nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de's revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 32%, compared to the preceding three months.
nivea.de competitors
In May 2025, nivea.de generated €365,634 in revenue from 410,002 sessions with a conversion rate of 1.50-2.00% and an average order value (AOV) of €50-75. In comparison, flaconi.de led the pack with €13,840,317 in revenue from 3,680,453 sessions, boasting a higher AOV of €75-100 and a conversion rate of 4.00-4.50%. douglas.de also outperformed nivea.de significantly with €18,426,533 in revenue from 7,083,289 sessions, a higher AOV of €150-175, and the same conversion rate. Despite facing tough competition, nivea.de fared better than faces-of-fey.de, blackbeards.de, and dm.de in terms of revenue, transactions, and sessions, highlighting its strong market presence and customer loyalty within the beauty industry.
Revenue share by device at nivea.de
In May large majority of sales on nivea.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
