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Jan 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.1M
Revenue
Jan 26
639.7K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced decline of 15%, compared to the preceding three months.

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gracobaby.com revenue decline for last six months
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OVERVIEW
In January 2026, gracobaby.com generated online sales revenue of $3,056,166, significantly surpassing the CHILDCARE median of $48,736, though still far behind industry leader babylist.com at $90,155,180; its conversion rate of 2.00-2.50% is within the competitive range but below the high benchmark of 4.38%, while the average order value (AOV) stands at $225-250, just shy of the top AOV of $253; with 639,725 sessions, gracobaby.com performs better than the median of 23,389 but lags behind babylist.com’s impressive 17,691,734 sessions, indicating strong engagement but room for growth.
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gracobaby.com competitors

In January 2026, gracobaby.com outperformed its competitors in terms of revenue with $3,056,166. albeebaby.com came in second with $1,509,667, followed by goodbuygear.com with $1,527,007. gracobaby.com also had the highest number of transactions at 13,424, beating out babygearlab.com with 13,791 transactions. However, babygearlab.com had the highest conversion rate at 3.00-3.50%, compared to gracobaby.com's 2.00-2.50%. When it came to average order value (AOV), gracobaby.com and chiccousa.com tied at 225-250, while babygearlab.com had the lowest AOV at 75-100. Despite facing tough competition, gracobaby.com maintained a strong position in the market with impressive revenue and transaction numbers.

albeebaby.com screenshot
#1 albeebaby.com
1.5M
Revenue
401.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
454.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.2M
Revenue
466.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.5M
Revenue
682.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
197.8K
Revenue
129.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In January large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In January large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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