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Home/Insights/Retailers/midsouthshooterssupply.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.4M
Revenue
Jul 26
446.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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Midsouth Shooters Supply (midsouthshooterssupply.com) is an online retailer offering a range of shooting and reloading supplies, catering to the needs of shooting enthusiasts and sportsmen. Their inventory includes ammunition, firearms accessories, reloading equipment, optics, targets, cleaning kits, and other related products.

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midsouthshooterssupply.com Annual Revenue and Growth

midsouthshooterssupply.com's annual sales on its online store amounted to $14.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
midsouthshooterssupply.com revenue by year

midsouthshooterssupply.com's monthly revenueOVER TIME
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Over the past three months, midsouthshooterssupply.com revenue has experienced decline of 3%, compared to the preceding three months.

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midsouthshooterssupply.com revenue decline for last six months
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OVERVIEW
midsouthshooterssupply.com generated $1.4 million in revenue for online sales in July 2026, significantly exceeding the average hunting and shooting store's monthly figure of around $99,500. With 446,000 sessions, midsouthshooterssupply.com far outpaces an average hunting and shooting store's approximately 37,900 sessions. Its conversion rate, ranging from 1.00% to 1.50%, falls within the category's typical range of 0.52% to 2.5%. The site's average order value (AOV) of $250-275 is also within the typical range of $113 to $663 for the hunting and shooting category, showcasing a robust performance in this competitive market.
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midsouthshooterssupply.com competitors

In July 2026, brownells.com leads the market with a substantial revenue of $3.8 million, significantly outpacing midsouthshooterssupply.com, which ranks second with $1.4 million. While brownells.com processes 16,500 transactions, midsouthshooterssupply.com trails behind by 11,400 transactions, managing 5,073. midsouthshooterssupply.com attracts 446,000 sessions, again falling short of brownells.com, which garners 1.3 million sessions, trailing by 854,000. Comparatively, grafs.com generates $598,000 with 3,391 transactions and 178,000 sessions, while natchezss.com closely follows with $607,000 and similar transaction and session counts. In terms of average order value, midsouthshooterssupply.com ranges between $250-275, outperforming competitors like ballisticproducts.com, which has an AOV of $150-175. However, grafs.com and natchezss.com have lower AOVs of $175-200. midsouthshooterssupply.com achieves a conversion rate of 1.00-1.50%, trailing grafs.com and ballisticproducts.com, which record higher rates of 1.50-2.00% and 2.50-3.00%, respectively.

grafs.com screenshot
#1 grafs.com
598.3K
Revenue
177.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
natchezss.com screenshot
#2 natchezss.com
606.7K
Revenue
332.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hornady.com screenshot
#3 hornady.com
570K
Revenue
334K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ballisticproducts.com screenshot
#4 ballisticproducts.com
307.6K
Revenue
74.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
brownells.com screenshot
#5 brownells.com
3.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
midsouthshooterssupply.com vs top market performers
midsouthshooterssupply.com
top retailers
conversion rate vs average order value for midsouthshooterssupply.com and its competitors
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Revenue share by device at midsouthshooterssupply.com

In July large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries midsouthshooterssupply.com operates in

midsouthshooterssupply.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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midsouthshooterssupply.com channels

Identify top traffic channels that drive growth for midsouthshooterssupply.comand discover how performance of traffic channels has changed over time.

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midsouthshooterssupply.com Google Ads spend

Evaluate midsouthshooterssupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midsouthshooterssupply.com devices

Review midsouthshooterssupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midsouthshooterssupply.com top markets

Explore midsouthshooterssupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midsouthshooterssupply.com country & global rank

Assess the ranking of midsouthshooterssupply.com among other retailers within its primary country and worldwide.

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