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Nov 2025
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Home/Insights/Retailers/madison-reed.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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747.1K
Revenue
Nov 25
355.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Madison-reed.com is an online platform that offers a variety of hair care products, primarily focusing on hair color. Their range includes permanent and demi-permanent hair dyes, root touch-up kits, hair glosses, and color-enhancing shampoos & conditioners. The site also provides color recommendations, virtual try-on tools, and detailed usage instructions.

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madison-reed.com Annual Revenue and Growth

madison-reed.com's annual sales on its online store amounted to $11.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madison-reed.com revenue by year

madison-reed.com's monthly revenueOVER TIME
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Over the past three months, madison-reed.com revenue has experienced decline of 1.9%, compared to the preceding three months.

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madison-reed.com revenue decline for last six months
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OVERVIEW
In November 2025, madison-reed.com achieved impressive online sales revenue of $747,105, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 3.50-4.00%, close to the industry's high of 5.32%. The site's average order value (AOV) ranged between $50-75, positioned above the low end of $48, yet below the category's high of $204. With 355,271 sessions, madison-reed.com performed notably well compared to the median of 19,748, though still far from the leading competitor, sephora.com, which recorded 76,114,809 sessions, reflecting strong engagement in the competitive landscape.
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madison-reed.com competitors

When comparing madison-reed.com to its competitors in November 2025, we see that esalon.com leads in revenue with $1,901,644, followed by lorealparisusa.com at $1,893,922. madison-reed.com falls in the middle of the pack with a revenue of $747,105. In terms of transactions, sallybeauty.com takes the lead with 181,882 transactions, while madison-reed.com has 13,461 transactions. Despite having a lower revenue and transaction count, madison-reed.com boasts a higher conversion rate of 3.50-4.00%, placing it ahead of competitors like garnierusa.com and manicpanic.com. Overall, madison-reed.com holds its own in the competitive market, showing strong performance in key metrics like conversion rate despite facing stiff competition from larger brands like L'Oréal and Sally Beauty.

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585.9K
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Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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#2 esalon.com
1.9M
Revenue
289.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
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#3 garnierusa.com
292.9K
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559.8K
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0.5-1.0%
Conv. rate
$50-75
AOV
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869.6K
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490.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#5 lorealparisusa.com
1.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
madison-reed.com vs top market performers
madison-reed.com
top retailers
conversion rate vs average order value for madison-reed.com and its competitors
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Revenue share by device at madison-reed.com

In November large majority of sales on madison-reed.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on madison-reed.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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madison-reed.com channels

Identify top traffic channels that drive growth for madison-reed.comand discover how performance of traffic channels has changed over time.

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madison-reed.com Google Ads spend

Evaluate madison-reed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madison-reed.com devices

Review madison-reed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madison-reed.com top markets

Explore madison-reed.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madison-reed.com country & global rank

Assess the ranking of madison-reed.com among other retailers within its primary country and worldwide.

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