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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for emp.deemp.de

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9.4M
Revenue
Dec 25
3.8M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $87.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 63%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In December 2025, emp.de generated online sales revenue of $9,380,679, significantly surpassing the MARKETPLACE median of $558,585, with a conversion rate of 3.00-3.50%, below the high benchmark of 4.66%. Its average order value (AOV) ranged from $75 to $100, compared to the marketplace's high of $293 and low of $53. With sessions totaling 3,761,184, emp.de demonstrated impressive engagement relative to the median of 184,801, yet still lagged behind industry leader amazon.com, which boasts an astonishing 3,099,241,882 sessions and $14,705,791,070 in revenue.
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emp.de competitors

In December 2025, emp.de outperformed its competitors in terms of revenue, with a total of $9,380,679. The closest competitor in revenue was merchandisingplaza.de with only $13,653. emp.de also had the highest number of transactions at 116,990, while its competitors ranged from 113 to 56,575 transactions. In sessions, emp.de had 3,761,184, significantly more than its closest competitor, zavvi.de, with 110,731 sessions. emp.de's average order value (AOV) ranged from $75 to $100, higher than most competitors. Its conversion rate was also on the higher end, ranging from 3.00% to 3.50%, while the competition had rates as low as 0.50%. Overall, emp.de demonstrated superior performance compared to its competitors in key metrics such as revenue, transactions, sessions, AOV, and conversion rate.

impericon.com screenshot
#1 impericon.com
3.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
1.2M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
13.7K
Revenue
13.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
def-shop.com screenshot
#4 def-shop.com
1.1M
Revenue
539.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
212.9K
Revenue
110.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In December large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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