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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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3.1M
Revenue
Jun 26
805.1K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com Annual Revenue and Growth

masterofmalt.com's annual sales on its online store amounted to $46M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterofmalt.com revenue by year

masterofmalt.com's monthly revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced decline of 15%, compared to the preceding three months.

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masterofmalt.com revenue decline for last six months
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OVERVIEW
In June 2026, masterofmalt.com generated $3,073,409 in revenue, significantly surpassing the FOOD AND DRINK median of $37,964, with an impressive conversion rate of 2.00-2.50% compared to the category's high of 4.88%. The average order value (AOV) ranged from $175 to $200, below the industry high of $273 but above the low of $62. With 805,060 sessions, masterofmalt.com’s traffic is relatively modest when juxtaposed with totalwine.com's 9,870,605 sessions and the median of 9,882 in the industry, indicating room for growth in user engagement.
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masterofmalt.com competitors

In June 2026, masterofmalt.com generated an impressive revenue of $3,073,409 from 17,279 transactions across 805,060 sessions, achieving an AOV between $175-200 and a conversion rate of 2.00-2.50%. In comparison, thewhiskyexchange.com reported revenue of $1,771,952 with 15,222 transactions and 646,854 sessions, indicating a lower AOV of $100-125, though its conversion rate aligns with masterofmalt.com at 2.00-2.50%. diffordsguide.com, while close in transaction count with 17,972, earned $1,871,051 from significantly higher sessions at 1,201,317, also reflecting a lower AOV of $100-125 and a conversion rate of 1.00-1.50%. hedonism.co.uk boasts the highest AOV of $250-275 but only generated $1,649,526 from 6,092 transactions. Meanwhile, whiskyshop.com and spiritstore.co.uk lag behind in revenue and conversion rates, demonstrating masterofmalt.com’s strong market position.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
1.8M
Revenue
646.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
153.5K
Revenue
183K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
1.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
1.6M
Revenue
276.4K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
28.9K
Revenue
11.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In June large majority of sales on masterofmalt.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on masterofmalt.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries masterofmalt.com operates in

masterofmalt.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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masterofmalt.com channels

Identify top traffic channels that drive growth for masterofmalt.comand discover how performance of traffic channels has changed over time.

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

Explore masterofmalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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