nivea.de
Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.
GRIPS CUSTOMERS & RESEARCH PARTNERS
nivea.de Annual Revenue and Growth
nivea.de's annual sales on its online store amounted to $4.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
nivea.de's monthly revenueOVER TIME
Over the past three months, nivea.de revenue has experienced decline of 8%, compared to the preceding three months.
nivea.de competitors
In June 2026, nivea.de generated a revenue of $353,227 from 5,436 transactions across 384,463 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, dm.de leads with substantial revenue of $31,476,208 from 656,326 transactions, indicating a far larger customer base and a conversion rate of 3.00-3.50%. flaconi.de, while generating $11,944,567, excels in conversion rates at 4.00-4.50% and an AOV of $75-100, suggesting effective upselling strategies. douglas.de and faces-of-fey.de also outperformed nivea.de in transactions and conversion efficiency, achieving $14,682,658 and $42,209 in revenue, respectively. blackbeards.de's performance was moderate with $53,156 in revenue, yet it managed a better conversion rate of 2.00-2.50%. Overall, nivea.de shows strong potential but lags behind its larger competitors in revenue and efficiency.
Revenue share by device at nivea.de
In June large majority of sales on nivea.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
nivea.de channels
Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.
nivea.de Google Ads spend
Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nivea.de devices
Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
