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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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644K
Revenue
135.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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lancome.fr is the official website of Lancôme, a renowned cosmetics and skincare brand. The website offers a wide range of products, including makeup, skincare, fragrances, and beauty accessories. Lancômes website provides customers with detailed product information, beauty tips, online shopping options, and contact details for customer support.

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lancome.fr's revenueOVER TIME
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Over the past three months, lancome.fr revenue has experienced decline of 43%, compared to the preceding three months.

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lancome.fr revenue decline for last six months
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OVERVIEW
In May 2025, lancome.fr in the BEAUTY AND COSMETICS industry had online sales revenue of $644,035, with a conversion rate of 2.00-2.50% and an AOV of $200-225. The store had 135,840 sessions, with sephora.com having the highest sessions at 38,510,361. The median revenue in the industry was $46,882, the highest online store revenue was $96,002,620 from ulta.com, the highest conversion rate was 4.51%, the lowest conversion rate was 1.17%, the highest AOV was $213, the lowest AOV was $53, and the median sessions were 19,997.
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lancome.fr competitors

In May 2025, lancome.fr generated a revenue of 644,035 with 3,060 transactions and 135,840 sessions. The average order value (AOV) for lancome.fr ranged from 200 to 225, and the conversion rate was between 2.00-2.50%. Comparing this to its competitors, lancome-usa.com had a significantly higher revenue of 5,885,041 with 52,130 transactions and 1,437,340 sessions. However, their AOV was lower at 100-125, but the conversion rate was higher at 3.50-4.00%. L'oreal.com fell in between with 2,818,248 in revenue, 19,133 transactions, and 956,403 sessions. Their AOV was 125-150 and conversion rate 1.50-2.00%. Lastly, samparfums.es had the lowest revenue at 61,583, 711 transactions, and 48,296 sessions. Their AOV was 75-100, and the conversion rate was 1.00-1.50%.

samparfums.es screenshot
#1 samparfums.es
61.6K
Revenue
48.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lancome-usa.com screenshot
#2 lancome-usa.com
5.9M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loreal.com screenshot
#3 loreal.com
2.8M
Revenue
956.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lancome.fr vs top market performers
lancome.fr
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conversion rate vs average order value for lancome.fr and its competitors
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Revenue share by device at lancome.fr

In May large majority of sales on lancome.fr, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on lancome.fr, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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lancome.fr channels

Identify top traffic channels that drive growth for lancome.frand discover how performance of traffic channels has changed over time.

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lancome.fr Google Ads spend

Evaluate lancome.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.fr devices

Review lancome.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.fr top markets

Explore lancome.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.fr country & global rank

Assess the ranking of lancome.fr among other retailers within its primary country and worldwide.

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