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Dec 2025
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Home/Insights/Retailers/theflyshop.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for theflyshop.comtheflyshop.com

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305K
Revenue
Dec 25
47.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Theflyshop.com is an online platform that offers fly fishing enthusiasts a wide variety of products for their hobby. The website sells a range of fishing gear including fly rods, reels, lines, and tackle. They also provide outdoor clothing, footwear, and accessories which cater to the needs of fishermen.

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theflyshop.com Annual Revenue and Growth

theflyshop.com's annual sales on its online store amounted to $3.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
theflyshop.com revenue by year

theflyshop.com's monthly revenueOVER TIME
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Over the past three months, theflyshop.com revenue has experienced decline of 17%, compared to the preceding three months.

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theflyshop.com revenue decline for last six months
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OVERVIEW
In December 2025, theflyshop.com, operating in the SPORTS industry, achieved online sales revenue of $305,038, significantly surpassing the median of $53,299, though still behind the leading store, pennfishing.com, at $1,041,372. The site maintained a conversion rate between 2.00-2.50%, which is commendable but below the industry high of 3.83%. Its average order value (AOV) ranged from $275 to $300, again lower than the industry high of $389. With 47,079 sessions, theflyshop.com also performed well compared to the median of 9,604 sessions, but far from pennfishing.com’s 251,496 sessions.
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theflyshop.com competitors

In December 2025, theflyshop.com outperformed its competitors in terms of revenue, generating $305,038. The closest competitor in revenue was madriveroutfitters.com with $242,846. However, theflyshop.com had the highest number of transactions at 1,095, compared to its competitors. Additionally, theflyshop.com had the highest average order value (AOV) range of $275-$300, indicating that customers were spending more per purchase on the website. In terms of conversion rate, theflyshop.com was on par with avidmax.com at 2.00-2.50%, while flyfishfood.com had the highest conversion rate at 2.50-3.00%. Despite facing tough competition, theflyshop.com demonstrated strong performance in key metrics, solidifying its position as a leading player in the industry.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
242.8K
Revenue
40K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
tcoflyfishing.com screenshot
#2 tcoflyfishing.com
34.5K
Revenue
28.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
reelflyrod.com screenshot
#3 reelflyrod.com
85.7K
Revenue
25.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
avidmax.com screenshot
#4 avidmax.com
122.9K
Revenue
29.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
flyfishfood.com screenshot
#5 flyfishfood.com
221K
Revenue
96.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
theflyshop.com vs top market performers
theflyshop.com
top retailers
conversion rate vs average order value for theflyshop.com and its competitors
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Revenue share by device at theflyshop.com

In December large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on theflyshop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theflyshop.com channels

Identify top traffic channels that drive growth for theflyshop.comand discover how performance of traffic channels has changed over time.

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theflyshop.com Google Ads spend

Evaluate theflyshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theflyshop.com devices

Review theflyshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theflyshop.com top markets

Explore theflyshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theflyshop.com country & global rank

Assess the ranking of theflyshop.com among other retailers within its primary country and worldwide.

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