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Sep 2026
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.9M
Revenue
Sep 26
1.4M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com Annual Revenue and Growth

purlsoho.com's annual sales on its online store amounted to $23.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
purlsoho.com revenue by year

purlsoho.com's monthly revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced decline of 29%, compared to the preceding three months.

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purlsoho.com revenue decline for last six months
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OVERVIEW
purlsoho.com achieved a conversion rate of 1.00-1.50% in September 2026, with an average order value (AOV) of $125-150. The site generated $1.9 million in revenue, significantly higher than the $110,000 typical store in the home and garden category generates monthly. With 1.4 million sessions, purlsoho.com stands out, given that a typical store in the home and garden category sees around 30,400 sessions a month. While purlsoho.com’s metrics are impressive, they reflect performance that is within the typical ranges for the home and garden category, with room for further growth.
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purlsoho.com competitors

The competitive set includes purlsoho.com, studioknitsf.com, cocoknits.com, interweave.com, knitpicks.com, and jimmybeanswool.com. In September 2026, purlsoho.com achieved $1.9 million in revenue, outperforming all competitors, with studioknitsf.com at $328,000 and knitpicks.com at $1.3 million trailing behind. purlsoho.com led in transactions as well, recording 14,800 compared to studioknitsf.com's 1,324 and knitpicks.com's 13,300. In terms of sessions, purlsoho.com once again surpassed competitors with 1.4 million sessions, while knitpicks.com followed with 836,000. The average order value (AOV) for purlsoho.com is in the range of $125-150, positioning it competitively against jimmybeanswool.com, which has a significantly higher AOV of $325-350. Overall, purlsoho.com demonstrates a strong market position relative to its peers across key performance metrics.

studioknitsf.com screenshot
#1 studioknitsf.com
328.4K
Revenue
121.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
cocoknits.com screenshot
#2 cocoknits.com
41.7K
Revenue
56.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
interweave.com screenshot
#3 interweave.com
31.4K
Revenue
74.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#4 knitpicks.com
1.3M
Revenue
836.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
jimmybeanswool.com screenshot
#5 jimmybeanswool.com
610.5K
Revenue
127K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In September large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on purlsoho.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries purlsoho.com operates in

purlsoho.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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