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Sep 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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6.2M
Revenue
Sep 26
1.1M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 42%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
gracobaby.com experienced 1.1 million sessions, significantly exceeding the typical childcare retailer's 15,600 sessions. In September 2026, the site generated $6.2 million in online sales, which is markedly higher than the typical childcare retailer's monthly revenue of around $34,900. Its conversion rate of 2.00-2.50% falls within the typical range of 1.0% to 4.37%. The average order value (AOV) of $225-250 is also within the typical range for the childcare category, which spans from $50 to $278.
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gracobaby.com competitors

gracobaby.com excels in revenue, generating $6.2 million, far surpassing its competitors. As of September 2026, it also leads in transactions with 25,500, and sessions at 1.1 million, positioning it as the top performer in these metrics. In contrast, albeebaby.com achieves $1.1 million in revenue with 5,979 transactions and 437,000 sessions, while chiccousa.com generates $1.2 million with 5,817 transactions and 460,000 sessions. babygearlab.com, despite its higher conversion rate of 2.50-3.00%, trails in revenue at $738,000, with 7,277 transactions and 287,000 sessions. goodbuygear.com and babytrend.com follow with lower revenues and transactions, indicating gracobaby.com’s significant market presence.

albeebaby.com screenshot
#1 albeebaby.com
1.1M
Revenue
436.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
babygearlab.com screenshot
#2 babygearlab.com
737.5K
Revenue
286.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.2M
Revenue
460.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.7M
Revenue
859.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
231.5K
Revenue
147.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In September large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries gracobaby.com operates in

gracobaby.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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