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Dec 2025
All countries
Home/Insights/Retailers/merchology.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.6M
Revenue
Dec 25
305.8K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Merchology.com is an e-commerce platform offering a wide array of promotional products and custom apparel. Their product range includes clothing items such as t-shirts, hoodies, caps, and jackets, as well as accessories like bags, drinkware, and technology gadgets. They cater to businesses, organizations, and individuals seeking personalized merchandise solutions.

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merchology.com Annual Revenue and Growth

merchology.com's annual sales on its online store amounted to $25.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$25.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
merchology.com revenue by year

merchology.com's monthly revenueOVER TIME
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Over the past three months, merchology.com revenue has experienced growth of 27%, compared to the preceding three months.

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merchology.com revenue growth for last six months
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OVERVIEW
In December 2025, merchology.com generated online sales of $2,627,297, significantly outperforming the FASHION AND APPAREL median of $92,600, while its conversion rate ranged from 2.00-2.50%, slightly below the high benchmark of 3.17%. The average order value (AOV) stood at $350-375, which is competitive but still shy of the category high of $389. With 305,771 sessions, merchology.com surpassed the median of 39,789, although it remained far from the highest traffic of 304,519,814 at shein.com. Overall, these metrics highlight merchology.com’s strong market presence within the lifestyle and fashion apparel sector.
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merchology.com competitors

In December 2025, merchology.com generated a revenue of $2,627,297 with 7,357 transactions and 305,771 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. In comparison, logosoftwear.com had a revenue of $1,772,279 with 4,358 transactions and 235,922 sessions, showcasing a higher AOV of $400-425 but a slightly lower conversion rate of 1.50-2.00%. Meanwhile, threadlogic.com lagged behind with $311,821 in revenue, 994 transactions, and 101,572 sessions, displaying an AOV of $300-325 and a conversion rate of 0.50-1.00%. On the other end of the spectrum, 4imprint.com and customink.com outperformed merchology.com in revenue but had lower conversion rates. Lastly, underarmour.com excelled with a significantly higher revenue of $60,352,418, a large number of transactions and sessions, a low AOV of $75-100, and a high conversion rate of 4.50-5.00%.

logosoftwear.com screenshot
#1 logosoftwear.com
1.8M
Revenue
235.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
threadlogic.com screenshot
#2 threadlogic.com
311.8K
Revenue
101.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
4imprint.com screenshot
#3 4imprint.com
15.8M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
customink.com screenshot
#4 customink.com
17.2M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
underarmour.com screenshot
#5 underarmour.com
60.4M
Revenue
14.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
merchology.com vs top market performers
merchology.com
top retailers
conversion rate vs average order value for merchology.com and its competitors
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Revenue share by device at merchology.com

In December large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merchology.com channels

Identify top traffic channels that drive growth for merchology.comand discover how performance of traffic channels has changed over time.

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merchology.com Google Ads spend

Evaluate merchology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchology.com devices

Review merchology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchology.com top markets

Explore merchology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchology.com country & global rank

Assess the ranking of merchology.com among other retailers within its primary country and worldwide.

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