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Jul 2026
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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75.4K
Revenue
Jul 26
11.7K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $1.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced decline of 5.6%, compared to the preceding three months.

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wiggle.co.uk revenue decline for last six months
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OVERVIEW
wiggle.co.uk generated $75,400 in revenue from online sales in July 2026. Its conversion rate ranged from 3.50% to 4.00%, which is notably above the typical range of 0.64% to 3.02% for a typical store in the sports category. With an average order value (AOV) between $150 and $175, wiggle.co.uk is also well within the typical AOV range of $82 to $571. However, its 11,700 sessions fall short of the approximately 28,500 sessions seen by a typical store in the sports category.
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wiggle.co.uk competitors

wiggle.co.uk trails its competitors significantly in sessions, ranking 6 of 6 with only 11,700 sessions compared to tredz.co.uk's 1.6 million, a gap of 1.6 million. In July 2026, wiggle.co.uk generated $75,400 in revenue, positioning it fourth behind tredz.co.uk's impressive $5.4 million. Its transaction count of 443 also falls short of tredz.co.uk's leading 29,500. While wiggle.co.uk’s average order value (AOV) ranges from $150-175, it's comparable to chainreactioncycles.com at $175-200. Notably, wiggle.co.uk’s conversion rate stands at 3.50-4.00%, which surpasses spokester.com’s 2.00-2.50%, yet it remains behind the 0.50-1.00% rates of wiggle.com and raleigh.co.uk.

wiggle.com screenshot
#1 wiggle.com
107.3K
Revenue
123.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
spokester.com screenshot
#2 spokester.com
28.8K
Revenue
16.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
51.9K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
190K
Revenue
65.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
5.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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Industries wiggle.co.uk operates in

wiggle.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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