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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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115.1K
Revenue
Sep 26
45.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

larue.com is a website that offers a wide range of products for sale. It specializes in firearm accessories, rifles, optics, and tactical gear. Their inventory includes items such as barrels, triggers, mounts, scopes, slings, and clothing. The site provides detailed product information and a user-friendly interface for an effortless browsing and shopping experience.

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larue.com Annual Revenue and Growth

larue.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
larue.com revenue by year

larue.com's monthly revenueOVER TIME
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Over the past three months, larue.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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larue.com revenue decline for last six months
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OVERVIEW
larue.com operates in the heavy industry and engineering category, ranking below many competitors. In September 2026, the site generated $115,000 in online sales, significantly less than a typical store in the heavy industry and engineering category, which makes around $368,000 monthly. The conversion rate for larue.com is 1.00-1.50%, which is within the typical range of 1.07% to 3.0%. The average order value (AOV) of $200-225 also falls within the typical range of $117 to $407. With 45,200 sessions, larue.com sees far fewer visitors than a typical store in the heavy industry and engineering category, which records around 122,000 sessions monthly.
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larue.com competitors

In September 2026, larue.com excels with a conversion rate ranging from 1.00-1.50%, standing favorably against competitors like aimpoint.us, monstrumtactical.com, bravocompanyusa.com, magpul.com, and arisakadefense.com. While larue.com achieves revenue of $115,000 from 555 transactions across 45,200 sessions, it trails in total revenue and transactions compared to competitors. For instance, magpul.com leads significantly with $1.7 million revenue and 15,600 transactions, while bravocompanyusa.com follows with $1.6 million revenue and 6,596 transactions. In terms of sessions, larue.com is far behind, as magpul.com dominates with 865,000 sessions, far exceeding larue.com's 45,200. Although larue.com has a higher AOV range of $200-225 compared to competitors like magpul.com, which has an AOV of $100-125, the overall metrics indicate larue.com ranks last among its peers.

aimpoint.us screenshot
#1 aimpoint.us
446.3K
Revenue
139K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
monstrumtactical.com screenshot
#2 monstrumtactical.com
168.6K
Revenue
165.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
arisakadefense.com screenshot
#3 arisakadefense.com
119.2K
Revenue
99.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
413.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
magpul.com screenshot
#5 magpul.com
1.7M
Revenue
864.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
larue.com vs top market performers
larue.com
top retailers
conversion rate vs average order value for larue.com and its competitors
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Revenue share by device at larue.com

In September large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries larue.com operates in

larue.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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larue.com channels

Identify top traffic channels that drive growth for larue.comand discover how performance of traffic channels has changed over time.

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larue.com Google Ads spend

Evaluate larue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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larue.com devices

Review larue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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larue.com top markets

Explore larue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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larue.com country & global rank

Assess the ranking of larue.com among other retailers within its primary country and worldwide.

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