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May 2026
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.7M
Revenue
May 26
1.1M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com Annual Revenue and Growth

purlsoho.com's annual sales on its online store amounted to $23.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
purlsoho.com revenue by year

purlsoho.com's monthly revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced decline of 25%, compared to the preceding three months.

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purlsoho.com revenue decline for last six months
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OVERVIEW
In May 2026, purlsoho.com generated online sales revenue of $2,687,959, significantly outperforming the median of $120,627 in the HOME AND GARDEN sector, while also maintaining a conversion rate of 1.50-2.00%, below the high benchmark of 3.47%. The average order value (AOV) ranged from $125 to $150, far below the top AOV of $688, and the site attracted 1,106,994 sessions, markedly higher than the median of 34,297, but dwarfed by homedepot.com's 184,815,510 sessions, highlighting purlsoho’s strong niche performance despite the competitive landscape.
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purlsoho.com competitors

In May 2026, purlsoho.com reported revenue of $2,687,959, surpassing its competitors significantly. knitpicks.com followed with $1,803,057, benefiting from a high conversion rate of 2.00-2.50%. studioknitsf.com generated $309,379 with a respectable AOV of $225-250 but had a lower conversion rate of 1.00-1.50%. interweave.com earned $92,363, yet it had a notably low AOV of $25-50. cocoknits.com struggled with just $41,306 in revenue, reflecting a conversion rate of 0.00-0.50%. While purlsoho.com achieved a solid transaction volume of 18,215 from 1,106,994 sessions, knitpicks.com came close with 16,693 transactions but fewer sessions at 675,347. Overall, purlsoho.com leads the market in revenue and transaction count, indicating a strong competitive edge against its peers.

studioknitsf.com screenshot
#1 studioknitsf.com
309.4K
Revenue
124.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
cocoknits.com screenshot
#2 cocoknits.com
41.3K
Revenue
67.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
interweave.com screenshot
#3 interweave.com
92.4K
Revenue
190.2K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#4 knitpicks.com
1.8M
Revenue
675.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
616.5K
Revenue
125.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In May large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries purlsoho.com operates in

purlsoho.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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