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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for emp.deemp.de

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6M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de's revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 43%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
emp.de, an e-commerce and shopping marketplace, generated $5,979,333 in online sales with a conversion rate of 3.50-4.00% and an average order value of $75-100. In comparison, the industry giant, amazon.com, reported revenue of $14,197,032,099, a conversion rate of 3.98%, and an AOV of $301. emp.de had 2,113,456 sessions in July, while the highest sessions were 2,860,529,374 from amazon.com, with a median of 131,554 sessions in the e-commerce and shopping marketplace category. The store also had a very low conversion rate of 0.86% and a low AOV of $52.
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emp.de competitors

In July 2025, emp.de outperformed its competitors in terms of revenue, with a total of 5,979,333, significantly higher than its closest rival, def-shop.com, at 1,335,569. emp.de also had the highest number of transactions at 76,875, followed by impericon.com with 22,962. In sessions, emp.de again led the pack with 2,113,456, surpassing zavvi.de at 78,324. When looking at Average Order Value (AOV), emp.de fell within the range of 75-100, while merchandisingplaza.de had the highest AOV range of 125-150. emp.de's conversion rate of 3.50-4.00% was notably higher compared to its competitors, with elbenwald.de having the lowest conversion rate of 0.50-1.00%. Overall, emp.de demonstrated superior performance across key metrics in the competitive landscape of online retail in July 2025.

impericon.com screenshot
#1 impericon.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
459.5K
Revenue
767.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
14.1K
Revenue
12.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
1.3M
Revenue
642.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
153.4K
Revenue
78.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In July large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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