nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $9.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 29%, compared to the preceding three months.
nivea.de competitors
In September 2025, nivea.de reported a revenue of €220,280 with 3,973 transactions and 299,192 sessions, resulting in an average order value (AOV) of €50-75 and a conversion rate of 1.00-1.50%. In comparison, faces-of-fey.de generated €95,975 in revenue from 939 transactions and 20,852 sessions, with an AOV of €100-125 and a conversion rate of 4.00-4.50%. blackbeards.de saw €70,570 in revenue from 1,179 transactions and 34,737 sessions, with an AOV of €50-75 and a conversion rate of 3.00-3.50%. dm.de, flaconi.de, and douglas.de had significantly higher revenues and transaction volumes, with varying AOVs and conversion rates. Overall, while nivea.de performed well in terms of conversion rate, its revenue and transaction numbers were lower compared to some of its competitors.
Revenue share by device at nivea.de
In September large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
