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Jul 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.3M
Revenue
Jul 26
1.1M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 39%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In July 2026, gracobaby.com attracted 1.1 million sessions, significantly higher than the typical childcare retailer's 16,000 sessions. The site generated $5.3 million in online sales, while the typical childcare retailer earns around $38,900 monthly. Its conversion rate, ranging from 2.00% to 2.50%, is within the typical childcare retailer's range of 1.01% to 4.41%. Additionally, gracobaby.com’s average order value of $200-225 falls within the typical childcare category range of $53 to $283.
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gracobaby.com competitors

gracobaby.com stands out with the highest revenue at $5.3 million, outperforming its competitors significantly. In July 2026, it achieved 25,000 transactions, leading goodbuygear.com by 3,800 transactions. gracobaby.com also attracted 1.1 million sessions, surpassing goodbuygear.com by 227,000 sessions. While the average order value (AOV) aligns across competitors at $200-225, gracobaby.com’s conversion rate of 2.00-2.50% is on par with goodbuygear.com’s rate, but trails babygearlab.com’s higher 2.50-3.00%. In contrast, albeebaby.com and chiccousa.com lag with revenues of $1.3 million and $1.4 million, respectively. Overall, gracobaby.com leads the market, clearly distinguishing itself in revenue, transactions, and sessions.

albeebaby.com screenshot
#1 albeebaby.com
1.3M
Revenue
475K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.1M
Revenue
359.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.4M
Revenue
543.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
2.8M
Revenue
872.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
464.1K
Revenue
175.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In July large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries gracobaby.com operates in

gracobaby.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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