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Jul 2025
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Home/Insights/Retailers/monicaandandy.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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541.3K
Revenue
291.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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Monicaandandy.com is an e-commerce website that primarily focuses on selling a wide variety of baby and childrens clothing, accessories, furniture, and bedding. The online store offers products ranging from clothing for newborns to toddlers, and also offers a selection of maternity wear and toys for children.

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monicaandandy.com's revenueOVER TIME
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Over the past three months, monicaandandy.com revenue has experienced decline of 19%, compared to the preceding three months.

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monicaandandy.com revenue decline for last six months
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OVERVIEW
monicaandandy.com's July 2025 performance metrics include $541,271 in online sales revenue, a conversion rate of 0.50-1.00%, an AOV of $200-225, and 291,493 sessions, within the CHILDCARE industry. babylist.com leads with $80,788,275 in revenue and 13,711,193 sessions, while the industry median revenue and sessions are $52,606 and 20,140, respectively. High conversion rate is 4.19% and high AOV is $275, compared to low conversion rate of 0.95% and AOV of $57 in the industry.
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monicaandandy.com competitors

In July 2025, Monica and Andy's revenue of $541,271 falls below the top competitors in the baby clothing industry. babyletto.com leads with a revenue of $2,298,692, followed by gerberchildrenswear.com at $1,432,826, and burtsbeesbaby.com at $1,039,988. Despite having a lower revenue, Monica and Andy's average order value (AOV) of $200-$225 is competitive with babyletto.com's $500-$525 AOV. However, Monica and Andy's conversion rate of 0.50-1.00% is lower compared to honestbabyclothing.com's impressive 4.00-4.50% conversion rate. In terms of transactions and sessions, Monica and Andy's 2,555 transactions and 291,493 sessions are on the lower end compared to gerberchildrenswear.com's 13,796 transactions and 419,543 sessions. Overall, Monica and Andy may need to focus on increasing their conversion rate and expanding their customer base to compete effectively in the market.

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Sessions
2.0-2.5%
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AOV
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AOV
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415.8K
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Sessions
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gerberchildrenswear.com screenshot
#4 gerberchildrenswear.com
1.4M
Revenue
419.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
babyletto.com screenshot
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2.3M
Revenue
377.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
monicaandandy.com vs top market performers
monicaandandy.com
top retailers
conversion rate vs average order value for monicaandandy.com and its competitors
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Revenue share by device at monicaandandy.com

In July large majority of sales on monicaandandy.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on monicaandandy.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monicaandandy.com channels

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monicaandandy.com Google Ads spend

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monicaandandy.com devices

Review monicaandandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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monicaandandy.com top markets

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monicaandandy.com country & global rank

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