manicpanic.com
Manicpanic.com is a website that offers a range of hair care and color products. They sell vibrant and bold hair dye shades, hair bleaching kits, styling gels, shampoos, conditioners, and accessories. Their products are known for their high-quality ingredients and their commitment to cruelty-free and vegan manufacturing practices.
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manicpanic.com Annual Revenue and Growth
manicpanic.com's annual sales on its online store amounted to $727.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
manicpanic.com's monthly revenueOVER TIME
Over the past three months, manicpanic.com revenue has experienced decline of 8.3%, compared to the preceding three months.
manicpanic.com competitors
In August 2025, Manic Panic's revenue of $26,234 from 884 transactions and 176,419 sessions falls short compared to its competitors. Arctic Fox Hair Color leads the pack with $153,643 in revenue from 2,183 transactions and 306,757 sessions, boasting a higher Average Order Value (AOV) of $50-75 and conversion rate of 0.50-1.00. Lunar Tides Hair follows closely with $223,906 revenue, 3,055 transactions, and 108,826 sessions, achieving an impressive conversion rate of 2.50-3.00. Other competitors like Lime Crime, Medusa's Makeup, and Madison Reed also outperform Manic Panic in revenue, transactions, sessions, AOV, and conversion rate. With the industry trend towards higher AOV and conversion rates, Manic Panic may need to strategize to increase its competitiveness in the market.
Revenue share by device at manicpanic.com
In August large majority of sales on manicpanic.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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manicpanic.com channels
Identify top traffic channels that drive growth for manicpanic.comand discover how performance of traffic channels has changed over time.
manicpanic.com Google Ads spend
Evaluate manicpanic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
manicpanic.com devices
Review manicpanic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
