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May 2026
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Home/Insights/Retailers/gracobaby.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.6M
Revenue
May 26
836K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$200-225
AOV
May 26
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GracoBaby.com is a website that offers a wide range of baby products. Their inventory includes strollers, car seats, high chairs, playards, swings, and other essential items for infants and toddlers. The website provides detailed information and options for each product to assist parents in making informed decisions.

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gracobaby.com Annual Revenue and Growth

gracobaby.com's annual sales on its online store amounted to $52.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gracobaby.com revenue by year

gracobaby.com's monthly revenueOVER TIME
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Over the past three months, gracobaby.com revenue has experienced growth of 13%, compared to the preceding three months.

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gracobaby.com revenue growth for last six months
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OVERVIEW
In May 2026, gracobaby.com generated $3,590,782 in online sales, significantly surpassing the median revenue of $39,345 in the CHILDCARE industry, but trailing behind the top competitor, babylist.com, which earned $90,853,429. The site's conversion rate ranged from 1.50-2.00%, below the industry's high of 4.52% and above the low of 1.17%. gracobaby.com had an average order value (AOV) between $200-225, compared to a high AOV of $278 and a low of $57 in the sector. With 835,958 sessions, it remained below the median of 14,612, far from babylist.com's leading 16,509,473 sessions.
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gracobaby.com competitors

As of May 2026, gracobaby.com leads in revenue with $3,590,782 and 16,540 transactions, outperforming competitors like albeebaby.com ($2,063,230) and chiccousa.com ($1,883,731). Its conversion rate of 1.50-2.00% is competitive, though lower than albeebaby.com (2.00-2.50%) and babygearlab.com (2.50-3.00%), suggesting room for improvement in turning visitors into buyers. gracobaby.com also enjoys a higher session count at 835,958 compared to albeebaby.com’s 436,475 and babytrend.com’s mere 124,585. Its Average Order Value (AOV) aligns with industry standards at $200-225, similar to both albeebaby.com and babytrend.com. goodbuygear.com presents a notable alternative with a revenue of $2,237,547 and the highest number of transactions (16,635), demonstrating effective inventory management and customer engagement. Overall, gracobaby.com maintains a robust market position, though its conversion efficiency remains an area for potential growth.

albeebaby.com screenshot
#1 albeebaby.com
2.1M
Revenue
436.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.2M
Revenue
433.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
chiccousa.com screenshot
#3 chiccousa.com
1.9M
Revenue
712.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
goodbuygear.com screenshot
#4 goodbuygear.com
2.2M
Revenue
763K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babytrend.com screenshot
#5 babytrend.com
329.3K
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gracobaby.com vs top market performers
gracobaby.com
top retailers
conversion rate vs average order value for gracobaby.com and its competitors
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Revenue share by device at gracobaby.com

In May large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In May large majority of sales on gracobaby.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries gracobaby.com operates in

gracobaby.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gracobaby.com channels

Identify top traffic channels that drive growth for gracobaby.comand discover how performance of traffic channels has changed over time.

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gracobaby.com Google Ads spend

Evaluate gracobaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gracobaby.com devices

Review gracobaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gracobaby.com top markets

Explore gracobaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gracobaby.com country & global rank

Assess the ranking of gracobaby.com among other retailers within its primary country and worldwide.

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