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Mar 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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3.2M
Revenue
Mar 26
789.3K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced decline of 35%, compared to the preceding three months.

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gracobaby.com revenue decline for last six months
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OVERVIEW
In March 2026, gracobaby.com generated $3,187,219 in online sales, significantly surpassing the median of $40,995 in the CHILDCARE industry, although still far behind the leading competitor babylist.com at $88,418,484; its conversion rate ranged from 1.50% to 2.00%, lower than the industry's high of 4.54%, while the average order value (AOV) stood between $200 and $225, close to the industry high of $240; the site attracted 789,284 sessions, contrasting with babylist.com’s 16,625,960 and well above the industry median of 20,647 sessions, reflecting its strong online presence.
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gracobaby.com competitors

In March 2026, gracobaby.com outperformed its competitors in terms of revenue, with a total of $3,187,219. albeebaby.com followed with $1,615,647, babygearlab.com with $1,397,676, chiccousa.com with $1,002,487, goodbuygear.com with $1,864,313, and babytrend.com with $272,480. gracobaby.com also had the highest number of transactions at 15,122, while babygearlab.com had 12,890, goodbuygear.com had 14,225, and albeebaby.com had 7,575. gracobaby.com had a significant lead in sessions with 789,284, followed by goodbuygear.com with 844,754, and babygearlab.com with 477,101. The average order value (AOV) for gracobaby.com ranged from $200 to $225, similar to albeebaby.com and chiccousa.com, but higher than babygearlab.com and goodbuygear.com. In terms of conversion rates, babygearlab.com led with 2.50-3.00%, followed by albeebaby.com and goodbuygear.com at 2.00-2.50%.

albeebaby.com screenshot
#1 albeebaby.com
1.6M
Revenue
359.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.4M
Revenue
477.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1M
Revenue
409.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.9M
Revenue
844.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
272.5K
Revenue
103.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In March large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In March large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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