Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/madison-reed.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for madison-reed.commadison-reed.com

Start benchmarking for free
Sign in with GoogleSign up with Google
629.6K
Revenue
Aug 26
433.2K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
Loading...

Madison-reed.com is an online platform that offers a variety of hair care products, primarily focusing on hair color. Their range includes permanent and demi-permanent hair dyes, root touch-up kits, hair glosses, and color-enhancing shampoos & conditioners. The site also provides color recommendations, virtual try-on tools, and detailed usage instructions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

madison-reed.com Annual Revenue and Growth

madison-reed.com's annual sales on its online store amounted to $9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
madison-reed.com revenue by year

madison-reed.com's monthly revenueOVER TIME
View real-time data

Over the past three months, madison-reed.com revenue has experienced decline of 31%, compared to the preceding three months.

View real-time data
madison-reed.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
madison-reed.com’s conversion rate for August 2026 is 2.00-2.50%, which is within the typical beauty and cosmetics store range of 1.08% to 4.58%. The average order value (AOV) is $50-75, aligning closely with the typical range of $52 to $207. Revenue from online sales reached $630,000, significantly higher than the $46,500 typical for beauty and cosmetics stores. Traffic was also impressive, with sessions totaling 433,000, far exceeding the 20,600 sessions typical for the category. This performance highlights madison-reed.com’s strong position within the beauty and cosmetics category, showcasing its effective strategies and customer engagement.
Read more

madison-reed.com competitors

In August 2026, madison-reed.com stands out with a commendable conversion rate of 2.00-2.50%, ranking second among competitors. This is a notable performance when compared to esalon.com, which leads with a conversion rate of 3.00-3.50%, and sallybeauty.com, also performing strongly at 3.00-3.50%. However, madison-reed.com trails in revenue, generating $630,000, while sallybeauty.com dominates with $12 million. In terms of transactions, madison-reed.com performs well with 10,100 transactions, second only to sallybeauty.com, which achieves 187,000. When it comes to sessions, madison-reed.com records 433,000, falling behind sallybeauty.com at 6.1 million and others like garnierusa.com and wella.com. Although its average order value (AOV) of $50-75 is competitive, it mirrors the offerings of garnierusa.com and wella.com while lagging behind esalon.com and lorealparisusa.com, which both boast higher AOVs of $125-150. Overall, madison-reed.com displays strengths in conversion rates and transactions, although it faces challenges in revenue and session counts.

wella.com screenshot
#1 wella.com
584K
Revenue
798.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esalon.com screenshot
#2 esalon.com
1.4M
Revenue
307.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
garnierusa.com screenshot
#3 garnierusa.com
321.6K
Revenue
740.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
redken.com screenshot
#4 redken.com
451.2K
Revenue
346.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#5 lorealparisusa.com
1.3M
Revenue
1.9M
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
madison-reed.com vs top market performers
madison-reed.com
top retailers
conversion rate vs average order value for madison-reed.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at madison-reed.com

In August large majority of sales on madison-reed.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on madison-reed.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries madison-reed.com operates in

madison-reed.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

madison-reed.com channels

Identify top traffic channels that drive growth for madison-reed.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

madison-reed.com Google Ads spend

Evaluate madison-reed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

madison-reed.com devices

Review madison-reed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

madison-reed.com top markets

Explore madison-reed.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

madison-reed.com country & global rank

Assess the ranking of madison-reed.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard