brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced growth of 14%, compared to the preceding three months.
brownells.com competitors
In January 2026, brownells.com reported a revenue of $5,479,532 from 23,871 transactions and 1,811,548 sessions with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In comparison, primaryarms.com generated $10,262,019 in revenue from 43,120 transactions and 2,735,252 sessions with similar AOV and a higher conversion rate of 1.50-2.00%. midwayusa.com outperformed both with revenue of $29,851,629 from 137,049 transactions and 8,958,764 sessions, although with a slightly lower AOV. opticsplanet.com also had higher revenue at $24,565,605 from 88,674 transactions and 5,523,487 sessions, with a higher AOV and conversion rate. wingtactical.com and ar15discounts.com lagged behind in revenue, transactions, sessions, and AOV compared to brownells.com and its competitors.
Revenue share by device at brownells.com
In January large majority of sales on brownells.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
