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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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61.5M
Revenue
Mar 26
8.7M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $513.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$513.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced growth of 14%, compared to the preceding three months.

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patagonia.com revenue growth for last six months
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OVERVIEW
In March 2026, patagonia.com reported online sales revenue of $61,508,727, significantly lower than the industry median of $87,386, with its conversion rate ranging from 2.50% to 3.00%, below the high benchmark of 3.76%. The average order value (AOV) fell between $225 and $250, while the highest AOV in the sector was $323. The site attracted 8,687,577 sessions, notably less than the leading competitor, boots.com, which had 29,131,775 sessions, while the median in e-commerce was 37,859. Overall, patagonia.com demonstrates moderate performance metrics in a competitive online retail landscape.
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patagonia.com competitors

When comparing patagonia.com to its competitors as of March 2026, we see that patagonia.com leads in revenue with $61,508,727, followed by backcountry.com at $25,573,525. In terms of transactions, patagonia.com also has the highest number at 251,078, while backcountry.com follows with 135,003. patagonia.com has the most sessions at 8,687,577, significantly higher than the closest competitor, backcountry.com, with 7,344,563. The Average Order Value (AOV) for patagonia.com ranges from $225 to $250, which is on par with competitors like sunandski.com. However, where patagonia.com truly excels is in conversion rate, with a range of 2.50-3.00%, outperforming all other competitors listed. Overall, patagonia.com stands out in terms of revenue, transactions, sessions, and conversion rate among its competitors.

steepandcheap.com screenshot
#1 steepandcheap.com
2.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
25.6M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
4.7M
Revenue
768.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
82.7K
Revenue
18.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
171.9K
Revenue
102.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In March large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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