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Oct 2025
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Home/Insights/Retailers/theflyshop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for theflyshop.comtheflyshop.com

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375.2K
Revenue
Oct 25
48.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Theflyshop.com is an online platform that offers fly fishing enthusiasts a wide variety of products for their hobby. The website sells a range of fishing gear including fly rods, reels, lines, and tackle. They also provide outdoor clothing, footwear, and accessories which cater to the needs of fishermen.

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theflyshop.com Annual Revenue and Growth

theflyshop.com's annual sales on its online store amounted to $3.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
theflyshop.com revenue by year

theflyshop.com's monthly revenueOVER TIME
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Over the past three months, theflyshop.com revenue has experienced decline of 16%, compared to the preceding three months.

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theflyshop.com revenue decline for last six months
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OVERVIEW
In October 2025, theflyshop.com, operating in the SPORTS industry, generated online sales revenue of $375,226, significantly outperforming the median of $41,728, though trailing behind the largest competitor, abugarcia.com, at $539,371. Its conversion rate of 2.50-3.00% is above the low end of 0.91%, yet below the high of 3.68%. The average order value (AOV) ranged from $275-300, less than the high AOV of $386, but well above the low of $148. With 48,381 sessions, it significantly surpassed the median of 7,946, though still short of the leading store, pennfishing.com, at 220,399 sessions.
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theflyshop.com competitors

In October 2025, theflyshop.com stands out among its competitors in terms of revenue, with $375,226. madriveroutfitters.com follows closely behind with $325,108 in revenue. The Fly Shop also leads in the number of transactions with 1,324, compared to the second-highest, Fly Fish Food, with 2,472 transactions. The average order value (AOV) of theflyshop.com falls within the range of $275-300, which is competitive with the highest AOV of $400-425 from Mad River Outfitters. Additionally, The Fly Shop boasts a solid conversion rate of 2.50-3.00%, putting it on par with Avid Max at 2.00-2.50%. Overall, theflyshop.com maintains a strong position in the market in terms of revenue, transactions, AOV, and conversion rate compared to its competitors.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
325.1K
Revenue
48.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
tcoflyfishing.com screenshot
#2 tcoflyfishing.com
24K
Revenue
23.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
reelflyrod.com screenshot
#3 reelflyrod.com
13.9K
Revenue
13.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
avidmax.com screenshot
#4 avidmax.com
161.7K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
flyfishfood.com screenshot
#5 flyfishfood.com
225.9K
Revenue
100.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theflyshop.com vs top market performers
theflyshop.com
top retailers
conversion rate vs average order value for theflyshop.com and its competitors
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Revenue share by device at theflyshop.com

In October large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theflyshop.com channels

Identify top traffic channels that drive growth for theflyshop.comand discover how performance of traffic channels has changed over time.

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theflyshop.com Google Ads spend

Evaluate theflyshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theflyshop.com devices

Review theflyshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theflyshop.com top markets

Explore theflyshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theflyshop.com country & global rank

Assess the ranking of theflyshop.com among other retailers within its primary country and worldwide.

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