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Nov 2025
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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75.3K
Revenue
Nov 25
12.6K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced decline of 43%, compared to the preceding three months.

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wiggle.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, wiggle.co.uk generated $75,292 in online sales, below the sports industry median of $89,556, with a conversion rate between 3.50-4.00%, outperforming the industry average of 3.31%. The Average Order Value (AOV) ranged from $150-175, significantly lower than the high of $552 in the sector. With 12,581 sessions, wiggle.co.uk fell short of the median of 31,405 sessions, while the largest competitor, garmin.com, dominated with sales of $203,335,992 and dickssportinggoods.com leading in sessions at 57,640,222, illustrating wiggle's need for growth in both traffic and revenue.
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wiggle.co.uk competitors

In November 2025, wiggle.co.uk appears to be performing solidly in terms of revenue, transactions, sessions, AOV, and conversion rate. When comparing it to its competitors, wiggle.com stands out with the highest revenue at $146,977, while tredz.co.uk dominates in revenue with an impressive $2,985,808. In terms of transactions, tredz.co.uk also leads the pack with 18,605 transactions, followed by chainreactioncycles.com with 1,795 transactions. Sessions-wise, tredz.co.uk again takes the lead with 1,163,921 sessions, followed by wiggle.com with 158,030 sessions. In AOV, raleigh.co.uk shines with an AOV range of $425-450, whereas wiggle.co.uk and chainreactioncycles.com both fall within the same range of $150-175. Conversion rates vary among competitors, with spokester.com at 2.50-3.00, wiggle.co.uk at 3.50-4.00, and raleigh.co.uk and tredz.co.uk both falling within the 1.50-2.00 range.

wiggle.com screenshot
#1 wiggle.com
147K
Revenue
158K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
spokester.com screenshot
#2 spokester.com
54.2K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
291.1K
Revenue
123.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
229.6K
Revenue
102K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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