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Dec 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.8M
Revenue
Dec 25
1.6M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com Annual Revenue and Growth

leatherman.com's annual sales on its online store amounted to $44.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leatherman.com revenue by year

leatherman.com's monthly revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced growth of 76%, compared to the preceding three months.

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leatherman.com revenue growth for last six months
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OVERVIEW
In December 2025, leatherman.com generated $5,781,444 in online sales, significantly outperforming the home_and_garden median of $114,229, though it trails behind the category leader, homedepot.com. The site achieved a conversion rate of 2.00-2.50%, which is above the lower threshold of 0.7% but below the top rate of 3.32%. Its average order value (AOV) ranged from $150 to $175, far exceeding the lower limit of $88, yet well below the high of $667. With 1,612,954 sessions, leatherman.com outperformed the home_and_garden median of 33,723, but remains far behind homedepot.com's 141,891,489 sessions.
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leatherman.com competitors

In December 2025, leatherman.com generated $5,781,444 in revenue from 33,192 transactions and 1,612,954 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 2.00% to 2.50%. When compared to its competitors, leatherman.com outperformed photonlight.com, swissknifeshop.com, knivesandtools.com, rescue-essentials.com, and everydaycarry.com in terms of revenue, transactions, and sessions. photonlight.com had the lowest revenue of $39,371 with 180 transactions and 10,426 sessions, while knivesandtools.com had the highest revenue of $361,393 but with only 1,426 transactions and 315,025 sessions. swissknifeshop.com had a relatively low AOV of $50 to $75, and knivesandtools.com had the lowest conversion rate of 0.00% to 0.50% among the competitors. everydaycarry.com had similar metrics to leatherman.com, but with slightly lower revenue and transactions.

photonlight.com screenshot
#1 photonlight.com
39.4K
Revenue
10.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
287.9K
Revenue
217K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
361.4K
Revenue
315K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
213.8K
Revenue
85.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
265.3K
Revenue
90.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In December large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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