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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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723K
Revenue
Jan 26
1.2M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

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lovehoney.com.au Annual Revenue and Growth

lovehoney.com.au's annual sales on its online store amounted to $8.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lovehoney.com.au revenue by year

lovehoney.com.au's monthly revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced growth of 33%, compared to the preceding three months.

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lovehoney.com.au revenue growth for last six months
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OVERVIEW
In January 2026, lovehoney.com.au, operating in the ADULT industry, generated $722,994 in online sales, significantly exceeding the median of $63,533; it achieved a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.33%, with an average order value (AOV) between $25-50, compared to a peak AOV of $536 in the sector; the site attracted 1,184,143 sessions, starkly higher than the ADULT industry's median of 27,839, yet far from the leading site, naughtyamerica.com, which recorded 5,879,262 sessions.
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lovehoney.com.au competitors

In January 2026, lovehoney.com.au generated a revenue of $722,994 with 15,727 transactions and 1,184,143 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 1.00-1.50%. When compared to its competitors, lovehoney.com falls behind lovehoney.com, which raked in $3,730,916 in revenue from 62,672 transactions and 1,724,594 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. On the other hand, skinnydiplondon.com and lovehoney.eu both lag in revenue and transactions, with skinnydiplondon.com earning $382,878 in revenue from 9,845 transactions and 697,293 sessions, and lovehoney.eu bringing in $287,017 from 3,014 transactions and 303,815 sessions. However, lovense.com emerges as a strong competitor, generating $8,330,522 in revenue from 90,215 transactions and 4,504,377 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%.

lovehoney.com screenshot
#1 lovehoney.com
3.7M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
38.4M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
skinnydiplondon.com screenshot
#3 skinnydiplondon.com
382.9K
Revenue
697.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
287K
Revenue
303.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
8.3M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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Revenue share by device at lovehoney.com.au

In January large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on lovehoney.com.au, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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