GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced growth of 2.5%, compared to the preceding three months.
magpul.com competitors
When comparing magpul.com to its competitors in March 2026, magpul.com had a revenue of $1,825,969 from 18,601 transactions and 1,134,058 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, at3tactical.com had a revenue of $343,318 with 2,453 transactions and 234,531 sessions, mountsplus.com had a revenue of $242,773 with 1,807 transactions and 140,811 sessions, and wingtactical.com had a revenue of $466,737 with 2,638 transactions and 214,364 sessions. The magshack.com performed better with a revenue of $2,468,488, 13,753 transactions, and 848,630 sessions, while primaryarms.com had the highest revenue at $10,701,018 with 45,317 transactions and 2,681,966 sessions. In terms of AOV and conversion rates, primaryarms.com had the highest values among the competitors at $225-250 for AOV and a 1.50-2.00% conversion rate.
Revenue share by device at magpul.com
In March large majority of sales on magpul.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
