GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $30.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced growth of 30%, compared to the preceding three months.
magpul.com competitors
In December 2025, magpul.com had a revenue of $2,005,969 with 19,041 transactions and 1,058,808 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, at3tactical.com had a revenue of $347,349 with 2,446 transactions and 247,941 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. mountsplus.com had a revenue of $272,106 with 1,948 transactions and 160,144 sessions, an AOV of $125-150, and a conversion rate of 1.00-1.50%. magpul.com's competitor, themagshack.com, had the highest revenue at $2,690,248 with 14,462 transactions and 882,716 sessions, an AOV of $175-200, and a conversion rate of 1.50-2.00%. Finally, primaryarms.com outperformed all with a revenue of $11,981,507, 49,371 transactions, 3,215,290 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%.
Revenue share by device at magpul.com
In December large majority of sales on magpul.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
