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Aug 2025
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Home/Insights/Retailers/outdoorgearlab.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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7.2M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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GearLab provides the world's best reviews of outdoors gear based on in-depth side-by-side comparison and written by outdoor professionals.

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outdoorgearlab.com's revenueOVER TIME
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Over the past three months, outdoorgearlab.com revenue has experienced decline of 10%, compared to the preceding three months.

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outdoorgearlab.com revenue decline for last six months
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OVERVIEW
In August 2025, outdoorgearlab.com in the SPORTS industry had a revenue of $7,151,249 with a conversion rate of 0.50-1.00% and an AOV of $325-350. The store recorded 4,006,953 sessions, compared to garmin.com with 47,251,662 sessions. The median revenue in the SPORTS category was $81,949, while the largest online store was garmin.com with $184,578,426. A very high conversion rate in the industry is 2.98%, while a very low is 0.6%. The highest AOV in the industry is $542, with a low of $72, and the median sessions is 32,111.
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outdoorgearlab.com competitors

In August 2025, outdoorgearlab.com reported revenue of $7,151,249 with 21,372 transactions and 4,006,953 sessions. Their average order value (AOV) ranged between $325-350, with a conversion rate of 0.50-1.00. Comparatively, rei.com had a significantly higher revenue of $80,457,318 from 518,251 transactions and 34,788,403 sessions. Their AOV was lower at $150-175 but had a higher conversion rate of 1.00-1.50. backcountry.com also outperformed outdoorgearlab.com with $18,658,460 in revenue, 116,415 transactions, and 6,286,997 sessions. Their AOV and conversion rate were similar to rei.com. ems.com, patagonia.com, and evo.com all had varying levels of revenue, transactions, sessions, AOV, and conversion rates, but generally performed better than outdoorgearlab.com in these metrics.

rei.com screenshot
#1 rei.com
80.5M
Revenue
34.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
backcountry.com screenshot
#2 backcountry.com
18.7M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ems.com screenshot
#3 ems.com
357.9K
Revenue
87.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
patagonia.com screenshot
#4 patagonia.com
36.1M
Revenue
8.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
evo.com screenshot
#5 evo.com
7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
outdoorgearlab.com vs top market performers
outdoorgearlab.com
top retailers
conversion rate vs average order value for outdoorgearlab.com and its competitors
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Revenue share by device at outdoorgearlab.com

In August large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on outdoorgearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorgearlab.com channels

Identify top traffic channels that drive growth for outdoorgearlab.comand discover how performance of traffic channels has changed over time.

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outdoorgearlab.com Google Ads spend

Evaluate outdoorgearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorgearlab.com devices

Review outdoorgearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorgearlab.com top markets

Explore outdoorgearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorgearlab.com country & global rank

Assess the ranking of outdoorgearlab.com among other retailers within its primary country and worldwide.

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