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Sep 2026
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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47.1M
Revenue
Sep 26
10.1M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $606.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$606.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
patagonia.com operates in the e-commerce and shopping category, generating $47.1 million in online sales for September 2026. In comparison, the typical e-commerce and shopping retailer generates around $73,500 a month. Its conversion rate ranges between 1.50-2.00%, which falls within the typical range of 0.72% to 3.81%. The average order value (AOV) is $225-250, also within the typical range of $59 to $347. With 10.1 million sessions, patagonia.com significantly outpaces the typical e-commerce and shopping retailer's monthly figure of approximately 34,400 sessions, illustrating its strong online presence.
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patagonia.com competitors

patagonia.com leads significantly with a revenue of $47.1 million and 191,000 transactions, while steepandcheap.com trails far behind at $1.9 million and 14,900 transactions. In sessions, patagonia.com has 10.1 million, ranking second, with backcountry.com surpassing it at 10.2 million. Both patagonia.com and sunandski.com share the same average order value (AOV) range of $225-250, although sunandski.com achieves a higher conversion rate of 2.50-3.00%, compared to patagonia.com’s 1.50-2.00%. Additionally, patagonia.com outperforms backcountry.com in transactions despite backcountry.com having more sessions. In September 2026, these metrics underscore patagonia.com’s dominance in revenue and transactions, firmly establishing its competitive edge in the outdoor retail space.

steepandcheap.com screenshot
#1 steepandcheap.com
1.9M
Revenue
860.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
28.4M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sunandski.com screenshot
#3 sunandski.com
3.5M
Revenue
569.2K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
124K
Revenue
26K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
156.5K
Revenue
77.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Industries patagonia.com operates in

patagonia.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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