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Sep 2025
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Home/Insights/Retailers/theflyshop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for theflyshop.comtheflyshop.com

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371.6K
Revenue
Sep 25
50.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Theflyshop.com is an online platform that offers fly fishing enthusiasts a wide variety of products for their hobby. The website sells a range of fishing gear including fly rods, reels, lines, and tackle. They also provide outdoor clothing, footwear, and accessories which cater to the needs of fishermen.

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theflyshop.com Annual Revenue and Growth

theflyshop.com's annual sales on its online store amounted to $3.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
theflyshop.com revenue by year

theflyshop.com's monthly revenueOVER TIME
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Over the past three months, theflyshop.com revenue has experienced growth of 15%, compared to the preceding three months.

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theflyshop.com revenue growth for last six months
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OVERVIEW
In September 2025, theflyshop.com generated $371,555 in online sales, significantly exceeding the SPORTS industry median of $57,356, but still trailing behind the largest competitor, abugarcia.com, at $476,376. The site achieved a conversion rate of 2.50-3.00%, close to the high benchmark of 3.63%. Its average order value (AOV) ranged from $275-300, while the highest AOV in the sector is $375. With 50,167 sessions, theflyshop.com also surpassed the median of 8,485 sessions, although it remains below pennfishing.com, which led with 220,399 sessions.
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theflyshop.com competitors

In September 2025, theflyshop.com outperformed its competitors in terms of revenue, transactions, and sessions. The website generated a revenue of $371,555 from 1,304 transactions and 50,167 sessions. With an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate of 2.50-3.00%, theflyshop.com showcased strong performance in sales metrics. In comparison, competitors like madriveroutfitters.com had a revenue of $324,328 from 768 transactions and 66,633 sessions, with a higher AOV of $400-$425 but a lower conversion rate of 1.00-1.50%. Other competitors like tcoflyfishing.com, reelflyrod.com, avidmax.com, and flyfishfood.com also fell behind theflyshop.com in terms of revenue, transactions, AOV, and conversion rates, indicating that theflyshop.com is a leading player in the online fly fishing equipment market.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
324.3K
Revenue
66.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tcoflyfishing.com screenshot
#2 tcoflyfishing.com
21.8K
Revenue
23.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
reelflyrod.com screenshot
#3 reelflyrod.com
15.7K
Revenue
14.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
avidmax.com screenshot
#4 avidmax.com
132.9K
Revenue
37.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
flyfishfood.com screenshot
#5 flyfishfood.com
164K
Revenue
71.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theflyshop.com vs top market performers
theflyshop.com
top retailers
conversion rate vs average order value for theflyshop.com and its competitors
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Revenue share by device at theflyshop.com

In September large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theflyshop.com channels

Identify top traffic channels that drive growth for theflyshop.comand discover how performance of traffic channels has changed over time.

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theflyshop.com Google Ads spend

Evaluate theflyshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theflyshop.com devices

Review theflyshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theflyshop.com top markets

Explore theflyshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theflyshop.com country & global rank

Assess the ranking of theflyshop.com among other retailers within its primary country and worldwide.

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