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Jul 2025
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Home/Insights/Retailers/manicpanic.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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30.8K
Revenue
180.7K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
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Manicpanic.com is a website that offers a range of hair care and color products. They sell vibrant and bold hair dye shades, hair bleaching kits, styling gels, shampoos, conditioners, and accessories. Their products are known for their high-quality ingredients and their commitment to cruelty-free and vegan manufacturing practices.

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manicpanic.com's revenueOVER TIME
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Over the past three months, manicpanic.com revenue has experienced decline of 0.89%, compared to the preceding three months.

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manicpanic.com revenue decline for last six months
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OVERVIEW
In July 2025, manicpanic.com, a BEAUTY AND COSMETICS website, generated $30,785 in online sales with a conversion rate ranging from 0.00-0.50% and an average order value (AOV) of $25-50. The site received 180,701 sessions, compared to a median of 20,909 for the industry. The top performer in the category was themancompany.com with revenue of $113,233,299, a conversion rate of 4.31%, and an AOV of $211. sephora.com led in sessions with 41,064,568. manicpanic.com fell below the median revenue but within the acceptable conversion rate and AOV ranges for the industry.
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manicpanic.com competitors

In July 2025, manicpanic.com lagged behind its competitors in terms of revenue, with only $30,785 compared to the highest competitor, madison-reed.com, at $738,667. The number of transactions on manicpanic.com was also lower at 879, while competitors like lunartideshair.com had 3,123 transactions. Sessions on manicpanic.com totaled 180,701, falling short of arcticfoxhaircolor.com with 307,083 sessions. The average order value (AOV) for manicpanic.com ranged from $25 to $50, lower than competitors like lunartideshair.com and arcticfoxhaircolor.com with AOVs of $75 to $100. Conversion rates for manicpanic.com were between 0.00% to 0.50%, while lunartideshair.com boasted a high conversion rate of 2.50% to 3.00%. Overall, manicpanic.com faced stiff competition in the online hair color market based on these metrics.

arcticfoxhaircolor.com screenshot
#1 arcticfoxhaircolor.com
168.9K
Revenue
307.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
lunartideshair.com screenshot
#2 lunartideshair.com
277.3K
Revenue
115.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
limecrime.com screenshot
#3 limecrime.com
80.7K
Revenue
69.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
medusasmakeup.com screenshot
#4 medusasmakeup.com
37K
Revenue
26.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
madison-reed.com screenshot
#5 madison-reed.com
738.7K
Revenue
552.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
manicpanic.com vs top market performers
manicpanic.com
top retailers
conversion rate vs average order value for manicpanic.com and its competitors
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Revenue share by device at manicpanic.com

In July large majority of sales on manicpanic.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on manicpanic.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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manicpanic.com channels

Identify top traffic channels that drive growth for manicpanic.comand discover how performance of traffic channels has changed over time.

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manicpanic.com Google Ads spend

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manicpanic.com devices

Review manicpanic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manicpanic.com top markets

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manicpanic.com country & global rank

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