brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $96.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 13%, compared to the preceding three months.
brownells.com competitors
In September 2025, brownells.com generated $4,573,554 in revenue from 19,309 transactions and 1,504,387 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, primaryarms.com outperformed Brownells with $10,646,603 in revenue from 43,578 transactions and 2,831,139 sessions, boasting a higher conversion rate of 1.50-2.00%. midwayusa.com excelled even further with $24,116,152 in revenue from 107,093 transactions and 6,819,443 sessions, also with a conversion rate of 1.50-2.00%. opticsplanet.com and ar15discounts.com also surpassed Brownells in revenue and transactions. wingtactical.com, however, fell short of Brownells with significantly lower revenue, transactions, and sessions. Brownells may want to consider ways to increase its performance metrics to better compete with its top-performing rivals in the online firearms and accessories market.
Revenue share by device at brownells.com
In September large majority of sales on brownells.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
