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Home/Insights/Retailers/westmarine.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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14.5M
Revenue
Mar 26
2.3M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$275-300
AOV
Mar 26
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Westmarine.com is an e-commerce platform offering an extensive range of boating and marine-related products. Their inventory includes various watercraft supplies, fishing gear, electronics, safety equipment, clothing, maintenance tools, and accessories. With a wide selection of merchandise available for purchase, Westmarine.com caters to the needs of boating enthusiasts and professionals alike.

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westmarine.com Annual Revenue and Growth

westmarine.com's annual sales on its online store amounted to $120.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
westmarine.com revenue by year

westmarine.com's monthly revenueOVER TIME
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Over the past three months, westmarine.com revenue has experienced growth of 30%, compared to the preceding three months.

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westmarine.com revenue growth for last six months
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OVERVIEW
In March 2026, westmarine.com achieved online sales of $14,480,909, significantly outperforming the SPORTS median of $85,085, although still far behind industry leader garmin.com at $126,145,550. The site's conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.09% but above the low of 0.66%. With an average order value (AOV) between $275-300, it remains lower than the sector high of $538 and well above the low of $79. Additionally, westmarine.com attracted 2,282,010 sessions, substantially under the highest competitor, dickssportinggoods.com, which garnered 42,240,065 sessions.
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westmarine.com competitors

When comparing westmarine.com to its competitors in the marine industry as of March 2026, it is evident that West Marine outperforms in terms of revenue. West Marine boasts a revenue of $14,480,909 with 51,961 transactions and 2,282,010 sessions, leading to an average order value (AOV) of $275-$300 and a conversion rate of 2.00-2.50%. In contrast, Wholesale Marine generates $937,871 in revenue with 4,073 transactions and 222,465 sessions, an AOV of $225-$250, and a conversion rate of 1.50-2.00%. Other competitors like Overton's, Hodges Marine, Tackle Direct, and Jamestown Distributors also fall behind West Marine in revenue, transactions, sessions, AOV, and conversion rates. This data highlights West Marine's strong performance and dominance in the marine industry.

wholesalemarine.com screenshot
#1 wholesalemarine.com
937.9K
Revenue
222.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
overtons.com screenshot
#2 overtons.com
1.3M
Revenue
210.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
hodgesmarine.com screenshot
#3 hodgesmarine.com
557.1K
Revenue
99.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
tackledirect.com screenshot
#4 tackledirect.com
1.2M
Revenue
183K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
jamestowndistributors.com screenshot
#5 jamestowndistributors.com
365.5K
Revenue
62.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
westmarine.com vs top market performers
westmarine.com
top retailers
conversion rate vs average order value for westmarine.com and its competitors
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Revenue share by device at westmarine.com

In March large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on westmarine.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westmarine.com channels

Identify top traffic channels that drive growth for westmarine.comand discover how performance of traffic channels has changed over time.

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westmarine.com Google Ads spend

Evaluate westmarine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmarine.com devices

Review westmarine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmarine.com top markets

Explore westmarine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmarine.com country & global rank

Assess the ranking of westmarine.com among other retailers within its primary country and worldwide.

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