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Sep 2024
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Home/Insights/Retailers/primaryarms.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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11.6M
Revenue
2.9M
Sessions
1.5-2.0%
Conversion rate
$250-275
Average order value
Online only revenue for primaryarms.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Primary Arms is a website that offers various products for firearms enthusiasts. Their inventory includes a broad range of firearms, scopes, optics, accessories, ammunition, and gun parts. They provide a platform for customers to purchase items like pistols, rifles, red dot sights, magazines, and other related gear.

primaryarms.com’s revenueOVER TIME
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Over the past three months, primaryarms.com revenue has experienced decline of 3.1%, compared to the preceding three months.

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primaryarms.com revenue decline for last six months
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OVERVIEW
In September 2024, primaryarms.com, an online store in the SPORTS industry, had a revenue of $11,647,001 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $250-275. The highest conversion rate in the industry was 2.57% while the lowest was 0.55%. The highest AOV in the industry was $678 and the lowest was $107. primaryarms.com had 2,933,317 sessions, while the highest was 11,900,296 for gunbroker.com and the median was 41,866 for the industry.
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primaryarms.com competitors

In comparison to its competitors, primaryarms.com stands out with a revenue of $11,647,001 generated from 45,571 transactions and 2,933,317 sessions in September 2024. The average order value (AOV) for primaryarms.com falls within the range of $250-$275, with a conversion rate of 1.50-2.00%. In contrast, ar15discounts.com, wingtactical.com, and at3tactical.com have lower revenues, transactions, and sessions, with lower AOV and conversion rates as well. On the other hand, opticsplanet.com leads the pack with a revenue of $28,491,826 from 100,877 transactions and 4,928,085 sessions, boasting a higher AOV range of $275-$300 and a conversion rate of 2.00-2.50%. brownells.com follows closely behind primaryarms.com with a revenue of $6,314,185, 27,276 transactions, and 2,187,994 sessions, along with comparable AOV and conversion rates.

#1 brownells.com
6.3M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#2 opticsplanet.com
28.5M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
#3 wingtactical.com
347.7K
Revenue
264.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#4 ar15discounts.com
2.1M
Revenue
735.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#5 at3tactical.com
373.4K
Revenue
296.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
primaryarms.com vs top market performers
primaryarms.com
top retailers
conversion rate vs average order value for primaryarms.com and its competitors
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primaryarms.com brandsby revenue

primaryarms.com categoriesby revenue

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primaryarms.com channels

Identify top traffic channels that drive growth for primaryarms.comand discover how performance of traffic channels has changed over time.

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primaryarms.com Google Ads spend

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primaryarms.com devices

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primaryarms.com top markets

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primaryarms.com country & global rank

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