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Jul 2025
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4.4M
Revenue
806.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com's revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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gracobaby.com revenue decline for last six months
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OVERVIEW
In July 2025, gracobaby.com, a CHILDCARE website, generated $4,377,821 in online sales with a conversion rate of 2.00-2.50% and an AOV of $225-250. This is compared to a median revenue of $52,606, a high conversion rate of 4.19%, and a high AOV of $275 in the industry. gracobaby.com had 806,438 sessions, while the highest sessions were 13,711,193 from babylist.com, and the median sessions in CHILDCARE were 20,140.
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gracobaby.com competitors

In July 2025, gracobaby.com outperformed its competitors in terms of revenue, with a total of $4,377,821 compared to the closest competitor, albeebaby.com, which had $1,351,416. gracobaby.com also had the highest number of transactions at 17,690, followed by babygearlab.com with 13,249 transactions. In terms of sessions, gracobaby.com had 806,438, which was higher than all its competitors. The average order value (AOV) for gracobaby.com fell within the range of $225-250, consistent with albeebaby.com and chiccousa.com. gracobaby.com's conversion rate was also competitive at 2.00-2.50%, in line with babygearlab.com. Overall, gracobaby.com demonstrated strong performance across all metrics compared to its competitors albeebaby.com, babygearlab.com, chiccousa.com, goodbuygear.com, and babytrend.com.

albeebaby.com screenshot
#1 albeebaby.com
1.4M
Revenue
429.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
456.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.2M
Revenue
430.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.4M
Revenue
552.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
248.8K
Revenue
135.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In July large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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