brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 10%, compared to the preceding three months.
brownells.com competitors
As of May 2026, brownells.com generated $4,162,679 in revenue from 18,017 transactions across 1,417,560 sessions, yielding a conversion rate of 1.00-1.50%. In comparison, primaryarms.com outperformed with $12,279,206 in revenue, driven by 50,191 transactions and 2,882,982 sessions, reflecting a stronger conversion rate of 1.50-2.00%. midwayusa.com led the pack with $21,878,700 in revenue from 95,348 transactions and 7,168,605 sessions, while maintaining a conversion rate similar to brownells.com at 1.00-1.50%. opticsplanet.com also fared well with $16,822,591 in revenue and 60,921 transactions, although with a higher average order value (AOV) of $275-300. In contrast, wingtactical.com reported the lowest revenue at $471,961, despite a comparable conversion rate. Overall, brownells.com holds its ground among its competitors, particularly against ar15discounts.com, which generated $4,770,563 in revenue.
Revenue share by device at brownells.com
In May large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries brownells.com operates in
brownells.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
