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Nov 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.7M
Revenue
Nov 25
1.6M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com Annual Revenue and Growth

leatherman.com's annual sales on its online store amounted to $44.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leatherman.com revenue by year

leatherman.com's monthly revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced growth of 53%, compared to the preceding three months.

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leatherman.com revenue growth for last six months
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OVERVIEW
In November 2025, leatherman.com achieved online sales of $5,731,212, significantly surpassing the home_and_garden median of $122,040, but trailing behind industry leader homedepot.com at $1,609,249,476. With a conversion rate of 2.00-2.50%, leatherman.com remains competitive, although below the sector's high of 3.53%. Its average order value (AOV) ranged from $175-200, again below the high of $672 but above the low of $95. The website garnered 1,569,850 sessions, a substantial figure compared to the median of 32,500 in its category, yet dwarfed by homedepot.com's 171,906,089 sessions.
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leatherman.com competitors

In November 2025, leatherman.com stands out among its competitors in terms of revenue, with a total of $5,731,212. In comparison, photonlight.com has a revenue of $40,135, swissknifeshop.com with $245,757, knivesandtools.com with $351,611, rescue-essentials.com with $213,738, and everydaycarry.com with $290,088. leatherman.com also leads in the number of transactions with 31,979, while the closest competitor is knivesandtools.com with 1,415 transactions. leatherman.com has a higher number of sessions with 1,569,850 compared to its competitors. The Average Order Value (AOV) for leatherman.com falls within the range of $175-200, similar to rescue-essentials.com and everydaycarry.com. The conversion rate for leatherman.com is between 2.00-2.50%, placing it ahead of most competitors. Overall, leatherman.com demonstrates strong performance across multiple domains when compared to its competitors in November 2025.

photonlight.com screenshot
#1 photonlight.com
40.1K
Revenue
12K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
245.8K
Revenue
174.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
351.6K
Revenue
251.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
213.7K
Revenue
69K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
290.1K
Revenue
90.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In November large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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