brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $96.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced growth of 6%, compared to the preceding three months.
brownells.com competitors
When comparing brownells.com to its competitors in November 2025, we see that brownells.com had a revenue of $5,578,115 with 23,677 transactions and 1,815,159 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In comparison, primaryarms.com had a revenue of $15,064,889 with 61,940 transactions and 3,991,253 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%. midwayusa.com outperformed with a revenue of $32,295,570, 143,102 transactions, 8,895,287 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%. opticsplanet.com had a revenue of $23,918,202, 92,145 transactions, 5,571,226 sessions, an AOV of $250-275, and a conversion rate of 1.50-2.00%. In contrast, wingtactical.com and ar15discounts.com had lower revenues and metrics across the board compared to brownells.com and the top competitors.
Revenue share by device at brownells.com
In November large majority of sales on brownells.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
