Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/merchology.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for merchology.commerchology.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.5M
Revenue
May 26
320K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$350-375
AOV
May 26
Loading...

Merchology.com is an e-commerce platform offering a wide array of promotional products and custom apparel. Their product range includes clothing items such as t-shirts, hoodies, caps, and jackets, as well as accessories like bags, drinkware, and technology gadgets. They cater to businesses, organizations, and individuals seeking personalized merchandise solutions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

merchology.com Annual Revenue and Growth

merchology.com's annual sales on its online store amounted to $26.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
merchology.com revenue by year

merchology.com's monthly revenueOVER TIME
View real-time data

Over the past three months, merchology.com revenue has experienced growth of 0.86%, compared to the preceding three months.

View real-time data
merchology.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, merchology.com generated online sales of $2,477,482, significantly outperforming the FASHION AND APPAREL median of $74,720, with a conversion rate between 2.00-2.50%, slightly below the high of 3.18%, and an average order value (AOV) of $350-375, close to the upper range of $405; their sessions totaled 319,978, notably higher than the median of 29,212 but far below shein.com’s leading 309,473,559 sessions, illustrating merchology's strong market position within a competitive industry landscape.
Read more

merchology.com competitors

In May 2026, merchology.com generated $2,477,482 in revenue with an average order value (AOV) of $350-375, leading to a conversion rate of 2.00-2.50%. In comparison, logosoftwear.com earned $1,174,561 from 2,780 transactions, achieving a higher AOV of $400-425 but a lower conversion rate of 1.50-2.00%. threadlogic.com had a modest revenue of $362,986 with an AOV of $300-325 and a conversion rate of 1.00-1.50%. Notably, 4imprint.com and customink.com excelled in overall revenue, at $26,412,825 and $12,893,430, respectively, but their AOVs remained higher than merchology.com. underarmour.com outperformed all, boasting a staggering revenue of $35,397,890 and the highest conversion rate of 4.00-4.50%, though its AOV was significantly lower at $75-100. Overall, while merchology.com shows strong performance, it faces stiff competition in the custom merchandise market.

logosoftwear.com screenshot
#1 logosoftwear.com
1.2M
Revenue
182.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
threadlogic.com screenshot
#2 threadlogic.com
363K
Revenue
101.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
4imprint.com screenshot
#3 4imprint.com
26.4M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
customink.com screenshot
#4 customink.com
12.9M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
underarmour.com screenshot
#5 underarmour.com
35.4M
Revenue
9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
merchology.com vs top market performers
merchology.com
top retailers
conversion rate vs average order value for merchology.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at merchology.com

In May large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on merchology.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merchology.com operates in

merchology.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

merchology.com channels

Identify top traffic channels that drive growth for merchology.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

merchology.com Google Ads spend

Evaluate merchology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

merchology.com devices

Review merchology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

merchology.com top markets

Explore merchology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

merchology.com country & global rank

Assess the ranking of merchology.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard