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May 2025
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Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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8.9M
Revenue
5.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com's revenueOVER TIME
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Over the past three months, sallybeauty.com revenue has experienced growth of 38%, compared to the preceding three months.

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sallybeauty.com revenue growth for last six months
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OVERVIEW
sallybeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $8,876,860 in online sales with a median revenue of $46,882, while ulta.com had the highest revenue at $96,002,620. The conversion rate for sallybeauty.com was 2.50-3.00%, with a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) for sallybeauty.com was $50-75, with a high of $213 and a low of $53 in the industry. The website had 5,331,833 sessions, while sephora.com had the highest sessions at 38,510,361 and the median sessions in the industry was 19,997.
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sallybeauty.com competitors

In May 2025, sallybeauty.com reported revenue of $8,876,860 with 149,839 transactions and 5,331,833 sessions. The average order value (AOV) ranged from $50 to $75, with a conversion rate of 2.50% to 3.00%. Comparing sallybeauty.com to its competitors, ulta.com led the pack with revenue of $96,002,620, 1,174,194 transactions, and 34,868,102 sessions. ulta.com had an AOV of $75 to $100 and a conversion rate of 3.00% to 3.50%. Other competitors like saloncentric.com and cosmoprofbeauty.com also outperformed sallybeauty.com in terms of revenue, transactions, and sessions. However, sallybeauty.com had a higher conversion rate compared to lorealparisusa.com and marlobeauty.com. Overall, sallybeauty.com held its own in the beauty industry but faced stiff competition from larger retailers with higher revenues and more transactions.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
15.9M
Revenue
468.2K
Sessions
11.0-11.5%
Conv. rate
$275-300
AOV
ulta.com screenshot
#2 ulta.com
96M
Revenue
34.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
715.5K
Revenue
811.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
5.3M
Revenue
606K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
708.6K
Revenue
118.2K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
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Revenue share by device at sallybeauty.com

In May large majority of sales on sallybeauty.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on sallybeauty.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

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sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

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