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Jul 2025
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Home/Insights/Retailers/outdoorgearlab.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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7.1M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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GearLab provides the world's best reviews of outdoors gear based on in-depth side-by-side comparison and written by outdoor professionals.

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outdoorgearlab.com's revenueOVER TIME
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Over the past three months, outdoorgearlab.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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outdoorgearlab.com revenue decline for last six months
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OVERVIEW
outdoorgearlab.com in the SPORTS industry had a revenue of $7,060,405, a conversion rate of 0.50-1.00%, an AOV of $325-350, and 4,044,152 sessions in July 2025. The highest revenue in the industry was from garmin.com at $184,671,976, the highest conversion rate was 2.9%, the highest AOV was $547, and the highest number of sessions was 47,307,199. The median revenue in the industry was $84,485, the median conversion rate was 0.59%, the median AOV was $79, and the median sessions were 31,360.
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outdoorgearlab.com competitors

In July 2025, outdoorgearlab.com reported a revenue of $7,060,405 from 20,762 transactions and 4,044,152 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 0.50% to 1.00%. Comparing these metrics to its competitors, rei.com leads with a revenue of $77,644,710 from 462,588 transactions and 31,971,640 sessions, with an AOV of $150 to $175 and a conversion rate of 1.00% to 1.50%. backcountry.com follows with $16,333,268 revenue, 95,716 transactions, and 5,203,457 sessions, offering a similar AOV and a higher conversion rate. ems.com, patagonia.com, and evo.com also show higher revenue, transactions, sessions, AOV, and conversion rates compared to outdoorgearlab.com. These competitors seem to have a larger customer base and higher engagement levels in the outdoor gear market.

rei.com screenshot
#1 rei.com
77.6M
Revenue
32M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
backcountry.com screenshot
#2 backcountry.com
16.3M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ems.com screenshot
#3 ems.com
362.4K
Revenue
83.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
patagonia.com screenshot
#4 patagonia.com
29.9M
Revenue
6.4M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
evo.com screenshot
#5 evo.com
5.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
outdoorgearlab.com vs top market performers
outdoorgearlab.com
top retailers
conversion rate vs average order value for outdoorgearlab.com and its competitors
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Revenue share by device at outdoorgearlab.com

In July large majority of sales on outdoorgearlab.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on outdoorgearlab.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorgearlab.com channels

Identify top traffic channels that drive growth for outdoorgearlab.comand discover how performance of traffic channels has changed over time.

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outdoorgearlab.com Google Ads spend

Evaluate outdoorgearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorgearlab.com devices

Review outdoorgearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorgearlab.com top markets

Explore outdoorgearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorgearlab.com country & global rank

Assess the ranking of outdoorgearlab.com among other retailers within its primary country and worldwide.

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