hobbii.com
Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.
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hobbii.com Annual Revenue and Growth
hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
hobbii.com's monthly revenueOVER TIME
Over the past three months, hobbii.com revenue has experienced decline of 9%, compared to the preceding three months.
hobbii.com competitors
In May 2026, hobbii.com outperformed its competitors with a revenue of $2,083,433 from 26,488 transactions, drawing 1,061,009 sessions and achieving an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In contrast, knitpicks.com generated $1,803,057 in revenue with 16,693 transactions and an AOV of $100-125, maintaining a similar conversion rate of 2.00-2.50%. ritohobby.co.uk, while significantly smaller, had an AOV of $200-225, yet only achieved $177,053 in revenue from 793 transactions, indicating lower overall traffic and a conversion rate of 1.50-2.00%. premieryarns.com reported $372,729 in revenue from 8,833 transactions, but had a much lower AOV of $25-50 and a conversion rate of 1.00-1.50%. jimmybeanswool.com, with $616,520 in revenue from 2,240 transactions and an AOV of $275-300, also lagged in overall performance.
Revenue share by device at hobbii.com
In May large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries hobbii.com operates in
hobbii.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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hobbii.com channels
Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.
hobbii.com Google Ads spend
Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hobbii.com devices
Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
