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Nov 2025
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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1M
Revenue
Nov 25
1.2M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au Annual Revenue and Growth

lovehoney.com.au's annual sales on its online store amounted to $14.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com.au revenue by year

lovehoney.com.au's monthly revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced growth of 27%, compared to the preceding three months.

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lovehoney.com.au revenue growth for last six months
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OVERVIEW
In November 2025, lovehoney.com.au generated $1,007,365 in revenue from online sales, significantly surpassing the ADULT industry's median of $48,903, while its conversion rate ranged from 1.50-2.00%, below the sector's high of 3.26%. The average order value (AOV) stood between $25-50, well below the high of $318, with 1,186,507 sessions, far exceeding the median of 21,886 but still below eis.de's leading 6,458,681 sessions, illustrating a strong market presence in the ADULT category.
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lovehoney.com.au competitors

In November 2025, lovehoney.com.au reported a revenue of $1,007,365 with 22,394 transactions and 1,186,507 sessions. The average order value (AOV) was between $25-50, and the conversion rate was 1.50-2.00%. In comparison, lovehoney.com, a similar domain, generated $4,136,222 in revenue with 72,616 transactions and 1,730,829 sessions. Their AOV was higher at $50-75, and their conversion rate ranged from 4.00-4.50%. Another competitor, lovense.com, outperformed lovehoney.com.au with a revenue of $12,156,926 from 135,385 transactions and 4,359,532 sessions. Their AOV was $75-100, and their conversion rate was 3.00-3.50%. skinnydiplondon.com had lower revenue compared to lovehoney.com.au, with $573,704, 15,845 transactions, and 751,768 sessions, but a similar AOV and conversion rate. lovehoney.eu fell behind in revenue and transactions but had a higher AOV and lower conversion rate.

lovehoney.com screenshot
#1 lovehoney.com
4.1M
Revenue
1.7M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
31.4M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
skinnydiplondon.com screenshot
#3 skinnydiplondon.com
573.7K
Revenue
751.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
363K
Revenue
251K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
12.2M
Revenue
4.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In November large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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