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Aug 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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42.6M
Revenue
Aug 25
12.5M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $520.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$520.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 13%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
In August 2025, halfords.com in the e-commerce_and_shopping industry generated $42,563,556 in revenue with a conversion rate of 3.50-4.00% and an average order value of $75-100. The website had 12,459,299 sessions during the month. The highest revenue in the category was from qvc.com at $116,936,529, while the highest conversion rate was 3.66% and the highest AOV was $348. The store with the most sessions was boots.com with 28,050,888, and the median sessions in the industry was 41,767.
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halfords.com competitors

In August 2025, halfords.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $42,563,556 and 453,359 transactions from 12,459,299 sessions, halfords.com boasted an AOV of $75-100 and a conversion rate of 3.50-4.00%. In comparison, eurocarparts.com had a revenue of $24,049,413 with 155,824 transactions and 4,602,114 sessions, with a higher AOV of $150-175 but a slightly lower conversion rate of 3.00-3.50%. Other competitors such as decathlon.co.uk, tredz.co.uk, atseuromaster.co.uk, and gooutdoors.co.uk also fell behind halfords.com in terms of key metrics, showcasing halfords.com's strong performance and competitive edge in the market.

eurocarparts.com screenshot
#1 eurocarparts.com
24M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
19.7M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3.9M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.1M
Revenue
498.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
10.9M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In August large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In August large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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