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Sep 2025
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Home/Insights/Retailers/lymanproducts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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115.9K
Revenue
Sep 25
38K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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The Lyman family of brands including Pachmayr, Mark 7 Reloading, TacStar, A-Zoom, Trius, Butch's, and Targ-Dots offers products to meet the needs of shooters and reloaders.

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lymanproducts.com's monthly revenueOVER TIME
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Over the past three months, lymanproducts.com revenue has experienced growth of 13%, compared to the preceding three months.

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lymanproducts.com revenue growth for last six months
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OVERVIEW
In September 2025, lymanproducts.com generated $115,920 in online sales, surpassing the SPORTS median of $97,179, with a conversion rate of 2.50-3.00%, slightly above the category's high of 2.52%. The site's average order value (AOV) ranged from $100-125, aligning closely with the low benchmark of $104. With 38,045 sessions, lymanproducts.com maintained a competitive presence, slightly exceeding the median of 38,020 in its industry, yet significantly lower than the leading online retailer, gunbroker.com, which dominated with $284,462,394 in revenue and 12,770,933 sessions.
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lymanproducts.com competitors

When comparing lymanproducts.com to its competitors in September 2025, we see that while Lyman Products had a revenue of $115,920 with 997 transactions and 38,045 sessions, its average order value (AOV) ranged between $100-125 with a conversion rate of 2.50-3.00%. In comparison, Midsouth Shooters Supply had a significantly higher revenue of $1,013,808 with 4,213 transactions and 364,282 sessions, boasting an AOV of $225-250 but a lower conversion rate of 1.00-1.50%. Buffalo Arms, VZ Grips, and Grafs also had higher revenues than Lyman Products, with varying transaction numbers, sessions, AOVs, and conversion rates. KickEez Products, on the other hand, had lower revenue compared to Lyman Products but a similar AOV and conversion rate. Overall, Lyman Products falls within the mid-range in terms of revenue and metrics when compared to its competitors in the firearms and shooting accessories industry.

midsouthshooterssupply.com screenshot
#1 midsouthshooterssupply.com
1M
Revenue
364.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
buffaloarms.com screenshot
#2 buffaloarms.com
132.5K
Revenue
59.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
vzgrips.com screenshot
#3 vzgrips.com
96.9K
Revenue
57.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
grafs.com screenshot
#4 grafs.com
406.4K
Revenue
147.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kickeezproducts.com screenshot
#5 kickeezproducts.com
28.8K
Revenue
15.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lymanproducts.com vs top market performers
lymanproducts.com
top retailers
conversion rate vs average order value for lymanproducts.com and its competitors
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Revenue share by device at lymanproducts.com

In September large majority of sales on lymanproducts.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on lymanproducts.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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lymanproducts.com channels

Identify top traffic channels that drive growth for lymanproducts.comand discover how performance of traffic channels has changed over time.

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lymanproducts.com Google Ads spend

Evaluate lymanproducts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lymanproducts.com devices

Review lymanproducts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lymanproducts.com top markets

Explore lymanproducts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lymanproducts.com country & global rank

Assess the ranking of lymanproducts.com among other retailers within its primary country and worldwide.

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