GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced decline of 19%, compared to the preceding three months.
magpul.com competitors
In May 2026, magpul.com generated a revenue of $1,293,377 from 12,765 transactions, achieving a conversion rate of 1.00-1.50% with sessions totaling 860,300. Compared to competitors, the leading site, primaryarms.com, outperformed with $12,279,206 in revenue and 50,191 transactions, supported by an impressive average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. themagshack.com also surpassed magpul.com, with revenues of $3,099,807 and 15,854 transactions. Meanwhile, at3tactical.com and mountsplus.com, with revenues of $309,382 and $184,449, respectively, demonstrated lower market penetration. wingtactical.com showcased stronger performance than magpul.com in revenue, earning $471,961 but had a lower transaction count. Overall, while magpul.com maintains a solid position, competitors like primaryarms.com and themagshack.com have established significantly larger market shares.
Revenue share by device at magpul.com
In May large majority of sales on magpul.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries magpul.com operates in
magpul.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
