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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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105.8K
Revenue
Nov 25
69.6K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Grit.com is an online platform offering various products for individuals interested in rural living, homesteading, and self-sufficiency. Their inventory includes books, magazines, educational materials, and tools related to gardening, livestock management, organic farming, food preservation, DIY techniques, and renewable energy sources.

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grit.com Annual Revenue and Growth

grit.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
grit.com revenue by year

grit.com's monthly revenueOVER TIME
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Over the past three months, grit.com revenue has experienced decline of 15%, compared to the preceding three months.

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grit.com revenue decline for last six months
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OVERVIEW
In November 2025, grit.com, operating in the home_and_garden sector, generated $105,832 in online sales, falling below the median of $122,040. The site recorded a conversion rate between 0.50-1.00%, significantly lower than the high of 3.53% in the industry. grit.com’s average order value (AOV) ranged from $150 to $175, compared to a high of $672, while sessions reached 69,555, surpassing the median of 32,500 but far behind the leading competitor, homedepot.com, which had 171,906,089 sessions and $1,609,249,476 in revenue, highlighting the challenges grit.com faces in a competitive market.
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grit.com competitors

When comparing grit.com to its competitors in November 2025, we can see that grit.com has a revenue of $105,832 with 676 transactions and 69,555 sessions. Its average order value (AOV) ranges between $150-175, and its conversion rate is 0.50-1.00%. In contrast, hobbyfarms.com has a significantly higher revenue of $400,164 with 1,445 transactions and 107,791 sessions. Their AOV falls between $275-300, and their conversion rate is 1.00-1.50%. While grit.com falls behind in revenue compared to some competitors like backwoodshome.com, which has a revenue of $439,656, it still holds its own in terms of conversion rate and AOV. Overall, grit.com may not have the highest revenue among its competitors, but it maintains a solid conversion rate and AOV in the market.

hobbyfarms.com screenshot
#1 hobbyfarms.com
400.2K
Revenue
107.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
backyardchickencoops.com.au screenshot
#2 backyardchickencoops.com.au
4.5K
Revenue
34.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
backwoodshome.com screenshot
#3 backwoodshome.com
439.7K
Revenue
126.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
mypetchicken.com screenshot
#4 mypetchicken.com
298.6K
Revenue
125.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
grubblyfarms.com screenshot
#5 grubblyfarms.com
111.5K
Revenue
132.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
grit.com vs top market performers
grit.com
top retailers
conversion rate vs average order value for grit.com and its competitors
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Revenue share by device at grit.com

In November large majority of sales on grit.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on grit.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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grit.com channels

Identify top traffic channels that drive growth for grit.comand discover how performance of traffic channels has changed over time.

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grit.com Google Ads spend

Evaluate grit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grit.com devices

Review grit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grit.com top markets

Explore grit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grit.com country & global rank

Assess the ranking of grit.com among other retailers within its primary country and worldwide.

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