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Jan 2026
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Home/Insights/Retailers/theflyshop.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for theflyshop.comtheflyshop.com

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302.6K
Revenue
Jan 26
42.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Theflyshop.com is an online platform that offers fly fishing enthusiasts a wide variety of products for their hobby. The website sells a range of fishing gear including fly rods, reels, lines, and tackle. They also provide outdoor clothing, footwear, and accessories which cater to the needs of fishermen.

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theflyshop.com Annual Revenue and Growth

theflyshop.com's annual sales on its online store amounted to $3.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
theflyshop.com revenue by year

theflyshop.com's monthly revenueOVER TIME
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Over the past three months, theflyshop.com revenue has experienced decline of 16%, compared to the preceding three months.

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theflyshop.com revenue decline for last six months
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OVERVIEW
In January 2026, theflyshop.com, operating in the SPORTS industry, achieved online sales revenue of $302,559, significantly surpassing the median of $44,962, but falling short of the leading competitor pennfishing.com’s $818,918. theflyshop.com’s conversion rate ranged between 2.00-2.50%, while the industry high is 3.61%, and it recorded an average order value (AOV) of $275-300, below the industry high of $389. The site attracted 42,447 sessions, notably higher than the median of 9,798 but far behind pennfishing.com’s impressive 187,218 sessions, indicating room for growth in both conversion and traffic.
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theflyshop.com competitors

In January 2026, theflyshop.com outperformed its competitors in terms of revenue, with $302,559 compared to madriveroutfitters.com ($225,365), tcoflyfishing.com ($28,141), reelflyrod.com ($42,855), and avidmax.com ($85,332). Despite having fewer sessions than madriveroutfitters.com and avidmax.com, theflyshop.com had a higher conversion rate at 2.00-2.50%, compared to their 1.00-1.50% rates. The average order value (AOV) for theflyshop.com fell within the range of $275-$300, while madriveroutfitters.com had the highest AOV at $450-$475. Overall, theflyshop.com demonstrated strong performance across various metrics, indicating its competitiveness and success within the fly fishing industry.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
225.4K
Revenue
33.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tcoflyfishing.com screenshot
#2 tcoflyfishing.com
28.1K
Revenue
26.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
reelflyrod.com screenshot
#3 reelflyrod.com
42.9K
Revenue
12.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
avidmax.com screenshot
#4 avidmax.com
85.3K
Revenue
34K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
ashlandflyshop.com screenshot
#5 ashlandflyshop.com
39.8K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
theflyshop.com vs top market performers
theflyshop.com
top retailers
conversion rate vs average order value for theflyshop.com and its competitors
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Revenue share by device at theflyshop.com

In January large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theflyshop.com channels

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theflyshop.com Google Ads spend

Evaluate theflyshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theflyshop.com devices

Review theflyshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theflyshop.com top markets

Explore theflyshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theflyshop.com country & global rank

Assess the ranking of theflyshop.com among other retailers within its primary country and worldwide.

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