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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.7M
Revenue
Sep 26
864.6K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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magpul.com Annual Revenue and Growth

magpul.com's annual sales on its online store amounted to $19.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$19.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
magpul.com revenue by year

magpul.com's monthly revenueOVER TIME
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Over the past three months, magpul.com revenue has experienced growth of 39%, compared to the preceding three months.

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magpul.com revenue growth for last six months
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OVERVIEW
In September 2026, magpul.com attracted 865,000 sessions, significantly outpacing the typical hunting and shooting retailer, which sees around 36,300 sessions a month. The site generated $1.7 million in revenue from online sales, while the typical hunting and shooting retailer generates about $94,600 monthly. With a conversion rate of 1.50-2.00%, magpul.com falls within the typical range of 0.45% to 2.59% for the category. Its average order value (AOV) ranges from $100-125, which is also within the typical hunting and shooting category range of $109 to $691, showcasing magpul.com’s strong performance in this competitive market.
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magpul.com competitors

In September 2026, primaryarms.com leads the market with impressive revenue of $10.9 million from 43,200 transactions across 2.6 million sessions, boasting an AOV of $250-275 and a conversion rate of 1.50-2.00%. Following closely is themagshack.com, achieving $2.2 million in revenue with 11,800 transactions from 724,000 sessions, an AOV of $175-200, and a conversion rate of 1.50-2.00%. magpul.com ranks third with revenue of $1.7 million, 15,600 transactions, and 865,000 sessions, while its AOV falls between $100-125, maintaining a conversion rate of 1.50-2.00%. at3tactical.com, with revenue of $235,000 and 1,461 transactions, trails significantly with 172,000 sessions and an AOV of $150-175. Meanwhile, mountsplus.com generates $376,000 in revenue and 2,624 transactions from 187,000 sessions, and wingtactical.com sees $495,000 in revenue with 2,432 transactions from 234,000 sessions, both showcasing lower performance than magpul.com.

at3tactical.com screenshot
#1 at3tactical.com
235.4K
Revenue
172K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
mountsplus.com screenshot
#2 mountsplus.com
375.8K
Revenue
187.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wingtactical.com screenshot
#3 wingtactical.com
494.9K
Revenue
233.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
themagshack.com screenshot
#4 themagshack.com
2.2M
Revenue
723.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#5 primaryarms.com
10.9M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
magpul.com vs top market performers
magpul.com
top retailers
conversion rate vs average order value for magpul.com and its competitors
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Revenue share by device at magpul.com

In September large majority of sales on magpul.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on magpul.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries magpul.com operates in

magpul.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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magpul.com channels

Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.

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magpul.com Google Ads spend

Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magpul.com devices

Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magpul.com top markets

Explore magpul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magpul.com country & global rank

Assess the ranking of magpul.com among other retailers within its primary country and worldwide.

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