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Nov 2025
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Home/Insights/Retailers/lovehoney.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1M
Revenue
Nov 25
1.7M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com Annual Revenue and Growth

lovehoney.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com revenue by year

lovehoney.com's monthly revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced growth of 58%, compared to the preceding three months.

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lovehoney.com revenue growth for last six months
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OVERVIEW
In November 2025, lovehoney.com, a leading player in the ADULT industry, generated impressive online sales revenue of $4,136,222, significantly surpassing the sector's median of $48,903, though still behind the top store eis.de at $16,034,046. With a robust conversion rate of 4.00-4.50%, lovehoney outperforms the ADULT industry's average of 3.26%. The site's average order value (AOV) ranged from $50-75, which, while lower than the high AOV of $318 in the sector, remains competitive compared to the low end of $68. Lovehoney attracted 1,730,829 sessions, a substantial figure compared to the ADULT median of 21,886.
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lovehoney.com competitors

In November 2025, lovehoney.com reported a revenue of $4,136,222 with 72,616 transactions and 1,730,829 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, lovehoney.co.uk stands out with a revenue of $10,755,548, 190,703 transactions, and 4,376,171 sessions, sharing a similar AOV and conversion rate to lovehoney.com. On the other hand, pinkcherry.com, hustlerhollywood.com, theenhancedmale.com, and bboutique.co fall behind in revenue, transactions, and sessions. While some competitors have higher AOVs like hustlerhollywood.com and theenhancedmale.com, their conversion rates are lower compared to lovehoney.com and lovehoney.co.uk. Overall, lovehoney.com demonstrates strong performance in revenue, transactions, and conversion rate when compared to its competitors in the adult product market.

pinkcherry.com screenshot
#1 pinkcherry.com
2.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
31.4M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
hustlerhollywood.com screenshot
#3 hustlerhollywood.com
618K
Revenue
309.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tootimid.com screenshot
#4 tootimid.com
3.9M
Revenue
557.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
lovehoney.co.uk screenshot
#5 lovehoney.co.uk
10.8M
Revenue
4.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lovehoney.com vs top market performers
lovehoney.com
top retailers
conversion rate vs average order value for lovehoney.com and its competitors
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Revenue share by device at lovehoney.com

In November large majority of sales on lovehoney.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on lovehoney.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

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lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com country & global rank

Assess the ranking of lovehoney.com among other retailers within its primary country and worldwide.

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