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May 2025
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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.2M
Revenue
849.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com's revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced decline of 39%, compared to the preceding three months.

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masterofmalt.com revenue decline for last six months
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OVERVIEW
In May 2025, masterofmalt.com in the FOOD AND DRINK industry had an online sales revenue of $3,223,706 with a median revenue of $38,998, while totalwine.com led with $71,383,985. Conversion rate ranged from 2.00-2.50%, with a high of 5.03% and a low of 1.37%. Average order value (AOV) was $150-175, compared to a high of $277 and a low of $59. The site had 849,835 sessions, significantly less than totalwine.com's 8,141,951 sessions, and below the median of 10,585 in the FOOD AND DRINK category.
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masterofmalt.com competitors

In May 2025, masterofmalt.com stands out with a revenue of $3,223,706 from 18,428 transactions and 849,835 sessions. The average order value (AOV) ranges between $150-$175 with a conversion rate of 2.00-2.50%. When compared to its competitors, whiskyshop.com generates $203,867 revenue from 928 transactions and 149,218 sessions, with an AOV of $200-$225 and a conversion rate of 0.50-1.00%. diffordsguide.com records $1,804,952 revenue from 19,193 transactions and 1,414,159 sessions, offering an AOV of $75-$100 and a conversion rate of 1.00-1.50%. The Whisky Exchange follows with $2,170,821 revenue, 19,008 transactions, and 853,286 sessions, showcasing an AOV of $100-$125 and a conversion rate matching masterofmalt.com at 2.00-2.50%. hedonism.co.uk and spiritstore.co.uk also show varying performance metrics in revenue, transactions, sessions, AOV, and conversion rates compared to masterofmalt.com.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
2.2M
Revenue
853.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
203.9K
Revenue
149.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
1.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
673.3K
Revenue
128.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
49.6K
Revenue
15.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In May large majority of sales on masterofmalt.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on masterofmalt.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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masterofmalt.com channels

Identify top traffic channels that drive growth for masterofmalt.comand discover how performance of traffic channels has changed over time.

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

Explore masterofmalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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