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Oct 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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38.8M
Revenue
Oct 25
10.7M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $520.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$520.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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halfords.com revenue decline for last six months
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OVERVIEW
In October 2025, halfords.com generated online sales revenue of $38,800,253, significantly exceeding the e-commerce and shopping median of $93,795. Its conversion rate ranged between 3.50-4.00%, aligning closely with the industry high of 3.89%. The average order value (AOV) stood between $75-100, notably lower than the e-commerce high of $350. halfords.com attracted 10,697,495 sessions, a substantial number but still below the leading store, michaels.com, which achieved 32,351,606 sessions. These metrics indicate a strong performance relative to industry standards, despite room for growth in both revenue and session engagement.
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halfords.com competitors

In October 2025, halfords.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. halfords.com generated a revenue of £38,800,253 from 426,042 transactions and 10,697,495 sessions, with an AOV ranging from £75 to £100 and a conversion rate of 3.50% to 4.00%. In comparison, eurocarparts.com had revenue of £25,354,607 from 166,027 transactions and 4,886,920 sessions, with an AOV of £150 to £175 and a conversion rate of 3.00% to 3.50%. decathlon.co.uk, tredz.co.uk, atseuromaster.co.uk, and gooutdoors.co.uk also fell short of halfords.com in terms of these metrics, highlighting halfords.com's strong performance in the competitive online retail market.

eurocarparts.com screenshot
#1 eurocarparts.com
25.4M
Revenue
4.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
16.8M
Revenue
5.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.7M
Revenue
434.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
8M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In October large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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