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Jul 2026
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Home/Insights/Retailers/merchology.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for merchology.commerchology.com

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3.2M
Revenue
Jul 26
406.7K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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Merchology.com is an e-commerce platform offering a wide array of promotional products and custom apparel. Their product range includes clothing items such as t-shirts, hoodies, caps, and jackets, as well as accessories like bags, drinkware, and technology gadgets. They cater to businesses, organizations, and individuals seeking personalized merchandise solutions.

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merchology.com Annual Revenue and Growth

merchology.com's annual sales on its online store amounted to $26.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
merchology.com revenue by year

merchology.com's monthly revenueOVER TIME
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Over the past three months, merchology.com revenue has experienced growth of 14%, compared to the preceding three months.

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merchology.com revenue growth for last six months
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OVERVIEW
merchology.com operates within the fashion and apparel category and reported impressive performance metrics for July 2026. The site generated $3.2 million in online sales, significantly above the average store in the fashion and apparel category, which earns around $71,300 monthly. With a conversion rate of 2.00-2.50%, merchology.com is comfortably within the typical range of 0.66% to 3.1%. The average order value (AOV) of $350-375 also falls within the category's typical range of $84 to $403. Furthermore, merchology.com attracted 407,000 sessions, far exceeding the average store in the fashion and apparel category's 28,400 sessions.
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merchology.com competitors

The competitive set includes merchology.com, logosoftwear.com, threadlogic.com, 4imprint.com, customink.com, and underarmour.com. In July 2026, merchology.com generated $3.2 million in revenue from 8,905 transactions and 407,000 sessions, leading to an average order value (AOV) between $350-375 and a conversion rate of 2.00-2.50%. In comparison, underarmour.com significantly outperforms merchology.com, with a revenue gap of $37.1 million, 452,000 fewer transactions, and a staggering deficit of 9.2 million sessions. 4imprint.com and customink.com also surpass merchology.com in revenue and transactions, with 4imprint.com leading at $29.4 million and 47,700 transactions. Notably, logosoftwear.com ranks lower in revenue at $1 million but maintains a higher AOV of $450-475. Overall, while merchology.com holds its ground, it clearly trails behind the leaders in this competitive landscape.

logosoftwear.com screenshot
#1 logosoftwear.com
1M
Revenue
168.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
threadlogic.com screenshot
#2 threadlogic.com
165.5K
Revenue
100.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
4imprint.com screenshot
#3 4imprint.com
29.4M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
customink.com screenshot
#4 customink.com
18.3M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
underarmour.com screenshot
#5 underarmour.com
40.3M
Revenue
9.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
merchology.com vs top market performers
merchology.com
top retailers
conversion rate vs average order value for merchology.com and its competitors
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Revenue share by device at merchology.com

In July large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merchology.com operates in

merchology.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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merchology.com channels

Identify top traffic channels that drive growth for merchology.comand discover how performance of traffic channels has changed over time.

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merchology.com Google Ads spend

Evaluate merchology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchology.com devices

Review merchology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchology.com top markets

Explore merchology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchology.com country & global rank

Assess the ranking of merchology.com among other retailers within its primary country and worldwide.

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