brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com's revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 21%, compared to the preceding three months.
brownells.com competitors
In May 2025, brownells.com reported a revenue of $5,218,190 from 21,571 transactions and 1,799,205 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 1.00% and 1.50%. When comparing brownells.com to its competitors, it stands out as a strong performer. For instance, primaryarms.com generated $10,943,765 in revenue from 43,574 transactions and 2,820,069 sessions, with a higher AOV of $250 to $275 and a conversion rate between 1.50% and 2.00%. Meanwhile, midwayusa.com reported even higher revenue at $22,709,985 from 98,527 transactions and 6,169,602 sessions, with a similar AOV to brownells.com and a conversion rate in the 1.50% to 2.00% range. brownells.com's performance falls in line with some of the top competitors in the firearms and accessories market, showcasing its competitiveness in the industry.
Revenue share by device at brownells.com
In May large majority of sales on brownells.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
