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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for lancome.frlancome.fr

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779.4K
Revenue
Mar 26
166.9K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr Annual Revenue and Growth

lancome.fr's annual sales on its online store amounted to $10.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
lancome.fr revenue by year

lancome.fr's monthly revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced decline of 48%, compared to the preceding three months.

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lancome.fr revenue decline for last six months
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OVERVIEW
In March 2026, lancome.fr generated online sales of $779,425, significantly outperforming the BEAUTY AND COSMETICS median of $47,335, while its conversion rate ranged between 2.00-2.50%, falling short of the high benchmark of 4.7%. The average order value (AOV) was $175-200, slightly below the high of $190 in the industry, with a total of 166,896 sessions, well above the median of 20,520 but dwarfed by the leading site, sephora.com, at 60,417,169 sessions, highlighting a robust but competitive market position for lancome.fr within the beauty sector.
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lancome.fr competitors

In March 2026, lancome.fr generated $779,425 in revenue from 4,101 transactions with 166,896 sessions, boasting an AOV of $175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, lancome.fr outperformed samparfums.es, which only generated $77,975 in revenue from 957 transactions with 43,918 sessions. However, lancome.fr lagged behind lancome-usa.com, which recorded $7,434,414 in revenue from 70,398 transactions with 1,913,162 sessions, and loreal.com, which saw $4,549,582 in revenue from 36,187 transactions with 1,767,461 sessions. Despite having a similar conversion rate to samparfums.es and loreal.com, lancome.fr's AOV falls between the ranges of these competitors. Overall, lancome.fr holds its ground within the competitive landscape but may need to explore strategies to increase revenue and sessions to catch up with top performers in the industry.

samparfums.es screenshot
#1 samparfums.es
78K
Revenue
43.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
7.4M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loreal.com screenshot
#3 loreal.com
4.5M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lancome.fr vs top market performers
lancome.fr
top retailers
conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In March large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on lancome.fr, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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