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Sep 2025
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Home/Insights/Retailers/mashandgrape.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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78.5K
Revenue
Sep 25
12.9K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Mashandgrape.com is an online platform that offers a wide selection of alcoholic beverages. Their inventory consists of various wines, spirits, and beers. The site is designed to cater to customers seeking a diverse range of drink options and provides a convenient purchasing experience through its online store.

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mashandgrape.com Annual Revenue and Growth

mashandgrape.com's annual sales on its online store amounted to $1.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mashandgrape.com revenue by year

mashandgrape.com's monthly revenueOVER TIME
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Over the past three months, mashandgrape.com revenue has experienced decline of 7.6%, compared to the preceding three months.

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mashandgrape.com revenue decline for last six months
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OVERVIEW
In September 2025, mashandgrape.com generated $78,482 in online sales, surpassing the food and drink industry's median revenue of $40,541, with a conversion rate of 3.00-3.50%, slightly below the high benchmark of 4.83%. The average order value (AOV) ranged from $175-200, still competitive against the high AOV of $269, while the site recorded 12,924 sessions, exceeding the median of 9,968, though far behind industry leader totalwine.com's impressive 7,332,666 sessions. Overall, mashandgrape.com shows solid performance metrics within its category, highlighting both strengths and areas for improvement.
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mashandgrape.com competitors

In September 2025, mashandgrape.com generated $78,482 in revenue from 397 transactions and 12,924 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 3.00-3.50%. Compared to its competitors, mashandgrape.com falls behind in revenue and transactions when compared to masterofmalt.com which had $2,548,971 in revenue from 14,837 transactions and 815,483 sessions. However, mashandgrape.com outperforms bittersandbottles.com, tastersclub.com, and internetwines.com in terms of revenue, transactions, and sessions. caskers.com leads the pack with $696,986 in revenue from 2,947 transactions and 111,306 sessions, with an AOV of $225-$250 and a conversion rate of 2.50-3.00%. Overall, mashandgrape.com holds its own in the competitive online liquor retail market, showcasing steady growth and a solid conversion rate.

caskers.com screenshot
#1 caskers.com
697K
Revenue
111.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
bittersandbottles.com screenshot
#2 bittersandbottles.com
126.2K
Revenue
45K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
masterofmalt.com screenshot
#3 masterofmalt.com
2.5M
Revenue
815.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tastersclub.com screenshot
#4 tastersclub.com
125.5K
Revenue
39K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
internetwines.com screenshot
#5 internetwines.com
171.4K
Revenue
73K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mashandgrape.com vs top market performers
mashandgrape.com
top retailers
conversion rate vs average order value for mashandgrape.com and its competitors
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Revenue share by device at mashandgrape.com

In September large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mashandgrape.com channels

Identify top traffic channels that drive growth for mashandgrape.comand discover how performance of traffic channels has changed over time.

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mashandgrape.com Google Ads spend

Evaluate mashandgrape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mashandgrape.com devices

Review mashandgrape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mashandgrape.com top markets

Explore mashandgrape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mashandgrape.com country & global rank

Assess the ranking of mashandgrape.com among other retailers within its primary country and worldwide.

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