nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $4.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 22%, compared to the preceding three months.
nivea.de competitors
In April 2026, nivea.de generated a revenue of $252,013 from 3,592 transactions over 352,917 sessions, achieving an AOV of $50-75 and a conversion rate of 1.00-1.50%. In comparison, competitors like dm.de far outperformed with a staggering revenue of $19,746,750 from 481,866 transactions and a conversion rate of 3.00-3.50%, albeit with a lower AOV of $25-50. Meanwhile, flaconi.de, with revenue of $8,493,124 and a conversion rate of 3.00-3.50%, excelled in AOV at $75-100, demonstrating strong sales efficiency. Similarly, douglas.de reported $16,575,189 in revenue and a conversion rate of 1.50-2.00% with a notably high AOV of $125-150. The competitors' higher conversion rates suggest more effective sales strategies, leaving nivea.de trailing significantly in terms of revenue and market reach.
Revenue share by device at nivea.de
In April large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
