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Dec 2025
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.7M
Revenue
Dec 25
640K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $50.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 7.2%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In December 2025, gracobaby.com generated $2,702,461 in online sales, significantly outperforming the median CHILDCARE revenue of $43,371, yet falling short of industry leader babylist.com at $66,401,749. The site's conversion rate ranged from 1.50-2.00%, below the high of 4.55% and above the low of 1.0% for the sector. Its average order value (AOV) was $225-250, near the high of $251, while sessions reached 640,032, markedly exceeding the median of 21,315 but far behind babylist.com’s 12,893,760 sessions, illustrating gracobaby.com's robust performance within the competitive landscape.
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gracobaby.com competitors

In December 2025, gracobaby.com outperformed its competitors in terms of revenue with $2,702,461, while albeebaby.com followed with $1,206,429, goodbuygear.com with $1,191,910, babygearlab.com with $869,785, chiccousa.com with $806,028, and babytrend.com with $143,304. gracobaby.com also led in transactions with 11,555, surpassing goodbuygear.com's 9,041 and babygearlab.com's 9,840. Additionally, gracobaby.com had the highest number of sessions at 640,032, compared to goodbuygear.com's 682,994 and babygearlab.com's 352,339. Despite the competitive average order value (AOV) range of $225-250 across all sites, gracobaby.com maintained a strong conversion rate of 1.50-2.00%, putting it on par with its competitors and solidifying its position as a top player in the baby product industry.

albeebaby.com screenshot
#1 albeebaby.com
1.2M
Revenue
306.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
869.8K
Revenue
352.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
806K
Revenue
352.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.2M
Revenue
683K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
143.3K
Revenue
87.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In December large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In December large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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