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May 2025
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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625.4K
Revenue
595K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au's revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced decline of 20%, compared to the preceding three months.

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lovehoney.com.au revenue decline for last six months
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OVERVIEW
lovehoney.com.au, an ADULT industry e-commerce site, had a revenue of $625,421 in online sales in May 2025, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $25-50. The site recorded 594,999 sessions during the month, while the highest sessions were seen at 6,406,744 for naughtyamerica.com. The highest revenue in the ADULT category was at $11,416,588 for lovense.com, and the median revenue was $52,244. The very high conversion rate in the ADULT industry is 3.33%, while the very low is 0.75%. Additionally, a very high AOV is $495 and a very low is $69.
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lovehoney.com.au competitors

In May 2025, lovehoney.com.au generated a revenue of $625,421 with 12,950 transactions and 594,999 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. When compared to its competitors, lovehoney.com.au falls behind lovehoney.com, which recorded a revenue of $1,691,411 from 29,512 transactions and 1,167,676 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Another strong competitor is lovense.com, with a significant revenue of $11,416,588 from 129,070 transactions and 3,887,232 sessions, a high AOV of $75-100, and a conversion rate of 3.00-3.50%. lovehoney.com.au also lags behind in revenue compared to skinnydiplondon.com, which generated $270,809 with 5,940 transactions and 477,670 sessions, albeit with a lower conversion rate. lovehoney.com.au faces stiff competition in the online adult toy market based on these metrics.

lovehoney.com screenshot
#1 lovehoney.com
1.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
skinnydiplondon.com screenshot
#2 skinnydiplondon.com
270.8K
Revenue
477.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovehoney.eu screenshot
#3 lovehoney.eu
186.2K
Revenue
151K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lovense.com screenshot
#4 lovense.com
11.4M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In May large majority of sales on lovehoney.com.au, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

In May large majority of sales on lovehoney.com.au, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.
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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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