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Dec 2025
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Home/Insights/Retailers/jomalone.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.1M
Revenue
Dec 25
871.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Jomalone.com is an online platform that sells a wide collection of high-quality fragrances, bath and body products, as well as home scents. Their range of offerings includes perfumes, colognes, candles, diffusers, and soaps. The website features a selection of diverse scents and luxury grooming essentials for both men and women.

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jomalone.com Annual Revenue and Growth

jomalone.com's annual sales on its online store amounted to $34.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$34.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jomalone.com revenue by year

jomalone.com's monthly revenueOVER TIME
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Over the past three months, jomalone.com revenue has experienced growth of 146%, compared to the preceding three months.

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jomalone.com revenue growth for last six months
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OVERVIEW
In December 2025, jomalone.com generated $6,132,985 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, although trailing ulta.com's $152,769,917. The site achieved a conversion rate of 3.50-4.00%, slightly below the category high of 4.87%, with an average order value (AOV) ranging from $175-200, close to the high of $191. jomalone.com recorded 871,804 sessions, well above the median of 23,270, but far from the top competitor sephora.com, which garnered 76,213,109 sessions, indicating a strong presence in the competitive beauty market.
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jomalone.com competitors

In December 2025, jomalone.com generated a revenue of $6,132,985 with 34,341 transactions and 871,804 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. Compared to its competitors, jomalone.com outperformed fragrancesline.com in revenue, transactions, and sessions, showcasing its strength in attracting and converting customers. It also surpassed bluemercury.com in revenue and sessions but had a slightly lower conversion rate. However, jomalone.com fell behind scentsplit.com in AOV and brownthomas.com in transactions and sessions. Despite these variations, jomalone.com demonstrated strong performance in revenue and conversion rate when compared to perfumesociety.org. Overall, jomalone.com remains a key player in the online fragrance industry, excelling in revenue generation and customer conversion.

scentsplit.com screenshot
#1 scentsplit.com
3.1M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
fragrancesline.com screenshot
#2 fragrancesline.com
129.4K
Revenue
105.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#3 bluemercury.com
2.7M
Revenue
929.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
brownthomas.com screenshot
#4 brownthomas.com
5.8M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
perfumesociety.org screenshot
#5 perfumesociety.org
223.1K
Revenue
156K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jomalone.com vs top market performers
jomalone.com
top retailers
conversion rate vs average order value for jomalone.com and its competitors
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Revenue share by device at jomalone.com

In December large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jomalone.com channels

Identify top traffic channels that drive growth for jomalone.comand discover how performance of traffic channels has changed over time.

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jomalone.com Google Ads spend

Evaluate jomalone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jomalone.com devices

Review jomalone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jomalone.com top markets

Explore jomalone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jomalone.com country & global rank

Assess the ranking of jomalone.com among other retailers within its primary country and worldwide.

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