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Dec 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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37.5M
Revenue
Dec 25
12.1M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $520.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$520.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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halfords.com revenue decline for last six months
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OVERVIEW
In December 2025, halfords.com generated $37,524,468 in online sales, significantly above the e-commerce median of $110,409, yet well below industry leader QVC's $151,023,785. The site achieved a conversion rate of 3.50-4.00%, close to the high end of the e-commerce range, and an average order value (AOV) between $75-100, lower than the sector's peak of $338. With 12,074,183 sessions, halfords.com was overshadowed by boots.com, which recorded 49,388,130 sessions, but surpassed the e-commerce median of 47,805. Overall, halfords.com displays strong performance within the competitive e-commerce landscape.
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halfords.com competitors

In December 2025, halfords.com outperformed its competitors in terms of revenue, with $37,524,468 compared to eurocarparts.com's $22,246,535, decathlon.co.uk's $12,522,365, tredz.co.uk's $2,894,499, atseuromaster.co.uk's $2,700,462, and gooutdoors.co.uk's $9,087,778. In terms of transactions, halfords.com also had the highest number at 423,237, surpassing all competitors. Additionally, halfords.com had the highest number of sessions at 12,074,183. Although halfords.com had a lower Average Order Value (AOV) range of $75-$100 compared to some competitors like atseuromaster.co.uk with a range of $200-$225, its conversion rate of 3.50-4.00% was competitive and higher than most other competitors. Overall, halfords.com demonstrated strong performance in revenue, transactions, sessions, and conversion rate compared to its competitors in the online automotive and cycling retail sector in December 2025.

eurocarparts.com screenshot
#1 eurocarparts.com
22.2M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
12.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
2.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.7M
Revenue
453.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
9.1M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In December large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

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