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Sep 2025
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Home/Insights/Retailers/jomalone.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.4M
Revenue
Sep 25
493.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Jomalone.com is an online platform that sells a wide collection of high-quality fragrances, bath and body products, as well as home scents. Their range of offerings includes perfumes, colognes, candles, diffusers, and soaps. The website features a selection of diverse scents and luxury grooming essentials for both men and women.

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jomalone.com Annual Revenue and Growth

jomalone.com's annual sales on its online store amounted to $34.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$34.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jomalone.com revenue by year

jomalone.com's monthly revenueOVER TIME
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Over the past three months, jomalone.com revenue has experienced growth of 17%, compared to the preceding three months.

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jomalone.com revenue growth for last six months
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OVERVIEW
In September 2025, jomalone.com achieved online sales revenue of $2,422,028, significantly higher than the BEAUTY AND COSMETICS median of $40,540, but far below ulta.com's $93,223,020. The site recorded a conversion rate of 2.50-3.00%, slightly under the industry high of 4.54%, while its average order value (AOV) ranged from $150-175, which is below the sector's high of $203. With 493,427 sessions, jomalone.com surpassed the median of 18,928 sessions but was overshadowed by sephora.com’s 45,764,193 sessions, indicating a strong presence in a competitive market.
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jomalone.com competitors

When comparing jomalone.com to its competitors in September 2025, several metrics stand out. jomalone.com has a revenue of $2,422,028 with 14,292 transactions and 493,427 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. In contrast, scentsplit.com has a higher revenue of $2,277,813 but fewer transactions at 8,435 and significantly more sessions at 1,005,983. Their AOV is also higher at $250-275, but their conversion rate is lower at 0.50-1.00%. Other competitors like fragrancesline.com, bluemercury.com, brownthomas.com, and perfumesociety.org each have their own strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, jomalone.com competes well in the market, balancing revenue with a solid conversion rate and average order value.

scentsplit.com screenshot
#1 scentsplit.com
2.3M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
fragrancesline.com screenshot
#2 fragrancesline.com
91.7K
Revenue
87.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#3 bluemercury.com
1.5M
Revenue
718.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
brownthomas.com screenshot
#4 brownthomas.com
2.7M
Revenue
864.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
perfumesociety.org screenshot
#5 perfumesociety.org
167.7K
Revenue
130.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jomalone.com vs top market performers
jomalone.com
top retailers
conversion rate vs average order value for jomalone.com and its competitors
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Revenue share by device at jomalone.com

In September large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jomalone.com channels

Identify top traffic channels that drive growth for jomalone.comand discover how performance of traffic channels has changed over time.

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jomalone.com Google Ads spend

Evaluate jomalone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jomalone.com devices

Review jomalone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jomalone.com top markets

Explore jomalone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jomalone.com country & global rank

Assess the ranking of jomalone.com among other retailers within its primary country and worldwide.

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