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Jun 2025
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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1.4M
Revenue
680.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com's revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced decline of 32%, compared to the preceding three months.

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purlsoho.com revenue decline for last six months
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OVERVIEW
In June 2025, purlsoho.com, a home_and_garden online retailer, generated $1,357,163 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $125-150. The site had 680,563 sessions, while the highest session count in the category was 175,346,093 from homedepot.com. The median revenue for the industry was $122,342, with homedepot.com leading with $1,387,396,988 in sales. A high conversion rate in the sector was 3.31%, while a low rate was 0.64%. A very high AOV in the category was $675, and a low AOV was $94.
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purlsoho.com competitors

In June 2025, purlsoho.com outperformed its competitors in terms of revenue, generating $1,357,163 with 9,748 transactions and 680,563 sessions. The average order value (AOV) for Purl Soho was between $125-150, with a conversion rate of 1.00-1.50%. In comparison, knitpicks.com had revenue of $1,308,976 with 13,221 transactions and 696,513 sessions, but a lower AOV of $75-100 and a higher conversion rate of 1.50-2.00%. woolandthegang.com lagged behind with $521,489 in revenue, 2,221 transactions, and 148,847 sessions, boasting a higher AOV of $225-250 but a similar conversion rate. purlsoho.com also surpassed competitors like studioknitsf.com, cocoknits.com, and interweave.com in revenue and transactions, indicating its strong position in the market.

studioknitsf.com screenshot
#1 studioknitsf.com
275.8K
Revenue
122.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
woolandthegang.com screenshot
#2 woolandthegang.com
521.5K
Revenue
148.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
cocoknits.com screenshot
#3 cocoknits.com
28.1K
Revenue
44.4K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
interweave.com screenshot
#4 interweave.com
84.3K
Revenue
225.2K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.3M
Revenue
696.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In June large majority of sales on purlsoho.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on purlsoho.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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