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Nov 2025
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Home/Insights/Retailers/johnlewis.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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349.7M
Revenue
Nov 25
43.6M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Shop latest trends and launches across Home, Fashion & Tech at John Lewis & Partners. Providing an inspiring wide range of products, for all life's moments.

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johnlewis.com Annual Revenue and Growth

johnlewis.com's annual sales on its online store amounted to $2.2B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
johnlewis.com revenue by year

johnlewis.com's monthly revenueOVER TIME
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Over the past three months, johnlewis.com revenue has experienced growth of 40%, compared to the preceding three months.

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johnlewis.com revenue growth for last six months
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OVERVIEW
In November 2025, johnlewis.com generated $349,658,518 in online sales, with a conversion rate of 3.50-4.00%, slightly below the e-commerce marketplace high of 4.97%. The average order value (AOV) ranged from $200 to $225, also under the category's peak AOV of $285. The website attracted 43,550,893 sessions, significantly higher than the median of 159,615, yet far below Amazon's staggering 2,883,966,808 sessions. While johnlewis.com demonstrates solid performance metrics, it operates within a highly competitive environment where market leaders vastly surpass its figures.
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johnlewis.com competitors

In November 2025, johnlewis.com outperformed its competitors in terms of revenue, with a total of $349,658,518. next.co.uk followed with $217,353,824, asos.com with $159,325,130, argos.co.uk with $165,421,550, very.co.uk with $81,921,401, and houseoffraser.co.uk with $24,436,493. In the number of transactions, johnlewis.com also led with 1,650,698, followed by argos.co.uk with 1,731,998, next.co.uk with 1,156,680, asos.com with 1,112,833, very.co.uk with 692,815, and houseoffraser.co.uk with 262,120. In terms of sessions, johnlewis.com had 43,550,893, asos.com had 63,562,508, next.co.uk had 37,642,612, argos.co.uk had 57,856,867, very.co.uk had 21,858,397, and houseoffraser.co.uk had 6,284,785. johnlewis.com also had the highest average order value (AOV) range of $200-225, followed by next.co.uk ($175-200), asos.com ($125-150), very.co.uk ($100-125), argos.co.uk ($75-100), and houseoffraser.co.uk ($75-100). Finally, johnlewis.com's conversion rate ranged between 3.50-4.00, while its competitors had conversion rates ranging from 1.50-4

next.co.uk screenshot
#1 next.co.uk
217.4M
Revenue
37.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
very.co.uk screenshot
#2 very.co.uk
81.9M
Revenue
21.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
24.4M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
argos.co.uk screenshot
#5 argos.co.uk
165.4M
Revenue
57.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
johnlewis.com vs top market performers
johnlewis.com
top retailers
conversion rate vs average order value for johnlewis.com and its competitors
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Revenue share by device at johnlewis.com

In November large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnlewis.com channels

Identify top traffic channels that drive growth for johnlewis.comand discover how performance of traffic channels has changed over time.

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johnlewis.com Google Ads spend

Evaluate johnlewis.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnlewis.com devices

Review johnlewis.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnlewis.com top markets

Explore johnlewis.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnlewis.com country & global rank

Assess the ranking of johnlewis.com among other retailers within its primary country and worldwide.

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