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Dec 2025
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Home/Insights/Retailers/mashandgrape.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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84.4K
Revenue
Dec 25
11.1K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Mashandgrape.com is an online platform that offers a wide selection of alcoholic beverages. Their inventory consists of various wines, spirits, and beers. The site is designed to cater to customers seeking a diverse range of drink options and provides a convenient purchasing experience through its online store.

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mashandgrape.com Annual Revenue and Growth

mashandgrape.com's annual sales on its online store amounted to $1.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mashandgrape.com revenue by year

mashandgrape.com's monthly revenueOVER TIME
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Over the past three months, mashandgrape.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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mashandgrape.com revenue decline for last six months
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OVERVIEW
In December 2025, mashandgrape.com generated $84,397 in online sales, significantly outperforming the food and drink industry's median revenue of $43,769. The site's conversion rate ranged from 3.50-4.00%, nearing the industry high of 4.84%, while its average order value (AOV) stood between $200-225, compared to the sector's high of $265. With 11,101 sessions, mashandgrape.com was close to the median of 11,175 sessions in its category, yet far behind totalwine.com, the industry leader, which achieved over $144 million in revenue and more than 16 million sessions.
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mashandgrape.com competitors

In December 2025, mashandgrape.com reported a revenue of $84,397 with 422 transactions and 11,101 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In comparison to its competitors, mashandgrape.com lags behind in revenue, transactions, sessions, AOV, and conversion rate. For instance, caskers.com generated $1,836,763 in revenue with 7,832 transactions and 175,568 sessions, boasting an AOV of $225-250 and a conversion rate of 4.00-4.50%. Similarly, masterofmalt.com outperformed mashandgrape.com with a revenue of $6,570,201 from 36,989 transactions and 1,592,430 sessions, showcasing an AOV of $175-200 and a conversion rate of 2.00-2.50%. Overall, mashandgrape.com has room for growth and improvement in order to compete more effectively with its counterparts in the online spirits and wine industry.

caskers.com screenshot
#1 caskers.com
1.8M
Revenue
175.6K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
bittersandbottles.com screenshot
#2 bittersandbottles.com
131.3K
Revenue
49.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
masterofmalt.com screenshot
#3 masterofmalt.com
6.6M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tastersclub.com screenshot
#4 tastersclub.com
327.8K
Revenue
92.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
internetwines.com screenshot
#5 internetwines.com
339K
Revenue
94.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mashandgrape.com vs top market performers
mashandgrape.com
top retailers
conversion rate vs average order value for mashandgrape.com and its competitors
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Revenue share by device at mashandgrape.com

In December large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mashandgrape.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mashandgrape.com channels

Identify top traffic channels that drive growth for mashandgrape.comand discover how performance of traffic channels has changed over time.

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mashandgrape.com Google Ads spend

Evaluate mashandgrape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mashandgrape.com devices

Review mashandgrape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mashandgrape.com top markets

Explore mashandgrape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mashandgrape.com country & global rank

Assess the ranking of mashandgrape.com among other retailers within its primary country and worldwide.

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