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May 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.9M
Revenue
989.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com's revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced decline of 24%, compared to the preceding three months.

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leatherman.com revenue decline for last six months
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OVERVIEW
In May 2025, leatherman.com, an online store in the home_and_garden industry, achieved a revenue of $2,884,907 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The highest conversion rate in the industry was 3.35%, and the highest AOV was $677, while the lowest conversion rate was 0.68% and the lowest AOV was $94. leatherman.com also had a total of 989,365 sessions, with the highest number of sessions at 181,263,132 coming from homedepot.com, and a median of 36,055 sessions in the home_and_garden category.
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leatherman.com competitors

In May 2025, leatherman.com stands out among its competitors in terms of revenue, with $2,884,907 generated from 16,083 transactions and 989,365 sessions. Its average order value (AOV) ranges from $175 to $200, with a conversion rate of 1.50-2.00%. When compared to rescue-essentials.com, everydaycarry.com, knivesandtools.com, swissknifeshop.com, and photonlight.com, leatherman.com leads in revenue, transactions, and sessions. While everydaycarry.com has a similar AOV and conversion rate, it falls short in revenue and sessions. knivesandtools.com boasts a higher AOV of $250-275, but its conversion rate is significantly lower. swissknifeshop.com and rescue-essentials.com have lower revenues and sessions compared to leatherman.com. Overall, leatherman.com's strong performance across key metrics solidifies its position as a top competitor in the market.

photonlight.com screenshot
#1 photonlight.com
14.1K
Revenue
5.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
173.8K
Revenue
119.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
195.4K
Revenue
209.9K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
179.7K
Revenue
86.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
422.7K
Revenue
143.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In May large majority of sales on leatherman.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on leatherman.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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