Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for kiehls.dekiehls.de

Start benchmarking for free
Sign in with GoogleSign up with Google
359.3K
Revenue
Sep 26
72.9K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
Loading...

kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kiehls.de Annual Revenue and Growth

kiehls.de's annual sales on its online store amounted to $3.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kiehls.de revenue by year

kiehls.de's monthly revenueOVER TIME
View real-time data

Over the past three months, kiehls.de revenue has experienced decline of 3.9%, compared to the preceding three months.

View real-time data
kiehls.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2026, kiehls.de achieved a conversion rate of 4.00-4.50% and an average order value (AOV) of $100-125, both figures comfortably within the category's typical ranges. The site generated $359,000 in revenue from 72,900 sessions, far exceeding the average store in the beauty and cosmetics category, which sees around 14,500 sessions and generates approximately $35,500 monthly. Comparatively, the largest player, ulta.com, generates $186.2 million. kiehls.de's strong performance indicates a robust presence in the beauty and cosmetics category, with metrics suggesting healthy engagement and purchasing behavior from its visitors.
Read more

kiehls.de competitors

In September 2026, kiehls.com dominates the competitive landscape with a staggering revenue of $6.5 million and 61,300 transactions, far exceeding the figures of kiehls.de, which ranks second with $359,000 in revenue and 3,191 transactions. Meanwhile, paulaschoice.de trails behind kiehls.de with $190,000 in revenue and 3,166 transactions. In terms of sessions, kiehls.de garners 72,900 visits, ranking fourth among its peers; kiehls.com leads with 1.4 million sessions, while paulaschoice.de has 148,000 sessions. Both kiehls.de and faces-of-fey.de show impressive AOV ranges of $100-125, although faces-of-fey.de falls behind with only 424 transactions. kiehls.de's conversion rate stands between 4.00-4.50%, outperforming paulaschoice.de's 2.00-2.50% but tied with faces-of-fey.de and kiehls.com. Overall, kiehls.de maintains a robust position, trailing behind the dominant kiehls.com yet surpassing several competitors.

paulaschoice.de screenshot
#1 paulaschoice.de
190.4K
Revenue
147.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#2 faces-of-fey.de
43.3K
Revenue
10.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
lancome.de screenshot
#3 lancome.de
104.2K
Revenue
115.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
cosphera.net screenshot
#4 cosphera.net
55K
Revenue
26.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.com screenshot
#5 kiehls.com
6.5M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kiehls.de channels

Identify top traffic channels that drive growth for kiehls.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kiehls.de Google Ads spend

Evaluate kiehls.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kiehls.de devices

Review kiehls.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kiehls.de top markets

Explore kiehls.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kiehls.de country & global rank

Assess the ranking of kiehls.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard