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Apr 2026
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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.9M
Revenue
Apr 26
889.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com Annual Revenue and Growth

masterofmalt.com's annual sales on its online store amounted to $46M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterofmalt.com revenue by year

masterofmalt.com's monthly revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced decline of 37%, compared to the preceding three months.

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masterofmalt.com revenue decline for last six months
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OVERVIEW
In April 2026, masterofmalt.com generated $2,871,503 in online sales, significantly surpassing the median revenue of $34,444 in the FOOD AND DRINK sector, but trailing behind the category leader, totalwine.com at $60,533,489; with a conversion rate between 1.50-2.00%, it sits just above the low end of the industry range, while its average order value (AOV) of $150-175 is also below the sector's high of $268; attracting 889,061 sessions, masterofmalt.com lags far behind totalwine.com's impressive 8,623,849 sessions and the median of 9,739.
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masterofmalt.com competitors

In April 2026, masterofmalt.com outperformed several competitors in the online spirits market. It generated $2,871,503 in revenue from 16,830 transactions across 889,061 sessions, achieving an Average Order Value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In contrast, thewhiskyexchange.com earned $1,739,261 with a higher conversion rate of 2.00-2.50%, but lower AOV at $100-125. diffordsguide.com reported $1,268,641 with a conversion rate of 1.00-1.50% and AOV of $75-100, while hedonism.co.uk, despite having a similar revenue of $1,319,849, achieved a higher AOV of $200-225. whiskyshop.com struggled significantly, generating only $133,790. Overall, masterofmalt.com demonstrated strong revenue and transaction metrics, leading the pack in revenue and AOV, even as competitors like thewhiskyexchange.com offered slightly better conversion rates.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
1.7M
Revenue
721K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
133.8K
Revenue
120.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
1.3M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
1.3M
Revenue
288.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
32.1K
Revenue
11.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In April large majority of sales on masterofmalt.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on masterofmalt.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterofmalt.com channels

Identify top traffic channels that drive growth for masterofmalt.comand discover how performance of traffic channels has changed over time.

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

Explore masterofmalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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