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Jul 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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43.7M
Revenue
12.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com's revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
In July 2025, halfords.com, an e-commerce_and_shopping platform, generated $43,674,196 in online sales with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This places them below the median revenue of $85,151 and above the median AOV of $75. The site had 12,537,907 sessions, falling short of the category leader, boots.com, with 28,051,919 sessions. Despite these metrics, halfords.com performed better than the lowest conversion rate of 0.7% and AOV of $57 in the industry, indicating room for growth and improvement.
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halfords.com competitors

In July 2025, halfords.com outperformed its competitors in terms of revenue, with $43,674,196. eurocarparts.com came closest with $25,167,258, followed by decathlon.co.uk with $21,720,941. In transactions, halfords.com had the highest number at 456,966, while eurocarparts.com had 163,110 transactions. However, in terms of sessions, halfords.com had 12,537,907, whereas decathlon.co.uk led with 7,734,570 sessions. When looking at Average Order Value (AOV), halfords.com fell behind eurocarparts.com and tredz.co.uk, who had AOV ranges of $150-175. In conversion rate, all the competitors were within the same range as halfords.com, which had a conversion rate of 3.50-4.00%. Despite leading in revenue and transactions, halfords.com could focus on increasing their AOV to better compete with eurocarparts.com and tredz.co.uk.

eurocarparts.com screenshot
#1 eurocarparts.com
25.2M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
21.7M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
2.3M
Revenue
501.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
11.8M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In July large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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