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Jan 2026
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.9M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com Annual Revenue and Growth

purlsoho.com's annual sales on its online store amounted to $23.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
purlsoho.com revenue by year

purlsoho.com's monthly revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced growth of 118%, compared to the preceding three months.

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purlsoho.com revenue growth for last six months
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OVERVIEW
In January 2026, purlsoho.com, operating in the home and garden industry, generated $3,903,262 in online sales, significantly surpassing the median revenue of $122,772. With a conversion rate of 1.50-2.00%, it is below the sector's high of 3.41%, and its average order value (AOV) ranged from $125 to $150, also lower than the industry high of $677. The website attracted 1,610,410 sessions, far exceeding the median of 34,453 but dwarfed by the leader, homedepot.com, which had 138,848,672 sessions and $1,456,474,205 in revenue.
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purlsoho.com competitors

When comparing purlsoho.com to its competitors in the knitting industry as of January 2026, we see that purlsoho.com has the highest revenue at $3,903,262. In terms of transactions, purlsoho.com also outperforms its competitors with 27,891 transactions. The website also boasts the highest number of sessions at 1,610,410, indicating a strong online presence. However, when looking at the average order value (AOV), purlsoho.com falls behind studioknitsf.com and woolandthegang.com with an AOV range of $125-150. In terms of conversion rate, purlsoho.com falls within the average range of its competitors at 1.50-2.00%. Overall, purlsoho.com holds a strong position in the market with high revenue and a large number of transactions and sessions.

studioknitsf.com screenshot
#1 studioknitsf.com
446.3K
Revenue
183.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com screenshot
#2 woolandthegang.com
1.6M
Revenue
380.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
cocoknits.com screenshot
#3 cocoknits.com
77.6K
Revenue
92K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
interweave.com screenshot
#4 interweave.com
137.8K
Revenue
294.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In January large majority of sales on purlsoho.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on purlsoho.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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