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Jan 2026
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Home/Insights/Retailers/outdoorgearlab.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for outdoorgearlab.comoutdoorgearlab.com

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7.8M
Revenue
Jan 26
3.8M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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GearLab provides the world's best reviews of outdoors gear based on in-depth side-by-side comparison and written by outdoor professionals.

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outdoorgearlab.com Annual Revenue and Growth

outdoorgearlab.com's annual sales on its online store amounted to $89.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$89.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outdoorgearlab.com revenue by year

outdoorgearlab.com's monthly revenueOVER TIME
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Over the past three months, outdoorgearlab.com revenue has experienced growth of 24%, compared to the preceding three months.

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outdoorgearlab.com revenue growth for last six months
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OVERVIEW
In January 2026, outdoorgearlab.com generated $7,814,919 in revenue, significantly surpassing the sports industry median of $84,141, yet falling short of market leader garmin.com at $201,780,487; the site's conversion rate ranged between 0.50-1.00%, below the industry's high of 3.0%, while its average order value (AOV) stood between $325-350, compared to the industry high of $556 and low of $78; with 3,819,983 sessions, it outperformed the median of 31,579 but lagged far behind the 40,123,045 sessions seen by dickssportinggoods.com.
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outdoorgearlab.com competitors

In January 2026, outdoorgearlab.com reported revenue of $7,814,919 from 22,948 transactions and 3,819,983 sessions, with an average order value (AOV) ranging from $325-350 and a conversion rate of 0.50-1.00%. When compared to its competitors, outdoorgearlab.com lags behind in revenue generation. For instance, rei.com leads with revenue of $95,998,003 from 581,374 transactions and 28,388,525 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. Similarly, backcountry.com, patagonia.com, and evo.com also outperform outdoorgearlab.com in terms of revenue, transactions, and sessions. However, outdoorgearlab.com excels in AOV compared to ems.com and patagonia.com. Overall, outdoorgearlab.com falls short in revenue compared to its competitors in the outdoor gear market.

rei.com screenshot
#1 rei.com
96M
Revenue
28.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
backcountry.com screenshot
#2 backcountry.com
31M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
ems.com screenshot
#3 ems.com
1.2M
Revenue
188.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
patagonia.com screenshot
#4 patagonia.com
48.5M
Revenue
10.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
evo.com screenshot
#5 evo.com
21.2M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
outdoorgearlab.com vs top market performers
outdoorgearlab.com
top retailers
conversion rate vs average order value for outdoorgearlab.com and its competitors
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Revenue share by device at outdoorgearlab.com

In January large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outdoorgearlab.com channels

Identify top traffic channels that drive growth for outdoorgearlab.comand discover how performance of traffic channels has changed over time.

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outdoorgearlab.com Google Ads spend

Evaluate outdoorgearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorgearlab.com devices

Review outdoorgearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorgearlab.com top markets

Explore outdoorgearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorgearlab.com country & global rank

Assess the ranking of outdoorgearlab.com among other retailers within its primary country and worldwide.

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