Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for kiehls.dekiehls.de

Start benchmarking for free
Sign in with GoogleSign up with Google
195.1K
Revenue
Jul 26
60.9K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
Loading...

kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kiehls.de Annual Revenue and Growth

kiehls.de's annual sales on its online store amounted to $3.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kiehls.de revenue by year

kiehls.de's monthly revenueOVER TIME
View real-time data

Over the past three months, kiehls.de revenue has experienced growth of 19%, compared to the preceding three months.

View real-time data
kiehls.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
kiehls.de's conversion rate for July 2026 ranged between 3.00-3.50%, which is within the category's typical range of 1.1% to 4.37%. With an average order value (AOV) of $75-100, kiehls.de also sits comfortably within the beauty and cosmetics category's typical AOV range of $52 to $207. The site's revenue for online sales reached $195,000, significantly higher than the average store in the beauty and cosmetics category, which generates around $39,200 monthly. Additionally, kiehls.de recorded 60,900 sessions, well above the average store in the beauty and cosmetics category, which sees about 17,100 sessions each month.
Read more

kiehls.de competitors

In July 2026, paulaschoice.de reported a revenue of $225,000 from 4,045 transactions across 145,000 sessions, resulting in a conversion rate of 2.50-3.00%. In contrast, kiehls.de achieved a revenue of $195,000 with 2,050 transactions and 60,900 sessions, yielding a conversion rate of 3.00-3.50%. While kiehls.de boasts a higher conversion rate compared to paulaschoice.de, it still trails in revenue by $30,000 and transactions by 1,995. Other competitors like faces-of-fey.de and cosphera.net show mixed performance; faces-of-fey.de generates a lower revenue of $40,300 but leads in AOV at 100-125. Notably, kiehls.com dominates the market with a staggering revenue of $4.6 million, far surpassing kiehls.de by $4.4 million, and also leads in transactions by 52,200. Overall, kiehls.de remains competitive but has clear gaps to address against both paulaschoice.de and kiehls.com.

paulaschoice.de screenshot
#1 paulaschoice.de
225.2K
Revenue
145.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#2 faces-of-fey.de
40.3K
Revenue
10K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
lancome.de screenshot
#3 lancome.de
115.8K
Revenue
137.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
cosphera.net screenshot
#4 cosphera.net
83.2K
Revenue
32.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
kiehls.com screenshot
#5 kiehls.com
4.6M
Revenue
1.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kiehls.de channels

Identify top traffic channels that drive growth for kiehls.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kiehls.de Google Ads spend

Evaluate kiehls.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kiehls.de devices

Review kiehls.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kiehls.de top markets

Explore kiehls.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kiehls.de country & global rank

Assess the ranking of kiehls.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard