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Oct 2025
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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59K
Revenue
Oct 25
10.1K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced decline of 50%, compared to the preceding three months.

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wiggle.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, wiggle.co.uk, a player in the sports industry, generated online sales of $59,038, trailing the median sports revenue of $84,340; with a conversion rate of 3.50-4.00%, it surpassed the median rate of 3.14%, while its average order value (AOV) ranged from $150 to $175, below the high of $550; the site attracted 10,109 sessions, significantly lower than the median of 29,455 and far behind the highest session count of 38,669,098 from dickssportinggoods.com.
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wiggle.co.uk competitors

In October 2025, wiggle.co.uk shows strong performance with a revenue of £59,038 from 370 transactions and 10,109 sessions. The Average Order Value (AOV) falls between £150-175 with a conversion rate of 3.50-4.00%. Comparing it to its competitors, wiggle.com generates higher revenue of £139,551 from 1,035 transactions and 165,116 sessions, but with a lower AOV of £125-150 and a conversion rate of 0.50-1.00%. spokester.com has lower revenue of £54,448 with 839 transactions and 30,405 sessions, a lower AOV of £50-75, and a conversion rate of 2.50-3.00%. chainreactioncycles.com boasts the highest revenue at £282,333 with 1,756 transactions and 123,162 sessions, and similar AOV and conversion rate to wiggle.co.uk. raleigh.co.uk has a higher revenue of £249,380 but fewer transactions and sessions compared to wiggle.co.uk, with a much higher AOV of £425-450. tredz.co.uk is the top performer with revenue of £2,974,016 from 17,906 transactions and 1,113,418 sessions, with an AOV and conversion rate comparable to wiggle.co.uk.

wiggle.com screenshot
#1 wiggle.com
139.6K
Revenue
165.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
spokester.com screenshot
#2 spokester.com
54.4K
Revenue
30.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
282.3K
Revenue
123.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
249.4K
Revenue
86K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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