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Jan 2026
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Home/Insights/Retailers/midsouthshooterssupply.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.1M
Revenue
Jan 26
408.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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Midsouth Shooters Supply (midsouthshooterssupply.com) is an online retailer offering a range of shooting and reloading supplies, catering to the needs of shooting enthusiasts and sportsmen. Their inventory includes ammunition, firearms accessories, reloading equipment, optics, targets, cleaning kits, and other related products.

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midsouthshooterssupply.com Annual Revenue and Growth

midsouthshooterssupply.com's annual sales on its online store amounted to $14.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$14.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
midsouthshooterssupply.com revenue by year

midsouthshooterssupply.com's monthly revenueOVER TIME
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Over the past three months, midsouthshooterssupply.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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midsouthshooterssupply.com revenue growth for last six months
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OVERVIEW
In January 2026, midsouthshooterssupply.com achieved impressive online sales revenue of $1,096,656, significantly surpassing the SPORTS median of $109,374, though still far from the leader gunbroker.com's $331,602,389. The site's conversion rate ranged from 1.00-1.50%, below the category's high of 2.57% and above the low of 0.52%. Its average order value (AOV) stood between $225-250, which is lower than the category high of $639 and higher than the low of $99. With 408,599 sessions, it exceeded the median of 44,742 but remained well behind gunbroker.com’s 14,743,769 sessions.
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midsouthshooterssupply.com competitors

In January 2026, midsouthshooterssupply.com generated $1,096,656 in revenue from 4,786 transactions and 408,599 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. When compared to its competitors, midsouthshooterssupply.com falls in the middle of the pack in terms of revenue. For instance, brownells.com leads the group with $5,479,532 in revenue, while grafs.com lags behind with $484,014. However, midsouthshooterssupply.com has a similar AOV and conversion rate to brownells.com, showcasing strong performance in those areas. natchezss.com has slightly higher revenue but a comparable AOV and conversion rate. hornady.com stands out with a higher AOV but lower conversion rate. Overall, midsouthshooterssupply.com maintains a competitive position within the industry in terms of revenue, AOV, and conversion rate.

grafs.com screenshot
#1 grafs.com
484K
Revenue
182.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
natchezss.com screenshot
#2 natchezss.com
1M
Revenue
419.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hornady.com screenshot
#3 hornady.com
766.6K
Revenue
473K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
ballisticproducts.com screenshot
#4 ballisticproducts.com
252.1K
Revenue
84.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
brownells.com screenshot
#5 brownells.com
5.5M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
midsouthshooterssupply.com vs top market performers
midsouthshooterssupply.com
top retailers
conversion rate vs average order value for midsouthshooterssupply.com and its competitors
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Revenue share by device at midsouthshooterssupply.com

In January large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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midsouthshooterssupply.com channels

Identify top traffic channels that drive growth for midsouthshooterssupply.comand discover how performance of traffic channels has changed over time.

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midsouthshooterssupply.com Google Ads spend

Evaluate midsouthshooterssupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midsouthshooterssupply.com devices

Review midsouthshooterssupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midsouthshooterssupply.com top markets

Explore midsouthshooterssupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midsouthshooterssupply.com country & global rank

Assess the ranking of midsouthshooterssupply.com among other retailers within its primary country and worldwide.

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