Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for sallybeauty.comsallybeauty.com

Start benchmarking for free
Sign in with GoogleSign up with Google
10.9M
Revenue
Jun 26
6.5M
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
Loading...

Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com Annual Revenue and Growth

sallybeauty.com's annual sales on its online store amounted to $100.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$100.7M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sallybeauty.com revenue by year

sallybeauty.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sallybeauty.com revenue has experienced growth of 9.1%, compared to the preceding three months.

View real-time data
sallybeauty.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, sallybeaut.com achieved $10,899,733 in online revenue, significantly higher than the BEAUTY AND COSMETICS median of $40,079 but far from ulta.com’s $147,480,051. The site's conversion rate ranged from 2.50% to 3.00%, below the sector's high of 4.53% but above the low of 1.17%. Its average order value (AOV) stood between $50 and $75, near the sector low of $52 but far from the high of $208. With 6,540,536 sessions, sallybeaut.com is lower than the sector median of 16,700 and considerably less than sephora.com's 57,073,774 sessions.
Read more

sallybeauty.com competitors

In June 2026, sallybeauty.com generated $10,899,733 in revenue with 193,624 transactions from 6,540,536 sessions, achieving a conversion rate of 2.50-3.00%. In comparison, ulta.com dominated the market with a staggering $147,480,051 in revenue, a conversion rate of 3.50-4.00%, and a higher average order value (AOV) of $75-100. Similarly, cosmoprofbeauty.com outperformed sallybeauty.com in revenue at $28,527,230, with an impressive conversion rate of 12.00-12.50% and an AOV of $275-300, reflecting its focus on professional beauty products. saloncentric.com also surpassed sallybeauty.com slightly with $9,678,434 in revenue and a conversion rate of 7.50-8.00%, benefiting from a higher AOV of $125-150. In contrast, marlobeauty.com and lorealparisusa.com lagged behind, with revenues of $887,365 and $1,107,025, respectively, highlighting the competitive landscape in the beauty e-commerce sector.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
28.5M
Revenue
782.3K
Sessions
12.0-12.5%
Conv. rate
$275-300
AOV
ulta.com screenshot
#2 ulta.com
147.5M
Revenue
50.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
499.6K
Revenue
648.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
9.7M
Revenue
875.9K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
887.4K
Revenue
139.3K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sallybeauty.com

In June large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sallybeauty.com operates in

sallybeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard