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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for magpul.commagpul.com

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1.6M
Revenue
983.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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magpul.com's revenueOVER TIME
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Over the past three months, magpul.com revenue has experienced decline of 24%, compared to the preceding three months.

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magpul.com revenue decline for last six months
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OVERVIEW
In May 2025, magpul.com in the SPORTS industry had online sales revenue of $1,587,277, with a median revenue of $99,988. The conversion rate was 1.00-1.50%, compared to a very high rate of 2.49% and a low rate of 0.5%. The average order value (AOV) was $100-125, with a very high AOV of $658 and a low of $114. The website had 983,544 sessions, while the highest was 13,843,748 for gunbroker.com and the median for the industry was 38,858 sessions.
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magpul.com competitors

In May 2025, magpul.com generated $1,587,277 in revenue from 14,282 transactions and 983,544 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00-1.50%. Compared to its competitors, magpul.com falls behind primaryarms.com, which had a revenue of $10,943,765 from 43,574 transactions and 2,820,069 sessions, with an AOV of $250-$275 and a conversion rate of 1.50-2.00%. However, magpul.com outperforms wingtactical.com, at3tactical.com, mountsplus.com, and themagshack.com in terms of revenue, transactions, and sessions. wingtactical.com and mountsplus.com have lower revenues and fewer transactions and sessions compared to magpul.com. Meanwhile, at3tactical.com has a slightly lower revenue but more transactions and sessions. themagshack.com has a higher revenue but fewer transactions and sessions than magpul.com. Overall, magpul.com competes well in the firearms accessories market, maintaining a strong position among its competitors.

at3tactical.com screenshot
#1 at3tactical.com
327.3K
Revenue
219.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mountsplus.com screenshot
#2 mountsplus.com
278.4K
Revenue
167K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wingtactical.com screenshot
#3 wingtactical.com
350.8K
Revenue
173.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
themagshack.com screenshot
#4 themagshack.com
1.9M
Revenue
598.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#5 primaryarms.com
10.9M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
magpul.com vs top market performers
magpul.com
top retailers
conversion rate vs average order value for magpul.com and its competitors
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Revenue share by device at magpul.com

In May large majority of sales on magpul.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on magpul.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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magpul.com channels

Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.

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magpul.com Google Ads spend

Evaluate magpul.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magpul.com devices

Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magpul.com top markets

Explore magpul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magpul.com country & global rank

Assess the ranking of magpul.com among other retailers within its primary country and worldwide.

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