brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 16%, compared to the preceding three months.
brownells.com competitors
In August 2026, midwayusa.com leads the market with $29.9 million in revenue from 119,000 transactions across 7.9 million sessions, boasting an AOV of 250-275 and a conversion rate of 1.00-1.50%. brownells.com, with revenue of $4 million from 16,900 transactions and 1.4 million sessions, ranks 4th in revenue, trailing midwayusa.com significantly. While brownells.com has a competitive AOV of 225-250, it falls short of primaryarms.com and opticsplanet.com, which have higher AOVs of 250-275 and 275-300 respectively. Furthermore, its conversion rate of 1.00-1.50% matches midwayusa.com but trails behind the higher rates seen at primaryarms.com and opticsplanet.com, indicating room for improvement in attracting and retaining customers.
Revenue share by device at brownells.com
In August large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries brownells.com operates in
brownells.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
