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Nov 2025
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.6M
Revenue
Nov 25
716.1K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $50.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.2M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 31%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In November 2025, gracobaby.com achieved impressive performance metrics in the CHILDCARE industry, generating $6,602,602 in online sales with a conversion rate between 3.50-4.00%, slightly below the sector's high of 4.61%. The average order value (AOV) ranged from $225-250, trailing behind the highest AOV of $271. With 716,100 sessions, gracobaby.com performed well compared to the industry median of 19,212, yet it remains far from the leading competitor, carters.com, which garnered 14,054,859 sessions. Overall, gracobaby.com showcased robust performance amid a competitive market landscape.
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gracobaby.com competitors

In November 2025, gracobaby.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. gracobaby.com generated a revenue of $6,602,602 with 27,232 transactions and 716,100 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $225-250. In comparison, albeebaby.com had revenue of $1,498,126 with 6,271 transactions and 355,664 sessions, achieving a lower conversion rate of 1.50-2.00%. babygearlab.com and goodbuygear.com also had lower revenue and transactions than gracobaby.com, with AOVs of $75-100 and $125-150 respectively. chiccousa.com had a revenue of $1,427,075 with 6,068 transactions and a conversion rate of 1.00-1.50%, while babytrend.com lagged behind with only $199,999 in revenue and 827 transactions. gracobaby.com's strong performance across these metrics indicates its competitive edge in the baby products market.

albeebaby.com screenshot
#1 albeebaby.com
1.5M
Revenue
355.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
447.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.4M
Revenue
476.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.6M
Revenue
763.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
200K
Revenue
73.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In November large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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