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Dec 2025
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Home/Insights/Retailers/madison-reed.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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727.3K
Revenue
Dec 25
422.7K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Madison-reed.com is an online platform that offers a variety of hair care products, primarily focusing on hair color. Their range includes permanent and demi-permanent hair dyes, root touch-up kits, hair glosses, and color-enhancing shampoos & conditioners. The site also provides color recommendations, virtual try-on tools, and detailed usage instructions.

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madison-reed.com Annual Revenue and Growth

madison-reed.com's annual sales on its online store amounted to $11.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$11.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madison-reed.com revenue by year

madison-reed.com's monthly revenueOVER TIME
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Over the past three months, madison-reed.com revenue has experienced growth of 14%, compared to the preceding three months.

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madison-reed.com revenue growth for last six months
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OVERVIEW
In December 2025, madison-reed.com achieved impressive online sales of $727,347, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 3.00-3.50%, just below the category high of 4.87%. Their average order value (AOV) ranged between $50-75, relatively competitive against the high of $191 in the industry, while the site attracted 422,727 sessions, far surpassing the median of 23,270 but notably less than the top performer, sephora.com, which recorded 76,213,109 sessions.
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madison-reed.com competitors

In December 2025, madison-reed.com reported a revenue of $727,347 with 13,629 transactions and 422,727 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When compared to its competitors, madison-reed.com falls behind in revenue when compared to sallybeauty.com with $10,125,304, esalon.com with $1,774,018, and lorealparisusa.com with $1,710,502. However, madison-reed.com holds a strong position in terms of transactions and sessions, outperforming garnierusa.com, manicpanic.com, and sallybeauty.com in these metrics. In terms of AOV and conversion rate, madison-reed.com aligns closely with esalon.com, garnierusa.com, and sallybeauty.com, all falling within the same ranges. Overall, while madison-reed.com may not be leading in revenue, it is competitive in transactions, sessions, AOV, and conversion rate compared to its counterparts in the industry.

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AOV
madison-reed.com vs top market performers
madison-reed.com
top retailers
conversion rate vs average order value for madison-reed.com and its competitors
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Revenue share by device at madison-reed.com

In December large majority of sales on madison-reed.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on madison-reed.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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madison-reed.com channels

Identify top traffic channels that drive growth for madison-reed.comand discover how performance of traffic channels has changed over time.

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madison-reed.com Google Ads spend

Evaluate madison-reed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madison-reed.com devices

Review madison-reed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madison-reed.com top markets

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madison-reed.com country & global rank

Assess the ranking of madison-reed.com among other retailers within its primary country and worldwide.

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