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Apr 2026
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Home/Insights/Retailers/madison-reed.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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661.1K
Revenue
Apr 26
432.9K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Madison-reed.com is an online platform that offers a variety of hair care products, primarily focusing on hair color. Their range includes permanent and demi-permanent hair dyes, root touch-up kits, hair glosses, and color-enhancing shampoos & conditioners. The site also provides color recommendations, virtual try-on tools, and detailed usage instructions.

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madison-reed.com Annual Revenue and Growth

madison-reed.com's annual sales on its online store amounted to $9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
madison-reed.com revenue by year

madison-reed.com's monthly revenueOVER TIME
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Over the past three months, madison-reed.com revenue has experienced decline of 0.88%, compared to the preceding three months.

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madison-reed.com revenue decline for last six months
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OVERVIEW
In April 2026, madison-reed.com generated $661,095 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, while maintaining a conversion rate of 3.00-3.50%, below the high of 4.38%. The Average Order Value (AOV) ranged between $25-50, which is lower than the category's high of $195. With 432,942 sessions, madison-reed.com outperformed the median of 20,819, yet fell short of industry leader sephora.com, which had 84,653,344 sessions. Overall, madison-reed.com shows strong revenue and traffic but opportunities exist for improving conversion rates and AOV.
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madison-reed.com competitors

In April 2026, madison-reed.com generated a revenue of $661,095 from 13,988 transactions across 432,942 sessions, resulting in an average order value (AOV) between $25 and $50 and a conversion rate of 3.00-3.50%. In comparison, esalon.com outperformed with $1,728,693 in revenue, a higher AOV of $125-150, and a conversion rate of 3.50-4.00%. Meanwhile, sallybeauty.com led the market significantly, boasting a staggering revenue of $5,575,644 from 108,136 transactions and a conversion rate of 1.50-2.00%. Competitors like garnierusa.com and lorealparisusa.com generated revenues of $257,893 and $1,338,915, respectively, but with lower conversion rates and higher traffic volumes. Despite its smaller scale, madison-reed.com maintains competitive transaction figures and a healthy conversion rate compared to less successful sites like manicpanic.com.

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#5 lorealparisusa.com
1.3M
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1.6M
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0.5-1.0%
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$100-125
AOV
madison-reed.com vs top market performers
madison-reed.com
top retailers
conversion rate vs average order value for madison-reed.com and its competitors
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Revenue share by device at madison-reed.com

In April large majority of sales on madison-reed.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on madison-reed.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries madison-reed.com operates in

madison-reed.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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madison-reed.com channels

Identify top traffic channels that drive growth for madison-reed.comand discover how performance of traffic channels has changed over time.

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madison-reed.com Google Ads spend

Evaluate madison-reed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madison-reed.com devices

Review madison-reed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madison-reed.com top markets

Explore madison-reed.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madison-reed.com country & global rank

Assess the ranking of madison-reed.com among other retailers within its primary country and worldwide.

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