purlsoho.com
Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.
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purlsoho.com Annual Revenue and Growth
purlsoho.com's annual sales on its online store amounted to $33.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
purlsoho.com's monthly revenueOVER TIME
Over the past three months, purlsoho.com revenue has experienced growth of 59%, compared to the preceding three months.
purlsoho.com competitors
In November 2025, purlsoho.com stood out amongst its competitors with the highest revenue of $2,860,464 and the most transactions at 22,103. With 1,582,746 sessions, Purl Soho's average order value (AOV) ranged between $125-150 and boasted a conversion rate of 1.00-1.50. In comparison, Studio Knit SF had a revenue of $536,312 with 2,319 transactions and an AOV of $225-250, Wool and the Gang generated $1,777,565 in revenue with 7,683 transactions and an AOV of $225-250 and a conversion rate of 2.00-2.50, Cocoknits had a revenue of $71,167 with 442 transactions and an AOV of $150-175, Interweave earned $110,491 in revenue with 3,289 transactions and an AOV of $25-50, and Knit Picks brought in $2,342,538 in revenue with 24,317 transactions and an AOV of $75-100 and a conversion rate of 1.50-2.00.
Revenue share by device at purlsoho.com
In November large majority of sales on purlsoho.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purlsoho.com channels
Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.
purlsoho.com Google Ads spend
Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purlsoho.com devices
Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
