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Dec 2025
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Home/Insights/Retailers/johnlewis.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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411.9M
Revenue
Dec 25
49.7M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Shop latest trends and launches across Home, Fashion & Tech at John Lewis & Partners. Providing an inspiring wide range of products, for all life's moments.

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johnlewis.com Annual Revenue and Growth

johnlewis.com's annual sales on its online store amounted to $2.2B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
johnlewis.com revenue by year

johnlewis.com's monthly revenueOVER TIME
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Over the past three months, johnlewis.com revenue has experienced growth of 79%, compared to the preceding three months.

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johnlewis.com revenue growth for last six months
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OVERVIEW
In December 2025, johnlewis.com reported impressive performance metrics for the e-commerce and shopping marketplace, generating $411,872,864 in online sales with a conversion rate of 3.50-4.00%, notably higher than the industry low of 1.09%. Its average order value (AOV) ranged between $200-225, below the category high of $293, while attracting 49,654,117 sessions, significantly exceeding the median of 184,801. Despite these achievements, johnlewis.com’s revenue falls short of the marketplace leader, amazon.com, which earned $14,705,791,070, highlighting both competitive strength and areas for growth within a challenging retail landscape.
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johnlewis.com competitors

In December 2025, johnlewis.com outperformed its competitors in terms of revenue, generating $411,872,864. next.co.uk followed with $223,299,618, while very.co.uk lagged behind at $64,517,591. As for transactions, johnlewis.com had the highest number at 1,920,503, compared to houseoffraser.co.uk with 275,389 transactions. In sessions, johnlewis.com led the pack with 49,654,117, surpassing asos.com at 60,338,504 sessions. The Average Order Value (AOV) for johnlewis.com ranged from $200-$225, which was higher than the AOV for most of its competitors. Additionally, johnlewis.com boasted a conversion rate of 3.50-4.00%, outperforming the conversion rates of its competitors, such as argos.co.uk at 2.50-3.00%. Overall, johnlewis.com showcased strong performance across various metrics compared to its competitors in December 2025.

next.co.uk screenshot
#1 next.co.uk
223.3M
Revenue
46.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
very.co.uk screenshot
#2 very.co.uk
64.5M
Revenue
17.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
25.3M
Revenue
8.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
argos.co.uk screenshot
#5 argos.co.uk
153.2M
Revenue
57.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
johnlewis.com vs top market performers
johnlewis.com
top retailers
conversion rate vs average order value for johnlewis.com and its competitors
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Revenue share by device at johnlewis.com

In December large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnlewis.com channels

Identify top traffic channels that drive growth for johnlewis.comand discover how performance of traffic channels has changed over time.

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johnlewis.com Google Ads spend

Evaluate johnlewis.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnlewis.com devices

Review johnlewis.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnlewis.com top markets

Explore johnlewis.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnlewis.com country & global rank

Assess the ranking of johnlewis.com among other retailers within its primary country and worldwide.

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