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May 2025
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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37.3M
Revenue
6.4M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com's revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 39%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
In May 2025, patagonia.com in the e-commerce_and_shopping industry generated $37,252,272 in revenue, with a conversion rate of 2.00-2.50% and an AOV of $225-250. The highest conversion rate in the category is 3.75%, while the highest AOV is $349 and the lowest is $57. patagonia.com had 6,380,317 sessions, while the store with the most sessions had 27,739,926 and the median sessions were 37,355 in the e-commerce_and_shopping industry.
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patagonia.com competitors

In May 2025, patagonia.com outperformed its competitors in terms of revenue, with a total of $37,252,272. backcountry.com came close with $22,906,024, while the other competitors like steepandcheap.com, sunandski.com, escapeoutdoors.com, and bobssportschalet.com lagged behind in revenue. patagonia.com also led in the number of transactions with 153,218, followed by backcountry.com with 123,113 transactions. Additionally, patagonia.com had the highest number of sessions at 6,380,317, just slightly ahead of backcountry.com's 6,331,934 sessions. The average order value (AOV) for patagonia.com ranged between $225-250, tying with sunandski.com, while escapeoutdoors.com had the highest AOV at $650-675. patagonia.com's conversion rate fell within the range of 2.00-2.50%, matching sunandski.com's performance. Overall, patagonia.com demonstrated strong performance compared to its competitors in May 2025.

steepandcheap.com screenshot
#1 steepandcheap.com
2.5M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
22.9M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
1.9M
Revenue
298.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
166.2K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
120.1K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In May large majority of sales on patagonia.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on patagonia.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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