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Oct 2025
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Home/Insights/Retailers/leatherman.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.7M
Revenue
Oct 25
1.4M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Leatherman.com is an online platform that offers an extensive range of high-quality tools and multi-functional products. Their product line includes versatile multi-tools, pocket knives, pocket tools, accessories, and related gear. The website serves as a platform for customers to view, purchase, and explore various durable and innovative tool options for a variety of applications.

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leatherman.com Annual Revenue and Growth

leatherman.com's annual sales on its online store amounted to $44.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$44.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
leatherman.com revenue by year

leatherman.com's monthly revenueOVER TIME
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Over the past three months, leatherman.com revenue has experienced growth of 31%, compared to the preceding three months.

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leatherman.com revenue growth for last six months
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OVERVIEW
In October 2025, leatherman.com generated $4,726,809 in online sales, significantly surpassing the home_and_garden median of $117,921, though still far behind industry leader homedepot.com at $1,418,970,899; the site achieved a conversion rate of 1.50-2.00%, lower than the high of 3.47% but above the low of 0.7%, with an average order value (AOV) of $175-200, below the category high of $676; leatherman.com had 1,416,545 sessions, a striking number compared to the median of 30,856, yet dwarfed by homedepot.com’s impressive 152,722,965 sessions.
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leatherman.com competitors

In October 2025, leatherman.com reported a revenue of $4,726,809 with 26,592 transactions and 1,416,545 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. Compared to its competitors, leatherman.com falls behind in revenue when looking at photonlight.com at $29,772, knivesandtools.com at $315,069, and everydaycarry.com at $289,475. However, leatherman.com surpasses swissknifeshop.com in revenue. In terms of transactions and sessions, leatherman.com lags behind knivesandtools.com but outperforms rescue-essentials.com and everydaycarry.com. leatherman.com has a competitive AOV range and conversion rate similar to its competitors. Overall, leatherman.com faces tough competition from other online retailers in the industry but remains in the mix with its strong performance metrics.

photonlight.com screenshot
#1 photonlight.com
29.8K
Revenue
7.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
swissknifeshop.com screenshot
#2 swissknifeshop.com
175.6K
Revenue
142.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
knivesandtools.com screenshot
#3 knivesandtools.com
315.1K
Revenue
286.3K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rescue-essentials.com screenshot
#4 rescue-essentials.com
205.8K
Revenue
69K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
everydaycarry.com screenshot
#5 everydaycarry.com
289.5K
Revenue
99K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
leatherman.com vs top market performers
leatherman.com
top retailers
conversion rate vs average order value for leatherman.com and its competitors
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Revenue share by device at leatherman.com

In October large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on leatherman.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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leatherman.com channels

Identify top traffic channels that drive growth for leatherman.comand discover how performance of traffic channels has changed over time.

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leatherman.com Google Ads spend

Evaluate leatherman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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leatherman.com devices

Review leatherman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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leatherman.com top markets

Explore leatherman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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leatherman.com country & global rank

Assess the ranking of leatherman.com among other retailers within its primary country and worldwide.

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