Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for patagonia.compatagonia.com

Start benchmarking for free
Sign in with GoogleSign up with Google
31.7M
Revenue
Sep 25
6.8M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $562.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$562.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
View real-time data

Over the past three months, patagonia.com revenue has experienced decline of 6%, compared to the preceding three months.

View real-time data
patagonia.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, patagonia.com generated $31,697,357 in online sales with a conversion rate between 2.00-2.50%, slightly below the industry high of 3.72%. The average order value (AOV) ranged from $200 to $225, while sessions reached 6,786,762, significantly lower than the highest sessions of 30,281,186 on michaels.com. Comparatively, the median revenue in the e-commerce and shopping sector stands at $81,105, emphasizing Patagonia's substantial online presence, despite its performance metrics showing potential areas for growth, particularly in increasing session numbers and conversion rates to align with industry leaders.
Read more

patagonia.com competitors

When comparing patagonia.com to its competitors in September 2025, we see that Patagonia has a significantly higher revenue of $31,697,357 compared to its closest competitor, backcountry.com, with $14,002,342. In terms of transactions, Patagonia also outperforms its competitors with 142,179 transactions, while backcountry.com has 88,127 transactions. Additionally, Patagonia's conversion rate of 2.00-2.50% falls within the range of its competitors, but its average order value (AOV) of $200-225 is on par with sunandski.com's $225-250. However, patagonia.com has a much higher number of sessions at 6,786,762, showcasing its strong online presence and engagement with customers compared to its competitors. Overall, patagonia.com stands out as a leader in the outdoor retail space based on these metrics.

steepandcheap.com screenshot
#1 steepandcheap.com
2.1M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
14M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sunandski.com screenshot
#3 sunandski.com
3.3M
Revenue
533.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
91.2K
Revenue
21.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
116.7K
Revenue
59.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at patagonia.com

In September large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard