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Nov 2025
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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88.5M
Revenue
Nov 25
12.1M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $562.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$562.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced growth of 82%, compared to the preceding three months.

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patagonia.com revenue growth for last six months
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OVERVIEW
In November 2025, patagonia.com generated $88,484,984 in online sales, falling short of the e-commerce industry's median revenue of $101,517. Its conversion rate ranged from 2.50-3.00%, below the industry's high of 4.05%. The average order value (AOV) stood between $225-250, significantly lower than the peak of $337. With 12,088,616 sessions, Patagonia's traffic lagged behind the highest recorded sessions of 43,745,699 from boots.com, yet was notably below the industry median of 41,915 sessions, highlighting potential areas for growth and improvement in a competitive e-commerce landscape.
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patagonia.com competitors

In November 2025, patagonia.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $88,484,984 and 360,059 transactions from 12,088,616 sessions, it demonstrated a strong performance. Compared to its competitors, patagonia.com had a higher average order value (AOV) range of $225-250 and a conversion rate of 2.50-3.00%. steepandcheap.com had lower revenue, transactions, and sessions, with an AOV range of $125-150, but a comparable conversion rate. backcountry.com performed well with $50,842,235 in revenue, 278,789 transactions, and 11,412,273 sessions, with an AOV of $175-200 and a slightly lower conversion rate. sunandski.com also had similar revenue and conversion rate metrics to patagonia.com but fewer transactions and sessions. escapeoutdoors.com and bobssportschalet.com lagged behind in all metrics compared to patagonia.com and its other competitors.

steepandcheap.com screenshot
#1 steepandcheap.com
5.5M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
50.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
6.5M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
154.3K
Revenue
35.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
240.6K
Revenue
127.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In November large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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