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Dec 2025
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Home/Insights/Retailers/lancome-usa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.5M
Revenue
Dec 25
2.6M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

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lancome-usa.com Annual Revenue and Growth

lancome-usa.com's annual sales on its online store amounted to $80M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome-usa.com revenue by year

lancome-usa.com's monthly revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced growth of 90%, compared to the preceding three months.

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lancome-usa.com revenue growth for last six months
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OVERVIEW
In December 2025, lancome-usa.com generated $8,480,582 in online sales with a conversion rate of 3.50-4.00%, slightly below the industry high of 4.87%. The average order value (AOV) ranged between $75-100, significantly lower than the peak of $191 in the BEAUTY AND COSMETICS sector. With 2,566,760 sessions, lancome-usa.com surpassed the median of 23,270, yet lagged behind the market leader, ulta.com, which achieved $152,769,917 in revenue and sephora.com with 76,213,109 sessions, highlighting competitive pressures within the vibrant beauty industry.
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lancome-usa.com competitors

In December 2025, lancome-usa.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $8,480,582, 90,787 transactions, 2,566,760 sessions, an AOV of $75-100, and a conversion rate of 3.50-4.00%, Lancome's US website demonstrated strong performance. In comparison, lancome.co.uk generated $274,609 in revenue with 3,009 transactions and 203,390 sessions, while escentual.com had revenue of $900,770, 14,573 transactions, and 714,128 sessions. L'oreal.com achieved $3,539,358 in revenue, 27,095 transactions, and 1,253,904 sessions, fragrances4ever.com had $38,434 in revenue, 333 transactions, and 13,643 sessions, and dutyfreeamericas.com recorded $91,604 in revenue, 656 transactions, and 115,611 sessions. Lancome's high revenue, transactions, sessions, AOV, and conversion rate set it apart from its competitors in the beauty and fragrance industry.

lancome.co.uk screenshot
#1 lancome.co.uk
274.6K
Revenue
203.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
escentual.com screenshot
#2 escentual.com
900.8K
Revenue
714.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
loreal.com screenshot
#3 loreal.com
3.5M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
38.4K
Revenue
13.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dutyfreeamericas.com screenshot
#5 dutyfreeamericas.com
91.6K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lancome-usa.com vs top market performers
lancome-usa.com
top retailers
conversion rate vs average order value for lancome-usa.com and its competitors
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Revenue share by device at lancome-usa.com

In December large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome-usa.com channels

Identify top traffic channels that drive growth for lancome-usa.comand discover how performance of traffic channels has changed over time.

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lancome-usa.com Google Ads spend

Evaluate lancome-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome-usa.com country & global rank

Assess the ranking of lancome-usa.com among other retailers within its primary country and worldwide.

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