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May 2026
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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.7M
Revenue
May 26
2.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$275-300
AOV
May 26
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $120.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced growth of 72%, compared to the preceding three months.

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westmarine.com revenue growth for last six months
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OVERVIEW
In May 2026, westmarine.com generated $17,739,995 in online sales within the sports category, significantly above the median of $78,603, with a conversion rate of 2.00-2.50%, trailing the industry's high of 3.11%. The average order value (AOV) ranged from $275 to $300, below the category's high of $567. With 2,653,733 sessions, westmarine.com surpassed the sports category median of 29,369 sessions but fell short of the leading store, rei.com, which recorded 54,842,465 sessions. Overall, these metrics indicate a strong performance in a competitive landscape, highlighting both opportunities and areas for growth.
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westmarine.com competitors

In May 2026, westmarine.com significantly outperformed its competitors in the marine retail sector. It generated a revenue of $17,739,995 from 60,735 transactions, with sessions totaling 2,653,733, resulting in an average order value (AOV) of $275-300 and a conversion rate between 2.00-2.50%. In contrast, wholesalemarine.com reported revenue of $1,202,369 with 5,297 transactions and sessions at 310,697, leading to an AOV of $225-250 and a conversion rate of 1.50-2.00%. overtons.com followed with $2,857,509 in revenue and an AOV of $300-325, while its conversion rate mirrored westmarine.com’s. hodgesmarine.com lagged with only $804,188 in revenue and an AOV of $625-650 but a low conversion rate of 0.50-1.00%. Other competitors like tackledirect.com and jamestowndistributors.com had revenue of $1,292,319 and $339,377 respectively, highlighting westmarine.com’s market dominance.

wholesalemarine.com screenshot
#1 wholesalemarine.com
1.2M
Revenue
310.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
overtons.com screenshot
#2 overtons.com
2.9M
Revenue
364.8K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
804.2K
Revenue
151.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
tackledirect.com screenshot
#4 tackledirect.com
1.3M
Revenue
243.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
339.4K
Revenue
53.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In May large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries westmarine.com operates in

westmarine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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