purlsoho.com
Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.
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purlsoho.com Annual Revenue and Growth
purlsoho.com's annual sales on its online store amounted to $33.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
purlsoho.com's monthly revenueOVER TIME
Over the past three months, purlsoho.com revenue has experienced decline of 23%, compared to the preceding three months.
purlsoho.com competitors
In August 2025, purlsoho.com reported a revenue of $1,278,052 from 9,256 transactions and 819,402 sessions, with an average order value (AOV) ranging between $125-150 and a conversion rate of 1.00-1.50%. When compared to its competitors, purlsoho.com outperforms most in terms of revenue and sessions, lagging slightly behind knitpicks.com which generated $825,948 from 8,330 transactions and 504,219 sessions. However, purlsoho.com has a higher AOV than knitpicks.com, indicating that customers are willing to spend more per transaction on their site. Additionally, purlsoho.com's conversion rate falls within the range of its competitors, showcasing a strong performance in converting sessions into transactions. Overall, purlsoho.com stands out for its strong revenue generation and high AOV compared to its competitors in the knitting and crafting industry.
Revenue share by device at purlsoho.com
In August large majority of sales on purlsoho.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purlsoho.com channels
Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.
purlsoho.com Google Ads spend
Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purlsoho.com devices
Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
