nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
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nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $9.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 20%, compared to the preceding three months.
nivea.de competitors
In August 2025, nivea.de generated a revenue of 235,585 with 4,408 transactions and 397,357 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 1.00-1.50. Compared to its competitors, nivea.de falls behind in revenue when compared to dm.de with a revenue of 20,036,148 and flaconi.de with a revenue of 13,383,203. However, nivea.de outperforms faces-of-fey.de in terms of transactions and sessions. blackbeards.de has a similar AOV range as nivea.de, while douglas.de stands out with a higher AOV of 150-175. In terms of conversion rate, nivea.de ranks in the middle compared to its competitors, with faces-of-fey.de and flaconi.de leading the pack. Overall, nivea.de holds its ground in the competitive market but has room for improvement in certain metrics to compete with the top players.
Revenue share by device at nivea.de
In August large majority of sales on nivea.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
