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Apr 2026
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Home/Insights/Retailers/midsouthshooterssupply.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.1M
Revenue
Apr 26
395K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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Midsouth Shooters Supply (midsouthshooterssupply.com) is an online retailer offering a range of shooting and reloading supplies, catering to the needs of shooting enthusiasts and sportsmen. Their inventory includes ammunition, firearms accessories, reloading equipment, optics, targets, cleaning kits, and other related products.

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midsouthshooterssupply.com Annual Revenue and Growth

midsouthshooterssupply.com's annual sales on its online store amounted to $14.7M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$14.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
midsouthshooterssupply.com revenue by year

midsouthshooterssupply.com's monthly revenueOVER TIME
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Over the past three months, midsouthshooterssupply.com revenue has experienced growth of 11%, compared to the preceding three months.

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midsouthshooterssupply.com revenue growth for last six months
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OVERVIEW
In April 2026, midsouthshooterssupply.com generated $1,079,271 in online sales, significantly outperforming the SPORTS median of $101,130, while recording a conversion rate of 1.00-1.50%, below the industry's high of 2.54%. Their average order value (AOV) ranged between $250-275, notably lower than the high of $604, with 394,983 sessions, far exceeding the median of 39,166 yet trailing behind the industry leader, gunbroker.com, which achieved 13,600,213 sessions and $318,622,412 in revenue. Overall, the site's performance metrics indicate strong revenue generation, though there is room for improvement in conversion rate and AOV.
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midsouthshooterssupply.com competitors

As of April 2026, midsouthshooterssupply.com leads its competitors in total revenue, generating $1,079,271 from 4,254 transactions across 394,983 sessions. In contrast, brownells.com tops the list in revenue with $3,992,786, but with a much larger user base, resulting in an AOV of $200-225. natchezss.com ranks second among competitors with $640,596, closely followed by grafs.com at $448,180, both showing lower AOVs of $175-200 and $150-175, respectively. midsouthshooterssupply.com maintains a conversion rate of 1.00-1.50%, on par with natchezss.com, while grafs.com boasts a slightly higher rate at 1.50-2.00%. Notably, hornady.com and ballisticproducts.com show lower revenue and session counts, with AOVs of $350-375 and $125-150, respectively. Overall, midsouthshooterssupply.com excels in revenue despite the competitive landscape.

grafs.com screenshot
#1 grafs.com
448.2K
Revenue
161.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
natchezss.com screenshot
#2 natchezss.com
640.6K
Revenue
326K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hornady.com screenshot
#3 hornady.com
498.2K
Revenue
315.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ballisticproducts.com screenshot
#4 ballisticproducts.com
288.3K
Revenue
85.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
brownells.com screenshot
#5 brownells.com
4M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
midsouthshooterssupply.com vs top market performers
midsouthshooterssupply.com
top retailers
conversion rate vs average order value for midsouthshooterssupply.com and its competitors
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Revenue share by device at midsouthshooterssupply.com

In April large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on midsouthshooterssupply.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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midsouthshooterssupply.com channels

Identify top traffic channels that drive growth for midsouthshooterssupply.comand discover how performance of traffic channels has changed over time.

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midsouthshooterssupply.com Google Ads spend

Evaluate midsouthshooterssupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midsouthshooterssupply.com devices

Review midsouthshooterssupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midsouthshooterssupply.com top markets

Explore midsouthshooterssupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midsouthshooterssupply.com country & global rank

Assess the ranking of midsouthshooterssupply.com among other retailers within its primary country and worldwide.

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