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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for hobbii.comhobbii.com

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2.5M
Revenue
Sep 26
1.3M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$33.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced growth of 12%, compared to the preceding three months.

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hobbii.com revenue growth for last six months
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OVERVIEW
In September 2026, hobbii.com attracted 1.3 million sessions, significantly higher than the typical crafts retailer's 11,300 sessions. The site's revenue for online sales reached $2.5 million, compared to the typical crafts retailer generating around $35,400 monthly, while hobbylobby.com leads the category with $13.4 million. hobbii.com maintains a conversion rate of 2.00-2.50%, which falls within the typical crafts retailer range of 1.03% to 4.47%. Additionally, the average order value (AOV) is between $75 and $100, placing it within the typical crafts retailer AOV range of $44 to $316.
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hobbii.com competitors

In September 2026, hobbii.com trails its competitors in average order value (AOV), with a range of $75-100. However, hobbii.com excels in overall performance, leading with revenue at $2.5 million, transactions at 25,600, and sessions at 1.3 million. Comparatively, knitpicks.com generates $1.3 million in revenue with an AOV of $75-100, while lionbrand.com follows closely with $1.1 million and a lower AOV of $25-50. Despite having fewer transactions at 22,000, lionbrand.com shares the same session count as hobbii.com. Additionally, ritohobby.co.uk has an AOV of $200-225, but significantly lower revenue of $280,000 and only 1,379 transactions. Overall, hobbii.com demonstrates robust performance metrics that outshine its competitors, particularly in revenue, transactions, and sessions.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
280.2K
Revenue
71.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
knitpicks.com screenshot
#2 knitpicks.com
1.3M
Revenue
836.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#3 premieryarns.com
391.5K
Revenue
690.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#4 jimmybeanswool.com
610.5K
Revenue
127K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lionbrand.com screenshot
#5 lionbrand.com
1.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Industries hobbii.com operates in

hobbii.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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