brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $96.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced growth of 15%, compared to the preceding three months.
brownells.com competitors
In December 2025, brownells.com generated a revenue of $5,665,618 from 24,089 transactions and 1,870,071 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, it is evident that brownells.com lags behind in terms of revenue, transactions, and sessions. For example, midwayusa.com generated a significantly higher revenue of $31,371,921 from 139,909 transactions and 8,999,492 sessions, with a slightly lower AOV of $200-225 but a similar conversion rate of 1.50-2.00%. Similarly, opticsplanet.com and primaryarms.com also outperformed brownells.com in terms of revenue and sessions. However, brownells.com remains competitive with its average order value and conversion rate, showcasing a strong potential for growth and improvement in the future.
Revenue share by device at brownells.com
In December large majority of sales on brownells.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
