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Oct 2025
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Home/Insights/Retailers/merchology.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.9M
Revenue
Oct 25
322.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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Merchology.com is an e-commerce platform offering a wide array of promotional products and custom apparel. Their product range includes clothing items such as t-shirts, hoodies, caps, and jackets, as well as accessories like bags, drinkware, and technology gadgets. They cater to businesses, organizations, and individuals seeking personalized merchandise solutions.

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merchology.com Annual Revenue and Growth

merchology.com's annual sales on its online store amounted to $25.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$25.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchology.com revenue by year

merchology.com's monthly revenueOVER TIME
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Over the past three months, merchology.com revenue has experienced growth of 13%, compared to the preceding three months.

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merchology.com revenue growth for last six months
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OVERVIEW
In October 2025, merchology.com achieved online sales revenue of $2,928,968, significantly surpassing the FASHION AND APPAREL median of $80,524, although still dwarfed by industry leader Shein's $977,396,912. The site recorded a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.36% but well above the low of 0.74%. merchology.com's average order value (AOV) ranged from $350-375, approaching the category high of $378. With 322,794 sessions, it notably exceeds the median of 33,163 but falls short compared to Shein's staggering 321,650,758 sessions, illustrating its strong niche performance in the market.
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merchology.com competitors

When comparing merchology.com to its competitors in October 2025, several key metrics stand out. merchology.com boasts a revenue of $2,928,968 from 8,154 transactions and 322,794 sessions, with an average order value (AOV) ranging from $350-375 and a conversion rate of 2.50-3.00%. In comparison, logosoftwear.com generates $1,509,090 in revenue from 3,656 transactions and 183,198 sessions, with an AOV of $400-425 and a conversion rate of 1.50-2.00%. threadlogic.com trails behind with $346,633 in revenue from 991 transactions and 98,583 sessions, a lower AOV of $325-350, and a conversion rate of 1.00-1.50%. Meanwhile, 4imprint.com leads the pack with a significant revenue of $25,905,597 from 43,553 transactions and 1,725,558 sessions, boasting a higher AOV of $575-600 and a comparable conversion rate to merchology.com. customink.com falls in between with $19,536,894 in revenue, a high number of transactions (48,022) and sessions (3,297,105), an AOV of $400-425, and a lower conversion rate of 1.00-1.50%. underarmour.com stands out with a substantial revenue of $31,083,227, 387,296 transactions, and 8,182,954 sessions, but a significantly lower AOV of $75-100 and a higher conversion rate of 4.50-5.00%. Overall

logosoftwear.com screenshot
#1 logosoftwear.com
1.5M
Revenue
183.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
threadlogic.com screenshot
#2 threadlogic.com
346.6K
Revenue
98.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
4imprint.com screenshot
#3 4imprint.com
25.9M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
customink.com screenshot
#4 customink.com
19.5M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
underarmour.com screenshot
#5 underarmour.com
31.1M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
merchology.com vs top market performers
merchology.com
top retailers
conversion rate vs average order value for merchology.com and its competitors
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Revenue share by device at merchology.com

In October large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merchology.com channels

Identify top traffic channels that drive growth for merchology.comand discover how performance of traffic channels has changed over time.

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merchology.com Google Ads spend

Evaluate merchology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchology.com devices

Review merchology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchology.com top markets

Explore merchology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchology.com country & global rank

Assess the ranking of merchology.com among other retailers within its primary country and worldwide.

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