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Oct 2025
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Home/Insights/Retailers/mashandgrape.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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47.8K
Revenue
Oct 25
8.7K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Mashandgrape.com is an online platform that offers a wide selection of alcoholic beverages. Their inventory consists of various wines, spirits, and beers. The site is designed to cater to customers seeking a diverse range of drink options and provides a convenient purchasing experience through its online store.

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mashandgrape.com Annual Revenue and Growth

mashandgrape.com's annual sales on its online store amounted to $1.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mashandgrape.com revenue by year

mashandgrape.com's monthly revenueOVER TIME
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Over the past three months, mashandgrape.com revenue has experienced decline of 13%, compared to the preceding three months.

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mashandgrape.com revenue decline for last six months
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OVERVIEW
In October 2025, mashandgrape.com generated $47,776 in online sales, outperforming the FOOD AND DRINK median of $40,501, with a conversion rate of 2.50-3.00%, slightly below the industry high of 4.9% but above the low of 1.58%. The average order value (AOV) ranged between $175-200, compared to a high of $266 and a low of $57 in the sector. With 8,650 sessions, it falls short of the median of 10,026 sessions in the category, while the largest competitor, totalwine.com, achieved significant numbers with $86,982,437 in sales and nearly 9.7 million sessions.
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mashandgrape.com competitors

In October 2025, mashandgrape.com generated $47,776 in revenue from 253 transactions and 8,650 sessions with an average order value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, caskers.com leads the pack with $910,090 in revenue from 3,977 transactions and 145,297 sessions, boasting an AOV of $225-250. masterofmalt.com also outperforms mashandgrape.com with $3,784,201 in revenue from 21,704 transactions and 976,314 sessions, despite having a slightly lower AOV of $150-175. bittersandbottles.com, tastersclub.com, and internetwines.com all fall within a similar revenue range as mashandgrape.com but have varying transaction and session numbers, AOVs, and conversion rates. Overall, while mashandgrape.com holds its own in the market, there are competitors with significantly higher revenue and session numbers, indicating room for growth and improvement in performance metrics.

caskers.com screenshot
#1 caskers.com
910.1K
Revenue
145.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
bittersandbottles.com screenshot
#2 bittersandbottles.com
192.2K
Revenue
51.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterofmalt.com screenshot
#3 masterofmalt.com
3.8M
Revenue
976.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tastersclub.com screenshot
#4 tastersclub.com
120.8K
Revenue
38.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
internetwines.com screenshot
#5 internetwines.com
261.8K
Revenue
71K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mashandgrape.com vs top market performers
mashandgrape.com
top retailers
conversion rate vs average order value for mashandgrape.com and its competitors
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Revenue share by device at mashandgrape.com

In October large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mashandgrape.com channels

Identify top traffic channels that drive growth for mashandgrape.comand discover how performance of traffic channels has changed over time.

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mashandgrape.com Google Ads spend

Evaluate mashandgrape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mashandgrape.com devices

Review mashandgrape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mashandgrape.com top markets

Explore mashandgrape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mashandgrape.com country & global rank

Assess the ranking of mashandgrape.com among other retailers within its primary country and worldwide.

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