brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
GRIPS CUSTOMERS & RESEARCH PARTNERS
brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 21%, compared to the preceding three months.
brownells.com competitors
In June 2026, brownells.com generated $3,821,380 in revenue from 16,806 transactions across 1,246,927 sessions, yielding a conversion rate of 1.00-1.50%. Comparatively, primaryarms.com led with $10,699,153 in revenue from 43,624 transactions over 2,523,618 sessions, achieving a higher conversion rate of 1.50-2.00%. midwayusa.com outperformed both with a substantial revenue of $22,416,432 from 96,000 transactions, reflecting its robust presence with 7,188,826 sessions, while maintaining a similar conversion rate of 1.00-1.50%. opticsplanet.com also excelled with $14,519,948 in revenue from 53,527 transactions and a conversion rate of 1.00-1.50%. In contrast, wingtactical.com fell behind, generating only $549,956 with 2,875 transactions. Overall, brownells.com remains competitive, yet it trails behind its top rivals, primarily in revenue and transaction volume.
Revenue share by device at brownells.com
In June large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries brownells.com operates in
brownells.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
