brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 5.5%, compared to the preceding three months.
brownells.com competitors
In September 2026, midwayusa.com reported revenue of 30.6 million and 120,000 transactions, significantly outperforming brownells.com, which achieved 3.5 million in revenue and 15,200 transactions. While brownells.com garnered 1.2 million sessions, it trails behind midwayusa.com, which received 7.9 million sessions. In contrast, primaryarms.com achieved 10.9 million in revenue and 43,200 transactions, reflecting a strong market presence. opticsplanet.com also surpassed brownells.com with 17.7 million in revenue and 61,900 transactions. Although brownells.com’s average order value ranges from 225-250, it aligns closely with wingtactical.com’s AOV of 200-225. Meanwhile, ar15discounts.com slightly outperformed brownells.com in transactions with 18,200, demonstrating a competitive landscape.
Revenue share by device at brownells.com
In September large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries brownells.com operates in
brownells.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
