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Jul 2025
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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29.9M
Revenue
6.4M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com's revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 27%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
patagonia.com's performance metrics for July 2025 in the e-commerce_and_shopping category: revenue $29,866,321, conversion rate 1.50-2.00%, AOV $225-250, sessions 6,372,079. Comparison: qvc.com revenue $122,268,926, highest conversion rate 3.64%, highest AOV $346, most sessions boots.com with 28,051,919.
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patagonia.com competitors

In July 2025, patagonia.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). patagonia.com generated a revenue of $29,866,321 from 127,624 transactions and 6,372,079 sessions, with an AOV ranging from $225 to $250 and a conversion rate of 1.50-2.00%. In comparison, steepandcheap.com had a revenue of $1,561,819 from 12,348 transactions and 707,917 sessions, with a lower AOV of $125-$150. backcountry.com performed better with a revenue of $16,333,268 from 95,716 transactions and 5,203,457 sessions, offering an AOV of $150-$175. sunandski.com had a revenue of $2,591,255 from 11,130 transactions and 400,991 sessions, with a comparable AOV of $225-$250 but a higher conversion rate of 2.50-3.00%. escapeoutdoors.com and bobssportschalet.com lagged behind in all metrics compared to patagonia.com and its other competitors.

steepandcheap.com screenshot
#1 steepandcheap.com
1.6M
Revenue
707.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
16.3M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sunandski.com screenshot
#3 sunandski.com
2.6M
Revenue
401K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
72.2K
Revenue
25K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
84.5K
Revenue
47.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In July large majority of sales on patagonia.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on patagonia.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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