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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for emp.deemp.de

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7.7M
Revenue
Oct 25
2.7M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $87.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 4.1%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In October 2025, emp.de, operating in the MARKETPLACE industry, generated impressive online sales revenue of $7,742,885, significantly surpassing the median of $373,562. Its conversion rate ranged from 3.50% to 4.00%, close to the industry's high of 4.48%. The average order value (AOV) stood between $75 and $100, below the high of $301. With 2,653,894 sessions, emp.de performed well, although it remains behind amazon.com, which dominated the market with 2,778,032,849 sessions. Overall, emp.de showcases strong performance metrics indicative of a robust online presence.
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emp.de competitors

When comparing emp.de to its competitors in October 2025, it is evident that emp.de outperforms in terms of revenue, transactions, sessions, and conversion rate. emp.de generated a revenue of €7,742,885 from 102,391 transactions and 2,653,894 sessions, with a conversion rate of 3.50-4.00%. In contrast, impericon.com generated €1,391,721 from 22,884 transactions and 1,001,363 sessions, with a conversion rate of 2.00-2.50%. elbenwald.de had €563,843 revenue from 7,946 transactions and 767,807 sessions, with a lower conversion rate of 1.00-1.50%. merchandisingplaza.de, def-shop.com, and zavvi.de also lagged behind emp.de in revenue, transactions, and conversion rate. emp.de's average order value (AOV) range of €75-100 was comparable to some competitors but lower than others with AOV ranges of €125-150. Overall, emp.de stands out as a strong performer in the industry.

impericon.com screenshot
#1 impericon.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
563.8K
Revenue
767.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
12.3K
Revenue
10.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
1.4M
Revenue
565.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
151K
Revenue
78.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In October large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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