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Home/Insights/Retailers/lancome-usa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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13M
Revenue
Nov 25
3.2M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

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lancome-usa.com Annual Revenue and Growth

lancome-usa.com's annual sales on its online store amounted to $80M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome-usa.com revenue by year

lancome-usa.com's monthly revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced growth of 64%, compared to the preceding three months.

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lancome-usa.com revenue growth for last six months
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OVERVIEW
In November 2025, lancome-usa.com generated $13,041,498 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, while maintaining a conversion rate of 4.00-4.50%, just below the sector high of 5.32%. With an average order value (AOV) ranging from $75-100, lancome-usa.com positioned itself above the lower end of the industry spectrum. The website attracted 3,150,769 sessions, well above the median of 19,748 but far below the leading competitor, sephora.com, which boasts 76,114,809 sessions. Overall, lancome-usa.com demonstrates robust performance in a competitive market.
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lancome-usa.com competitors

In November 2025, lancome-usa.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $13,041,498 from 136,836 transactions and 3,150,769 sessions, lancome-usa.com had a higher AOV of $75-100 and conversion rate of 4.00-4.50%. In comparison, lancome.co.uk generated $330,858 in revenue from 3,744 transactions and 171,369 sessions with a lower conversion rate of 2.00-2.50%. escentual.com and loreal.com also fell short with $897,983 and $3,952,369 in revenue, respectively, with lower conversion rates. fragrances4ever.com and dutyfreeamericas.com had even lower revenue, transactions, and conversion rates compared to lancome-usa.com. Overall, lancome-usa.com demonstrated strong performance and dominance in the cosmetics industry based on the provided metrics.

lancome.co.uk screenshot
#1 lancome.co.uk
330.9K
Revenue
171.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
escentual.com screenshot
#2 escentual.com
898K
Revenue
442.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
loreal.com screenshot
#3 loreal.com
4M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
17.9K
Revenue
6.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dutyfreeamericas.com screenshot
#5 dutyfreeamericas.com
72.1K
Revenue
90.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
lancome-usa.com vs top market performers
lancome-usa.com
top retailers
conversion rate vs average order value for lancome-usa.com and its competitors
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Revenue share by device at lancome-usa.com

In November large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome-usa.com channels

Identify top traffic channels that drive growth for lancome-usa.comand discover how performance of traffic channels has changed over time.

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lancome-usa.com Google Ads spend

Evaluate lancome-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome-usa.com country & global rank

Assess the ranking of lancome-usa.com among other retailers within its primary country and worldwide.

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