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Aug 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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3.3M
Revenue
Aug 25
1.3M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com Annual Revenue and Growth

leatherman.com's annual sales on its online store amounted to $44.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leatherman.com revenue by year

leatherman.com's monthly revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced growth of 9.7%, compared to the preceding three months.

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leatherman.com revenue growth for last six months
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OVERVIEW
In August 2025, leatherman.com in the HOME AND GARDEN industry had online sales revenue of $3,254,643, with a median revenue of $117,963. The conversion rate was between 1.00-1.50%, while the highest and lowest in the industry were 3.29% and 0.61% respectively. The Average Order Value (AOV) ranged from $175-$200, with the highest at $672 and the lowest at $91. The website had 1,327,381 sessions, with the highest sessions at 175,975,033 from homedepot.com, and a median of 36,030 sessions in the industry.
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leatherman.com competitors

In August 2025, leatherman.com reported revenue of $3,254,643 with 18,370 transactions and 1,327,381 sessions. The average order value (AOV) falls between $175-$200, and the conversion rate ranges from 1.00-1.50%. When compared to its competitors, leatherman.com outperforms photonlight.com in terms of revenue and sessions but falls behind in transactions. swissknifeshop.com has a lower AOV and similar conversion rate compared to leatherman.com. knivesandtools.com boasts a higher revenue and AOV but struggles with a lower conversion rate. rescue-essentials.com lags behind leatherman.com in all metrics. everydaycarry.com shows competitive numbers across the board, indicating a strong contender in the market. Overall, leatherman.com holds its own against competitors with steady revenue, transactions, and sessions, while continuously striving to improve its conversion rate.

photonlight.com screenshot
#1 photonlight.com
41.4K
Revenue
11K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
141.6K
Revenue
132.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
242K
Revenue
282.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
163.2K
Revenue
93K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
311.3K
Revenue
115.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In August large majority of sales on leatherman.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on leatherman.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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