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Jul 2025
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Home/Insights/Retailers/sallybeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.7M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallybeauty.com's revenueOVER TIME
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Over the past three months, sallybeauty.com revenue has experienced growth of 33%, compared to the preceding three months.

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sallybeauty.com revenue growth for last six months
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OVERVIEW
sallybeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $8,685,587, a conversion rate of 2.50-3.00%, an AOV of $50-75, and 5,195,777 sessions in July 2025, compared to themancompany.com with $113,233,299 revenue and sephora.com with 41,064,568 sessions. The median revenue in the industry was $48,182, the highest conversion rate was 4.31%, the highest AOV was $211, and the median sessions were 20,909.
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sallybeauty.com competitors

In July 2025, sallybeauty.com reported revenue of $8,685,587 from 144,470 transactions and 5,195,777 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 2.50-3.00%. Comparing sallybeauty.com to its competitors, cosmoprofbeauty.com leads with revenue of $16,207,834 from 53,697 transactions and 468,157 sessions, boasting a high AOV of $300-325 and a conversion rate of 11.00-11.50%. ulta.com dominates the market with revenue of $92,991,385 from 1,129,163 transactions and 37,675,473 sessions, offering an AOV of $75-100 and a conversion rate of 2.50-3.00%. saloncentric.com follows closely behind sallybeauty.com with revenue of $5,061,806, marlobeauty.com and lorealparisusa.com trailing with lower revenue and conversion rates. Overall, sallybeauty.com falls in the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

cosmoprofbeauty.com screenshot
#1 cosmoprofbeauty.com
16.2M
Revenue
468.2K
Sessions
11.0-11.5%
Conv. rate
$300-325
AOV
ulta.com screenshot
#2 ulta.com
93M
Revenue
37.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wella.com screenshot
#3 wella.com
625.2K
Revenue
721.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#4 saloncentric.com
5.1M
Revenue
609.1K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
marlobeauty.com screenshot
#5 marlobeauty.com
847.2K
Revenue
139.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
sallybeauty.com vs top market performers
sallybeauty.com
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conversion rate vs average order value for sallybeauty.com and its competitors
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Revenue share by device at sallybeauty.com

In July large majority of sales on sallybeauty.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sallybeauty.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallybeauty.com channels

Identify top traffic channels that drive growth for sallybeauty.comand discover how performance of traffic channels has changed over time.

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sallybeauty.com Google Ads spend

Evaluate sallybeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallybeauty.com country & global rank

Assess the ranking of sallybeauty.com among other retailers within its primary country and worldwide.

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