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Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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12.1M
Revenue
Sep 26
6.1M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com Annual Revenue and Growth

sallybeauty.com's annual sales on its online store amounted to $100.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sallybeauty.com revenue by year

sallybeauty.com's monthly revenueOVER TIME
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Over the past three months, sallybeauty.com revenue has experienced growth of 31%, compared to the preceding three months.

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sallybeauty.com revenue growth for last six months
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OVERVIEW
In the competitive beauty and cosmetics category, sallybeauty.com generated $12.1 million in online sales for September 2026, significantly outpacing an average beauty and cosmetics store's $35,500 monthly revenue. Its conversion rate ranged from 2.50-3.00%, which is comfortably within the category's typical range of 1.06% to 4.56%. With an average order value (AOV) of $50-75, it remains within the category's typical range of $50 to $214. Additionally, sallybeauty.com attracted 6.1 million sessions, compared to an average beauty and cosmetics store's 14,500 sessions.
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sallybeauty.com competitors

sallybeauty.com trails significantly in revenue compared to its competitors, reporting $12.1 million while ulta.com leads with $186.2 million. In terms of transactions, sallybeauty.com ranks second with 179,000, surpassed by ulta.com’s impressive 2.2 million. Additionally, sallybeauty.com has 6.1 million sessions, which positions it well behind ulta.com's 59.7 million but still above saloncentric.com’s 719,000 sessions. The average order value (AOV) for sallybeauty.com is in the range of $50-75, which aligns with wella.com but trails behind the higher AOVs of cosmoprofbeauty.com ($250-275) and saloncentric.com ($150-175). As of September 2026, sallybeauty.com boasts a conversion rate between 2.50-3.00%, while ulta.com performs slightly better at 3.50-4.00%.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
24.4M
Revenue
695K
Sessions
13.0-13.5%
Conv. rate
$250-275
AOV
ulta.com screenshot
#2 ulta.com
186.2M
Revenue
59.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
599.7K
Revenue
752.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
8.3M
Revenue
718.9K
Sessions
7.5-8.0%
Conv. rate
$150-175
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
994.7K
Revenue
148.6K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
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Industries sallybeauty.com operates in

sallybeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

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sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

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