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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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556.9K
Revenue
118.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr's revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced decline of 21%, compared to the preceding three months.

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lancome.fr revenue decline for last six months
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OVERVIEW
In July 2025, lancome.fr in the BEAUTY AND COSMETICS industry had a revenue of $556,856, conversion rate of 2.00-2.50%, and AOV of $200-225 with 118,351 sessions. Compared to the median revenue of $48,182, lancome.fr's performance is strong. However, it falls short when compared to themancompany.com with $113,233,299 in revenue and sephora.com with 41,064,568 sessions. Despite this, lancome.fr's conversion rate and AOV are within the competitive range, showcasing a healthy online performance within the beauty and cosmetics sector.
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lancome.fr competitors

In July 2025, lancome.fr generated a revenue of 556,856 with 2,644 transactions and 118,351 sessions, boasting an average order value (AOV) of 200-225 and a conversion rate of 2.00-2.50%. Comparing it to its competitors, samparfums.es lagged behind with a revenue of 47,399, 520 transactions, and 32,728 sessions, along with an AOV of 75-100 and a conversion rate of 1.50-2.00%. On the other hand, lancome-usa.com excelled with a revenue of 4,959,840, 44,680 transactions, and 1,353,194 sessions, featuring an AOV of 100-125 and a conversion rate of 3.00-3.50%. L'oreal.com fell in between, generating a revenue of 2,929,101, 19,404 transactions, and 997,907 sessions, with an AOV of 150-175 and a conversion rate of 1.50-2.00%. lancome.fr positioned itself well among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

samparfums.es screenshot
#1 samparfums.es
47.4K
Revenue
32.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
5M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#3 loreal.com
2.9M
Revenue
997.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lancome.fr vs top market performers
lancome.fr
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conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In July large majority of sales on lancome.fr, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lancome.fr, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

Evaluate lancome.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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