nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $9.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced growth of 2.3%, compared to the preceding three months.
nivea.de competitors
In November 2025, nivea.de reported a revenue of €399,192 from 7,260 transactions and 321,346 sessions, with an average order value (AOV) of €50-75 and a conversion rate of 2.00-2.50%. Comparing nivea.de to its competitors, faces-of-fey.de had a revenue of €95,028 from 965 transactions and 20,313 sessions, with an AOV of €75-100 and a conversion rate of 4.50-5.00%. Meanwhile, blackbeards.de generated €31,545 in revenue from 613 transactions and 15,108 sessions, with an AOV of €50-75 and a conversion rate of 4.00-4.50%. In contrast, dm.de had a significantly higher revenue of €23,240,749 from 531,289 transactions and 16,901,285 sessions, with an AOV of €25-50 and a conversion rate of 3.00-3.50%. Similarly, flaconi.de and douglas.de also outperformed nivea.de in terms of revenue, transactions, and sessions, with varying AOV and conversion rates.
Revenue share by device at nivea.de
In November large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
