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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2M
Revenue
Sep 25
1.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$33.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced decline of 17%, compared to the preceding three months.

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hobbii.com revenue decline for last six months
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OVERVIEW
In September 2025, hobbii.com, a key player in the CRAFTS industry, generated $1,993,409 in revenue, significantly surpassing the median of $43,726, but lagging behind the leader, hobbylobby.com, at $9,396,528. Its conversion rate ranged from 2.00-2.50%, below the industry high of 4.35%. With an average order value (AOV) between $75-100, hobbii.com sits well below the top AOV of $313. Additionally, the site recorded 1,245,195 sessions, far fewer than hobbylobby.com's impressive 16,508,897, yet above the median of 20,689 sessions within its category.
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hobbii.com competitors

When comparing hobbii.com to its competitors in September 2025, it is clear that hobbii.com stands out in terms of revenue and transactions. With a revenue of 1,993,409 and 25,372 transactions, hobbii.com surpasses ritohobby.co.uk, yarn.com, knitpicks.com, premieryarns.com, and jimmybeanswool.com. hobbii.com also boasts a higher number of sessions compared to ritohobby.co.uk and jimmybeanswool.com. However, when looking at the Average Order Value (AOV) and conversion rate, hobbii.com falls in line with knitpicks.com, showcasing a consistent performance in these domains. While some competitors like yarn.com and jimmybeanswool.com have higher AOV, hobbii.com maintains a strong conversion rate in the range of 2.00-2.50%, surpassing premieryarns.com and jimmybeanswool.com. Overall, hobbii.com demonstrates solid performance in revenue and transactions, remaining competitive in the market.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
239.2K
Revenue
66.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
yarn.com screenshot
#2 yarn.com
1.1M
Revenue
340.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
knitpicks.com screenshot
#3 knitpicks.com
1M
Revenue
594K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#4 premieryarns.com
293.6K
Revenue
434.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
478.5K
Revenue
115.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Revenue share by device at hobbii.com

In September large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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