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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for larue.comlarue.com

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109.7K
Revenue
Aug 26
42K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

larue.com is a website that offers a wide range of products for sale. It specializes in firearm accessories, rifles, optics, and tactical gear. Their inventory includes items such as barrels, triggers, mounts, scopes, slings, and clothing. The site provides detailed product information and a user-friendly interface for an effortless browsing and shopping experience.

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larue.com Annual Revenue and Growth

larue.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
larue.com revenue by year

larue.com's monthly revenueOVER TIME
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Over the past three months, larue.com revenue has experienced decline of 28%, compared to the preceding three months.

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larue.com revenue decline for last six months
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OVERVIEW
larue.com is positioned within the heavy industry and engineering category, generating $110,000 in online sales for the month of August 2026. In comparison, a typical store in the heavy industry and engineering category generates around $396,000 monthly, while the largest, gunmagwarehouse.com, achieves $5.2 million. The site’s conversion rate of 1.00-1.50% falls within the typical range of 1.08% to 3.04%. With an average order value (AOV) of $200-225, larue.com is also within the typical AOV range of $108 to $413. The site attracted 42,000 sessions, significantly lower than the approximately 148,000 sessions seen by a typical store in the heavy industry and engineering category.
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larue.com competitors

In August 2026, larue.com stands out with a conversion rate of 1.00-1.50%, which surpasses competitors such as aimpoint.us, monstrumtactical.com, arisakadefense.com, and others. However, larue.com ranks 6 of 6 in revenue with $110,000, trailing behind bravocompanyusa.com's impressive $1.9 million and magpul.com's $1.7 million. Furthermore, larue.com also falls short in transactions, recording 526 compared to magpul.com's leading 16,800. In terms of sessions, larue.com sees 42,000, which is significantly lower than magpul.com’s dominant 1.1 million. While larue.com has an average order value (AOV) between $200-225, this positions it competitively against monstrumtactical.com’s $150-175 and arisakadefense.com’s $150-175, yet still trails bravocompanyusa.com and magpul.com with their AOVs of $225-250 and $100-125, respectively. Overall, larue.com excels in conversion but faces challenges in revenue and engagement metrics compared to its competitors.

aimpoint.us screenshot
#1 aimpoint.us
386.3K
Revenue
129.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
monstrumtactical.com screenshot
#2 monstrumtactical.com
223.4K
Revenue
135.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
arisakadefense.com screenshot
#3 arisakadefense.com
125.8K
Revenue
95.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.9M
Revenue
465.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
magpul.com screenshot
#5 magpul.com
1.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
larue.com vs top market performers
larue.com
top retailers
conversion rate vs average order value for larue.com and its competitors
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Revenue share by device at larue.com

In August large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on larue.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries larue.com operates in

larue.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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larue.com channels

Identify top traffic channels that drive growth for larue.comand discover how performance of traffic channels has changed over time.

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larue.com Google Ads spend

Evaluate larue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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larue.com devices

Review larue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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larue.com top markets

Explore larue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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larue.com country & global rank

Assess the ranking of larue.com among other retailers within its primary country and worldwide.

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