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Oct 2025
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Home/Insights/Retailers/lancome-usa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6M
Revenue
Oct 25
1.5M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

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lancome-usa.com Annual Revenue and Growth

lancome-usa.com's annual sales on its online store amounted to $80M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome-usa.com revenue by year

lancome-usa.com's monthly revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced decline of 0.08%, compared to the preceding three months.

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lancome-usa.com revenue decline for last six months
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OVERVIEW
In October 2025, lancome-usa.com generated $6,010,817 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 4.00-4.50%, just shy of the high benchmark of 4.65%. The site's average order value (AOV) ranged from $75 to $100, notably lower than the category's high of $202. With 1,506,242 sessions, lancome-usa.com surpassed the lifestyle median of 18,156 but lagged far behind the leading site, sephora.com, which had 49,510,502 sessions, indicating a strong yet competitive online presence within the beauty industry.
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lancome-usa.com competitors

In October 2025, lancome-usa.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $6,010,817, 62,478 transactions, and 1,506,242 sessions, lancome-usa.com demonstrated a strong online presence. Its AOV ranged between $75-$100, and its conversion rate was between 4.00-4.50%. In comparison, lancome.co.uk generated $232,941 in revenue with 2,434 transactions and 151,410 sessions, while escentual.com had a revenue of $773,741, 11,666 transactions, and 391,448 sessions. L'oreal.com performed well with a revenue of $4,202,591, 29,123 transactions, and 1,445,142 sessions. fragrances4ever.com and dutyfreeamericas.com had lower revenue, transactions, and sessions compared to lancome-usa.com. Overall, lancome-usa.com stood out among its competitors with its strong performance metrics in the beauty and skincare industry.

lancome.co.uk screenshot
#1 lancome.co.uk
232.9K
Revenue
151.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
escentual.com screenshot
#2 escentual.com
773.7K
Revenue
391.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
loreal.com screenshot
#3 loreal.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
8.1K
Revenue
4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dutyfreeamericas.com screenshot
#5 dutyfreeamericas.com
93.8K
Revenue
115.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
lancome-usa.com vs top market performers
lancome-usa.com
top retailers
conversion rate vs average order value for lancome-usa.com and its competitors
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Revenue share by device at lancome-usa.com

In October large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lancome-usa.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome-usa.com channels

Identify top traffic channels that drive growth for lancome-usa.comand discover how performance of traffic channels has changed over time.

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lancome-usa.com Google Ads spend

Evaluate lancome-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome-usa.com country & global rank

Assess the ranking of lancome-usa.com among other retailers within its primary country and worldwide.

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