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May 2025
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Home/Insights/Retailers/purlsoho.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.5M
Revenue
849.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Purlsoho.com is a website that features a variety of knitting, crochet, and sewing supplies. Their inventory includes yarn, fabric, needles, and patterns for crafting enthusiasts. The website provides a wide range of materials and resources, catering to those interested in creative projects with exceptional craftsmanship.

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purlsoho.com's revenueOVER TIME
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Over the past three months, purlsoho.com revenue has experienced decline of 31%, compared to the preceding three months.

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purlsoho.com revenue decline for last six months
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OVERVIEW
purlsoho.com, in the HOME AND GARDEN industry, generated online sales revenue of $1,466,878 in May 2025 with a conversion rate of 1.00-1.50% and an AOV of $125-150. This places them below homedepot.com, the largest online store in the category with revenue of $1,523,750,068. Despite a high conversion rate of 3.35% and a high AOV of $677, purlsoho.com's 849,805 sessions fall short of homedepot.com's 181,263,132. The median revenue, conversion rate, AOV, and sessions in the HOME AND GARDEN category are $131,378, 0.68%, $94, and 36,055 respectively.
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purlsoho.com competitors

In May 2025, purlsoho.com outperformed its competitors in terms of revenue, with a total of $1,466,878 compared to the closest competitor, knitpicks.com, with $1,159,373. purlsoho.com also had the highest number of sessions at 849,805, significantly more than any of its competitors, indicating a strong online presence and brand visibility. While purlsoho.com had a lower number of transactions compared to knitpicks.com, the average order value (AOV) of $125-150 and conversion rate of 1.00-1.50% were competitive. In terms of AOV, purlsoho.com fell in the mid-range compared to woolandthegang.com and studioknitsf.com, but still maintained a solid conversion rate. Overall, purlsoho.com demonstrated strong performance across key metrics, positioning itself as a top player in the online knitting and crafting industry.

studioknitsf.com screenshot
#1 studioknitsf.com
286.5K
Revenue
117.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
woolandthegang.com screenshot
#2 woolandthegang.com
669.7K
Revenue
158.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
cocoknits.com screenshot
#3 cocoknits.com
33.8K
Revenue
69K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
interweave.com screenshot
#4 interweave.com
89.1K
Revenue
186.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.2M
Revenue
504.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
purlsoho.com vs top market performers
purlsoho.com
top retailers
conversion rate vs average order value for purlsoho.com and its competitors
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Revenue share by device at purlsoho.com

In May large majority of sales on purlsoho.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on purlsoho.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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purlsoho.com channels

Identify top traffic channels that drive growth for purlsoho.comand discover how performance of traffic channels has changed over time.

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purlsoho.com Google Ads spend

Evaluate purlsoho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlsoho.com devices

Review purlsoho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlsoho.com top markets

Explore purlsoho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlsoho.com country & global rank

Assess the ranking of purlsoho.com among other retailers within its primary country and worldwide.

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