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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.7M
Revenue
Jan 26
1.1M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com Annual Revenue and Growth

masterofmalt.com's annual sales on its online store amounted to $46M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterofmalt.com revenue by year

masterofmalt.com's monthly revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced growth of 87%, compared to the preceding three months.

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masterofmalt.com revenue growth for last six months
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OVERVIEW
In January 2026, masterofmalt.com, a key player in the food and drink industry, achieved impressive online sales revenue of $3,671,403, significantly surpassing the sector's median of $46,974, though still trailing behind industry leader totalwine.com at $99,065,104; the site recorded a conversion rate of 1.50-2.00%, close to the low end of the category's spectrum, with an average order value (AOV) of $150-175, below the high benchmark of $275; sessions totaled 1,143,760, a stark contrast to totalwine.com's 10,579,770, highlighting both strong engagement and competitive challenges in the marketplace.
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masterofmalt.com competitors

In January 2026, masterofmalt.com outperformed its competitors in terms of revenue, generating $3,671,403. The Whisky Exchange trailed behind with $2,357,072 in revenue, followed by Difford's Guide at $3,323,531. However, Hedonism stood out with a higher average order value (AOV) range of $200-225, compared to Master of Malt's $150-175. In terms of transactions and sessions, Master of Malt had 21,326 transactions and 1,143,760 sessions. On the other hand, Spirit Store had a higher conversion rate of 3.00-3.50%, while Master of Malt and most competitors had a conversion rate of 1.50-2.00%. Despite stiff competition in the online spirit retail market, Master of Malt remained a top performer in terms of revenue and transactions.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
2.4M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
223.9K
Revenue
230.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
3.3M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
1.4M
Revenue
314.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
46K
Revenue
12.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In January large majority of sales on masterofmalt.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on masterofmalt.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterofmalt.com channels

Identify top traffic channels that drive growth for masterofmalt.comand discover how performance of traffic channels has changed over time.

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

Explore masterofmalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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