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Jun 2026
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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33.1M
Revenue
Jun 26
6.4M
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $606.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$606.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 19%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
In June 2026, patagonia.com generated $33,118,973 in online sales with a conversion rate between 2.00-2.50%, notably lower than the industry's high of 3.89%. Its average order value (AOV) ranged from $225-250, below the e-commerce high of $343. The site attracted 6,393,455 sessions, significantly less than qvc.com’s 33,094,228 sessions, while the median for the e-commerce sector stood at 34,732. Despite strong revenue figures, patagonia.com operates well below industry leaders, indicating room for growth in both conversion rates and customer engagement metrics.
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patagonia.com competitors

In June 2026, patagonia.com led its competitors with a revenue of $33,118,973, supported by 136,063 transactions and 6,393,455 sessions, achieving an AOV between $225-250 and a conversion rate of 2.00-2.50%. backcountry.com followed with revenue of $29,245,769, capturing 153,961 transactions over 8,685,624 sessions, with an AOV of $175-200 and a lower conversion rate of 1.50-2.00%. In contrast, steepandcheap.com earned $1,546,441 from 12,802 transactions across 757,905 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. sunandski.com recorded $2,661,911 in revenue, driven by 11,590 transactions and an AOV mirroring Patagonia's. However, its conversion rate matched Patagonia’s at 2.00-2.50%. Other competitors like escapeoutdoors.com and bobssportschalet.com saw significantly lower revenues, underscoring Patagonia's dominant market position.

steepandcheap.com screenshot
#1 steepandcheap.com
1.5M
Revenue
757.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
29.2M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
2.7M
Revenue
495.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
78.1K
Revenue
18.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
217.7K
Revenue
94K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Industries patagonia.com operates in

patagonia.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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