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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for emp.deemp.de

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11.5M
Revenue
Nov 25
3.7M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $87.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 43%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In November 2025, emp.de achieved online sales revenue of $11,473,747, significantly exceeding the e-commerce and shopping marketplace median of $470,147, although far behind the top performer, amazon.com at $16,336,181,110. The site's conversion rate of 3.50-4.00% is competitive, approaching the sector's high of 4.97%, while its average order value (AOV) of $75-100 remains robust against the high benchmark of $285 and low of $55. Additionally, emp.de recorded 3,656,064 sessions, substantially higher than the median of 159,615, but still dwarfed by amazon.com's staggering 2,883,966,808 sessions.
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emp.de competitors

When comparing emp.de to its competitors in November 2025, it is clear that emp.de outperforms most in terms of revenue, transactions, and sessions. emp.de generated a revenue of 11,473,747 with 131,974 transactions and 3,656,064 sessions. This is significantly higher than its closest competitors such as impericon.com with revenue of 1,509,898 and 23,689 transactions, elbenwald.de with revenue of 796,479 and 11,087 transactions, and merchandisingplaza.de with revenue of 13,188 and 98 transactions. emp.de also has a higher average order value (AOV) ranging from 75-100 compared to its competitors. Additionally, emp.de boasts a higher conversion rate of 3.50-4.00, while most of its competitors have lower conversion rates ranging from 0.50-2.50. Overall, emp.de stands out as a strong performer in the industry based on these metrics.

impericon.com screenshot
#1 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
796.5K
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
13.2K
Revenue
11.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
1.4M
Revenue
486.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
176.1K
Revenue
88.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In November large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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