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Oct 2025
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.3M
Revenue
Oct 25
570.6K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $50.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 23%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In October 2025, gracobaby.com, operating in the CHILDCARE sector, achieved impressive online sales revenue of $5,305,931, significantly surpassing the median of $41,066; its conversion rate ranged between 3.50-4.00%, close to the sector's high of 4.54%, with an average order value (AOV) between $225-250, slightly below the top AOV of $263; the site attracted 570,621 sessions, markedly higher than the median of 17,728, yet far from babylist.com, the largest competitor, which recorded 11,104,257 sessions, highlighting a competitive yet promising performance landscape for gracobaby.com.
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gracobaby.com competitors

In October 2025, gracobaby.com outperformed its competitors in terms of revenue, with a total of $5,305,931. The website also had the highest number of transactions at 22,139 and sessions at 570,621. Additionally, gracobaby.com had a competitive average order value (AOV) range of $225-250 and a conversion rate of 3.50-4.00. In comparison, albeebaby.com had a revenue of $902,406, babygearlab.com had $1,017,726, chiccousa.com had $1,479,703, goodbuygear.com had $1,409,869, and babytrend.com had $199,784. While some competitors had higher conversion rates in the range of 2.50-3.00, gracobaby.com still stood out with its overall strong performance in revenue, transactions, and sessions.

albeebaby.com screenshot
#1 albeebaby.com
902.4K
Revenue
249.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1M
Revenue
380.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.5M
Revenue
561.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.4M
Revenue
686.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
199.8K
Revenue
76.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In October large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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