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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for kiehls.dekiehls.de

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219.1K
Revenue
Jan 26
98K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

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kiehls.de Annual Revenue and Growth

kiehls.de's annual sales on its online store amounted to $3.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kiehls.de revenue by year

kiehls.de's monthly revenueOVER TIME
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Over the past three months, kiehls.de revenue has experienced growth of 12%, compared to the preceding three months.

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kiehls.de revenue growth for last six months
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OVERVIEW
In January 2026, kiehls.de achieved online sales of $219,131, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, though far behind industry leader ulta.com’s $104,496,353. The site’s conversion rate ranged from 2.50-3.00%, outperforming the lower industry standard of 1.19% but shy of the top tier rate of 4.7%. With an average order value (AOV) between $75-100, kiehls.de maintained a competitive position against the high AOV benchmark of $194 and the lower threshold of $45. Additionally, the site attracted 98,030 sessions, substantially surpassing the median of 22,631 in its category.
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kiehls.de competitors

In January 2026, kiehls.de had a revenue of $219,131 with 2,476 transactions and 98,030 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, paulaschoice.de had a higher revenue of $265,525 with 5,396 transactions and 183,506 sessions, but a lower AOV of $25-50, with a similar conversion rate. faces-of-fey.de had a lower revenue of $66,780 with 677 transactions and 15,238 sessions, but a higher conversion rate of 4.00-4.50%. lancome.de had a revenue of $228,078 with 2,294 transactions and 147,862 sessions, similar to kiehls.de in AOV and conversion rate. cosphera.net had a revenue of $48,973 with 1,392 transactions and 30,401 sessions, showcasing a higher conversion rate of 4.50-5.00%. kiehls.com stood out with a revenue of $5,896,796, 56,564 transactions, 1,049,590 sessions, an AOV of $100-125, and a high conversion rate of 5.00-5.50%.

paulaschoice.de screenshot
#1 paulaschoice.de
265.5K
Revenue
183.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
faces-of-fey.de screenshot
#2 faces-of-fey.de
66.8K
Revenue
15.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
lancome.de screenshot
#3 lancome.de
228.1K
Revenue
147.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
cosphera.net screenshot
#4 cosphera.net
49K
Revenue
30.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.com screenshot
#5 kiehls.com
5.9M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
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Revenue share by device at kiehls.de

In January large majority of sales on kiehls.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on kiehls.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.de channels

Identify top traffic channels that drive growth for kiehls.deand discover how performance of traffic channels has changed over time.

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kiehls.de Google Ads spend

Evaluate kiehls.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.de devices

Review kiehls.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.de top markets

Explore kiehls.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.de country & global rank

Assess the ranking of kiehls.de among other retailers within its primary country and worldwide.

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