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May 2025
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Home/Insights/Retailers/jomalone.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.9M
Revenue
493.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Jomalone.com is an online platform that sells a wide collection of high-quality fragrances, bath and body products, as well as home scents. Their range of offerings includes perfumes, colognes, candles, diffusers, and soaps. The website features a selection of diverse scents and luxury grooming essentials for both men and women.

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jomalone.com's revenueOVER TIME
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Over the past three months, jomalone.com revenue has experienced decline of 40%, compared to the preceding three months.

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jomalone.com revenue decline for last six months
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OVERVIEW
In May 2025, jomalone.com, in the BEAUTY AND COSMETICS industry, achieved a revenue of $1,899,034 with a conversion rate of 2.00-2.50% and an AOV of $150-175. The site had 493,421 sessions, while the highest session count was 38,510,361 from sephora.com. The median revenue in the industry is $46,882, with ulta.com leading at $96,002,620. The highest conversion rate was 4.51% and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53. Overall, jomalone.com demonstrated strong performance metrics in May.
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jomalone.com competitors

In May 2025, jomalone.com generated a revenue of $1,899,034 from 10,894 transactions and 493,421 sessions with an Average Order Value (AOV) ranging from $150 to $175 and a conversion rate of 2.00-2.50%. When compared to its competitors, jomalone.com falls behind in terms of revenue when compared to brownthomas.com with $2,480,537, transactions with 15,236 on brownthomas.com, and sessions with 998,134 on brownthomas.com. However, jomalone.com has a higher AOV compared to perfumesociety.org, bluemercury.com, scentsplit.com, and fragrancesline.com. jomalone.com also boasts a higher conversion rate than brownthomas.com and perfumesociety.org, showing that while it may not be the top performer in all metrics, it excels in certain areas within the competitive landscape of online fragrance and beauty retailers.

scentsplit.com screenshot
#1 scentsplit.com
2.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
fragrancesline.com screenshot
#2 fragrancesline.com
80.5K
Revenue
95.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#3 bluemercury.com
1.6M
Revenue
465.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
brownthomas.com screenshot
#4 brownthomas.com
2.5M
Revenue
998.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
perfumesociety.org screenshot
#5 perfumesociety.org
117.1K
Revenue
96.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jomalone.com vs top market performers
jomalone.com
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conversion rate vs average order value for jomalone.com and its competitors
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Revenue share by device at jomalone.com

In May large majority of sales on jomalone.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.

In May large majority of sales on jomalone.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.
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jomalone.com channels

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jomalone.com Google Ads spend

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jomalone.com devices

Review jomalone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jomalone.com top markets

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jomalone.com country & global rank

Assess the ranking of jomalone.com among other retailers within its primary country and worldwide.

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