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Dec 2025
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Home/Insights/Retailers/jbhifi.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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153.1M
Revenue
Dec 25
34.8M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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JB Hi-Fi is an Australian e-commerce platform, offering a wide range of consumer electronics, including smartphones, laptops, cameras, home appliances, gaming consoles, DVDs, music, and more. They provide a convenient online shopping experience, delivering products nationwide. The website also provides customer reviews and competitive pricing on their extensive product catalogue.

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jbhifi.com.au Annual Revenue and Growth

jbhifi.com.au's annual sales on its online store amounted to $1B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1B
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
jbhifi.com.au revenue by year

jbhifi.com.au's monthly revenueOVER TIME
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Over the past three months, jbhifi.com.au revenue has experienced growth of 91%, compared to the preceding three months.

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jbhifi.com.au revenue growth for last six months
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OVERVIEW
In December 2025, jbhifi.com.au generated $153,052,277 in online sales, significantly above the median of $242,983 in the consumer electronics sector. With a conversion rate between 2.00-2.50%, it performed well but below the high benchmark of 3.83%. Its average order value (AOV) ranged from $200-225, markedly lower than the high of $890. The site attracted 34,819,975 sessions, far surpassing the sector's median of 54,788 but still distant from samsung.com's leading total of 769,925,390. Overall, JB Hi-Fi shows strong engagement, although there are opportunities for improvement in conversion rates and AOV.
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jbhifi.com.au competitors

In December 2025, jbhifi.com.au reported a revenue of $153,052,277 from 699,134 transactions and 34,819,975 sessions, with an Average Order Value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. When comparing jbhifi.com.au to its competitors, it is clear that they are outperformed in terms of revenue by giants like amazon.com with $14,705,791,070, and apple.com with $3,647,875,907. However, jbhifi.com.au holds its own with a comparable conversion rate to Best Buy and Target, while maintaining a higher AOV than Amazon. While they may not be the top earner in revenue, jbhifi.com.au demonstrates strength in their ability to convert visitors into customers and drive higher value purchases compared to some of their competitors.

bestbuy.com screenshot
#1 bestbuy.com
1.4B
Revenue
154.5M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
apple.com screenshot
#2 apple.com
3.6B
Revenue
537.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
samsung.com screenshot
#3 samsung.com
2.6B
Revenue
769.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
target.com screenshot
#4 target.com
1.5B
Revenue
313.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
amazon.com screenshot
#5 amazon.com
14.7B
Revenue
3.1B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
jbhifi.com.au vs top market performers
jbhifi.com.au
top retailers
conversion rate vs average order value for jbhifi.com.au and its competitors
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Revenue share by device at jbhifi.com.au

In December large majority of sales on jbhifi.com.au, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on jbhifi.com.au, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jbhifi.com.au channels

Identify top traffic channels that drive growth for jbhifi.com.auand discover how performance of traffic channels has changed over time.

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jbhifi.com.au Google Ads spend

Evaluate jbhifi.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jbhifi.com.au devices

Review jbhifi.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jbhifi.com.au top markets

Explore jbhifi.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jbhifi.com.au country & global rank

Assess the ranking of jbhifi.com.au among other retailers within its primary country and worldwide.

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