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Apr 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.4M
Revenue
Apr 26
972.6K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced decline of 20%, compared to the preceding three months.

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gracobaby.com revenue decline for last six months
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OVERVIEW
In April 2026, gracobaby.com generated $3,424,081 in online sales, significantly outperforming the CHILDCARE median of $38,623, although trailing behind industry leader babylist.com at $85,727,108. The site's conversion rate ranged from 1.50% to 2.00%, below the sector's high of 4.44% but above the low of 1.0%. gracobaby.com’s average order value (AOV) fell between $200 and $225, also lower than the high of $249, while it recorded 972,570 sessions, starkly lower than babylist.com’s impressive 16,933,794 sessions and above the CHILDCARE median of 18,157 sessions.
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gracobaby.com competitors

In April 2026, gracobaby.com outperformed its competitors in revenue, generating $3,424,081 from 16,332 transactions over 972,570 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In contrast, albeebaby.com earned $1,444,847 with a conversion rate of 2.00-2.50% but had significantly fewer transactions at 6,813 from 334,728 sessions. babygearlab.com generated $1,147,134, featuring the highest conversion rate at 2.50-3.00%, albeit with a lower AOV of $100-125. chiccousa.com made $1,240,414 with a conversion rate of 1.00-1.50% and 6,000 transactions, while goodbuygear.com saw $1,754,894 with a similar conversion rate to gracobaby.com but with more sessions (765,141). babytrend.com lagged far behind with only $223,219 in revenue. Overall, gracobaby.com stands out for both revenue and transaction volume.

albeebaby.com screenshot
#1 albeebaby.com
1.4M
Revenue
334.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.1M
Revenue
404.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.2M
Revenue
517.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.8M
Revenue
765.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
223.2K
Revenue
100.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In April large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In April large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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