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Sep 2025
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Home/Insights/Retailers/johnlewis.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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190M
Revenue
Sep 25
26.4M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Shop latest trends and launches across Home, Fashion & Tech at John Lewis & Partners. Providing an inspiring wide range of products, for all life's moments.

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johnlewis.com Annual Revenue and Growth

johnlewis.com's annual sales on its online store amounted to $2.2B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
johnlewis.com revenue by year

johnlewis.com's monthly revenueOVER TIME
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Over the past three months, johnlewis.com revenue has experienced growth of 5.3%, compared to the preceding three months.

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johnlewis.com revenue growth for last six months
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OVERVIEW
In September 2025, johnlewis.com generated online sales revenue of $189,976,753, significantly above the e-commerce industry median of $292,070. With a conversion rate between 3.50% and 4.00%, it closely approaches the sector's high of 4.09%. The Average Order Value (AOV) ranged from $200 to $225, lower than the peak of $309 in its category. The site attracted 26,403,681 sessions, far exceeding the median of 136,251, though dwarfed by Amazon's 2,561,667,744 sessions, showcasing johnlewis.com's strong market presence within the competitive e-commerce landscape.
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johnlewis.com competitors

In September 2025, johnlewis.com outperformed its competitors in terms of revenue, with a total of £189,976,753. next.co.uk came closest with £181,919,048, while the other competitors fell significantly behind. In terms of transactions, johnlewis.com also had the highest number at 934,064, followed by argos.co.uk at 917,207. However, when looking at conversion rates, johnlewis.com ranked in the middle of the pack with a range of 3.50-4.00%, while houseoffraser.co.uk and very.co.uk had slightly higher rates. Sessions-wise, johnlewis.com had 26,403,681, which was lower than asos.com and next.co.uk but higher than houseoffraser.co.uk. Overall, johnlewis.com demonstrated strong performance across various metrics compared to its competitors in the online retail industry in September 2025.

next.co.uk screenshot
#1 next.co.uk
181.9M
Revenue
32M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
very.co.uk screenshot
#2 very.co.uk
45.3M
Revenue
12.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
17.2M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
argos.co.uk screenshot
#5 argos.co.uk
90.5M
Revenue
42M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
johnlewis.com vs top market performers
johnlewis.com
top retailers
conversion rate vs average order value for johnlewis.com and its competitors
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Revenue share by device at johnlewis.com

In September large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnlewis.com channels

Identify top traffic channels that drive growth for johnlewis.comand discover how performance of traffic channels has changed over time.

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johnlewis.com Google Ads spend

Evaluate johnlewis.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnlewis.com devices

Review johnlewis.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnlewis.com top markets

Explore johnlewis.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnlewis.com country & global rank

Assess the ranking of johnlewis.com among other retailers within its primary country and worldwide.

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