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Sep 2025
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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5M
Revenue
Sep 25
815.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com Annual Revenue and Growth

masterofmalt.com's annual sales on its online store amounted to $77.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$77.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
masterofmalt.com revenue by year

masterofmalt.com's monthly revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced decline of 23%, compared to the preceding three months.

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masterofmalt.com revenue decline for last six months
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OVERVIEW
In September 2025, masterofmalt.com generated $2,548,971 in online sales, significantly surpassing the food and drink industry median of $40,541, with a conversion rate ranging from 1.50% to 2.00%, compared to the industry high of 4.83%. Its average order value (AOV) was between $150 and $175, below the high of $269 in its category, while the site attracted 815,483 sessions, markedly higher than the median of 9,968 but still far from the 7,332,666 sessions of the leading competitor, totalwine.com, indicating a strong but competitive market position.
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masterofmalt.com competitors

In September 2025, masterofmalt.com generated a revenue of $2,548,971 from 14,837 transactions and 815,483 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.50% to 2.00%. In comparison, its competitors had varying performances. thewhiskyexchange.com had a revenue of $2,227,337 from 19,850 transactions and 949,702 sessions, with an AOV of $100 to $125 and a conversion rate of 2.00% to 2.50%. whiskyshop.com had lower revenue at $124,909 from 726 transactions and 178,283 sessions, with a similar AOV but a lower conversion rate. hedonism.co.uk stood out with a revenue of $1,325,127 from 5,869 transactions and 230,085 sessions, a higher AOV of $225 to $250, and a conversion rate of 2.50% to 3.00%. masterofmalt.com excelled in revenue and transactions compared to its competitors, but there were differences in AOV and conversion rates across the domains.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
2.2M
Revenue
949.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
124.9K
Revenue
178.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
1.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
1.3M
Revenue
230.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
65.2K
Revenue
18.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In September large majority of sales on masterofmalt.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on masterofmalt.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterofmalt.com channels

Identify top traffic channels that drive growth for masterofmalt.comand discover how performance of traffic channels has changed over time.

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

Explore masterofmalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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