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Sep 2025
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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80.5K
Revenue
Sep 25
13.5K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced decline of 34%, compared to the preceding three months.

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wiggle.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, wiggle.co.uk, a player in the sports industry, generated online sales of $80,507, surpassing the median revenue of $77,565, while maintaining a strong conversion rate of 3.50-4.00%, higher than the industry average of 3.05%. The average order value (AOV) ranged from $150-175, below the industry high of $539, and the website attracted 13,499 sessions, significantly lower than the median of 30,275 sessions. Despite its performance, it trails behind industry leader garmin.com, which boasts revenues of $183,476,907 and over 47 million sessions.
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wiggle.co.uk competitors

When comparing wiggle.co.uk to its competitors in September 2025, some clear differences emerge. wiggle.co.uk has a revenue of £80,507 with 516 transactions and 13,499 sessions, boasting an average order value (AOV) of £150-175 and a conversion rate of 3.50-4.00%. In contrast, wiggle.com outperforms in revenue with £139,701 but has a lower conversion rate of 0.50-1.00% despite more transactions and sessions. spokester.com has a lower revenue of £73,553 but higher transactions and sessions compared to wiggle.co.uk. chainreactioncycles.com surpasses in revenue with £265,564 and a higher AOV range, although its conversion rate is lower than wiggle.co.uk. raleigh.co.uk stands out with a significantly higher AOV of £425-450 but lower revenue and conversion rate. tredz.co.uk excels with an impressive revenue of £3,140,132, high transactions and sessions, and a competitive AOV and conversion rate.

wiggle.com screenshot
#1 wiggle.com
139.7K
Revenue
149.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
spokester.com screenshot
#2 spokester.com
73.6K
Revenue
43.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
265.6K
Revenue
134K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
219K
Revenue
101.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
3.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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