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Dec 2025
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Home/Insights/Retailers/outdoorgearlab.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.5M
Revenue
Dec 25
4M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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outdoorgearlab.com's monthly revenueOVER TIME
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Over the past three months, outdoorgearlab.com revenue has experienced growth of 10%, compared to the preceding three months.

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outdoorgearlab.com revenue growth for last six months
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OVERVIEW
In December 2025, outdoorgearlab.com generated $8,504,988 in online sales within the sports industry, significantly surpassing the median revenue of $90,105, though still trailing behind the category leader, garmin.com at $197,575,281. With a conversion rate of 0.50-1.00%, it remains below the very high benchmark of 3.13%, while its average order value (AOV) ranged from $325-350, compared to the high AOV of $535. The site recorded 4,006,791 sessions, far below dickssportinggoods.com’s 64,737,034 but well above the median of 34,350 sessions in the sports sector.
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outdoorgearlab.com competitors

In December 2025, outdoorgearlab.com reported a revenue of $8,504,988 from 25,021 transactions and 4,006,791 sessions, with an average order value (AOV) ranging between $325-350 and a conversion rate of 0.50-1.00%. In comparison, rei.com outperformed with a revenue of $156,295,397 from 1,038,240 transactions and 39,107,854 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. backcountry.com also showed strong performance with a revenue of $38,904,184 from 215,225 transactions and 8,982,649 sessions, a higher AOV of $175-200, and a conversion rate of 2.00-2.50%. ems.com and evo.com had lower revenues compared to outdoorgearlab.com, but still maintained competitive AOVs and conversion rates in the $200-225 and $250-275 AOV range, and 2.00-2.50% conversion rate range, respectively.

rei.com screenshot
#1 rei.com
156.3M
Revenue
39.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
backcountry.com screenshot
#2 backcountry.com
38.9M
Revenue
9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
ems.com screenshot
#3 ems.com
1.4M
Revenue
262K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
evo.com screenshot
#4 evo.com
22.9M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
columbia.com screenshot
#5 columbia.com
42M
Revenue
9.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
outdoorgearlab.com vs top market performers
outdoorgearlab.com
top retailers
conversion rate vs average order value for outdoorgearlab.com and its competitors
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Revenue share by device at outdoorgearlab.com

In December large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outdoorgearlab.com channels

Identify top traffic channels that drive growth for outdoorgearlab.comand discover how performance of traffic channels has changed over time.

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outdoorgearlab.com Google Ads spend

Evaluate outdoorgearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorgearlab.com devices

Review outdoorgearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorgearlab.com top markets

Explore outdoorgearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorgearlab.com country & global rank

Assess the ranking of outdoorgearlab.com among other retailers within its primary country and worldwide.

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