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Sep 2024
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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38.1M
Revenue
6.8M
Sessions
2.5-3.0%
Conversion rate
$200-225
Average order value
Online only revenue for patagonia.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

patagonia.com’s revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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patagonia.com revenue growth for last six months
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OVERVIEW
In September 2024, patagonia.com, an e-commerce site, generated $38,052,191 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $200-225. This performance falls below the industry's highest metrics, such as qvc.com's revenue of $119,268,006 and a conversion rate of 3.88%, but surpasses the lowest figures in the category. Despite attracting 6,827,602 sessions, patagonia.com falls short of the industry median of 44,965 sessions, with the highest session count from michaels.com at 28,619,768. Overall, patagonia.com shows solid performance metrics but has room for improvement to compete with top players in the e-commerce sector.
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patagonia.com competitors

In comparing patagonia.com to its competitors in the outdoor apparel industry, we see that Patagonia leads in terms of revenue with $38,052,191, followed by Backcountry at $19,250,936. However, when it comes to conversion rate, Patagonia falls behind Sun & Ski with a range of 3.00-3.50% compared to Sun & Ski's 3.00-3.50%. In terms of average order value (AOV), Patagonia and Sun & Ski tie at $200-225. Patagonia also excels in the number of transactions with 175,126, outperforming its competitors significantly. Overall, while Patagonia maintains a strong position in revenue and transactions, there are areas where competitors like Sun & Ski and Backcountry outshine in terms of conversion rates and average order values.

#1 steepandcheap.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#2 backcountry.com
19.3M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 sunandski.com
2.8M
Revenue
386.7K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
#4 escapeoutdoors.com
138.2K
Revenue
15.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#5 bobssportschalet.com
156.4K
Revenue
73.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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patagonia.com brandsby revenue

patagonia.com categoriesby revenue

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brands overtime comparison

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patagonia.com channels

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patagonia.com Google Ads spend

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patagonia.com devices

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patagonia.com top markets

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patagonia.com country & global rank

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