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Nov 2025
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Home/Insights/Retailers/jomalone.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.8M
Revenue
Nov 25
872.7K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Jomalone.com is an online platform that sells a wide collection of high-quality fragrances, bath and body products, as well as home scents. Their range of offerings includes perfumes, colognes, candles, diffusers, and soaps. The website features a selection of diverse scents and luxury grooming essentials for both men and women.

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jomalone.com Annual Revenue and Growth

jomalone.com's annual sales on its online store amounted to $34.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$34.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jomalone.com revenue by year

jomalone.com's monthly revenueOVER TIME
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Over the past three months, jomalone.com revenue has experienced growth of 114%, compared to the preceding three months.

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jomalone.com revenue growth for last six months
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OVERVIEW
In November 2025, jomalone.com generated $6,773,377 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 3.50-4.00%, slightly below the industry high of 5.32%. The site's average order value (AOV) ranged from $200-225, comparable to the sector's high of $204. With 872,701 sessions, jomalone.com performed well above the median of 19,748, yet far below the leader in the category, sephora.com, which garnered 76,114,809 sessions. Overall, jomalone.com showcases robust performance within its niche, but still trails the largest competitors.
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jomalone.com competitors

When comparing jomalone.com to its competitors in November 2025, jomalone.com stands out with a revenue of $6,773,377 from 33,208 transactions and 872,701 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In contrast, scentsplit.com has a revenue of $3,050,634 from 11,486 transactions and 1,345,597 sessions, with an AOV of $250-275 and a lower conversion rate of 0.50-1.00%. fragrancesline.com lags behind with a revenue of $117,043, while bluemercury.com performs well with a revenue of $3,415,090. brownthomas.com leads with a revenue of $5,826,471 and perfumesociety.org trails with a revenue of $205,306. jomalone.com demonstrates strong performance in revenue, transactions, and conversion rate compared to its competitors, showcasing its position as a top player in the market.

scentsplit.com screenshot
#1 scentsplit.com
3.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
fragrancesline.com screenshot
#2 fragrancesline.com
117K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#3 bluemercury.com
3.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
brownthomas.com screenshot
#4 brownthomas.com
5.8M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
perfumesociety.org screenshot
#5 perfumesociety.org
205.3K
Revenue
130.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jomalone.com vs top market performers
jomalone.com
top retailers
conversion rate vs average order value for jomalone.com and its competitors
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Revenue share by device at jomalone.com

In November large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on jomalone.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jomalone.com channels

Identify top traffic channels that drive growth for jomalone.comand discover how performance of traffic channels has changed over time.

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jomalone.com Google Ads spend

Evaluate jomalone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jomalone.com devices

Review jomalone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jomalone.com top markets

Explore jomalone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jomalone.com country & global rank

Assess the ranking of jomalone.com among other retailers within its primary country and worldwide.

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