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Oct 2025
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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53.7M
Revenue
Oct 25
9.3M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $562.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$562.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced growth of 26%, compared to the preceding three months.

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patagonia.com revenue growth for last six months
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OVERVIEW
In October 2025, patagonia.com generated $53,740,972 in online sales with a conversion rate of 2.50-3.00%, below the high benchmark of 3.89% in the e-commerce sector. Its average order value (AOV) ranged from $225 to $250, compared to the sector's high of $350. With 9,268,161 sessions, Patagonia's traffic is significantly lower than the leading e-commerce store, michaels.com, which had 32,351,606 sessions. While Patagonia's revenue exceeds the e-commerce median of $93,795, it still lags behind the top competitor's $105,162,923 in online sales.
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patagonia.com competitors

In October 2025, when comparing patagonia.com to its competitors, we can see that Patagonia has a significantly higher revenue of $53,740,972 with 237,617 transactions and 9,268,161 sessions. The average order value (AOV) ranges from $225-250, and the conversion rate is between 2.50-3.00%. In contrast, steepandcheap.com has a revenue of $2,788,809 with 21,800 transactions and 1,236,775 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. backcountry.com falls in the middle with $23,339,204 revenue, 145,566 transactions, and 6,335,835 sessions, AOV of $150-175, and a conversion rate of 2.00-2.50%. escapeoutdoors.com and bobssportschalet.com have much lower revenues, transactions, and sessions compared to Patagonia, indicating that Patagonia is a strong competitor in the outdoor apparel market.

steepandcheap.com screenshot
#1 steepandcheap.com
2.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
backcountry.com screenshot
#2 backcountry.com
23.3M
Revenue
6.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
escapeoutdoors.com screenshot
#3 escapeoutdoors.com
101.1K
Revenue
24.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bobssportschalet.com screenshot
#4 bobssportschalet.com
143.2K
Revenue
80.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patagoniaprovisions.com screenshot
#5 patagoniaprovisions.com
75.8K
Revenue
72.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Revenue share by device at patagonia.com

In October large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on patagonia.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

Evaluate patagonia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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