brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $70.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 7%, compared to the preceding three months.
brownells.com competitors
In March 2026, brownells.com reported a revenue of $5,582,906 with 24,161 transactions and 1,825,368 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. When compared to its competitors, brownells.com falls behind in revenue as primaryarms.com leads with $10,701,018 in revenue and midwayusa.com surpasses with $27,767,059. However, brownells.com is on par with similar AOV and conversion rates as primaryarms.com and opticsplanet.com. In terms of sessions and transactions, brownells.com ranks lower than its competitors but holds its own in terms of AOV and conversion rates. Despite facing stiff competition from larger players like midwayusa.com, brownells.com remains competitive in the market.
Revenue share by device at brownells.com
In March large majority of sales on brownells.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
