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Sep 2025
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Home/Insights/Retailers/guardianbikes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.9M
Revenue
Sep 25
487.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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GuardianBikes.com offers a selection of kids bikes with advanced safety features. Their bicycles include SureStop braking technology, designed to prevent front-wheel accidents. Additionally, they offer various models and sizes suitable for children aged 2-12. The website contains information about their bicycles, accessories, and aims to prioritize safety for young riders.

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guardianbikes.com Annual Revenue and Growth

guardianbikes.com's annual sales on its online store amounted to $34.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$34.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
guardianbikes.com revenue by year

guardianbikes.com's monthly revenueOVER TIME
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Over the past three months, guardianbikes.com revenue has experienced decline of 18%, compared to the preceding three months.

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guardianbikes.com revenue decline for last six months
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Top products on guardianbikes.comby revenue

#1 16 Inch Bike
$249
Price
$4.1M
Revenue
#2 20 Inch Small Bike
$289
Price
$3.2M
Revenue
#3 14 Inch Bike
$249
Price
$3.2M
Revenue
#4 24 Inch Bike
$339
Price
Revenue
#5 20 Inch Large Bike
$319
Price
Revenue
#6 26 Inch Bike
$369
Price
Revenue
#7 Adult Bike
$399
Price
Revenue
#8 Balance Bike
$149
Price
Revenue
#9 Giro Helmet
$69
Price
Revenue
#10 Guardian Bike Lock
$30
Price
Revenue
#1 16 Inch Bike
$249
Price
$4.1M
Revenue
#2 20 Inch Small Bike
$289
Price
$3.2M
Revenue
#3 14 Inch Bike
$249
Price
$3.2M
Revenue
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OVERVIEW
In September 2025, guardianbikes.com generated $2,933,400 in online sales, significantly exceeding the SPORTS median of $106,481, although it remains below the leading competitor, specialized.com, at $18,727,986. The site's conversion rate ranged from 1.50% to 2.00%, with a high benchmark in the industry at 2.9%. Its average order value (AOV) of $300-$325 is notably lower than the top AOV of $1,075, yet higher than the low end of $181. With 487,511 sessions, guardianbikes.com far outpaces the industry median of 22,701, although it still trails specialized.com's 4,908,583 sessions.
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guardianbikes.com competitors

In September 2025, guardianbikes.com outperformed its competitors in terms of revenue, with $2,933,400 compared to spokester.com's $73,553, schwinnbikes.com's $929,212, wiggle.co.uk's $80,507, and thebikeshoppe.com's $245,586. guardianbikes.com also had the highest number of transactions at 9,038, surpassing spokester.com, schwinnbikes.com, wiggle.co.uk, and thebikeshoppe.com. Additionally, guardianbikes.com had the highest number of sessions at 487,511, demonstrating a strong online presence compared to its competitors. Despite having a lower average order value (AOV) compared to some competitors, guardianbikes.com maintained a competitive conversion rate of 1.50-2.00. Overall, guardianbikes.com stood out as a top performer in the bike industry based on revenue, transactions, and sessions, showcasing its strong position in the market.

spokester.com screenshot
#1 spokester.com
73.6K
Revenue
43.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
schwinnbikes.com screenshot
#2 schwinnbikes.com
929.2K
Revenue
213.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wiggle.co.uk screenshot
#3 wiggle.co.uk
80.5K
Revenue
13.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
thebikeshoppe.com screenshot
#4 thebikeshoppe.com
245.6K
Revenue
89.4K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
woom.com screenshot
#5 woom.com
3.3M
Revenue
654.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
guardianbikes.com vs top market performers
guardianbikes.com
top retailers
conversion rate vs average order value for guardianbikes.com and its competitors
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Revenue share by device at guardianbikes.com

In September large majority of sales on guardianbikes.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on guardianbikes.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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guardianbikes.com channels

Identify top traffic channels that drive growth for guardianbikes.comand discover how performance of traffic channels has changed over time.

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guardianbikes.com Google Ads spend

Evaluate guardianbikes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guardianbikes.com devices

Review guardianbikes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardianbikes.com top markets

Explore guardianbikes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guardianbikes.com country & global rank

Assess the ranking of guardianbikes.com among other retailers within its primary country and worldwide.

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