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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.5M
Revenue
Nov 25
327.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr Annual Revenue and Growth

lancome.fr's annual sales on its online store amounted to $12.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome.fr revenue by year

lancome.fr's monthly revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced growth of 93%, compared to the preceding three months.

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lancome.fr revenue growth for last six months
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OVERVIEW
In November 2025, lancome.fr generated $1,510,689 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, although still trailing behind ulta.com, which leads with $145,643,880; the site’s conversion rate ranged from 2.00-2.50%, below the high benchmark of 5.32%, while its average order value (AOV) stood between $175-200, close to the high of $204; with 327,752 sessions, lancome.fr performed notably better than the industry median of 19,748 but far behind sephora.com’s leading 76,114,809 sessions, illustrating both strengths and opportunities within the competitive landscape.
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lancome.fr competitors

In November 2025, lancome.fr reported a revenue of 1,510,689 with 7,734 transactions and 327,752 sessions. Their average order value (AOV) ranged from 175-200, and their conversion rate was 2.00-2.50. When compared to its competitors, samparfums.es had lower revenue, transactions, sessions, and AOV, but a similar conversion rate. On the other hand, lancome-usa.com outperformed lancome.fr in terms of revenue, transactions, and sessions by a significant margin, with a lower AOV but a higher conversion rate. L'oreal.com also had higher revenue, transactions, and sessions compared to lancome.fr, with a similar AOV range but a slightly higher conversion rate. Overall, lancome.fr falls within the range of its competitors in terms of revenue and conversion rate, but lags behind in transactions and sessions compared to lancome-usa.com and loreal.com.

samparfums.es screenshot
#1 samparfums.es
81.2K
Revenue
46.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
13M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
loreal.com screenshot
#3 loreal.com
4M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lancome.fr vs top market performers
lancome.fr
top retailers
conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In November large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

Evaluate lancome.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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