GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $30.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced decline of 3.1%, compared to the preceding three months.
magpul.com competitors
In October 2025, when comparing magpul.com to its competitors in the firearms accessories industry, it is evident that magpul.com falls behind in terms of revenue and transactions. magpul.com generated $1,550,706 in revenue from 15,069 transactions with 758,359 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In contrast, the top performer in terms of revenue was primaryarms.com with $10,435,550 from 43,429 transactions and 2,838,038 sessions. This competitor had an AOV of $225-$250 and a conversion rate of 1.50-2.00%. The closest competitor to magpul.com in terms of revenue was themagshack.com with $2,057,747 from 11,491 transactions and 699,242 sessions, demonstrating a higher AOV of $175-$200. Overall, magpul.com could focus on increasing revenue and transactions to better compete with its industry peers.
Revenue share by device at magpul.com
In October large majority of sales on magpul.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
