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May 2025

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Home/Insights/Retailers/kiehls.de

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kiehls.de

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193.7K

Revenue

83K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

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kiehls.de's revenueOVER TIME
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Over the past three months, kiehls.de revenue has experienced decline of 11%, compared to the preceding three months.

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kiehls.de revenue decline for last six months

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OVERVIEW

In May 2025, kiehls.de in the BEAUTY AND COSMETICS industry had online sales revenue of $193,725, with a median revenue of $46,882. The conversion rate was 2.00-2.50%, compared to a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) was $75-100, with a high of $213 and a low of $53 in the industry. The website had 83,024 sessions, while the highest was 38,510,361 from sephora.com, and the median sessions in the industry were 19,997.

kiehls.de competitors

In May 2025, kiehls.de generated €193,725 in revenue from 2,060 transactions and 83,024 sessions, with an average order value (AOV) ranging between €75-100 and a conversion rate of 2.00-2.50%. When comparing kiehls.de to its competitors, we see that lancome.de had a revenue of €87,693 from 784 transactions and 104,357 sessions, with an AOV of €100-125 and a conversion rate of 0.50-1.00%. cosphera.net generated €91,095 in revenue from 1,972 transactions and 48,030 sessions, with an AOV of €25-50 and a high conversion rate of 4.00-4.50%. paulaschoice.de outperformed with €292,413 in revenue from 5,379 transactions and 180,672 sessions, featuring an AOV of €50-75 and a conversion rate of 2.50-3.00%. faces-of-fey.de and kiehls.com also had impressive numbers in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 paulaschoice.de

292.4K

Revenue

180.7K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 faces-of-fey.de

74.5K

Revenue

17.9K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#3 lancome.de

87.7K

Revenue

104.4K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#4 cosphera.net

91.1K

Revenue

48K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#5 kiehls.com

4.4M

Revenue

874.9K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

faces-of-fey.de

dermalogica.de

biotherm.de

TOP MARKET PERFORMERSby revenue

kiehls.de vs top market performers

kiehls.de

top retailers

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Revenue share by device at kiehls.de

In May large majority of sales on kiehls.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

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kiehls.de channels

Identify top traffic channels that drive growth for kiehls.deand discover how performance of traffic channels has changed over time.

kiehls.de Google Ads spend

Evaluate kiehls.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kiehls.de devices

Review kiehls.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kiehls.de top markets

Explore kiehls.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.