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Apr 2026
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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103.8K
Revenue
Apr 26
14.7K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $1.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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wiggle.co.uk revenue growth for last six months
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OVERVIEW
In April 2026, wiggle.co.uk generated $103,828 in online sales, outperforming the sports industry median of $80,719, with a conversion rate of 3.50-4.00%, exceeding the high benchmark of 2.97%. The average order value (AOV) ranged between $175-200, significantly lower than the industry high of $542, while total sessions reached 14,672, notably below the median of 33,547 in the sector. Despite being competitive, wiggle.co.uk remains well behind the largest player, garmin.com, which reported revenues of $129,791,853.
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wiggle.co.uk competitors

In April 2026, wiggle.co.uk generated $103,828 in revenue with a conversion rate of 3.50-4.00%, processing 576 transactions from 14,672 sessions. Competitively, wiggle.com outperformed wiggle.co.uk with $130,796 in revenue but struggled with a lower conversion rate of 0.50-1.00%. Meanwhile, chainreactioncycles.com dominated with $464,612 in revenue, albeit with a lower conversion rate of 1.50-2.00%. Notably, tredz.co.uk eclipsed all competitors, boasting an impressive $4,730,841 in revenue from 22,050 transactions at an AOV of $200-225 and a conversion rate of 1.50-2.00%. On the lower end, spokester.com and raleigh.co.uk reported revenues of $36,851 and $201,967, respectively, with raleigh.co.uk having a notably high AOV of $375-400 but a low conversion rate of 0.50-1.00%. Overall, wiggle.co.uk holds a competitive edge in conversion rates while facing tough competition in revenue generation.

wiggle.com screenshot
#1 wiggle.com
130.8K
Revenue
124.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
spokester.com screenshot
#2 spokester.com
36.9K
Revenue
22.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
464.6K
Revenue
150.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
202K
Revenue
69.3K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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