nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $9.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 26%, compared to the preceding three months.
nivea.de competitors
In October 2025, nivea.de generated a revenue of 328,479 with 5,786 transactions and 342,290 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00. Comparatively, faces-of-fey.de had a revenue of 78,786 with 808 transactions and 19,217 sessions, showing a higher AOV of 75-100 and a conversion rate of 4.00-4.50. blackbeards.de recorded revenue of 11,530 with 151 transactions and 4,439 sessions, with an AOV of 75-100 and a conversion rate of 3.00-3.50. dm.de stood out with a revenue of 20,028,394, 459,911 transactions, 15,598,335 sessions, an AOV of 25-50, and a conversion rate of 2.50-3.00. flaconi.de and douglas.de also demonstrated strong performance metrics, with varying AOVs and conversion rates compared to nivea.de and its competitors.
Revenue share by device at nivea.de
In October large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
