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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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159K
Revenue
Oct 25
64.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

larue.com is a website that offers a wide range of products for sale. It specializes in firearm accessories, rifles, optics, and tactical gear. Their inventory includes items such as barrels, triggers, mounts, scopes, slings, and clothing. The site provides detailed product information and a user-friendly interface for an effortless browsing and shopping experience.

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larue.com Annual Revenue and Growth

larue.com's annual sales on its online store amounted to $3.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
larue.com revenue by year

larue.com's monthly revenueOVER TIME
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Over the past three months, larue.com revenue has experienced decline of 19%, compared to the preceding three months.

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larue.com revenue decline for last six months
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OVERVIEW
In October 2025, larue.com generated $158,957 in online sales with a conversion rate of 1.00-1.50%, which falls below the heavy industry and engineering sector's median of 3.32% and just above its low end of 1.04%. The average order value (AOV) ranged from $175 to $200, significantly lower than the high AOV of $404. With 64,062 sessions, larue.com lagged behind the sector's median of 164,669 and the highest sessions recorded at 1,730,516 by gunmagwarehouse.com, which dominates the market with $5,387,124 in revenue.
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larue.com competitors

In October 2025, larue.com generated a revenue of $158,957 from 798 transactions with 64,062 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, its competitors showed varying levels of performance. aimpoint.us led the pack with a revenue of $460,732 from 711 transactions and 152,799 sessions, with an AOV of $625-650 and a conversion rate of 0.00-0.50%. bravocompanyusa.com also stood out with a revenue of $1,606,654 from 6,778 transactions and 389,153 sessions, featuring an AOV of $225-250 and a conversion rate of 1.50-2.00%. larue.com's performance was more in line with monstrumtactical.com and arisakadefense.com, while falling behind the revenue and transaction numbers of magpul.com.

aimpoint.us screenshot
#1 aimpoint.us
460.7K
Revenue
152.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
monstrumtactical.com screenshot
#2 monstrumtactical.com
109.2K
Revenue
126.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
arisakadefense.com screenshot
#3 arisakadefense.com
67.6K
Revenue
62.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
389.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
magpul.com screenshot
#5 magpul.com
1.6M
Revenue
758.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
larue.com vs top market performers
larue.com
top retailers
conversion rate vs average order value for larue.com and its competitors
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Revenue share by device at larue.com

In October large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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larue.com channels

Identify top traffic channels that drive growth for larue.comand discover how performance of traffic channels has changed over time.

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larue.com Google Ads spend

Evaluate larue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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larue.com devices

Review larue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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larue.com top markets

Explore larue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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larue.com country & global rank

Assess the ranking of larue.com among other retailers within its primary country and worldwide.

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