brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 18%, compared to the preceding three months.
brownells.com competitors
In April 2026, brownells.com reported revenue of $3,992,786 from 18,285 transactions across 1,641,931 sessions, achieving an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In contrast, midwayusa.com dominated with a substantial revenue of $23,219,687, driven by 106,923 transactions and an impressive AOV similar to brownells.com. primaryarms.com followed closely, generating $9,437,161 with a higher transaction count of 40,287 and a conversion rate of 1.50-2.00%. opticsplanet.com also outperformed brownells.com with revenue of $18,584,759 and a higher AOV of $275-300, although its conversion rate matched that of brownells.com. Meanwhile, wingtactical.com struggled significantly with revenue of just $395,369. In summary, while brownells.com maintains a solid performance, its competitors exhibit stronger revenue and transaction metrics, indicating a competitive landscape in the online firearms accessories market.
Revenue share by device at brownells.com
In April large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
