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Dec 2025
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Home/Insights/Retailers/monicaandandy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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801.3K
Revenue
Dec 25
269.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Monicaandandy.com is an e-commerce website that primarily focuses on selling a wide variety of baby and childrens clothing, accessories, furniture, and bedding. The online store offers products ranging from clothing for newborns to toddlers, and also offers a selection of maternity wear and toys for children.

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monicaandandy.com Annual Revenue and Growth

monicaandandy.com's annual sales on its online store amounted to $12.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
monicaandandy.com revenue by year

monicaandandy.com's monthly revenueOVER TIME
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Over the past three months, monicaandandy.com revenue has experienced growth of 51%, compared to the preceding three months.

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monicaandandy.com revenue growth for last six months
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OVERVIEW
In December 2025, monicaandandy.com, a CHILDCARE retailer, achieved online sales of $801,341, significantly exceeding the median of $43,371 for its industry, though still far from the leader babylist.com’s $66,401,749. With a conversion rate of 1.50-2.00%, it sits above the lower threshold of 1.0% but below the high benchmark of 4.55%. The average order value (AOV) ranged between $175-200, again falling short of the industry high of $251. The site garnered 269,834 sessions, markedly higher than the lifestyle median of 21,315, but dwarfed by babylist.com's staggering 12,893,760 sessions.
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monicaandandy.com competitors

In December 2025, monicaandandy.com had a revenue of $801,341 from 4,413 transactions and 269,834 sessions with an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, we see that Burt's Bees Baby had a higher revenue of $1,625,708 from 22,981 transactions and 1,092,084 sessions, with a lower AOV of $50-75 but a similar conversion rate of 2.00-2.50%. Gerber Children's Wear also had a higher revenue of $1,007,663 from 20,458 transactions and 714,030 sessions, with a lower AOV of $25-50 but a higher conversion rate of 2.50-3.00%. Babyletto stood out with a revenue of $1,850,858 from 3,780 transactions and 304,768 sessions, with a much higher AOV of $475-500 but a lower conversion rate of 1.00-1.50%. Honest Baby Clothing had a lower revenue of $372,899 from 7,014 transactions and 185,457 sessions, with a similar AOV of $50-75 but a higher conversion rate of 3.50-4.00%.

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Sessions
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AOV
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Sessions
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1M
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Sessions
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Conv. rate
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AOV
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#5 babyletto.com
1.9M
Revenue
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Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
monicaandandy.com vs top market performers
monicaandandy.com
top retailers
conversion rate vs average order value for monicaandandy.com and its competitors
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Revenue share by device at monicaandandy.com

In December large majority of sales on monicaandandy.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on monicaandandy.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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monicaandandy.com channels

Identify top traffic channels that drive growth for monicaandandy.comand discover how performance of traffic channels has changed over time.

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monicaandandy.com Google Ads spend

Evaluate monicaandandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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monicaandandy.com devices

Review monicaandandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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monicaandandy.com top markets

Explore monicaandandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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monicaandandy.com country & global rank

Assess the ranking of monicaandandy.com among other retailers within its primary country and worldwide.

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