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Jan 2026
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Home/Insights/Retailers/wiggle.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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90.5K
Revenue
Jan 26
12.9K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Wiggle.co.uk is an online retailer specializing in sport and outdoor equipment. They offer a wide range of products, including bicycles, running gear, swimming and triathlon essentials, nutrition supplements, and outdoor clothing. Additionally, the website provides various tools for tracking activities and dedicated sections for cycling and running enthusiasts.

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wiggle.co.uk Annual Revenue and Growth

wiggle.co.uk's annual sales on its online store amounted to $1.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.co.uk revenue by year

wiggle.co.uk's monthly revenueOVER TIME
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Over the past three months, wiggle.co.uk revenue has experienced decline of 6.8%, compared to the preceding three months.

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wiggle.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, wiggle.co.uk achieved online sales revenue of $90,486, surpassing the sports industry median of $84,141, yet far behind market leader garmin.com at $201,780,487; its conversion rate ranged from 3.50-4.00%, exceeding the industry average of 3.0% but lower than the highest performance, while its average order value (AOV) was between $175-200, notably lower than the high of $556; the site garnered 12,896 sessions, significantly below the median of 31,579, highlighting both strengths in conversion and revenue, but areas for improvement in overall traffic.
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wiggle.co.uk competitors

In January 2026, wiggle.co.uk reported a revenue of $90,486 from 516 transactions and 12,896 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. When compared to its competitors, wiggle.com stands out with a revenue of $238,726 from 1,644 transactions and 126,427 sessions, but has a lower AOV of $125-150 and a conversion rate of 1.00-1.50%. spokester.com follows with $59,371 in revenue from 829 transactions and 30,405 sessions, a lower AOV of $50-75, but a higher conversion rate of 2.50-3.00%. chainreactioncycles.com reported $266,312 in revenue from 1,417 transactions and 148,043 sessions, similar AOV of $175-200, but a lower conversion rate of 0.50-1.00%. raleigh.co.uk had a revenue of $170,476 from 380 transactions and 75,375 sessions, with a high AOV of $425-450 but a low conversion rate of 0.00-0.50%. tredz.co.uk leads the pack with $3,328,523 in revenue from 19,680 transactions and 1,263,000 sessions, an AOV of $150-175, and a conversion rate of 1.50-2.00%.

wiggle.com screenshot
#1 wiggle.com
238.7K
Revenue
126.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
spokester.com screenshot
#2 spokester.com
59.4K
Revenue
30.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
chainreactioncycles.com screenshot
#3 chainreactioncycles.com
266.3K
Revenue
148K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
raleigh.co.uk screenshot
#4 raleigh.co.uk
170.5K
Revenue
75.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tredz.co.uk screenshot
#5 tredz.co.uk
3.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wiggle.co.uk vs top market performers
wiggle.co.uk
top retailers
conversion rate vs average order value for wiggle.co.uk and its competitors
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wiggle.co.uk channels

Identify top traffic channels that drive growth for wiggle.co.ukand discover how performance of traffic channels has changed over time.

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wiggle.co.uk Google Ads spend

Evaluate wiggle.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.co.uk devices

Review wiggle.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.co.uk top markets

Explore wiggle.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.co.uk country & global rank

Assess the ranking of wiggle.co.uk among other retailers within its primary country and worldwide.

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