sallybeauty.com
Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.
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sallybeauty.com Annual Revenue and Growth
sallybeauty.com's annual sales on its online store amounted to $100.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sallybeauty.com's monthly revenueOVER TIME
Over the past three months, sallybeauty.com revenue has experienced decline of 21%, compared to the preceding three months.
sallybeauty.com competitors
When comparing sallybeauty.com to its competitors in March 2026, we see that sallybeauty.com generated $6,527,945 in revenue from 124,847 transactions and 6,307,939 sessions. With an average order value (AOV) ranging from $50-$75 and a conversion rate of 1.50-2.00%, Sally Beauty's online performance is solid. However, when we look at competitors like ulta.com, which brought in $100,589,534 in revenue from 1,439,310 transactions and 49,833,537 sessions with a conversion rate of 2.50-3.00%, sallybeauty.com falls short in terms of overall revenue and conversion rate. cosmoprofbeauty.com stands out with $22,956,720 in revenue, a high conversion rate of 12.50-13.00%, and a high AOV of $250-$275. Sally Beauty's performance is closer to saloncentric.com, which generated $7,605,747 in revenue with a conversion rate of 8.00-8.50% from 59,177 transactions and 728,149 sessions. Overall, Sally Beauty competes well within its industry, but there is room for improvement to match the success of top performers like ulta.com and cosmoprofbeauty.com.
Revenue share by device at sallybeauty.com
In March large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallybeauty.com channels
Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.
sallybeauty.com Google Ads spend
Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sallybeauty.com devices
Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
