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May 2025

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Home/Insights/Retailers/lovehoney.com.au

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

lovehoney.com.au

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625.4K

Revenue

595K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

Main country of store: AUSTRALIA
Website category: ADULT
D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au's revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced decline of 20%, compared to the preceding three months.

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lovehoney.com.au revenue decline for last six months

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OVERVIEW

lovehoney.com.au, an ADULT industry e-commerce site, had a revenue of $625,421 in online sales in May 2025, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $25-50. The site recorded 594,999 sessions during the month, while the highest sessions were seen at 6,406,744 for naughtyamerica.com. The highest revenue in the ADULT category was at $11,416,588 for lovense.com, and the median revenue was $52,244. The very high conversion rate in the ADULT industry is 3.33%, while the very low is 0.75%. Additionally, a very high AOV is $495 and a very low is $69.

lovehoney.com.au competitors

In May 2025, lovehoney.com.au generated a revenue of $625,421 with 12,950 transactions and 594,999 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. When compared to its competitors, lovehoney.com.au falls behind lovehoney.com, which recorded a revenue of $1,691,411 from 29,512 transactions and 1,167,676 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Another strong competitor is lovense.com, with a significant revenue of $11,416,588 from 129,070 transactions and 3,887,232 sessions, a high AOV of $75-100, and a conversion rate of 3.00-3.50%. lovehoney.com.au also lags behind in revenue compared to skinnydiplondon.com, which generated $270,809 with 5,940 transactions and 477,670 sessions, albeit with a lower conversion rate. lovehoney.com.au faces stiff competition in the online adult toy market based on these metrics.

#1 lovehoney.com

1.7M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 skinnydiplondon.com

270.8K

Revenue

477.7K

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

#3 lovehoney.eu

186.2K

Revenue

151K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 lovense.com

11.4M

Revenue

3.9M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

lovehoney.com.au vs top market performers

lovehoney.com.au

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Revenue share by device at lovehoney.com.au

In May large majority of sales on lovehoney.com.au, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.