houseoffraser.co.uk
HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
houseoffraser.co.uk Annual Revenue and Growth
houseoffraser.co.uk's annual sales on its online store amounted to $259.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
houseoffraser.co.uk's monthly revenueOVER TIME
Over the past three months, houseoffraser.co.uk revenue has experienced growth of 7.8%, compared to the preceding three months.
houseoffraser.co.uk competitors
In September 2025, houseoffraser.co.uk generated a revenue of £17,164,774 with 184,467 transactions and 5,309,760 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, we can see that asos.com stands out with a revenue of £106,131,166, 757,633 transactions, and 49,719,352 sessions. next.co.uk also performs well with a revenue of £181,919,048, 904,771 transactions, and 31,956,970 sessions, featuring a higher AOV of £200-225 and a conversion rate of 2.50-3.00%. On the other hand, zalando.co.uk and lyst.co.uk have lower revenues and conversion rates, while sportsdirect.com boasts a high conversion rate of 4.00-4.50%. Overall, houseoffraser.co.uk competes well with its competitors in terms of revenue and conversion rate, but falls slightly behind in sessions and AOV compared to the top performers in the industry.
Revenue share by device at houseoffraser.co.uk
In September large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Gain even more insights with the Grips app
houseoffraser.co.uk channels
Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.
houseoffraser.co.uk Google Ads spend
Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoffraser.co.uk devices
Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
