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May 2025
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.9M
Revenue
799.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com's revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 14%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In May 2025, gracobaby.com in the CHILDCARE industry had online sales revenue of $3,872,713, with a median revenue of $51,120. The conversion rate was 1.50-2.00%, while the highest in the category was 4.58% and the lowest was 1.07%. The average order value (AOV) ranged from $225-250, with a high of $282 and a low of $58. The website had 799,103 sessions, compared to the highest at 13,729,709 from babylist.com, with a median of 19,914 sessions in the CHILDCARE industry.
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gracobaby.com competitors

In May 2025, gracobaby.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). gracobaby.com generated $3,872,713 in revenue from 15,694 transactions and 799,103 sessions, with an AOV ranging from $225 to $250 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, goodbuygear.com generated $1,507,495 in revenue from 11,192 transactions and 670,015 sessions, with a lower AOV of $125-150. babygearlab.com had $1,311,887 in revenue from 13,284 transactions and 456,048 sessions, with the lowest AOV of $75-100 but a higher conversion rate of 2.50-3.00%. Other competitors like chiccousa.com, babytrend.com, and albeebaby.com also fell short in revenue and transactions compared to gracobaby.com, with similar AOVs and conversion rates. gracobaby.com emerges as a strong player in the baby products market based on these metrics.

albeebaby.com screenshot
#1 albeebaby.com
1.3M
Revenue
303.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
456K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.3M
Revenue
469.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.5M
Revenue
670K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
313K
Revenue
102.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In May large majority of sales on gracobaby.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on gracobaby.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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brands overtime comparison

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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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