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Sep 2025
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Home/Insights/Retailers/midsouthshooterssupply.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1M
Revenue
Sep 25
364.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Midsouth Shooters Supply (midsouthshooterssupply.com) is an online retailer offering a range of shooting and reloading supplies, catering to the needs of shooting enthusiasts and sportsmen. Their inventory includes ammunition, firearms accessories, reloading equipment, optics, targets, cleaning kits, and other related products.

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midsouthshooterssupply.com Annual Revenue and Growth

midsouthshooterssupply.com's annual sales on its online store amounted to $14.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$14.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
midsouthshooterssupply.com revenue by year

midsouthshooterssupply.com's monthly revenueOVER TIME
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Over the past three months, midsouthshooterssupply.com revenue has experienced decline of 13%, compared to the preceding three months.

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midsouthshooterssupply.com revenue decline for last six months
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OVERVIEW
In September 2025, midsouthshooterssupply.com achieved impressive online sales revenue of $1,013,808, significantly outperforming the industry median of $97,179, though still trailing behind the market leader, gunbroker.com, with $284,462,394. The site's conversion rate ranged from 1.00% to 1.50%, lower than the industry's high of 2.52%, while its average order value (AOV) fell between $225 and $250, well below the sector's high of $635. With 364,282 sessions, midsouthshooterssupply.com far exceeded the median of 38,020 sessions in the SPORTS category, showcasing its strong market presence.
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midsouthshooterssupply.com competitors

When comparing midsouthshooterssupply.com to its competitors as of September 2025, it is clear that midsouthshooterssupply.com falls in the middle in terms of revenue, with $1,013,808, between the lower performing graf.com with $406,360 and the higher performing brownells.com with $4,573,554. In terms of transactions, midsouthshooterssupply.com with 4,213 falls below brownells.com with 19,309 but is higher than graf.com with 2,429. The number of sessions for midsouthshooterssupply.com at 364,282 is lower than brownells.com with 1,504,387 but higher than graf.com with 147,882. The average order value (AOV) for midsouthshooterssupply.com ranges from $225-250, similar to brownells.com, and conversion rate ranges from 1.00-1.50, also in line with brownells.com and natchezss.com. Overall, midsouthshooterssupply.com performs competitively in the market, holding its own among its competitors.

grafs.com screenshot
#1 grafs.com
406.4K
Revenue
147.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
natchezss.com screenshot
#2 natchezss.com
873.2K
Revenue
415.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hornady.com screenshot
#3 hornady.com
765.1K
Revenue
448.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ballisticproducts.com screenshot
#4 ballisticproducts.com
183.4K
Revenue
60.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
brownells.com screenshot
#5 brownells.com
4.6M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
midsouthshooterssupply.com vs top market performers
midsouthshooterssupply.com
top retailers
conversion rate vs average order value for midsouthshooterssupply.com and its competitors
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Revenue share by device at midsouthshooterssupply.com

In September large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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midsouthshooterssupply.com channels

Identify top traffic channels that drive growth for midsouthshooterssupply.comand discover how performance of traffic channels has changed over time.

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midsouthshooterssupply.com Google Ads spend

Evaluate midsouthshooterssupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midsouthshooterssupply.com devices

Review midsouthshooterssupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midsouthshooterssupply.com top markets

Explore midsouthshooterssupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midsouthshooterssupply.com country & global rank

Assess the ranking of midsouthshooterssupply.com among other retailers within its primary country and worldwide.

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