GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $30.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced growth of 15%, compared to the preceding three months.
magpul.com competitors
In November 2025, when comparing magpul.com to its competitors, magpul.com had a revenue of $1,853,691 from 17,403 transactions and 842,512 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.00-2.50%. In contrast, at3tactical.com had a revenue of $330,786 from 2,329 transactions and 224,625 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. mountsplus.com had a revenue of $236,299 from 1,726 transactions and 141,657 sessions, with similar AOV and conversion rates as at3tactical.com. themagshack.com outperformed magpul.com with a revenue of $2,434,804 from 12,776 transactions and 789,792 sessions, with a higher AOV of $175-200 and a conversion rate of 1.50-2.00%. Finally, primaryarms.com was the top performer with a revenue of $15,064,889 from 61,940 transactions and 3,991,253 sessions, boasting the highest AOV of $225-250 and a conversion rate of 1.50-2.00%.
Revenue share by device at magpul.com
In November large majority of sales on magpul.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
