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Apr 2026
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Home/Insights/Retailers/lovehoney.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.2M
Revenue
Apr 26
1.4M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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lovehoney.com is a website offering a wide selection of adult-themed products. The website sells a variety of items including sex toys, lingerie, bondage accessories, lubricants, and other adult products. Visitors can browse through their extensive range and make purchases discreetly online.

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lovehoney.com Annual Revenue and Growth

lovehoney.com's annual sales on its online store amounted to $25.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lovehoney.com revenue by year

lovehoney.com's monthly revenueOVER TIME
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Over the past three months, lovehoney.com revenue has experienced decline of 33%, compared to the preceding three months.

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lovehoney.com revenue decline for last six months
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OVERVIEW
In April 2026, lovehoney.com generated $2,189,477 in online sales, significantly exceeding the ADULT industry's median revenue of $38,725, with sessions totaling 1,366,934 and a conversion rate of 2.50-3.00%, below the high of 3.18%; their average order value (AOV) ranged between $50-75, compared to the ADULT industry's high AOV of $527, while lelo.com led with $11,433,280 in revenue and naughtyamerica.com had the most sessions at 6,791,935.
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lovehoney.com competitors

As of April 2026, lovehoney.com generates a revenue of $2,189,477 from 39,426 transactions across 1,366,934 sessions, yielding a conversion rate of 2.50-3.00%. In comparison, lovehoney.co.uk outperforms it significantly with $7,061,955 in revenue and 104,794 transactions from 3,097,532 sessions, boasting a higher conversion rate of 3.00-3.50%. Competitor pinkcherry.com shows revenue of $1,480,238 with 20,953 transactions, and a lower conversion rate of 1.50-2.00%. Similarly, bboutique.co achieves $1,421,551 in revenue and a conversion rate of 1.50-2.00%, while hustlerhollywood.com reports just $428,637 with a conversion rate in the same range. theenhancedmale.com lags behind significantly, generating only $39,323 from 262 transactions, with a conversion rate of 0.00-0.50%. Overall, lovehoney.com maintains a strong position against its competitors, especially compared to the lower-performing sites.

pinkcherry.com screenshot
#1 pinkcherry.com
1.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
adameve.com screenshot
#2 adameve.com
44M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
hustlerhollywood.com screenshot
#3 hustlerhollywood.com
428.6K
Revenue
223.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tootimid.com screenshot
#4 tootimid.com
4.7M
Revenue
745K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
lovehoney.co.uk screenshot
#5 lovehoney.co.uk
7.1M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lovehoney.com vs top market performers
lovehoney.com
top retailers
conversion rate vs average order value for lovehoney.com and its competitors
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Revenue share by device at lovehoney.com

In April large majority of sales on lovehoney.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In April large majority of sales on lovehoney.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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lovehoney.com channels

Identify top traffic channels that drive growth for lovehoney.comand discover how performance of traffic channels has changed over time.

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lovehoney.com Google Ads spend

Evaluate lovehoney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com devices

Review lovehoney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com top markets

Explore lovehoney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com country & global rank

Assess the ranking of lovehoney.com among other retailers within its primary country and worldwide.

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