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Jul 2025
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Home/Insights/Retailers/masterofmalt.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.9M
Revenue
862.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Masterofmalt.com is an online platform offering an extensive range of alcoholic beverages. Their inventory comprises various types of whiskey, gin, vodka, rum, and other spirits. The website allows users to browse and purchase these products, accompanied by related information such as tasting notes and origin details.

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masterofmalt.com's revenueOVER TIME
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Over the past three months, masterofmalt.com revenue has experienced decline of 11%, compared to the preceding three months.

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masterofmalt.com revenue decline for last six months
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OVERVIEW
In July 2025, masterofmalt.com, in the FOOD AND DRINK industry, generated $2,873,669 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The website had 862,898 sessions, significantly lower than the highest sessions recorded by totalwine.com at 8,074,123. Despite a lower revenue compared to competitors, masterofmalt.com's AOV and conversion rate remain competitive in the industry.
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masterofmalt.com competitors

In July 2025, Master of Malt generated revenue of $2,873,669 from 16,409 transactions and 862,898 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 1.50-2.00%. When comparing these metrics to its competitors, The Whisky Exchange had revenue of $2,234,397 from 19,118 transactions and 874,691 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Whisky Shop recorded revenue of $139,455 from 786 transactions and 212,152 sessions, with an AOV of $175-200 and a conversion rate of 0.00-0.50%. Diffords Guide saw revenue of $2,030,331 from 21,355 transactions and 1,425,980 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. hedonism.co.uk and Spirit store.co.uk also had varying performances in terms of revenue, transactions, sessions, AOV, and conversion rates when compared to Master of Malt.

thewhiskyexchange.com screenshot
#1 thewhiskyexchange.com
2.2M
Revenue
874.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whiskyshop.com screenshot
#2 whiskyshop.com
139.5K
Revenue
212.2K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
diffordsguide.com screenshot
#3 diffordsguide.com
2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hedonism.co.uk screenshot
#4 hedonism.co.uk
1.1M
Revenue
187.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
spiritstore.co.uk screenshot
#5 spiritstore.co.uk
152.5K
Revenue
40.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterofmalt.com vs top market performers
masterofmalt.com
top retailers
conversion rate vs average order value for masterofmalt.com and its competitors
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Revenue share by device at masterofmalt.com

In July large majority of sales on masterofmalt.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on masterofmalt.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterofmalt.com channels

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masterofmalt.com Google Ads spend

Evaluate masterofmalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterofmalt.com devices

Review masterofmalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterofmalt.com top markets

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masterofmalt.com country & global rank

Assess the ranking of masterofmalt.com among other retailers within its primary country and worldwide.

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