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Jul 2026
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Home/Insights/Retailers/lovehoney.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.6M
Revenue
Jul 26
1.4M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com Annual Revenue and Growth

lovehoney.com's annual sales on its online store amounted to $25.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lovehoney.com revenue by year

lovehoney.com's monthly revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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lovehoney.com revenue decline for last six months
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OVERVIEW
In July 2026, lovehoney.com generated $2.6 million in revenue from online sales, significantly higher than the $48,000 a typical store in the ADULT category earns monthly. With a conversion rate of 2.50-3.00%, lovehoney.com performs well, as conversion rates in the ADULT category typically range from 0.72% to 3.29%. The average order value (AOV) for lovehoney.com is $50-75, which falls within the typical range of $68 to $428. The site attracted 1.4 million sessions, far exceeding the approximately 20,900 sessions seen by a typical store in the ADULT category, while the most-visited, naughtyamerica.com, sees 10.4 million sessions.
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lovehoney.com competitors

The competitive set includes lovehoney.com, pinkcherry.com, hustlerhollywood.com, lovehoney.co.uk, theenhancedmale.com, and bboutique.co. In July 2026, lovehoney.com generated $2.6 million in revenue, securing the second position in this group but trailing lovehoney.co.uk by $7.4 million. With 38,500 transactions, it also ranks second, falling short of lovehoney.co.uk's 114,000 transactions. In terms of website sessions, lovehoney.com attracted 1.4 million visitors, placing it third and lagging behind lovehoney.co.uk by 2.2 million sessions. Its conversion rate of 2.50-3.00% is competitive, outperforming pinkcherry.com’s 2.00-2.50% and hustlerhollywood.com’s 1.50-2.00%. However, it remains lower than lovehoney.co.uk's impressive 4.00-4.50%. Overall, while lovehoney.com maintains a strong position among its competitors, it has room for growth in revenue and transactions compared to lovehoney.co.uk.

pinkcherry.com screenshot
#1 pinkcherry.com
2.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
39.6M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
hustlerhollywood.com screenshot
#3 hustlerhollywood.com
541.2K
Revenue
247K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tootimid.com screenshot
#4 tootimid.com
7.6M
Revenue
844.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
lovehoney.co.uk screenshot
#5 lovehoney.co.uk
10M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lovehoney.com vs top market performers
lovehoney.com
top retailers
conversion rate vs average order value for lovehoney.com and its competitors
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Revenue share by device at lovehoney.com

In July large majority of sales on lovehoney.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on lovehoney.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries lovehoney.com operates in

lovehoney.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

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lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com country & global rank

Assess the ranking of lovehoney.com among other retailers within its primary country and worldwide.

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