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Jul 2026
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Home/Insights/Retailers/theflyshop.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for theflyshop.comtheflyshop.com

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281.5K
Revenue
Jul 26
37.2K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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Theflyshop.com is an online platform that offers fly fishing enthusiasts a wide variety of products for their hobby. The website sells a range of fishing gear including fly rods, reels, lines, and tackle. They also provide outdoor clothing, footwear, and accessories which cater to the needs of fishermen.

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theflyshop.com Annual Revenue and Growth

theflyshop.com's annual sales on its online store amounted to $3.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
theflyshop.com revenue by year

theflyshop.com's monthly revenueOVER TIME
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Over the past three months, theflyshop.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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theflyshop.com revenue decline for last six months
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OVERVIEW
In July 2026, theflyshop.com attracted 37,200 sessions, significantly higher than a typical fishing store, which sees around 10,500 sessions monthly. This traffic contributed to impressive online sales revenue of $281,000, far exceeding the average of $48,200 for a typical fishing store. The conversion rate stood at 2.50-3.00%, comfortably within the category's typical range of 0.77% to 4.33%. Furthermore, the average order value (AOV) ranged between $275-300, also within the typical fishing category range of $152 to $378, highlighting its strong market position.
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theflyshop.com competitors

In July 2026, theflyshop.com shows strength in revenue, ranking second with $281,000, just $19,000 behind the leader, flyfishfood.com. However, theflyshop.com trails in transaction volume, with 965 transactions compared to flyfishfood.com's 2,954, falling short by 1,989 transactions. Despite a respectable conversion rate of 2.50-3.00%, theflyshop.com ranks fourth in sessions with 37,200, significantly behind flyfishfood.com, which boasts 129,000 sessions, a difference of 91,800. Compared to competitors like madriveroutfitters.com and avidmax.com, theflyshop.com has a higher conversion rate but lower average order value (AOV) range of $275-300 versus madriveroutfitters.com's $375-400 and avidmax.com's $200-225. Overall, while theflyshop.com performs well in revenue, it faces challenges in transaction volume and site traffic.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
258.2K
Revenue
49.9K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
tcoflyfishing.com screenshot
#2 tcoflyfishing.com
38K
Revenue
42.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
reelflyrod.com screenshot
#3 reelflyrod.com
4.2K
Revenue
2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
avidmax.com screenshot
#4 avidmax.com
129K
Revenue
29.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
flyfishfood.com screenshot
#5 flyfishfood.com
299.9K
Revenue
128.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
theflyshop.com vs top market performers
theflyshop.com
top retailers
conversion rate vs average order value for theflyshop.com and its competitors
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Revenue share by device at theflyshop.com

In July large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries theflyshop.com operates in

theflyshop.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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theflyshop.com channels

Identify top traffic channels that drive growth for theflyshop.comand discover how performance of traffic channels has changed over time.

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theflyshop.com Google Ads spend

Evaluate theflyshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theflyshop.com devices

Review theflyshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theflyshop.com top markets

Explore theflyshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theflyshop.com country & global rank

Assess the ranking of theflyshop.com among other retailers within its primary country and worldwide.

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