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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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699.2K
Revenue
Oct 25
155.9K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr Annual Revenue and Growth

lancome.fr's annual sales on its online store amounted to $12.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome.fr revenue by year

lancome.fr's monthly revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced growth of 25%, compared to the preceding three months.

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lancome.fr revenue growth for last six months
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OVERVIEW
In October 2025, lancome.fr generated $699,216 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged from 2.00-2.50%, below the category high of 4.65%. The average order value (AOV) was between $175-200, slightly below the high of $202. With 155,866 sessions, lancome.fr outperformed the median of 18,156 but remained far from the 49,510,502 sessions seen by the leading store, sephora.com. Overall, lancome.fr exhibits strong revenue performance and sessions, but has opportunities to enhance its conversion rate and AOV.
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lancome.fr competitors

In October 2025, lancome.fr generated a revenue of €699,216 from 3,525 transactions and 155,866 sessions, with an average order value (AOV) of €175-200 and a conversion rate of 2.00-2.50%. When compared to its competitors, samparfums.es had a revenue of €39,478 from 451 transactions and 25,414 sessions, with an AOV of €75-100 and a conversion rate of 1.50-2.00%. lancome-usa.com outperformed with a revenue of €6,010,817 from 62,478 transactions and 1,506,242 sessions, with an AOV of €75-100 and a conversion rate of 4.00-4.50%. L'oreal.com also performed well with a revenue of €4,202,591 from 29,123 transactions and 1,445,142 sessions, with an AOV of €125-150 and a conversion rate of 2.00-2.50%. Despite facing tough competition, lancome.fr holds its own in terms of revenue and conversion rate, but can work on increasing its transactions and sessions to match its competitors.

samparfums.es screenshot
#1 samparfums.es
39.5K
Revenue
25.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
6M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
loreal.com screenshot
#3 loreal.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lancome.fr vs top market performers
lancome.fr
top retailers
conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In October large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

Evaluate lancome.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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