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May 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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35.5M
Revenue
12.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com's revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 5.2%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
For the e-commerce_and_shopping industry, halfords.com recorded a revenue of $35,534,735, conversion rate of 3.00-3.50%, AOV of $75-100, and 12,268,409 sessions in May 2025. In comparison, the largest revenue in the category is $120,848,035 by qvc.com, highest conversion rate is 3.75%, highest AOV is $349, and most sessions are at 27,739,926 from boots.com. The median revenue in the category is $83,973, median sessions are 37,355, and the lowest conversion rate is 0.79% with the lowest AOV at $57.
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halfords.com competitors

In May 2025, halfords.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. halfords.com generated a revenue of £35,534,735 from 368,849 transactions and 12,268,409 sessions, with an AOV ranging from £75 to £100 and a conversion rate of 3.00-3.50%. In comparison, decathlon.co.uk had a revenue of £20,420,498 from 180,543 transactions and 6,964,132 sessions, with a higher AOV of £100-125 but a lower conversion rate of 2.50-3.00%. Other competitors such as eurocarparts.com and gooutdoors.co.uk also fell behind halfords.com in revenue and transactions, highlighting the strong performance of halfords.com in the online retail space.

eurocarparts.com screenshot
#1 eurocarparts.com
22.4M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
20.4M
Revenue
7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.1M
Revenue
450K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
11.1M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In May large majority of sales on halfords.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on halfords.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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