Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for sallybeauty.comsallybeauty.com

Start benchmarking for free
Sign in with GoogleSign up with Google
11.6M
Revenue
Jul 26
6.1M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
Loading...

Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com Annual Revenue and Growth

sallybeauty.com's annual sales on its online store amounted to $100.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sallybeauty.com revenue by year

sallybeauty.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sallybeauty.com revenue has experienced growth of 58%, compared to the preceding three months.

View real-time data
sallybeauty.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, sallybeauty.com generated $11.6 million in online sales, significantly outperforming an average beauty and cosmetics store, which sees around $39,200 monthly. Its conversion rate of 3.00-3.50% falls within the typical range of 1.1% to 4.37%. The site's average order value (AOV) is $50-75, aligning with the typical range of $52 to $207. With 6.1 million sessions, sallybeauty.com exceeds the average beauty and cosmetics store's 17,100 sessions by a substantial margin.
Read more

sallybeauty.com competitors

In July 2026, sallybeauty.com trails its competitors most significantly in revenue, generating $11.6 million compared to ulta.com’s $161.3 million, a staggering difference of $149.7 million. While sallybeauty.com ranks second in transactions with 185,000, it still trails ulta.com by 1.9 million. With 6.1 million sessions, sallybeauty.com again comes in second, falling short of ulta.com by 52.2 million sessions. The average order value (AOV) for sallybeauty.com ranges from $50-75, which is lower than competitors like cosmoprofbeauty.com, whose AOV is significantly higher at $325-350. Although sallybeauty.com boasts a conversion rate of 3.00-3.50%, it still lags behind competitors like saloncentric.com, which achieves a conversion rate of 7.50-8.00%.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
32.2M
Revenue
697.8K
Sessions
13.0-13.5%
Conv. rate
$325-350
AOV
ulta.com screenshot
#2 ulta.com
161.3M
Revenue
58.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
533.4K
Revenue
715.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
11.3M
Revenue
1.1M
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
973.7K
Revenue
153.5K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries sallybeauty.com operates in

sallybeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard