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Sep 2025
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Home/Insights/Retailers/lancome-usa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.7M
Revenue
Sep 25
1.4M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

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lancome-usa.com Annual Revenue and Growth

lancome-usa.com's annual sales on its online store amounted to $80M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome-usa.com revenue by year

lancome-usa.com's monthly revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced decline of 14%, compared to the preceding three months.

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lancome-usa.com revenue decline for last six months
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OVERVIEW
In September 2025, lancome-usa.com generated $4,725,858 in online sales with a conversion rate of 3.50-4.00%, surpassing the industry median of $40,540 and the BEAUTY AND COSMETICS average conversion rate of 1.08%-4.54%. The average order value (AOV) ranged between $75-100, well below the high of $203 but above the low of $47, while the site recorded 1,441,179 sessions, significantly outpacing the median of 18,928 but far behind the leader, sephora.com, which garnered 45,764,193 sessions, indicating strong engagement and performance within the competitive beauty and cosmetics sector.
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lancome-usa.com competitors

When comparing lancome-usa.com to its competitors in September 2025, we can see that Lancome's revenue of $4,725,858 is significantly higher than that of its closest competitor, escentual.com, which only brought in $524,814. However, L'Oreal's revenue of $4,202,103 comes close to Lancome's. In terms of transactions, Lancome leads with 50,758, followed by L'Oreal with 29,638. Lancome's conversion rate of 3.50-4.00% is also higher than most competitors, with escentual.com being the closest at 2.50-3.00%. Lancome's sessions of 1,441,179 are also on the higher end compared to competitors. Overall, Lancome outperforms its competitors in terms of revenue, transactions, conversion rate, and sessions, showcasing its strong presence in the beauty industry.

lancome.co.uk screenshot
#1 lancome.co.uk
160.2K
Revenue
154.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
escentual.com screenshot
#2 escentual.com
524.8K
Revenue
312.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
loreal.com screenshot
#3 loreal.com
4.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
10.8K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dutyfreeamericas.com screenshot
#5 dutyfreeamericas.com
76.9K
Revenue
99.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
lancome-usa.com vs top market performers
lancome-usa.com
top retailers
conversion rate vs average order value for lancome-usa.com and its competitors
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Revenue share by device at lancome-usa.com

In September large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome-usa.com channels

Identify top traffic channels that drive growth for lancome-usa.comand discover how performance of traffic channels has changed over time.

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lancome-usa.com Google Ads spend

Evaluate lancome-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome-usa.com country & global rank

Assess the ranking of lancome-usa.com among other retailers within its primary country and worldwide.

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