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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.7M
Revenue
Mar 26
1.2M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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Hobbii.com is an online store that specializes in various crafting materials for hobbyists. They offer a diverse range of products including yarns, knitting needles, crochet hooks, cross-stitch kits, embroidery supplies, and other accessories. The website provides a convenient platform for customers to browse and purchase items related to their creative pursuits.

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hobbii.com Annual Revenue and Growth

hobbii.com's annual sales on its online store amounted to $33.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$33.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbii.com revenue by year

hobbii.com's monthly revenueOVER TIME
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Over the past three months, hobbii.com revenue has experienced decline of 12%, compared to the preceding three months.

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hobbii.com revenue decline for last six months
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OVERVIEW
In March 2026, hobbii.com, operating in the CRAFTS sector, generated $1,678,766 in online sales, significantly outperforming the median of $56,283. With a conversion rate of 3.00-3.50%, it remains competitive, although below the category's high of 4.12%. The average order value (AOV) ranged from $25 to $50, much lower than the high of $334. hobbii.com recorded 1,199,615 sessions, considerably less than the leader hobbylobby.com's 14,536,307 sessions, while the median for the industry sits at 17,150, highlighting the company's potential for growth in audience engagement and revenue generation.
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hobbii.com competitors

In March 2026, hobbii.com stood out among its competitors with a revenue of $1,678,766 generated from 38,789 transactions and 1,199,615 sessions. hobbii.com boasted an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, ritohobby.co.uk lagged behind with a revenue of $214,585, knitpicks.com trailed with a revenue of $1,177,220, and premier-yarns.com generated $276,516 in revenue. However, yarn.com performed similarly to hobbii.com with a revenue of $1,643,790, but had fewer transactions and sessions. jimmybeanswool.com was the closest competitor to hobbii.com in terms of revenue at $1,253,472, but hobbii.com surpassed them with a higher number of transactions and sessions. hobbii.com's strong AOV and conversion rate put it ahead of most competitors in the online yarn industry in March 2026.

ritohobby.co.uk screenshot
#1 ritohobby.co.uk
214.6K
Revenue
51.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yarn.com screenshot
#2 yarn.com
1.6M
Revenue
496.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#3 knitpicks.com
1.2M
Revenue
789.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#4 premieryarns.com
276.5K
Revenue
675K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
1.3M
Revenue
118K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
hobbii.com vs top market performers
hobbii.com
top retailers
conversion rate vs average order value for hobbii.com and its competitors
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Revenue share by device at hobbii.com

In March large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In March large majority of sales on hobbii.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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hobbii.com channels

Identify top traffic channels that drive growth for hobbii.comand discover how performance of traffic channels has changed over time.

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hobbii.com Google Ads spend

Evaluate hobbii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbii.com devices

Review hobbii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbii.com top markets

Explore hobbii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbii.com country & global rank

Assess the ranking of hobbii.com among other retailers within its primary country and worldwide.

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