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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for emp.deemp.de

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4.9M
Revenue
Apr 26
2.6M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $75.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$75.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced decline of 41%, compared to the preceding three months.

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emp.de revenue decline for last six months
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OVERVIEW
In April 2026, emp.de generated $4,906,846 in online sales, significantly surpassing the e-commerce and shopping marketplace median of $370,530. With a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 4.36%, while its average order value (AOV) ranges between $75-100, below the peak of $300. Notably, emp.de recorded 2,586,800 sessions, far exceeding the median of 143,015, indicating strong traffic but still significantly lower than amazon.com’s staggering 2,525,357,109 sessions, showcasing a competitive yet challenging landscape in the marketplace.
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emp.de competitors

In April 2026, emp.de outperformed its competitors significantly, generating $4,906,846 in revenue with 62,935 transactions from 2,586,800 sessions, resulting in a conversion rate of 2.00-2.50%. In comparison, impericon.com generated $2,153,903 with a higher conversion rate of 3.00-3.50%, but with fewer transactions at 34,971. elbenwald.de lagged behind with only $339,867 in revenue from 5,100 transactions, reflecting a lower conversion rate of 0.50-1.00%. merchandisingplaza.de's performance was minimal with just $10,381 in revenue from 73 transactions, despite having a high average order value (AOV) of $125-150. def-shop.com reported $1,049,083 in revenue with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Overall, emp.de's metrics highlight its robust market position relative to its competitors.

impericon.com screenshot
#1 impericon.com
2.2M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
339.9K
Revenue
626.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
10.4K
Revenue
8.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
1M
Revenue
409K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
shopdisney.de screenshot
#5 shopdisney.de
48.6K
Revenue
74.1
Sessions
199.0-199.5%
Conv. rate
$325-350
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In April large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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