nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
GRIPS CUSTOMERS & RESEARCH PARTNERS
nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $9.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced growth of 34%, compared to the preceding three months.
nivea.de competitors
In December 2025, nivea.de reported a revenue of $338,870 with 6,067 transactions and 396,219 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, faces-of-fey.de stood out with a revenue of $154,332, 1,568 transactions, and 31,283 sessions, boasting an AOV of $75-100 and a conversion rate of 5.00-5.50%. On the other hand, blackbeards.de had a revenue of $34,935, 747 transactions, and 32,774 sessions, with an AOV of $25-50 and a conversion rate of 2.00-2.50%. dm.de was the top performer in terms of revenue with $31,349,085, 741,203 transactions, and 23,634,148 sessions, an AOV of $25-50, and a conversion rate of 3.00-3.50%. nivea.de's performance falls in the mid-range among its competitors, with room for growth in both revenue and conversion rate.
Revenue share by device at nivea.de
In December large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
