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Dec 2025
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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772K
Revenue
Dec 25
1.2M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au Annual Revenue and Growth

lovehoney.com.au's annual sales on its online store amounted to $14.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com.au revenue by year

lovehoney.com.au's monthly revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced growth of 38%, compared to the preceding three months.

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lovehoney.com.au revenue growth for last six months
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OVERVIEW
In December 2025, lovehoney.com.au, operating in the ADULT industry, generated revenue of $772,033, significantly higher than the median of $63,848; its conversion rate ranged between 1.00-1.50%, below the industry high of 3.28%, while the average order value (AOV) was between $25-50, compared to a very high AOV of $302; the site attracted 1,183,076 sessions, far exceeding the median of 27,942 but falling short of the leading competitor, naughtyamerica.com, which recorded 5,257,845 sessions.
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lovehoney.com.au competitors

In December 2025, lovehoney.com.au generated $772,033 in revenue from 16,728 transactions with 1,183,076 sessions. The average order value (AOV) ranged from $25-50, and the conversion rate was between 1.00-1.50%. Compared to its competitors, lovehoney.com had lower revenue than lovehoney.com ($3,980,981) and lovense.com ($11,994,667) but outperformed skinnydiplondon.com ($511,169) and lovehoney.eu ($264,645). In terms of transactions, lovehoney.com.au fell behind lovense.com (135,570 transactions) but surpassed skinnydiplondon.com and lovehoney.eu. Despite having a lower AOV than lovehoney.com and lovense.com, lovehoney.com.au had a similar AOV to skinnydiplondon.com and outperformed lovehoney.eu. Additionally, the conversion rate of lovehoney.com.au was on par with skinnydiplondon.com but lagged behind lovehoney.com and lovense.com.

lovehoney.com screenshot
#1 lovehoney.com
4M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
46.5M
Revenue
6.5M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
skinnydiplondon.com screenshot
#3 skinnydiplondon.com
511.2K
Revenue
968.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
264.6K
Revenue
270.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
12M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In December large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In December large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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