sallybeauty.com
Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.
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sallybeauty.com Annual Revenue and Growth
sallybeauty.com's annual sales on its online store amounted to $74.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sallybeauty.com's monthly revenueOVER TIME
Over the past three months, sallybeauty.com revenue has experienced growth of 11%, compared to the preceding three months.
sallybeauty.com competitors
In December 2025, sallybeauty.com reported a revenue of $10,125,304 with 183,274 transactions and 5,589,477 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, cosmoprofbeauty.com outperformed sallybeauty.com with a revenue of $25,634,643, 95,699 transactions, and 735,298 sessions, boasting an AOV of $250-275 and a high conversion rate of 13.00-13.50%. On the other hand, ulta.com dominated the market with a revenue of $152,769,917, 2,208,745 transactions, and 66,726,844 sessions, maintaining a similar AOV to sallybeauty.com at $50-75, but with a significantly higher conversion rate of 3.00-3.50%. While sallybeauty.com performed well in comparison to saloncentric.com, marlobeauty.com, and lorealparisusa.com in certain metrics, it fell behind in terms of revenue and conversion rate when compared to its top competitors.
Revenue share by device at sallybeauty.com
In December large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallybeauty.com channels
Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.
sallybeauty.com Google Ads spend
Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sallybeauty.com devices
Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
