brownells.com
The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.
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brownells.com Annual Revenue and Growth
brownells.com's annual sales on its online store amounted to $96.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
brownells.com's monthly revenueOVER TIME
Over the past three months, brownells.com revenue has experienced decline of 0.71%, compared to the preceding three months.
brownells.com competitors
In October 2025, brownells.com reported a revenue of $5,152,443 with 21,880 transactions and 1,710,395 sessions. Their average order value (AOV) ranges from $225 to $250, and their conversion rate is between 1.00% and 1.50%. When compared to its competitors, primaryarms.com outperformed brownells.com with a revenue of $10,435,550, 43,429 transactions, and 2,838,038 sessions. midwayusa.com also surpassed brownells.com with $27,739,064 in revenue, 125,019 transactions, and 6,835,815 sessions. opticsplanet.com and ar15discounts.com both had higher revenues and more transactions than brownells.com as well. brownells.com falls in the mid-range in terms of revenue and transactions compared to its competitors, with room for improvement in increasing both metrics to compete more effectively in the market.
Revenue share by device at brownells.com
In October large majority of sales on brownells.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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brownells.com channels
Identify top traffic channels that drive growth for brownells.comand discover how performance of traffic channels has changed over time.
brownells.com Google Ads spend
Evaluate brownells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
brownells.com devices
Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
