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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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48.1M
Revenue
Aug 26
10.1M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $606.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$606.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 28%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
patagonia.com operates within the e-commerce and shopping category and reported $48.1 million in online sales revenue for August 2026. In comparison, the typical e-commerce and shopping retailer generates around $97,100 a month, while the largest, qvc.com, generates $190.1 million. With a conversion rate of 2.00-2.50%, patagonia.com is within the typical e-commerce and shopping retailer range of 0.72% to 3.65%. The average order value (AOV) stands at $225-250, also within the typical range of $58 to $343. Additionally, patagonia.com attracted 10.1 million sessions, far exceeding the typical e-commerce and shopping retailer's 41,000 sessions a month.
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patagonia.com competitors

patagonia.com leads significantly over steepandcheap.com in all key metrics. In August 2026, patagonia.com reported revenue of $48.1 million and 213,000 transactions, while steepandcheap.com generated $1.9 million with 15,800 transactions. While patagonia.com achieved 10.1 million sessions, backcountry.com surpassed with 10.3 million sessions, positioning patagonia.com in second place among its competitors. Both stores have an average order value (AOV) in the $225-250 range, but patagonia.com’s conversion rate of 2.00-2.50% surpasses steepandcheap.com’s conversion rate of 1.50-2.00%. Other competitors, like sunandski.com, also match patagonia.com’s AOV but generate far lower revenues at $2.5 million. Overall, patagonia.com clearly outperforms its competitors in revenue, transactions, and conversion rates, showcasing its strong market presence.

steepandcheap.com screenshot
#1 steepandcheap.com
1.9M
Revenue
973.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
35.1M
Revenue
10.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
2.5M
Revenue
505.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
85.8K
Revenue
23.8K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
195.3K
Revenue
78.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Industries patagonia.com operates in

patagonia.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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