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Aug 2026
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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42.4M
Revenue
Aug 26
12M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $472.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$472.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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halfords.com revenue decline for last six months
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OVERVIEW
Compared to the typical e-commerce and shopping retailer, halfords.com shows notable performance metrics for August 2026. With online sales revenue of $42.4 million, it significantly exceeds the typical e-commerce and shopping retailer's $97,100 per month. Its conversion rate of 3.00-3.50% is comfortably within the category's typical range of 0.72% to 3.65%. Additionally, halfords.com’s average order value (AOV) of $100-125 falls within the typical range of $58 to $343. The site also recorded 12 million sessions, far surpassing the typical e-commerce and shopping retailer's 41,000 sessions.
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halfords.com competitors

halfords.com outperforms eurocarparts.com in revenue, achieving $42.4 million compared to eurocarparts.com's $26.4 million. In August 2026, halfords.com also leads with 419,000 transactions against eurocarparts.com's 165,000. While halfords.com garners 12 million sessions, decathlon.co.uk surpasses it with 13.7 million sessions, placing halfords.com in second for that metric. The average order value (AOV) for halfords.com ranges from $100 to $125, aligning closely with decathlon.co.uk's AOV of $100 to $125 but falling behind eurocarparts.com's higher range of $150 to $175. In terms of conversion rates, halfords.com achieves 3.00-3.50%, trailing eurocarparts.com's rate of 3.50-4.00%. Overall, halfords.com maintains a strong position relative to its competitors, leading in revenue and transactions while competing closely in sessions and AOV.

eurocarparts.com screenshot
#1 eurocarparts.com
26.4M
Revenue
4.7M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
42M
Revenue
13.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
5.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
217.7K
Revenue
44.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
14.7M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In August large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In August large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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