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Home/Insights/Retailers/mashandgrape.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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89.7K
Revenue
Nov 25
13K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Mashandgrape.com is an online platform that offers a wide selection of alcoholic beverages. Their inventory consists of various wines, spirits, and beers. The site is designed to cater to customers seeking a diverse range of drink options and provides a convenient purchasing experience through its online store.

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mashandgrape.com Annual Revenue and Growth

mashandgrape.com's annual sales on its online store amounted to $1.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mashandgrape.com revenue by year

mashandgrape.com's monthly revenueOVER TIME
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Over the past three months, mashandgrape.com revenue has experienced growth of 0.94%, compared to the preceding three months.

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mashandgrape.com revenue growth for last six months
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OVERVIEW
In November 2025, mashandgrape.com, operating in the FOOD AND DRINK industry, generated $89,675 in online sales, significantly surpassing the median revenue of $41,147, while maintaining a conversion rate of 3.50-4.00%, which is above the sector's median but below the high benchmark of 5.12%. Their average order value (AOV) ranged between $175-200, compared to the category's high of $263. With 12,987 sessions, they also exceeded the median of 9,805 sessions, though they fall far short of the leading competitor, totalwine.com, which boasts 12,159,791 sessions and over $112 million in revenue.
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mashandgrape.com competitors

In November 2025, mashandgrape.com's revenue of $89,675 falls short compared to its competitors. caskers.com leads the pack with a revenue of $1,044,847, followed by Master of Malt at $6,038,690. However, mashandgrape.com's conversion rate of 3.50-4.00% is on par with Bitters and Bottles and Tasters Club, while outperforming Internet Wines. In terms of Average Order Value (AOV), mashandgrape.com's range of $175-200 aligns with the industry standard, but is slightly lower than caskers.com and Master of Malt. The number of transactions and sessions for mashandgrape.com, 456 and 12,987 respectively, are significantly lower compared to its competitors. Overall, while mashandgrape.com may have room to grow in terms of revenue and website traffic, it holds its own in terms of conversion rate and AOV among its competitors.

caskers.com screenshot
#1 caskers.com
1M
Revenue
152.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
bittersandbottles.com screenshot
#2 bittersandbottles.com
199.5K
Revenue
39.1K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
masterofmalt.com screenshot
#3 masterofmalt.com
6M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
tastersclub.com screenshot
#4 tastersclub.com
201.6K
Revenue
63.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
internetwines.com screenshot
#5 internetwines.com
274.6K
Revenue
68.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mashandgrape.com vs top market performers
mashandgrape.com
top retailers
conversion rate vs average order value for mashandgrape.com and its competitors
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Revenue share by device at mashandgrape.com

In November large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mashandgrape.com channels

Identify top traffic channels that drive growth for mashandgrape.comand discover how performance of traffic channels has changed over time.

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mashandgrape.com Google Ads spend

Evaluate mashandgrape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mashandgrape.com devices

Review mashandgrape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mashandgrape.com top markets

Explore mashandgrape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mashandgrape.com country & global rank

Assess the ranking of mashandgrape.com among other retailers within its primary country and worldwide.

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