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May 2025
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Home/Insights/Retailers/lancome-usa.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.9M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

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lancome-usa.com's revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced decline of 0.51%, compared to the preceding three months.

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lancome-usa.com revenue decline for last six months
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OVERVIEW
In May 2025, lancome-usa.com in the BEAUTY AND COSMETICS industry generated online sales revenue of $5,885,041, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. The website had a total of 1,437,340 sessions. The highest revenue was from ulta.com at $96,002,620, the highest conversion rate was 4.51%, the highest AOV was $213, and the highest sessions were 38,510,361 from sephora.com, while the median revenue was $46,882, the median sessions were 19,997, the lowest conversion rate was 1.17%, and the lowest AOV was $53 in the BEAUTY AND COSMETICS industry.
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lancome-usa.com competitors

In May 2025, lancome-usa.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While lancome-usa.com generated a revenue of $5,885,041 with 52,130 transactions from 1,437,340 sessions, its AOV ranged from $100-125 with a conversion rate of 3.50-4.00%. In comparison, escentual.com had a revenue of $643,080 from 8,957 transactions and 397,501 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. L'oreal.com recorded a revenue of $2,818,248 with 19,133 transactions from 956,403 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. fragrances4ever.com, lancome.co.uk, and dutyfreeamericas.com also lagged behind lancome-usa.com in all metrics, showcasing lancome-usa.com's strong performance within the competitive landscape.

lancome.co.uk screenshot
#1 lancome.co.uk
195.8K
Revenue
175.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
escentual.com screenshot
#2 escentual.com
643.1K
Revenue
397.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
loreal.com screenshot
#3 loreal.com
2.8M
Revenue
956.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fragrances4ever.com screenshot
#4 fragrances4ever.com
7K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dutyfreeamericas.com screenshot
#5 dutyfreeamericas.com
62.1K
Revenue
77.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
lancome-usa.com vs top market performers
lancome-usa.com
top retailers
conversion rate vs average order value for lancome-usa.com and its competitors
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Revenue share by device at lancome-usa.com

In May large majority of sales on lancome-usa.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on lancome-usa.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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lancome-usa.com channels

Identify top traffic channels that drive growth for lancome-usa.comand discover how performance of traffic channels has changed over time.

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lancome-usa.com Google Ads spend

Evaluate lancome-usa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome-usa.com country & global rank

Assess the ranking of lancome-usa.com among other retailers within its primary country and worldwide.

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