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Oct 2025
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Home/Insights/Retailers/lovehoney.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
1.3M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com Annual Revenue and Growth

lovehoney.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com revenue by year

lovehoney.com's monthly revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced growth of 1.7%, compared to the preceding three months.

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lovehoney.com revenue growth for last six months
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OVERVIEW
In October 2025, lovehoney.com, a leading player in the ADULT industry, generated $1,857,072 in online sales, significantly surpassing the median revenue of $52,506, although trailing behind eis.de's $12,699,832. The site achieved a conversion rate of 2.50-3.00%, below the industry high of 3.23%, while its average order value (AOV) ranged between $50-75, considerably lower than the high of $375. With 1,256,974 sessions, lovehoney.com still performed well against the ADULT industry median of 22,710, but fell short of naughtyamerica.com's top session count of 6,386,866.
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lovehoney.com competitors

When comparing lovehoney.com to its competitors in October 2025, we can see that lovehoney.com has a revenue of $1,857,072 with 31,538 transactions and 1,256,974 sessions. Their average order value (AOV) falls in the range of $50-75, with a conversion rate of 2.50-3.00%. In contrast, pinkcherry.com has a revenue of $1,463,329 with 19,547 transactions and 1,080,632 sessions, while hustlerhollywood.com has a revenue of $584,287 with 5,434 transactions and 340,331 sessions. lovehoney.co.uk outperforms them all with a revenue of $7,955,687, 139,380 transactions, and 3,156,448 sessions, boasting a higher AOV of $50-75 and a conversion rate of 4.00-4.50%. Overall, lovehoney.com holds its own in terms of revenue and transactions when compared to its competitors in the adult product market.

pinkcherry.com screenshot
#1 pinkcherry.com
1.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hustlerhollywood.com screenshot
#2 hustlerhollywood.com
584.3K
Revenue
340.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
8M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
theenhancedmale.com screenshot
#4 theenhancedmale.com
52.6K
Revenue
219.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
bboutique.co screenshot
#5 bboutique.co
795.8K
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
lovehoney.com vs top market performers
lovehoney.com
top retailers
conversion rate vs average order value for lovehoney.com and its competitors
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Revenue share by device at lovehoney.com

In October large majority of sales on lovehoney.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on lovehoney.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

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lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com country & global rank

Assess the ranking of lovehoney.com among other retailers within its primary country and worldwide.

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