER TIME
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Over the past three months, garmin.com revenue has experienced decline of 18%, compared to the preceding three months.

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garmin.com revenue decline for last six months
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OVERVIEW
In May 2026, garmin.com generated $169,916,645 in online sales, significantly outperforming the sports industry median of $78,603, while achieving a conversion rate of 0.50-1.00%, below the high of 3.11%. Its average order value (AOV) ranged from $425-450, also lower than the industry high of $567. With 50,862,026 sessions, garmin.com trails only rei.com's 54,842,465 sessions and surpasses the median of 29,369 sessions, indicating strong traffic and interest in its offerings within the sports sector.
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garmin.com competitors

In May 2026, garmin.com generated $169,916,645 in revenue from 389,113 transactions across 50,862,026 sessions, achieving an average order value (AOV) between $425 and $450 with a conversion rate of 0.50-1.00%. In comparison, dcrainmaker.com reported $430,900 in revenue with 1,525 transactions from 956,331 sessions, resulting in an AOV of $275-300 and a lower conversion rate of 0.00-0.50%. thegpsstore.com stood out with $1,727,251 in revenue from 1,425 transactions at an impressive AOV of $1200-1225 and a conversion rate of 1.50-2.00%. hodgesmarine.com had revenue of $804,188 and matched garmin.com's conversion rate. Meanwhile, gpscity.com and heartratemonitorsusa.com had significantly lower revenues of $87,092 and $106,468 respectively, both facing challenges in conversion rates and transaction volumes. Overall, garmin.com leads in revenue and volume among its competitors.

dcrainmaker.com screenshot
#1 dcrainmaker.com
430.9K
Revenue
956.3K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
thegpsstore.com screenshot
#2 thegpsstore.com
1.7M
Revenue
93K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
804.2K
Revenue
151.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gpscity.com screenshot
#4 gpscity.com
87.1K
Revenue
55.3K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
heartratemonitorsusa.com screenshot
#5 heartratemonitorsusa.com
106.5K
Revenue
20.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
garmin.com vs top market performers
garmin.com
top retailers
conversion rate vs average order value for garmin.com and its competitors
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Revenue share by device at garmin.com

In May large majority of sales on garmin.com, 70% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on garmin.com, 70% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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garmin.com channels

Identify top traffic channels that drive growth for garmin.comand discover how performance of traffic channels has changed over time.

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garmin.com Google Ads spend

Evaluate garmin.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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garmin.com devices

Review garmin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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garmin.com top markets

Explore garmin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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garmin.com country & global rank

Assess the ranking of garmin.com among other retailers within its primary country and worldwide.

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