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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for kiehls.dekiehls.de

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161.9K
Revenue
Mar 26
118.7K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

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kiehls.de Annual Revenue and Growth

kiehls.de's annual sales on its online store amounted to $3.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
kiehls.de revenue by year

kiehls.de's monthly revenueOVER TIME
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Over the past three months, kiehls.de revenue has experienced decline of 47%, compared to the preceding three months.

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kiehls.de revenue decline for last six months
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OVERVIEW
In March 2026, kiehls.de generated $161,860 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, though still far behind the leading ulta.com at $100,589,534; its conversion rate of 1.50-2.00% remains within the industry's lower range, as high conversion rates reach 4.7%, while average order value (AOV) stands at $50-75, lower than the high benchmark of $190, and sessions totaled 118,674, markedly above the median of 20,520 but dwarfed by sephora.com’s impressive 60,417,169 sessions, indicating potential for growth and increased market competitiveness.
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kiehls.de competitors

In March 2026, kiehls.de generated a revenue of $161,860 with 2,204 transactions and 118,674 sessions, resulting in a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. Comparing kiehls.de to its competitors, paulaschoice.de had the highest revenue at $270,864 with 5,303 transactions and 149,096 sessions, boasting a conversion rate of 3.50-4.00%. faces-of-fey.de had the lowest revenue at $25,690 with 370 transactions and 9,677 sessions, sharing a conversion rate of 3.50-4.00% with paulaschoice.de. lancome.de had a revenue of $92,241 with 890 transactions and 112,601 sessions, and a lower conversion rate of 0.50-1.00%, but a higher AOV of $100-125. kiehls.com was the top performer with a revenue of $4,907,494, 56,904 transactions, 1,183,983 sessions, and a conversion rate of 4.50-5.00%.

paulaschoice.de screenshot
#1 paulaschoice.de
270.9K
Revenue
149.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#2 faces-of-fey.de
25.7K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lancome.de screenshot
#3 lancome.de
92.2K
Revenue
112.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
cosphera.net screenshot
#4 cosphera.net
29.7K
Revenue
17.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.com screenshot
#5 kiehls.com
4.9M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
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Revenue share by device at kiehls.de

In March large majority of sales on kiehls.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on kiehls.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.de channels

Identify top traffic channels that drive growth for kiehls.deand discover how performance of traffic channels has changed over time.

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kiehls.de Google Ads spend

Evaluate kiehls.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.de devices

Review kiehls.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.de top markets

Explore kiehls.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.de country & global rank

Assess the ranking of kiehls.de among other retailers within its primary country and worldwide.

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