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magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced decline of 15%, compared to the preceding three months.
magpul.com competitors
In July 2026, primaryarms.com generated $10.4 million in revenue from 42,000 transactions, leading the industry significantly. magpul.com follows with $2 million in revenue, ranking third among its competitors, and trails primaryarms.com by $8.4 million. Additionally, magpul.com achieved 19,200 transactions, placing second, yet still lags behind primaryarms.com by 22,800 transactions. When it comes to website traffic, primaryarms.com also outperforms with 2.5 million sessions, while magpul.com has 1.2 million sessions, trailing by 1.3 million. Competitors like themagshack.com, which boasts $3.6 million in revenue, equal conversion rates of 1.50-2.00%, and a higher average order value (AOV) of $200-225, also challenge magpul.com. While magpul.com’s AOV ranges between $100-125 and shares the same conversion rate as themagshack.com, its overall performance remains overshadowed by primaryarms.com and other competitors.
Revenue share by device at magpul.com
In July large majority of sales on magpul.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries magpul.com operates in
magpul.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
