Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for hobbii.comhobbii.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.4M
Revenue
Jun 26
1M
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
Loading...

Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$33.4M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
View real-time data

Over the past three months, hobbii.com revenue has experienced growth of 12%, compared to the preceding three months.

View real-time data
hobbii.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, hobbii.com, operating in the CRAFTS industry, generated online sales revenue of $2,426,629, significantly exceeding the median of $36,855, with a conversion rate between 2.50-3.00%, lower than the industry's high of 4.23% and above its low of 1.06%. The average order value (AOV) ranged from $75 to $100, compared to a high of $316 and a low of $43 in the sector. hobbii.com recorded 1,047,087 sessions, far less than the industry leader hobbylobby.com’s 14,684,520 sessions, and below the median of 13,884 for the category.
Read more

hobbii.com competitors

As of June 2026, hobbii.com outperformed its competitors in several key metrics, generating $2,426,629 in revenue from 27,730 transactions and achieving a conversion rate of 2.50-3.00% from 1,047,087 sessions. In comparison, knitpicks.com generated $1,441,767 in revenue with a conversion rate of 1.50-2.00%, but with lower sessions at 675,051. ritohobby.co.uk lagged significantly, earning $132,633 from 684 transactions and a conversion rate of 1.50-2.00% from just 34,179 sessions. premieryarns.com managed $328,872 in revenue with a conversion rate of 1.00-1.50% from 517,059 sessions. Finally, jimmybeanswool.com had $538,843 in revenue but achieved the highest AOV of $275-300, yet with a lower conversion rate of 1.50-2.00% from 108,945 sessions. Overall, hobbii.com leads the pack in revenue, transactions, and session volume, solidifying its market position.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
132.6K
Revenue
34.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#2 knitpicks.com
1.4M
Revenue
675.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
premieryarns.com screenshot
#3 premieryarns.com
328.9K
Revenue
517.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#4 jimmybeanswool.com
538.8K
Revenue
108.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
lionbrand.com screenshot
#5 lionbrand.com
1.5M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at hobbii.com

In June large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In June large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries hobbii.com operates in

hobbii.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard