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Nov 2025
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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45.4M
Revenue
Nov 25
12M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $520.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$520.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced decline of 5.5%, compared to the preceding three months.

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halfords.com revenue decline for last six months
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OVERVIEW
In November 2025, halfords.com achieved impressive performance metrics in the e-commerce and shopping sector, generating online sales revenue of $45,401,133, with a conversion rate of 4.00-4.50%, slightly above the very high benchmark of 4.05%. The average order value (AOV) ranged between $75 and $100, considerably lower than the industry high of $337. With 11,979,106 sessions, halfords.com remains a notable player, though still trailing behind the market leader qvc.com, which recorded $175,248,381 in revenue and boots.com, which had 43,745,699 sessions, highlighting potential for further growth and optimization.
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halfords.com competitors

When comparing halfords.com to its competitors in November 2025, it is clear that Halfords outperforms most in terms of revenue, transactions, sessions, and conversion rate. With a revenue of $45,401,133 and 490,716 transactions from 11,979,106 sessions, Halfords boasts a solid AOV range of $75-100 and a conversion rate of 4.00-4.50%. In contrast, Euro Car Parts comes closest in revenue at $25,655,530 but falls short in transactions and sessions. decathlon.co.uk and Go Outdoors also have respectable revenues but lag behind in transactions and sessions. tredz.co.uk and ATS Euromaster fall behind significantly in revenue, transactions, and sessions, with lower AOVs and conversion rates compared to Halfords. Overall, Halfords stands out as a top performer among its competitors in the online retail space in November 2025.

eurocarparts.com screenshot
#1 eurocarparts.com
25.7M
Revenue
5.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
21.2M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
3.4M
Revenue
447.4K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
9.9M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In November large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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