purlsoho.com
Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.
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purlsoho.com Annual Revenue and Growth
purlsoho.com's annual sales on its online store amounted to $23.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
purlsoho.com's monthly revenueOVER TIME
Over the past three months, purlsoho.com revenue has experienced decline of 21%, compared to the preceding three months.
purlsoho.com competitors
As of April 2026, purlsoho.com outperforms its competitors in revenue, achieving $2,393,869 compared to knitpicks.com's $1,029,394, the second highest. While knitpicks.com has a superior conversion rate of 1.50-2.00%, purlsoho.com matches the conversion rates of competitors like studioknitsf.com and interweave.com at 1.00-1.50%. purlsoho.com also has a higher number of transactions at 16,561 versus studioknitsf.com’s 1,619 and interweave.com’s 2,609. Although studioknitsf.com boasts a higher average order value (AOV) of $225-250, purlsoho.com’s AOV range of $125-150 supports its overall revenue advantage. In terms of traffic, purlsoho.com attracted 1,185,825 sessions, significantly more than any competitor, including knitpicks.com, which had 676,023. Overall, purlsoho.com leads in revenue and traffic, while competing effectively in conversion and transactions.
Revenue share by device at purlsoho.com
In April large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purlsoho.com channels
Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.
purlsoho.com Google Ads spend
Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purlsoho.com devices
Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
