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Jul 2026
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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33.2M
Revenue
Jul 26
6.5M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $606.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$606.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 32%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
patagonia.com operates in the e-commerce and shopping category, generating $33.2 million in online sales for the month of July 2026. The typical e-commerce and shopping retailer generates around $80,800 a month. With a conversion rate of 2.00-2.50%, patagonia.com is within the typical range of 0.75% to 3.8%. Its average order value (AOV) stands at $225-250, also within the typical range of $59 to $332. Additionally, patagonia.com attracted 6.5 million sessions, significantly higher than the typical e-commerce and shopping retailer's 35,800 sessions, though lower than the most-visited site, qvc.com, which sees 34.3 million.
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patagonia.com competitors

The most significant gap between patagonia.com and its competitor backcountry.com is in sessions, where patagonia.com trails by 1.6 million. As of July 2026, patagonia.com boasts the highest revenue at $33.2 million, leading backcountry.com by $4.6 million. While backcountry.com leads in transactions with 139,000 compared to patagonia.com’s 138,000, the average order value (AOV) for both sites overlaps at $225-250 and $200-225 respectively. In contrast, steepandcheap.com reports a mere $1.8 million in revenue, making it far less competitive, while sunandski.com and escapeoutdoors.com lag significantly behind with $2.9 million and $92,700 respectively. patagonia.com’s conversion rate stands at 2.00-2.50%, matching sunandski.com, while steepandcheap.com offers a slightly lower range of 1.50-2.00%. Overall, patagonia.com outperforms most competitors but faces challenges in session traffic compared to backcountry.com.

steepandcheap.com screenshot
#1 steepandcheap.com
1.8M
Revenue
842.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
28.6M
Revenue
8.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sunandski.com screenshot
#3 sunandski.com
2.9M
Revenue
505.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
92.7K
Revenue
26.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
168.6K
Revenue
68.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Industries patagonia.com operates in

patagonia.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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