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Home/Insights/Retailers/midsouthshooterssupply.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
463.1K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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Midsouth Shooters Supply (midsouthshooterssupply.com) is an online retailer offering a range of shooting and reloading supplies, catering to the needs of shooting enthusiasts and sportsmen. Their inventory includes ammunition, firearms accessories, reloading equipment, optics, targets, cleaning kits, and other related products.

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midsouthshooterssupply.com Annual Revenue and Growth

midsouthshooterssupply.com's annual sales on its online store amounted to $14.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$14.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
midsouthshooterssupply.com revenue by year

midsouthshooterssupply.com's monthly revenueOVER TIME
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Over the past three months, midsouthshooterssupply.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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midsouthshooterssupply.com revenue decline for last six months
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OVERVIEW
In November 2025, midsouthshooterssupply.com generated online sales revenue of $1,289,917, significantly surpassing the sports/hunting and shooting industry median of $102,020, yet trailing the leading store, gunbroker.com, at $315,148,670. The site's conversion rate of 1.00-1.50% falls below the high industry benchmark of 2.59%, while its average order value (AOV) ranges from $225-250, compared to the industry high of $634. With 463,106 sessions, midsouthshooterssupply.com also outperforms the median of 38,956 but remains distant from gunbroker.com’s record of 14,084,614 sessions, indicating substantial growth opportunities.
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midsouthshooterssupply.com competitors

In November 2025, midsouthshooterssupply.com generated a revenue of $1,289,917 with 5,411 transactions and 463,106 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. When compared to its competitors, midsouthshooterssupply.com falls in the middle in terms of revenue and transactions. For instance, brownells.com outperforms midsouthshooterssupply.com with a revenue of $5,578,115, 23,677 transactions, and 1,815,159 sessions, but shares a similar AOV and conversion rate. Conversely, grafs.com has lower revenue and sessions but a higher conversion rate, while hornady.com has a higher AOV but a lower conversion rate. natchezss.com and ballisticproducts.com fall within the same range as midsouthshooterssupply.com in terms of revenue and metrics, making them direct competitors in the market for shooting supplies.

grafs.com screenshot
#1 grafs.com
543.1K
Revenue
177.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
natchezss.com screenshot
#2 natchezss.com
1.1M
Revenue
400.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hornady.com screenshot
#3 hornady.com
1.1M
Revenue
651.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ballisticproducts.com screenshot
#4 ballisticproducts.com
228.6K
Revenue
73.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
brownells.com screenshot
#5 brownells.com
5.6M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
midsouthshooterssupply.com vs top market performers
midsouthshooterssupply.com
top retailers
conversion rate vs average order value for midsouthshooterssupply.com and its competitors
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Revenue share by device at midsouthshooterssupply.com

In November large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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midsouthshooterssupply.com channels

Identify top traffic channels that drive growth for midsouthshooterssupply.comand discover how performance of traffic channels has changed over time.

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midsouthshooterssupply.com Google Ads spend

Evaluate midsouthshooterssupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midsouthshooterssupply.com devices

Review midsouthshooterssupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midsouthshooterssupply.com top markets

Explore midsouthshooterssupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midsouthshooterssupply.com country & global rank

Assess the ranking of midsouthshooterssupply.com among other retailers within its primary country and worldwide.

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