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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for hobbii.comhobbii.com

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2.5M
Revenue
Jul 26
1.2M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$33.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced growth of 6.9%, compared to the preceding three months.

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hobbii.com revenue growth for last six months
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OVERVIEW
hobbii.com generated 1.2 million sessions in July 2026, far exceeding the typical crafts retailer's 15,000 sessions. The site achieved online sales revenue of $2.5 million, significantly higher than the typical crafts retailer's $33,500 monthly revenue. With a conversion rate of 2.50-3.00%, hobbii.com is within the typical crafts retailer range of 0.97% to 4.34%. The average order value (AOV) stands at $75-100, comfortably within the typical crafts retailer range of $37 to $315, showcasing strong performance in the crafts category overall.
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hobbii.com competitors

In July 2026, hobbii.com trails its competitors with a conversion rate of 2.50-3.00%, which is comparatively strong but not the highest. Despite this, hobbii.com excels in overall performance metrics, leading the pack with $2.5 million in revenue and 32,500 transactions, surpassing knitpicks.com by a notable $1 million and 19,000 transactions. Additionally, hobbii.com enjoys 1.2 million sessions, outpacing premieryarns.com by 435,000 sessions, highlighting its significant reach. While ritohobby.co.uk has a higher average order value (AOV) of $175-200 compared to hobbii.com's AOV of $75-100, it significantly lags behind in revenue and transactions. Overall, hobbii.com stands as a leader in the market, showcasing strong revenue and user engagement despite a relatively lower conversion rate.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
156.3K
Revenue
39.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#2 knitpicks.com
1.5M
Revenue
756.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
premieryarns.com screenshot
#3 premieryarns.com
418.1K
Revenue
764.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#4 jimmybeanswool.com
592K
Revenue
105.7K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
lionbrand.com screenshot
#5 lionbrand.com
1.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Industries hobbii.com operates in

hobbii.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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