brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com's revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 32%, compared to the preceding three months.
brownells.com competitors
In July 2025, brownells.com, with a revenue of $4,790,813 from 19,815 transactions and 1,649,988 sessions, has a solid average order value (AOV) ranging between $225-$250 and a conversion rate of 1.00-1.50%. When compared to its competitors, brownells.com falls behind in terms of revenue and reach. midwayusa.com leads the pack with a revenue of $23,413,422 from 101,640 transactions and 6,799,002 sessions, closely followed by opticsplanet.com with $18,156,387 in revenue from 66,527 transactions and 4,225,409 sessions. primaryarms.com also outperforms brownells.com with a revenue of $10,864,047 from 44,912 transactions and 2,964,277 sessions. While brownells.com holds its own in terms of AOV and conversion rate, its competitors showcase stronger financial performance and wider market reach.
Revenue share by device at brownells.com
In July large majority of sales on brownells.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
