madison-reed.com
Madison-reed.com is an online platform that offers a variety of hair care products, primarily focusing on hair color. Their range includes permanent and demi-permanent hair dyes, root touch-up kits, hair glosses, and color-enhancing shampoos & conditioners. The site also provides color recommendations, virtual try-on tools, and detailed usage instructions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
madison-reed.com Annual Revenue and Growth
madison-reed.com's annual sales on its online store amounted to $11.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
madison-reed.com's monthly revenueOVER TIME
Over the past three months, madison-reed.com revenue has experienced decline of 24%, compared to the preceding three months.
madison-reed.com competitors
In September 2025, madison-reed.com showed a revenue of $593,665 with 10,870 transactions and 391,643 sessions. The Average Order Value (AOV) ranged from $50-75, with a conversion rate of 2.50-3.00%. Compared to its competitors, madison-reed.com falls behind in revenue and transactions. esalon.com outperformed madison-reed.com with a revenue of $2,001,297, 14,018 transactions, and 450,750 sessions, along with a higher AOV of $125-150 and a conversion rate of 3.00-3.50%. sallybeauty.com also surpassed madison-reed.com in revenue with $9,323,431 and 167,133 transactions, but had a similar AOV of $50-75 and conversion rate of 2.50-3.00%. While madison-reed.com has a competitive AOV and conversion rate, it will need to increase its revenue and transactions to better compete with esalon.com and sallybeauty.com in the market.
Revenue share by device at madison-reed.com
In September large majority of sales on madison-reed.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
madison-reed.com channels
Identify top traffic channels that drive growth for madison-reed.comand discover how performance of traffic channels has changed over time.
madison-reed.com Google Ads spend
Evaluate madison-reed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
madison-reed.com devices
Review madison-reed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
