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Jan 2026
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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.1M
Revenue
Jan 26
1.6M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $120.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced decline of 5.9%, compared to the preceding three months.

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westmarine.com revenue decline for last six months
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OVERVIEW
In January 2026, westmarine.com generated online sales revenue of $9,126,118, significantly surpassing the SPORTS median of $84,141, though far behind market leader garmin.com at $201,780,487; the site's conversion rate ranged between 2.00-2.50%, below the industry high of 3.0% and above the low of 0.68%, while the average order value (AOV) was $250-275, below the industry high of $556 and above the low of $78; with 1,587,141 sessions, westmarine.com fell short of dickssportinggoods.com’s impressive 40,123,045 sessions, but exceeded the median of 31,579.
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westmarine.com competitors

In January 2026, westmarine.com had a revenue of $9,126,118 with 33,660 transactions and 1,587,141 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, wholesalemarine.com had a lower revenue of $552,368 with 2,457 transactions and 148,427 sessions, an AOV of $200-225, and a conversion rate of 1.50-2.00%. On the other hand, overtons.com had a higher revenue of $1,406,649 with 3,672 transactions and 154,151 sessions, an AOV of $375-400, and a conversion rate of 2.00-2.50%. In terms of AOV and conversion rate, hodgesmarine.com had the highest AOV of $700-725 but the lowest conversion rate of 0.50-1.00%, while tackledirect.com had a lower revenue of $978,123 but a higher conversion rate of 2.50-3.00%. Lastly, jamestowndistributors.com had a revenue of $412,628 with 1,775 transactions and 50,271 sessions, an AOV of $225-250, and the highest conversion rate of 3.50-4.00%.

wholesalemarine.com screenshot
#1 wholesalemarine.com
552.4K
Revenue
148.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
overtons.com screenshot
#2 overtons.com
1.4M
Revenue
154.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
456.2K
Revenue
80.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
tackledirect.com screenshot
#4 tackledirect.com
978.1K
Revenue
204.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
412.6K
Revenue
50.3K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In January large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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