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Sep 2025
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Home/Insights/Retailers/lovehoney.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.6M
Revenue
Sep 25
1.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com Annual Revenue and Growth

lovehoney.com's annual sales on its online store amounted to $31.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.com revenue by year

lovehoney.com's monthly revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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lovehoney.com revenue growth for last six months
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OVERVIEW
In September 2025, lovehoney.com, a leading player in the ADULT industry, generated online sales revenue of $1,556,748, significantly surpassing the median of $52,713. With a conversion rate between 2.00-2.50%, it is performing just below the industry high of 3.27%. Lovehoney's average order value (AOV) ranges from $50-75, while a higher AOV benchmark in the ADULT category stands at $310. The site attracted 1,220,386 sessions, markedly above the ADULT industry median of 22,576, yet still below the top competitor, naughtyamerica.com, which recorded 7,455,230 sessions.
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lovehoney.com competitors

In September 2025, lovehoney.com generated a revenue of $1,556,748 from 26,346 transactions with 1,220,386 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, lovehoney.com outperformed pinkcherry.com in terms of revenue and transactions but had a slightly lower conversion rate. However, lovehoney.com fell behind lovehoney.co.uk, which had a significantly higher revenue of $7,020,031 from 121,633 transactions and a higher conversion rate of 3.50-4.00%. On the other hand, hustlerhollywood.com had a lower revenue and fewer transactions compared to lovehoney.com but a higher AOV of $100-125. theenhancedmale.com lagged behind in revenue and conversion rate, while bboutique.co had a comparable revenue but a lower conversion rate than lovehoney.com.

pinkcherry.com screenshot
#1 pinkcherry.com
1.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hustlerhollywood.com screenshot
#2 hustlerhollywood.com
526.8K
Revenue
269.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
7M
Revenue
3.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
theenhancedmale.com screenshot
#4 theenhancedmale.com
53K
Revenue
236.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
bboutique.co screenshot
#5 bboutique.co
812K
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovehoney.com vs top market performers
lovehoney.com
top retailers
conversion rate vs average order value for lovehoney.com and its competitors
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Revenue share by device at lovehoney.com

In September large majority of sales on lovehoney.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on lovehoney.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

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lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com country & global rank

Assess the ranking of lovehoney.com among other retailers within its primary country and worldwide.

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