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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

nivea.de

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337.4K

Revenue

471.1K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS
D2C

Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.

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nivea.de's revenueOVER TIME
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Over the past three months, nivea.de revenue has experienced decline of 13%, compared to the preceding three months.

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nivea.de revenue decline for last six months

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OVERVIEW

nivea.de's performance metrics for July 2025 include a revenue of $337,354 in the BEAUTY AND COSMETICS industry, with an online sales median of $48,182. The conversion rate is 1.00-1.50%, compared to a high of 4.31% and a low of 1.0% in the industry. The AOV ranges from $50-75, with a high of $211 and a low of $51. The site had 471,063 sessions, with the highest at 41,064,568 on sephora.com and a median of 20,909 in the industry.

nivea.de competitors

In July 2025, nivea.de generated a revenue of €337,354 with 5,109 transactions from 471,063 sessions, resulting in an Average Order Value (AOV) of €50-75 and a conversion rate of 1.00-1.50%. Comparing nivea.de to its competitors, faces-of-fey.de had a revenue of €60,053 from 558 transactions and 14,615 sessions, with an AOV of €100-125 and a conversion rate of 3.50-4.00%. blackbeards.de generated €112,189 in revenue from 1,717 transactions and 60,659 sessions, with an AOV of €50-75 and a conversion rate of 2.50-3.00%. Meanwhile, dm.de achieved €21,056,688 in revenue from 470,195 transactions and 16,667,117 sessions, with an AOV of €25-50 and a conversion rate of 2.50-3.00%. flaconi.de and douglas.de also outperformed nivea.de in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 faces-of-fey.de

60.1K

Revenue

14.6K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#2 blackbeards.de

112.2K

Revenue

60.7K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 dm.de

21.1M

Revenue

16.7M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#4 flaconi.de

13M

Revenue

2.9M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#5 douglas.de

20.5M

Revenue

7.1M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nivea.de vs top market performers

nivea.de

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Revenue share by device at nivea.de

In July large majority of sales on nivea.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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nivea.de channels

Identify top traffic channels that drive growth for nivea.deand discover how performance of traffic channels has changed over time.

nivea.de Google Ads spend

Evaluate nivea.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nivea.de devices

Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nivea.de top markets

Explore nivea.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.