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Jan 2026
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Home/Insights/Retailers/halfords.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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43.4M
Revenue
Jan 26
11.7M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Halfords.com is a website offering a wide range of automotive, cycling, and motoring products. They provide a variety of services, including car maintenance, repairs, and fitting services, while their assortment includes bikes, car parts, technology gadgets, camping gear, cleaning products, and accessories for various outdoor activities.

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halfords.com Annual Revenue and Growth

halfords.com's annual sales on its online store amounted to $472.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$472.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
halfords.com revenue by year

halfords.com's monthly revenueOVER TIME
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Over the past three months, halfords.com revenue has experienced growth of 6.8%, compared to the preceding three months.

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halfords.com revenue growth for last six months
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OVERVIEW
In January 2026, halfords.com generated $43,403,739 in online sales, significantly surpassing the e-commerce and shopping median of $104,613, while achieving a strong conversion rate of 4.00-4.50%, above the industry average of 3.81%. With an Average Order Value (AOV) ranging between $75 and $100, it remains competitive, considering high AOV benchmarks reach $348. The site recorded 11,739,303 sessions, though this is notably lower than the leading store, boots.com, which had 35,443,340 sessions. Overall, halfords.com demonstrates robust performance within the e-commerce landscape, particularly in revenue and conversion efficiency.
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halfords.com competitors

In January 2026, halfords.com outperformed its competitors in terms of revenue, with $43,403,739. eurocarparts.com came closest with $27,794,379, followed by gooutdoors.co.uk with $10,484,199. In terms of transactions, halfords.com had the highest number at 477,949, significantly more than its closest competitor eurocarparts.com with 180,271 transactions. halfords.com also led in sessions with 11,739,303, surpassing decathlon.co.uk with 6,347,795 sessions. The Average Order Value (AOV) for halfords.com ranged from $75 to $100, falling between the AOVs of its competitors. Lastly, halfords.com boasted a strong conversion rate of 4.00% to 4.50%, higher than all other competitors such as atseuromaster.co.uk with 3.00% to 3.50%.

eurocarparts.com screenshot
#1 eurocarparts.com
27.8M
Revenue
6M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.co.uk screenshot
#2 decathlon.co.uk
15.5M
Revenue
6.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atseuromaster.co.uk screenshot
#4 atseuromaster.co.uk
3.5M
Revenue
499.6K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
10.5M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
halfords.com vs top market performers
halfords.com
top retailers
conversion rate vs average order value for halfords.com and its competitors
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Revenue share by device at halfords.com

In January large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on halfords.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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halfords.com channels

Identify top traffic channels that drive growth for halfords.comand discover how performance of traffic channels has changed over time.

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halfords.com Google Ads spend

Evaluate halfords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halfords.com devices

Review halfords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halfords.com top markets

Explore halfords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halfords.com country & global rank

Assess the ranking of halfords.com among other retailers within its primary country and worldwide.

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