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Apr 2026
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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52.1M
Revenue
Apr 26
7.7M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $513.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$513.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced growth of 21%, compared to the preceding three months.

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patagonia.com revenue growth for last six months
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OVERVIEW
In April 2026, patagonia.com generated $52,092,451 in online sales, falling short of the e-commerce industry median of $80,332 and well behind the leader, qvc.com at $100,348,122. The site’s conversion rate ranged between 2.50% and 3.00%, below the high benchmark of 3.67%. With an Average Order Value (AOV) of $250-275, Patagonia's performance remained competitive but below the high of $321 in the industry. The site attracted 7,741,475 sessions, significantly lower than boots.com, which recorded the highest at 28,182,023, while the median for the sector was just 37,000 sessions.
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patagonia.com competitors

In April 2026, patagonia.com outperformed its competitors significantly. With a revenue of $52,092,451 from 201,392 transactions across 7,741,475 sessions, it boasts an impressive average order value (AOV) of $250-275 and a conversion rate of 2.50-3.00%. In contrast, backcountry.com generated $23,429,553 from 109,918 transactions in 6,787,716 sessions, yielding an AOV of $200-225 and a conversion rate of 1.50-2.00%. steepandcheap.com lagged further, earning $1,882,523 with an AOV of $100-125 and a conversion rate of 1.50-2.00% from 15,460 transactions. Other competitors, like sunandski.com, achieved a revenue of $2,838,982 and a conversion rate of 2.00-2.50%, while smaller sites like escapeoutdoors.com and bobssportschalet.com had negligible earnings compared to patagonia.com. Overall, patagonia.com stands out as the clear market leader in the outdoor apparel segment.

steepandcheap.com screenshot
#1 steepandcheap.com
1.9M
Revenue
943.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
23.4M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sunandski.com screenshot
#3 sunandski.com
2.8M
Revenue
498.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
58.4K
Revenue
11.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
118.2K
Revenue
76.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In April large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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