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Aug 2025
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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36.1M
Revenue
8.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com's revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 19%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
patagonia.com, an e-commerce_and_shopping website, reported $36,137,979 in revenue for August 2025, with a conversion rate of 2.00-2.50% and an AOV of $200-225. The website had 8,143,445 sessions during the month. In comparison, the largest store in the category, qvc.com, generated $116,936,529 in revenue. The highest conversion rate in the industry was 3.66%, while the highest AOV was $348 and the lowest was $57. The most visited website was boots.com with 28,050,888 sessions, and the median sessions for the category were 41,767.
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patagonia.com competitors

In August 2025, patagonia.com generated a revenue of $36,137,979 from 172,451 transactions with 8,143,445 sessions. The average order value (AOV) ranged between $200-225, and the conversion rate was 2.00-2.50%. Comparing these metrics to its competitors, steepandcheap.com had a revenue of $2,273,409 from 17,897 transactions and 1,069,636 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. backcountry.com recorded a revenue of $18,658,460 with 116,415 transactions and 6,286,997 sessions, an AOV of $150-175, and a conversion rate of 1.50-2.00%. sunandski.com achieved a revenue of $2,882,584 from 12,985 transactions and 458,676 sessions, with an AOV of $200-225 and a conversion rate of 2.50-3.00%. escapeoutdoors.com and bobssportschalet.com had lower revenues and conversion rates compared to patagonia.com and its other competitors.

steepandcheap.com screenshot
#1 steepandcheap.com
2.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
18.7M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sunandski.com screenshot
#3 sunandski.com
2.9M
Revenue
458.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
75.3K
Revenue
25K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
132.7K
Revenue
58.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In August large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

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patagonia.com country & global rank

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