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May 2026
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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45.9M
Revenue
May 26
11.9M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $472.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$472.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 15%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
In May 2026, halfords.com generated $45,934,445 in online sales, with a conversion rate of 3.50-4.00%, slightly below the high of 3.88% in the e-commerce sector. The site's average order value (AOV) ranged from $100 to $125, well below the high of $350. halfords.com recorded 11,943,036 sessions, significantly fewer than qvc.com's 30,400,863 sessions, while the median in the industry stood at 35,027 sessions. Despite these metrics, halfords.com continues to maintain a strong presence in the competitive e-commerce and shopping landscape.
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halfords.com competitors

In May 2026, halfords.com led the competition with a remarkable revenue of $45,934,445 from 454,213 transactions, yielding an average order value (AOV) between $100 and $125 and a conversion rate of 3.50-4.00%. Competitor eurocarparts.com generated $23,247,638 with 149,217 transactions, having a higher AOV of $150-175 but a lower conversion rate of 2.50-3.00%. decathlon.co.uk achieved $19,193,870 in revenue from 164,477 transactions, matching Halfords' AOV range but struggling with a conversion rate of 1.50-2.00%. Smaller players like tredz.co.uk and gooutdoors.co.uk saw significantly lower revenues of $4,550,664 and $12,937,995, respectively, with conversion rates around 1.50-2.50%. In summary, halfords.com stands out not just in revenue, but also in transaction efficiency and overall performance metrics compared to its competitors.

eurocarparts.com screenshot
#1 eurocarparts.com
23.2M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
19.2M
Revenue
8.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
4.6M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
532K
Revenue
118.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
12.9M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In May large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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