GRIPS CUSTOMERS & RESEARCH PARTNERS
magpul.com Annual Revenue and Growth
magpul.com's annual sales on its online store amounted to $30.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
magpul.com's monthly revenueOVER TIME
Over the past three months, magpul.com revenue has experienced decline of 9%, compared to the preceding three months.
magpul.com competitors
In September 2025, magpul.com shows solid performance with a revenue of $1,398,945, 13,516 transactions, 848,807 sessions, an Average Order Value (AOV) of $100-$125, and a conversion rate of 1.50-2.00%. Comparing magpul.com to its competitors, at3tactical.com lags behind with a revenue of $231,531, 1,716 transactions, 184,910 sessions, an AOV of $125-$150, and a conversion rate of 0.50-1.00%. mountsplus.com, wingtactical.com, and themagshack.com perform better in terms of revenue and transactions but have fewer sessions compared to magpul.com. primaryarms.com stands out as the top performer with a revenue of $10,646,603, 43,578 transactions, 2,831,139 sessions, an AOV of $225-$250, and a conversion rate of 1.50-2.00%. Overall, magpul.com competes well in the market, especially in terms of conversion rate and AOV.
Revenue share by device at magpul.com
In September large majority of sales on magpul.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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magpul.com channels
Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.
magpul.com Google Ads spend
Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
magpul.com devices
Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
