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Nov 2025
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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.5M
Revenue
Nov 25
1.6M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $140.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$140.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced decline of 33%, compared to the preceding three months.

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westmarine.com revenue decline for last six months
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OVERVIEW
In November 2025, westmarine.com, operating in the SPORTS industry, generated $8,499,050 in online sales, significantly outperforming the median revenue of $89,556, though trailing behind industry leader garmin.com at $203,335,992; its conversion rate ranged from 1.50-2.00%, lower than the high of 3.31% in the sector, while its average order value (AOV) was between $275-300, compared to a high of $552, and the site attracted 1,597,694 sessions, far below the top performer dickssportinggoods.com's 57,640,222 sessions and above the median of 31,405 in the industry.
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westmarine.com competitors

When comparing westmarine.com to its competitors as of November 2025, we see that West Marine outperforms most of them in terms of revenue, transactions, sessions, and average order value (AOV). westmarine.com generated a revenue of $8,499,050 from 30,747 transactions and 1,597,694 sessions, with an AOV range of $275-$300 and a conversion rate of 1.50-2.00%. In contrast, Wholesale Marine only generated $560,493 in revenue from 2,575 transactions and 148,797 sessions, with an AOV of $200-$225. Overton's performed better than Wholesale Marine but still fell short of West Marine with $1,325,506 in revenue from 3,537 transactions and 135,937 sessions, and an AOV range of $350-$375. West Marine's competitors like Hodges Marine, Tackle Direct, and Jamestown Distributors also lag behind in revenue, transactions, and AOV, showcasing West Marine's strong performance in the marine supplies market.

wholesalemarine.com screenshot
#1 wholesalemarine.com
560.5K
Revenue
148.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
overtons.com screenshot
#2 overtons.com
1.3M
Revenue
135.9K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
403.3K
Revenue
70.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
tackledirect.com screenshot
#4 tackledirect.com
966.6K
Revenue
207.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
308.9K
Revenue
39.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In November large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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