purlsoho.com
Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.
GRIPS CUSTOMERS & RESEARCH PARTNERS
purlsoho.com Annual Revenue and Growth
purlsoho.com's annual sales on its online store amounted to $33.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
purlsoho.com's monthly revenueOVER TIME
Over the past three months, purlsoho.com revenue has experienced growth of 114%, compared to the preceding three months.
purlsoho.com competitors
In December 2025, purlsoho.com outperformed most of its competitors in terms of revenue, with a total of $3,566,295. This revenue was generated from 28,288 transactions and 1,657,972 sessions, resulting in an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50% to 2.00%. In comparison, studioknitsf.com had revenue of $480,919 with 2,111 transactions and 180,568 sessions, while cocoknits.com only generated $68,987 in revenue with 482 transactions and 84,885 sessions. woolandthegang.com, knitpicks.com, and interweave.com performed relatively better with revenues of $1,706,265, $1,633,511, and $122,960 respectively, each with varying transaction numbers, sessions, AOV, and conversion rates. Overall, purlsoho.com's revenue and conversion rate stand out among its competitors in the online knitting industry.
Revenue share by device at purlsoho.com
In December large majority of sales on purlsoho.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
purlsoho.com channels
Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.
purlsoho.com Google Ads spend
Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purlsoho.com devices
Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
