nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $4.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 0.49%, compared to the preceding three months.
nivea.de competitors
In July 2026, nivea.de trails its competitors significantly in key metrics. It ranks 4th among its peers with a revenue of $165,000, lagging behind dm.de by $41.7 million. Additionally, nivea.de falls short in transactions, reporting 2,456, which is 666,000 fewer than dm.de. The site garners 226,000 sessions, trailing dm.de by 20 million sessions, indicating lower visitor engagement. However, nivea.de's average order value (AOV) aligns with the $50-75 range of competitors like blackbeards.de, which records an AOV within the same bracket. In terms of conversion rates, nivea.de performs modestly at 1.00-1.50%, while competitors such as flaconi.de lead with rates of 4.50-5.00%. Overall, while nivea.de has a respectable performance, it still has substantial gaps to close against stronger competitors like dm.de and flaconi.de.
Revenue share by device at nivea.de
In July large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
