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Sep 2025
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Home/Insights/Retailers/outdoorgearlab.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.5M
Revenue
Sep 25
3.6M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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GearLab provides the world's best reviews of outdoors gear based on in-depth side-by-side comparison and written by outdoor professionals.

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outdoorgearlab.com's monthly revenueOVER TIME
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Over the past three months, outdoorgearlab.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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outdoorgearlab.com revenue decline for last six months
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OVERVIEW
In September 2025, outdoorgearlab.com generated $6,531,192 in online sales within the sports industry, significantly surpassing the median revenue of $77,565, yet trailing behind the leading competitor, garmin.com, at $183,476,907. The site achieved a conversion rate between 0.50-1.00%, lower than the industry's high of 3.05%, with an average order value (AOV) ranging from $325-350, below the sector's peak of $539. With 3,615,674 sessions, outdoorgearlab.com vastly outperformed the median of 30,275 but fell short of garmin.com’s impressive 47,231,640 sessions, highlighting both its potential and competitive landscape in online sports retail.
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outdoorgearlab.com competitors

In September 2025, outdoorgearlab.com reported a revenue of $6,531,192 with 19,267 transactions and 3,615,674 sessions, resulting in an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00. Comparing these metrics to its competitors, rei.com stands out with a significantly higher revenue of $92,770,035, 596,116 transactions, and 25,978,605 sessions, along with a lower AOV of $150-175 but a higher conversion rate of 2.00-2.50. Similarly, patagonia.com also outperforms outdoorgearlab.com in revenue ($31,697,357) and sessions (6,786,762), with a comparable AOV of $200-225 and a conversion rate of 2.00-2.50. While outdoorgearlab.com may have a lower revenue compared to some competitors like rei.com and patagonia.com, its AOV and conversion rate are competitive within the outdoor gear industry.

rei.com screenshot
#1 rei.com
92.8M
Revenue
26M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
backcountry.com screenshot
#2 backcountry.com
14M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ems.com screenshot
#3 ems.com
432.9K
Revenue
73K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
patagonia.com screenshot
#4 patagonia.com
31.7M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
evo.com screenshot
#5 evo.com
12.1M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
outdoorgearlab.com vs top market performers
outdoorgearlab.com
top retailers
conversion rate vs average order value for outdoorgearlab.com and its competitors
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Revenue share by device at outdoorgearlab.com

In September large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outdoorgearlab.com channels

Identify top traffic channels that drive growth for outdoorgearlab.comand discover how performance of traffic channels has changed over time.

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outdoorgearlab.com Google Ads spend

Evaluate outdoorgearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorgearlab.com devices

Review outdoorgearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorgearlab.com top markets

Explore outdoorgearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorgearlab.com country & global rank

Assess the ranking of outdoorgearlab.com among other retailers within its primary country and worldwide.

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