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Sep 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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36.9M
Revenue
Sep 25
11.2M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $520.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$520.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 6%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
In September 2025, halfords.com generated online sales revenue of $36,879,427, significantly lower than the industry median of $81,105 and far behind leader qvc.com with $118,237,048. The site's conversion rate ranged between 3.50-4.00%, with a notable average of 3.72%, outperforming the low end of 0.71%. Halfords' average order value (AOV) was between $75-100, considerably less than the high AOV of $351 seen in the sector. With 11,243,498 sessions, halfords.com trailed behind michaels.com’s impressive 30,281,186 sessions, and the median sessions for the category stood at 37,786.
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halfords.com competitors

In September 2025, halfords.com outperformed its competitors in terms of revenue, with a total of $36,879,427. eurocarparts.com came in second with $22,394,286, followed by decathlon.co.uk at $16,523,655. However, in terms of transactions, Halfords had 398,548, while Eurocarparts had 147,136 and Decathlon had 162,312. Halfords also had the highest number of sessions with 11,243,498, compared to Eurocarparts' 4,039,943 and Decathlon's 5,862,578. The average order value (AOV) for Halfords ranged between $75-$100, while Eurocarparts and Decathlon had higher AOVs of $150-$175. In terms of conversion rates, Halfords was on par with Eurocarparts at 3.50-4.00, while Decathlon had a slightly lower rate of 2.50-3.00. Overall, Halfords demonstrated strong performance across multiple domains compared to its competitors.

eurocarparts.com screenshot
#1 eurocarparts.com
22.4M
Revenue
4M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
16.5M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.2M
Revenue
451.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
8.4M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In September large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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