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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for hobbii.comhobbii.com

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2.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com's revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced decline of 20%, compared to the preceding three months.

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hobbii.com revenue decline for last six months
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OVERVIEW
In July 2025, hobbii.com in the CRAFTS industry generated $2,602,602 in revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The highest conversion rate in the category was 4.39%, and the lowest was 0.85%. The highest AOV was $317, while the lowest was $42. The site had 1,517,245 sessions, with the highest being 16,133,407 from hobbylobby.com and a median of 15,413 sessions in the CRAFTS category.
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hobbii.com competitors

In July 2025, hobbii.com stood out among its competitors in the online yarn and craft supply industry. With a revenue of $2,602,602 from 33,643 transactions and 1,517,245 sessions, hobbii.com maintained a steady average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, hobbii.com outperformed in terms of revenue and conversion rate. Rito Hobby from the UK generated a revenue of $145,050 from 740 transactions and 39,247 sessions, with a higher AOV of $175-$200 but a slightly lower conversion rate of 1.50-2.00%. yarn.com, Knit Picks, Premier Yarns, and Jimmy Beans Wool also had varying metrics, but hobbii.com excelled in both revenue generation and conversion rates, making it a strong contender in the industry.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
145K
Revenue
39.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
yarn.com screenshot
#2 yarn.com
975.3K
Revenue
342.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#3 knitpicks.com
1.1M
Revenue
704.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#4 premieryarns.com
266.2K
Revenue
435K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
465.3K
Revenue
88.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Revenue share by device at hobbii.com

In July large majority of sales on hobbii.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on hobbii.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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