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Jul 2026
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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679K
Revenue
Jul 26
875.3K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au Annual Revenue and Growth

lovehoney.com.au's annual sales on its online store amounted to $8.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lovehoney.com.au revenue by year

lovehoney.com.au's monthly revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced growth of 29%, compared to the preceding three months.

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lovehoney.com.au revenue growth for last six months
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OVERVIEW
lovehoney.com.au operates in the ADULT category, positioned as a strong player. In July 2026, the website generated $679,000 in online sales, significantly above the typical ADULT retailer's revenue of around $48,000. With a conversion rate of 1.50-2.00%, lovehoney.com.au falls within the typical ADULT category range of 0.72% to 3.29%. Its average order value (AOV) of $25-50 is notably below the typical range of $68 to $428. The site attracted 875,000 sessions, far exceeding the typical ADULT retailer's approximately 20,900 sessions monthly.
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lovehoney.com.au competitors

In July 2026, lovehoney.com.au trails its competitors significantly in sessions, with only 875,000 compared to lovense.com’s 4.7 million, a difference of 3.8 million. While lovehoney.com.au generates a revenue of $679,000 and processes 14,100 transactions, lovense.com leads with $13.9 million and 149,000 transactions. The average order value (AOV) for lovehoney.com.au ranges from $25-50, which is notably lower than lovense.com’s $75-100. lovehoney.com.au shares its conversion rate of 1.50-2.00% with skinnydiplondon.com, while both fall short compared to lovense.com’s higher 3.00-3.50%. Overall, while lovehoney.com.au performs reasonably well, it faces considerable challenges against its more dominant competitors in terms of traffic and sales metrics.

lovehoney.com screenshot
#1 lovehoney.com
2.6M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
39.6M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
skinnydiplondon.com screenshot
#3 skinnydiplondon.com
461.8K
Revenue
445.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
298.3K
Revenue
231.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovense.com screenshot
#5 lovense.com
13.9M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In July large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries lovehoney.com.au operates in

lovehoney.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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