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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

lovehoney.com

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1.7M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: ADULT
D2C

lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com's revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced decline of 38%, compared to the preceding three months.

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lovehoney.com revenue decline for last six months

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OVERVIEW

In May 2025, lovehoney.com, an ADULT industry website, generated $1,691,411 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The site had 1,167,676 sessions, while the top store in the category had 6,406,744 sessions. lovehoney.com's revenue was significantly higher than the median ADULT revenue of $52,244, but lower than the leading site's revenue of $11,416,588. The conversion rate fell within the average range, with a high of 3.33% and a low of 0.75%, while the AOV was in line with industry standards, despite a wide range of $495 to $69.

lovehoney.com competitors

In May 2025, lovehoney.com generated a revenue of $1,691,411 from 29,512 transactions with 1,167,676 sessions. The Average Order Value (AOV) ranged between $50-75, and the conversion rate was between 2.50-3.00%. Comparing this to its competitors, theenhancedmale.com had significantly lower revenue at $67,146 with 506 transactions and 244,748 sessions. pinkcherry.com, on the other hand, had revenue closer to lovehoney.com at $1,668,680 with 23,033 transactions and 1,085,180 sessions. lovehoney.co.uk stood out with a revenue of $7,484,352 from 127,068 transactions and 3,067,335 sessions, boasting a higher conversion rate of 4.00-4.50%. Despite fierce competition, lovehoney.com's performance metrics remained solid and competitive within the adult retail industry in May 2025.

#1 pinkcherry.com

1.7M

Revenue

1.1M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 hustlerhollywood.com

642.3K

Revenue

267.8K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#3 lovehoney.co.uk

7.5M

Revenue

3.1M

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#4 theenhancedmale.com

67.1K

Revenue

244.7K

Sessions

0.0-0.5%

Conv. rate

$125-150

AOV

#5 bboutique.co

924.1K

Revenue

851.3K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lovehoney.com vs top market performers

lovehoney.com

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Revenue share by device at lovehoney.com

In May large majority of sales on lovehoney.com, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.

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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.