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Oct 2025
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Home/Insights/Retailers/johnlewis.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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196.4M
Revenue
Oct 25
27.9M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Shop latest trends and launches across Home, Fashion & Tech at John Lewis & Partners. Providing an inspiring wide range of products, for all life's moments.

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johnlewis.com Annual Revenue and Growth

johnlewis.com's annual sales on its online store amounted to $2.2B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
johnlewis.com revenue by year

johnlewis.com's monthly revenueOVER TIME
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Over the past three months, johnlewis.com revenue has experienced growth of 8.7%, compared to the preceding three months.

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johnlewis.com revenue growth for last six months
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OVERVIEW
In October 2025, johnlewis.com generated online sales revenue of $196,407,650, significantly above the e-commerce median of $373,562, but far below industry leader amazon.com's $15,248,613,342. With a conversion rate of 3.00-3.50%, it remains competitive yet shy of the high benchmark of 4.48%. The average order value (AOV) ranged from $200 to $225, falling short of the high AOV of $301 in the sector, while it attracted 27,949,569 sessions, vastly exceeding the median of 158,011, but still dwarfed by amazon.com’s 2,778,032,849 sessions.
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johnlewis.com competitors

In October 2025, johnlewis.com reported a revenue of £196,407,650 with 975,223 transactions and 27,949,569 sessions, resulting in an average order value (AOV) of £200-225 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, next.co.uk generated £187,302,117 in revenue with 961,899 transactions and 32,615,519 sessions, a lower AOV of £175-200, and a similar conversion rate of 2.50-3.00%. very.co.uk lagged behind with £49,661,608 revenue, 422,008 transactions, and 13,839,333 sessions, a lower AOV of £100-125, but a comparable conversion rate of 3.00-3.50%. asos.com outperformed johnlewis.com with £127,814,446 revenue, 903,675 transactions, and 54,747,830 sessions, a lower AOV of £125-150, but a slightly lower conversion rate of 1.50-2.00%. Overall, johnlewis.com demonstrated strong performance in revenue and conversion rate compared to its competitors.

next.co.uk screenshot
#1 next.co.uk
187.3M
Revenue
32.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
very.co.uk screenshot
#2 very.co.uk
49.7M
Revenue
13.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
17.4M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
argos.co.uk screenshot
#5 argos.co.uk
96.2M
Revenue
42.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
johnlewis.com vs top market performers
johnlewis.com
top retailers
conversion rate vs average order value for johnlewis.com and its competitors
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Revenue share by device at johnlewis.com

In October large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on johnlewis.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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johnlewis.com channels

Identify top traffic channels that drive growth for johnlewis.comand discover how performance of traffic channels has changed over time.

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johnlewis.com Google Ads spend

Evaluate johnlewis.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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johnlewis.com devices

Review johnlewis.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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johnlewis.com top markets

Explore johnlewis.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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johnlewis.com country & global rank

Assess the ranking of johnlewis.com among other retailers within its primary country and worldwide.

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