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Sep 2026
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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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9.2M
Revenue
Sep 26
1.3M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$325-350
AOV
Sep 26
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $120.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced decline of 12%, compared to the preceding three months.

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westmarine.com revenue decline for last six months
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OVERVIEW
westmarine.com performs notably better than a typical sports store, generating $9.2 million in online sales in September 2026, compared to about $63,600. Its conversion rate of 2.00-2.50% falls within the typical range of 0.59% to 3.07%. Additionally, with an AOV of $325-350, it aligns with the category's typical range of $79 to $562. westmarine.com attracted 1.3 million sessions, significantly higher than a typical sports store's 25,800 sessions, indicating strong engagement in the market.
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westmarine.com competitors

In September 2026, westmarine.com outperforms overtons.com in multiple metrics, showcasing significant dominance. With a revenue of $9.2 million and 27,700 transactions, westmarine.com leads overtons.com, which reported $1.9 million in revenue and 5,816 transactions. Both sites share a similar Average Order Value (AOV) range of $325-350, yet westmarine.com achieves a conversion rate of 2.00-2.50%, while overtons.com trails with 1.50-2.00%. Additionally, westmarine.com attracts 1.3 million sessions, far surpassing overtons.com’s 325,000 sessions. Compared to competitors like wholesalemarine.com, hodgesmarine.com, and tackledirect.com, westmarine.com consistently ranks highest in revenue, transactions, and sessions, solidifying its position in the marine retail space.

wholesalemarine.com screenshot
#1 wholesalemarine.com
981.2K
Revenue
330.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
overtons.com screenshot
#2 overtons.com
1.9M
Revenue
325K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
555.7K
Revenue
151.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
tackledirect.com screenshot
#4 tackledirect.com
623.8K
Revenue
153.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
247K
Revenue
38.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In September large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries westmarine.com operates in

westmarine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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