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Aug 2025
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Home/Insights/Retailers/manicpanic.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for manicpanic.commanicpanic.com

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26.2K
Revenue
Aug 25
176.4K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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Manicpanic.com is a website that offers a range of hair care and color products. They sell vibrant and bold hair dye shades, hair bleaching kits, styling gels, shampoos, conditioners, and accessories. Their products are known for their high-quality ingredients and their commitment to cruelty-free and vegan manufacturing practices.

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manicpanic.com Annual Revenue and Growth

manicpanic.com's annual sales on its online store amounted to $727.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$727.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manicpanic.com revenue by year

manicpanic.com's monthly revenueOVER TIME
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Over the past three months, manicpanic.com revenue has experienced decline of 8.3%, compared to the preceding three months.

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manicpanic.com revenue decline for last six months
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OVERVIEW
In August 2025, manicpanic.com, a BEAUTY AND COSMETICS website, generated $26,234 in online sales, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $25-50. With 176,419 sessions, the website falls below the median sessions of 22,297 in its industry. Compared to the highest performing store in the same category, themancompany.com, which earned $109,440,426 in revenue, manicpanic.com has room for growth in both sales and traffic. Despite the low conversion rate and AOV, focusing on improving these metrics could lead to increased profitability for manicpanic.com.
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manicpanic.com competitors

In August 2025, Manic Panic's revenue of $26,234 from 884 transactions and 176,419 sessions falls short compared to its competitors. Arctic Fox Hair Color leads the pack with $153,643 in revenue from 2,183 transactions and 306,757 sessions, boasting a higher Average Order Value (AOV) of $50-75 and conversion rate of 0.50-1.00. Lunar Tides Hair follows closely with $223,906 revenue, 3,055 transactions, and 108,826 sessions, achieving an impressive conversion rate of 2.50-3.00. Other competitors like Lime Crime, Medusa's Makeup, and Madison Reed also outperform Manic Panic in revenue, transactions, sessions, AOV, and conversion rate. With the industry trend towards higher AOV and conversion rates, Manic Panic may need to strategize to increase its competitiveness in the market.

arcticfoxhaircolor.com screenshot
#1 arcticfoxhaircolor.com
153.6K
Revenue
306.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
lunartideshair.com screenshot
#2 lunartideshair.com
223.9K
Revenue
108.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
limecrime.com screenshot
#3 limecrime.com
69.3K
Revenue
66.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
medusasmakeup.com screenshot
#4 medusasmakeup.com
15.9K
Revenue
13.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
madison-reed.com screenshot
#5 madison-reed.com
598.7K
Revenue
465.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
manicpanic.com vs top market performers
manicpanic.com
top retailers
conversion rate vs average order value for manicpanic.com and its competitors
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Revenue share by device at manicpanic.com

In August large majority of sales on manicpanic.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on manicpanic.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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manicpanic.com channels

Identify top traffic channels that drive growth for manicpanic.comand discover how performance of traffic channels has changed over time.

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manicpanic.com Google Ads spend

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manicpanic.com devices

Review manicpanic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manicpanic.com top markets

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manicpanic.com country & global rank

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