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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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800K
Revenue
Sep 25
171.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr Annual Revenue and Growth

lancome.fr's annual sales on its online store amounted to $12.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome.fr revenue by year

lancome.fr's monthly revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced growth of 7.7%, compared to the preceding three months.

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lancome.fr revenue growth for last six months
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OVERVIEW
In September 2025, lancome.fr achieved online sales of $800,036, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, although far behind industry leader ulta.com at $93,223,020; with a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 4.54%, while its average order value (AOV) of $175-200 is below the sector high of $203; lancome.fr had 171,336 sessions, surpassing the median of 18,928 but far from sephora.com’s impressive 45,764,193 sessions, indicating strong performance relative to competitors yet opportunities for growth remain.
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lancome.fr competitors

In September 2025, lancome.fr generated a revenue of 800,036 with 4,051 transactions and 171,336 sessions, boasting an average order value (AOV) of 175-200 and a conversion rate of 2.00-2.50. Comparatively, samparfums.es lagged behind with a revenue of 50,630, 601 transactions, and 34,556 sessions, featuring a lower AOV of 75-100 and a conversion rate of 1.50-2.00. On the other hand, lancome-usa.com excelled with a revenue of 4,725,858, 50,758 transactions, and 1,441,179 sessions, similar AOV of 75-100, but a higher conversion rate of 3.50-4.00. Lastly, loreal.com showcased a revenue of 4,202,103, 29,638 transactions, and 1,346,588 sessions, a higher AOV of 125-150, and a comparable conversion rate of 2.00-2.50. Overall, lancome.fr performed well in terms of revenue and sessions compared to samparfums.es but was overshadowed by lancome-usa.com and loreal.com in terms of transactions and AOV.

samparfums.es screenshot
#1 samparfums.es
50.6K
Revenue
34.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
4.7M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
loreal.com screenshot
#3 loreal.com
4.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lancome.fr vs top market performers
lancome.fr
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conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In September large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

Evaluate lancome.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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