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Jul 2026
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for purlsoho.compurlsoho.com

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2.1M
Revenue
Jul 26
1.2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com Annual Revenue and Growth

purlsoho.com's annual sales on its online store amounted to $23.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
purlsoho.com revenue by year

purlsoho.com's monthly revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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purlsoho.com revenue growth for last six months
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OVERVIEW
In July 2026, purlsoho.com achieved a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. The site generated $2.1 million in revenue from online sales, significantly higher than a typical store in the home and garden category, which sees around $118,000 monthly. With 1.2 million sessions, purlsoho.com attracted far more visitors than a typical store in the home and garden category, which typically sees around 33,500 sessions. The performance metrics reflect strong engagement and sales figures, positioning purlsoho.com effectively within its competitive landscape.
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purlsoho.com competitors

The competitive set includes purlsoho.com, studioknitsf.com, cocoknits.com, interweave.com, and knitpicks.com. In July 2026, purlsoho.com achieved the highest revenue at $2.1 million, leading knitpicks.com by $600,000. It also outperformed in transactions with 14,000 compared to knitpicks.com's 13,500, and sessions at 1.2 million, surpassing knitpicks.com by 444,000. studioknitsf.com, while having a higher average order value (AOV) of $250-275, generated only $347,000 in revenue from 1,385 transactions and 131,000 sessions. cocoknits.com lagged significantly with $49,700 in revenue from 301 transactions, while interweave.com had even lower figures at $68,500 and 2,019 transactions. Overall, purlsoho.com clearly leads the competitive landscape in key performance metrics, showcasing a dominant market presence.

studioknitsf.com screenshot
#1 studioknitsf.com
347.4K
Revenue
130.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
cocoknits.com screenshot
#2 cocoknits.com
49.7K
Revenue
77K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
interweave.com screenshot
#3 interweave.com
68.5K
Revenue
127.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#4 knitpicks.com
1.5M
Revenue
756.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
592K
Revenue
105.7K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In July large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries purlsoho.com operates in

purlsoho.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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