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Oct 2025
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Home/Insights/Retailers/monicaandandy.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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624.2K
Revenue
Oct 25
216.6K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Monicaandandy.com is an e-commerce website that primarily focuses on selling a wide variety of baby and childrens clothing, accessories, furniture, and bedding. The online store offers products ranging from clothing for newborns to toddlers, and also offers a selection of maternity wear and toys for children.

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monicaandandy.com Annual Revenue and Growth

monicaandandy.com's annual sales on its online store amounted to $12.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
monicaandandy.com revenue by year

monicaandandy.com's monthly revenueOVER TIME
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Over the past three months, monicaandandy.com revenue has experienced decline of 32%, compared to the preceding three months.

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monicaandandy.com revenue decline for last six months
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OVERVIEW
In October 2025, monicaandandy.com, a CHILDCARE brand, achieved impressive online sales of $624,227, significantly surpassing the industry median of $41,066, while also showcasing a conversion rate of 1.00-1.50%, slightly below the high benchmark of 4.54%. Their average order value (AOV) ranged from $175-200, notably lower than the high of $263 within the sector. With 216,613 sessions, they exceeded the CHILDCARE median of 17,728, although they are far from industry leader babylist.com, which dominated with 11,104,257 sessions and $70,185,894 in revenue.
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monicaandandy.com competitors

In October 2025, monicaandandy.com generated a revenue of $624,227 from 3,186 transactions and 216,613 sessions, with an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. In comparison, its competitors show varying performance metrics. For example, burtsbeesbaby.com outperformed monicaandandy.com in revenue with $1,861,597, from 28,437 transactions and 1,115,118 sessions, but had a lower AOV of $50-$75 and a higher conversion rate of 2.50-3.00%. On the other hand, honestbabyclothing.com had a similar revenue to monicaandandy.com at $436,317, from 7,755 transactions and 185,502 sessions, with a lower AOV of $50-$75, but a higher conversion rate of 4.00-4.50%. Overall, monicaandandy.com falls within the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
1.9M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
pehr.com screenshot
#2 pehr.com
526.6K
Revenue
73.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
coloredorganics.com screenshot
#3 coloredorganics.com
378.9K
Revenue
133.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#4 gerberchildrenswear.com
1.5M
Revenue
368.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
babyletto.com screenshot
#5 babyletto.com
3.8M
Revenue
333.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
monicaandandy.com vs top market performers
monicaandandy.com
top retailers
conversion rate vs average order value for monicaandandy.com and its competitors
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Revenue share by device at monicaandandy.com

In October large majority of sales on monicaandandy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on monicaandandy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monicaandandy.com channels

Identify top traffic channels that drive growth for monicaandandy.comand discover how performance of traffic channels has changed over time.

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monicaandandy.com Google Ads spend

Evaluate monicaandandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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monicaandandy.com devices

Review monicaandandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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monicaandandy.com top markets

Explore monicaandandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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monicaandandy.com country & global rank

Assess the ranking of monicaandandy.com among other retailers within its primary country and worldwide.

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