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Dec 2025
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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.2M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $140.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$140.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced decline of 23%, compared to the preceding three months.

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westmarine.com revenue decline for last six months
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OVERVIEW
In December 2025, westmarine.com generated $8,222,492 in online sales within the sports industry, significantly exceeding the median of $90,105, yet far behind the category leader, garmin.com, at $197,575,281. Its conversion rate of 1.50-2.00% is below the high of 3.13% but above the low of 0.69%, while the average order value (AOV) ranges from $250 to $275, less than the high of $535. With 1,595,848 sessions, westmarine.com performs notably better than the median of 34,350 sessions, but trails significantly behind dickssportinggoods.com, which boasts 64,737,034 sessions.
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westmarine.com competitors

When comparing westmarine.com to its competitors in December 2025, we see that westmarine.com outperforms in terms of revenue, with a total revenue of $8,222,492. This surpasses the revenue of wholesalemarine.com ($472,666), hodgesmarine.com ($412,301), tackledirect.com ($983,452), and jamestowndistributors.com ($289,050). In addition, westmarine.com also leads in the number of transactions, with 30,151 transactions, higher than wholesalemarine.com (2,265), overtons.com (3,954), hodgesmarine.com (568), tackledirect.com (5,548), and jamestowndistributors.com (1,232). Despite facing tough competition in terms of average order value (AOV) and conversion rates, westmarine.com's strong performance in revenue and transactions solidify its position as a top player in the marine industry.

wholesalemarine.com screenshot
#1 wholesalemarine.com
472.7K
Revenue
165.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
overtons.com screenshot
#2 overtons.com
1.5M
Revenue
159.3K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
412.3K
Revenue
78.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
tackledirect.com screenshot
#4 tackledirect.com
983.5K
Revenue
199.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
289K
Revenue
37.4K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In December large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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