hobbii.com
Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.
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hobbii.com Annual Revenue and Growth
hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
hobbii.com's monthly revenueOVER TIME
Over the past three months, hobbii.com revenue has experienced decline of 58%, compared to the preceding three months.
hobbii.com competitors
In April 2026, hobbii.com outperformed its competitors in both revenue and transaction volume, generating $1,594,931 from 34,846 transactions and achieving a conversion rate of 2.50-3.00% from 1,210,160 sessions. In contrast, knitpicks.com generated $1,029,394 from 10,872 transactions with a conversion rate of 1.50-2.00%. Meanwhile, jimmybeanswool.com reported $1,144,520 in revenue with a lower transaction count of 4,143, but a higher average order value (AOV) of $275-300. premieryarns.com and ritohobby.co.uk lag significantly, with revenues of $264,800 and $134,515, respectively, both having AOVs within the $25-50 range. ritohobby.co.uk struggled with just 600 transactions from 32,250 sessions, reflecting a conversion rate of 1.50-2.00%. Overall, hobbii.com demonstrates superior market positioning in revenue, transactions, and user engagement.
Revenue share by device at hobbii.com
In April large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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hobbii.com channels
Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.
hobbii.com Google Ads spend
Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hobbii.com devices
Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
