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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for emp.deemp.de

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8.4M
Revenue
Jul 26
2.8M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $75.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$75.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 23%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In July 2026, emp.de attracted 2.8 million sessions, significantly higher than a typical marketplace store's 134,000 sessions. The platform generated $8.4 million in revenue from online sales, while a typical marketplace store generates around $286,000 monthly. With a conversion rate of 3.50-4.00%, emp.de falls within the category's typical range of 0.93% to 4.53%. Additionally, its average order value (AOV) of $75-100 aligns with the typical marketplace category range of $61 to $308.
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emp.de competitors

The most significant gap is in revenue, where emp.de leads impericon.com by $7 million. As of July 2026, emp.de generated $8.4 million, vastly outperforming its competitors like impericon.com with only $1.4 million. In transactions, emp.de recorded 107,000, eclipsing impericon.com by 82,700. Moreover, emp.de attracted 2.8 million sessions, outpacing impericon.com by 1.6 million. While both emp.de and elbenwald.de share an AOV range of $75-100, elbenwald.de's conversion rate of 0.50-1.00 lags behind emp.de's 3.50-4.00. Overall, emp.de stands as the clear leader across all metrics.

impericon.com screenshot
#1 impericon.com
1.4M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
375.6K
Revenue
561K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
1.5K
Revenue
1.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
def-shop.com screenshot
#4 def-shop.com
1M
Revenue
409.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
shopdisney.de screenshot
#5 shopdisney.de
48.6K
Revenue
74.1
Sessions
199.0-199.5%
Conv. rate
$325-350
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In July large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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