sallybeauty.com
Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.
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sallybeauty.com Annual Revenue and Growth
sallybeauty.com's annual sales on its online store amounted to $74.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sallybeauty.com's monthly revenueOVER TIME
Over the past three months, sallybeauty.com revenue has experienced growth of 13%, compared to the preceding three months.
sallybeauty.com competitors
In October 2025, sallybeauty.com had a revenue of $10,165,772 with 179,136 transactions and 5,745,482 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Compared to its competitors, cosmoprofbeauty.com generated $17,619,085 in revenue with 65,700 transactions and 547,915 sessions, boasting a higher AOV of $250-275 and a significantly higher conversion rate of 11.50-12.00%. ulta.com was the leader in revenue with $90,539,619, 1,273,562 transactions, and 40,738,970 sessions, while maintaining a similar AOV and conversion rate as Sally Beauty. saloncentric.com and marlobeauty.com had lower revenues and transactions, but higher AOVs and conversion rates compared to Sally Beauty. L'Oréal Paris USA had a lower revenue but higher transactions and sessions than Sally Beauty, with a similar AOV and lower conversion rate. Overall, Sally Beauty held its own against its competitors in revenue and conversion rate, but there is room for growth in increasing transactions and sessions to compete with industry leaders like ulta.com.
Revenue share by device at sallybeauty.com
In October large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallybeauty.com channels
Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.
sallybeauty.com Google Ads spend
Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sallybeauty.com devices
Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
