Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for gracobaby.comgracobaby.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.6M
Revenue
Sep 25
715.8K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
Loading...

GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $50.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.2M
Annual growth forecast2024/2025
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
View real-time data

Over the past three months, gracobaby.com revenue has experienced growth of 15%, compared to the preceding three months.

View real-time data
gracobaby.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, gracobaby.com generated $4,564,262 in online sales, significantly surpassing the median CHILDCARE revenue of $41,793, although still trailing the leading store, babylist.com, at $71,008,546. The site's conversion rate of 2.50-3.00% is below the industry high of 4.29%, while its average order value (AOV) ranges between $225-250, just shy of the category's peak of $255. With 715,812 sessions, gracobaby.com remains well above the median of 19,629, but far from babylist.com’s 12,615,638 sessions, indicating strong traffic but potential for improved conversion efficiency.
Read more

gracobaby.com competitors

In September 2025, gracobaby.com outperformed its competitors in terms of revenue, transactions, and sessions. gracobaby.com generated a revenue of $4,564,262 from 18,892 transactions and 715,812 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 2.50-3.00%. In comparison, albeebaby.com had a revenue of $1,025,445 from 4,433 transactions and 323,937 sessions, with a lower conversion rate of 1.00-1.50%. babygearlab.com recorded a revenue of $1,226,549 from 12,956 transactions and 453,902 sessions, but had a lower AOV of $75-100 and a similar conversion rate to gracobaby.com. chiccousa.com, goodbuygear.com, and babytrend.com also had lower revenues, transactions, and sessions compared to gracobaby.com, indicating gracobaby.com's strong performance within the baby product industry.

albeebaby.com screenshot
#1 albeebaby.com
1M
Revenue
323.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.2M
Revenue
453.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.3M
Revenue
501.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
1.4M
Revenue
677.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
179.1K
Revenue
103.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at gracobaby.com

In September large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard