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Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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10.8M
Revenue
May 26
6.6M
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com Annual Revenue and Growth

sallybeauty.com's annual sales on its online store amounted to $100.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sallybeauty.com revenue by year

sallybeauty.com's monthly revenueOVER TIME
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Over the past three months, sallybeauty.com revenue has experienced decline of 20%, compared to the preceding three months.

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sallybeauty.com revenue decline for last six months
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OVERVIEW
In May 2026, sallybeaut.com generated $10,849,288 in online sales with a conversion rate of 3.00-3.50%, slightly below the high industry benchmark of 4.55%. Its average order value (AOV) ranged between $50-75, aligning with the lower spectrum of the BEAUTY AND COSMETICS market. With 6,621,475 sessions, sallybeauty's traffic falls significantly short compared to leading competitor sephora.com, which attracted over 60 million sessions. Notably, while the median revenue for the industry is $41,533, sallybeauty.com remains a strong contender despite the competitive landscape, particularly against industry leader ulta.com, which reported revenue exceeding $131 million.
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sallybeauty.com competitors

In May 2026, sallybeauty.com generated $10,849,288 in revenue from 199,474 transactions across 6,621,475 sessions, achieving a conversion rate of 3.00-3.50%. In comparison, ulta.com outperformed with a staggering revenue of $131,310,258 from 1,732,647 transactions and a conversion rate of 3.50-4.00%. cosmoprofbeauty.com reported a revenue of $18,438,328, though its transactions (69,370) were significantly lower than sallybeauty.com, resulting in a higher AOV of $250-275 and a conversion rate of 11.50-12.00%. Meanwhile, saloncentric.com generated $9,154,684 with 65,316 transactions and a conversion rate of 7.50-8.00%, indicating it attracts higher spending customers. In contrast, marlobeauty.com and lorealparisusa.com showed considerably lower revenues of $1,254,240 and $1,139,277 respectively, with AOVs around $100-125 but significantly lower conversion rates. Overall, sallybeauty.com maintains a competitive edge with a solid revenue and transaction volume in its niche.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
18.4M
Revenue
586.4K
Sessions
11.5-12.0%
Conv. rate
$250-275
AOV
ulta.com screenshot
#2 ulta.com
131.3M
Revenue
47.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
546.6K
Revenue
728.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
9.2M
Revenue
839.3K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
1.3M
Revenue
187.1K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
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Revenue share by device at sallybeauty.com

In May large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sallybeauty.com operates in

sallybeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

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sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

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