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Sep 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.1M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com Annual Revenue and Growth

leatherman.com's annual sales on its online store amounted to $44.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leatherman.com revenue by year

leatherman.com's monthly revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced growth of 14%, compared to the preceding three months.

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leatherman.com revenue growth for last six months
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OVERVIEW
In September 2025, leatherman.com achieved online sales revenue of $3,076,480, significantly surpassing the home_and_garden median of $113,901, while also recording sessions of 1,152,388 compared to the median of 32,433, though still far from homedepot.com's leading 148,597,767 sessions; the site's conversion rate ranged between 1.00-1.50%, below the high of 3.36% and above the low of 0.64%, and with an average order value (AOV) of $175-200, it sits below the high of $677 yet above the low of $94 in the home_and_garden category.
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leatherman.com competitors

In September 2025, leatherman.com stands out with a revenue of $3,076,480, surpassing most of its competitors. photonlight.com, despite having a higher average order value (AOV) of $200-225, only generated $28,563 in revenue. swissknifeshop.com had a revenue of $118,161 with a lower AOV of $75-100. knivesandtools.com had a higher AOV of $250-275 but generated $232,708 in revenue. rescue-essentials.com and everydaycarry.com both had similar revenue to leatherman.com at $195,637 and $274,066 respectively. However, leatherman.com had a higher number of transactions and sessions compared to its competitors, indicating a strong conversion rate of 1.00-1.50%. This data highlights leatherman.com's dominance in the market in terms of revenue generation and customer engagement.

photonlight.com screenshot
#1 photonlight.com
28.6K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
118.2K
Revenue
119.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
232.7K
Revenue
258.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
195.6K
Revenue
116.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
274.1K
Revenue
92.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In September large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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