sallybeauty.com
Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.
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sallybeauty.com Annual Revenue and Growth
sallybeauty.com's annual sales on its online store amounted to $74.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sallybeauty.com's monthly revenueOVER TIME
Over the past three months, sallybeauty.com revenue has experienced growth of 7.3%, compared to the preceding three months.
sallybeauty.com competitors
In September 2025, sallybeauty.com, with a revenue of $9,323,431 from 167,133 transactions and 5,902,127 sessions, boasted an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparatively, cosmoprofbeauty.com led the pack with revenue of $14,735,414, a higher AOV of $250-275, and a conversion rate of 11.50-12.00% from 55,890 transactions and 468,034 sessions. ulta.com, on the other hand, dominated with a staggering revenue of $93,223,020 from 1,264,663 transactions and 40,907,458 sessions, alongside a similar AOV of $50-75 and a conversion rate of 3.00-3.50%. While Sally Beauty's revenue outperformed saloncentric.com, marlobeauty.com, and L'oreal Paris USA, it lagged behind in conversion rates and AOV compared to its closest competitors.
Revenue share by device at sallybeauty.com
In September large majority of sales on sallybeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallybeauty.com channels
Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.
sallybeauty.com Google Ads spend
Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sallybeauty.com devices
Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
