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Oct 2025
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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676.3K
Revenue
Oct 25
1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au Annual Revenue and Growth

lovehoney.com.au's annual sales on its online store amounted to $14.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com.au revenue by year

lovehoney.com.au's monthly revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced growth of 5.2%, compared to the preceding three months.

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lovehoney.com.au revenue growth for last six months
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OVERVIEW
In October 2025, lovehoney.com.au, an ADULT industry leader, generated $676,267 in revenue, significantly surpassing the median of $52,506, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.23% and above the low of 0.68%; their average order value (AOV) ranged from $25 to $50, well below the high AOV of $375 and above the low of $66; with 1,026,536 sessions, they are positioned far from the industry leader’s 6,386,866 sessions, yet still outperformed the median of 22,710 sessions in the ADULT sector.
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lovehoney.com.au competitors

When comparing lovehoney.com.au to its competitors in October 2025, we can see that Lovehoney's revenue of $676,267 falls behind lovehoney.com at $1,857,072 and lovense.com at $10,556,090. In terms of transactions, lovehoney.com.au's 15,202 transactions are fewer than both lovehoney.com and lovense.com. However, lovehoney.com.au does have a higher conversion rate of 1.00-1.50 compared to lovehoney.com and skinnydiplondon.com. Additionally, lovehoney.com.au's Average Order Value (AOV) of $25-50 is lower than lovehoney.com and lovense.com, but on par with skinnydiplondon.com. Despite having fewer transactions and revenue compared to some competitors, lovehoney.com.au's higher conversion rate suggests that they may have a more targeted and engaged customer base.

lovehoney.com screenshot
#1 lovehoney.com
1.9M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
skinnydiplondon.com screenshot
#2 skinnydiplondon.com
342.1K
Revenue
477.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovehoney.eu screenshot
#3 lovehoney.eu
259.2K
Revenue
229.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#4 lovense.com
10.6M
Revenue
3.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In October large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In October large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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