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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.2M
Revenue
Aug 26
1.2M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$33.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced growth of 25%, compared to the preceding three months.

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hobbii.com revenue growth for last six months
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OVERVIEW
In August 2026, hobbii.com attracted 1.2 million sessions, significantly higher than the typical crafts retailer, which sees around 14,400 sessions monthly. The revenue for online sales reached $3.2 million, far exceeding the typical crafts retailer's $40,000. hobbii.com achieved a conversion rate of 3.00-3.50%, comfortably within the typical crafts retailer range of 0.99% to 4.49%. The average order value (AOV) stood at $75-100, also within the typical crafts retailer range of $39 to $295. While hobbii.com performs well, it operates under the shadow of hobbylobby.com, which generates $21.7 million in revenue.
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hobbii.com competitors

In August 2026, hobbii.com trails its competitors in average order value (AOV), which ranges from $75 to $100. However, it leads significantly in revenue with $3.2 million, outperforming all competitors. The site also surpasses its rivals in transactions, boasting 38,400, and sessions, totaling 1.2 million. Comparatively, knitpicks.com generates $1.5 million in revenue with 13,500 transactions and 756,000 sessions, while lionbrand.com follows with $1.1 million in revenue and 16,700 transactions. In contrast, ritohobby.co.uk achieves $111,000 in revenue from 573 transactions and 31,200 sessions, and premieryarns.com records $344,000 with 8,258 transactions. jimmybeanswool.com has a revenue of $482,000 from 1,547 transactions, showing that while hobbii.com excels overall, it could benefit from increasing its AOV to match the higher values seen in competitors like jimmybeanswool.com.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
111.2K
Revenue
31.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#2 knitpicks.com
1.5M
Revenue
756.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
premieryarns.com screenshot
#3 premieryarns.com
343.8K
Revenue
607K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#4 jimmybeanswool.com
482K
Revenue
85.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
lionbrand.com screenshot
#5 lionbrand.com
1.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Industries hobbii.com operates in

hobbii.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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