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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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44.8M
Revenue
Jul 26
12M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $472.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$472.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
Compared to the typical e-commerce and shopping retailer, halfords.com shows solid performance metrics for July 2026. Generating $44.8 million in online sales, it falls short of the typical monthly revenue of around $80,800. Its conversion rate, ranging from 3.50-4.00%, is within the typical range of 0.75% to 3.8%. The average order value (AOV) sits between $100-125, which is also within the typical range of $59 to $332. With 12 million sessions, halfords.com is significantly lower than the typical e-commerce and shopping retailer's 35,800 sessions. Overall, these metrics illustrate a strong, yet competitive position within its category.
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halfords.com competitors

The most significant gap is in revenue, where halfords.com surpasses decathlon.co.uk by $7 million. In July 2026, halfords.com generated $44.8 million from 448,000 transactions across 12 million sessions, achieving an AOV of $100-125 and a conversion rate of 3.50-4.00%. In contrast, decathlon.co.uk reported $37.8 million in revenue from 281,000 transactions, with 11.3 million sessions, an AOV of $125-150, and a lower conversion rate of 2.00-2.50%. While halfords.com excels in revenue and transaction volume, eurocarparts.com follows with $27.9 million, but lags significantly behind in transactions with 184,000. Other competitors, like tredz.co.uk, show much lower metrics, generating only $5.4 million from 29,500 transactions. Overall, halfords.com leads the pack in multiple key performance indicators.

eurocarparts.com screenshot
#1 eurocarparts.com
27.9M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
37.8M
Revenue
11.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
5.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
280.7K
Revenue
63.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
15.6M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In July large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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