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May 2026
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Home/Insights/Retailers/patagonia.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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46.3M
Revenue
May 26
8.5M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Patagonia.com is a website offering a range of products primarily catering to outdoor enthusiasts. The site offers a variety of outdoor apparel and gear designed for activities such as hiking, climbing, and camping. In addition, they provide resources related to environmental and social responsibility within the outdoor industry.

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patagonia.com Annual Revenue and Growth

patagonia.com's annual sales on its online store amounted to $606.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$606.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
patagonia.com revenue by year

patagonia.com's monthly revenueOVER TIME
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Over the past three months, patagonia.com revenue has experienced decline of 17%, compared to the preceding three months.

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patagonia.com revenue decline for last six months
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OVERVIEW
In May 2026, patagonia.com reported online sales revenue of $46,334,433, significantly below the e-commerce industry's median of $82,750, while the top competitor, qvc.com, generated $139,464,804. The site achieved a conversion rate of 2.00-2.50%, lower than the high benchmark of 3.88%. Patagonia's average order value (AOV) ranged from $225 to $250, under the e-commerce peak of $350. With 8,467,814 sessions, Patagonia's traffic was notably lower than qvc.com's 30,400,863 sessions and the median of 35,027 sessions in the sector, highlighting room for growth in user engagement and sales performance.
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patagonia.com competitors

In May 2026, patagonia.com significantly outperformed its competitors with a revenue of $46,334,433, driven by 190,793 transactions from 8,467,814 sessions. This gives patagonia.com an average order value (AOV) between $225 and $250 and a conversion rate of 2.00-2.50%. In comparison, backcountry.com generated $32,985,517 in revenue from 173,310 transactions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%. steepandcheap.com lagged with $2,125,894 in revenue and 17,384 transactions, despite a higher conversion rate of 1.50-2.00% but a lower AOV of $100-125. sunandski.com matched patagonia.com's AOV but only reached $2,291,101 in revenue and 10,081 transactions. The other competitors, including escapeoutdoors.com and bobssportschalet.com, struggled with much lower revenues and higher AOVs. Overall, patagonia.com led the market, showcasing robust engagement and conversion capabilities.

steepandcheap.com screenshot
#1 steepandcheap.com
2.1M
Revenue
964.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
backcountry.com screenshot
#2 backcountry.com
33M
Revenue
9.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sunandski.com screenshot
#3 sunandski.com
2.3M
Revenue
432.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
escapeoutdoors.com screenshot
#4 escapeoutdoors.com
61.9K
Revenue
11.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
bobssportschalet.com screenshot
#5 bobssportschalet.com
132.4K
Revenue
76.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patagonia.com vs top market performers
patagonia.com
top retailers
conversion rate vs average order value for patagonia.com and its competitors
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Industries patagonia.com operates in

patagonia.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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patagonia.com channels

Identify top traffic channels that drive growth for patagonia.comand discover how performance of traffic channels has changed over time.

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patagonia.com Google Ads spend

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patagonia.com devices

Review patagonia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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patagonia.com top markets

Explore patagonia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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patagonia.com country & global rank

Assess the ranking of patagonia.com among other retailers within its primary country and worldwide.

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