Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/honestbabyclothing.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for honestbabyclothing.comhonestbabyclothing.com

Start benchmarking for free
Sign in with GoogleSign up with Google
9.1K
Revenue
Jul 26
2.9K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
Loading...

The #1 source for cozy and sustainable Baby Clothes, Toddler Clothes, Accessories, Bedding, Towels and Gift from The Honest Company founded by Jessica Alba. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

honestbabyclothing.com Annual Revenue and Growth

honestbabyclothing.com's annual sales on its online store amounted to $4.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
honestbabyclothing.com revenue by year

honestbabyclothing.com's monthly revenueOVER TIME
View real-time data

Over the past three months, honestbabyclothing.com revenue has experienced decline of 69%, compared to the preceding three months.

View real-time data
honestbabyclothing.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
The conversion rate for honestbabyclothing.com is an impressive 4.00-4.50%, which falls within the typical range of 1.01% to 4.41% for the childcare category. In July 2026, the site generated $9,127 in revenue, significantly lower than the approximately $38,900 expected for a typical store in the childcare category. The average order value (AOV) is $75-100, which is also within the typical range of $53 to $283 for this category. However, traffic remains a challenge, with only 2,913 sessions, compared to around 16,000 sessions seen by a typical store in the childcare category. Overall, performance shows room for growth.
Read more

honestbabyclothing.com competitors

The competitive set includes burtsbeesbaby.com, coloredorganics.com, gerberchildrenswear.com, underthenile.com, and monicaandandy.com. In July 2026, honestbabyclothing.com generated $9,127 in revenue, significantly trailing burtsbeesbaby.com by $1.8 million. With 118 transactions, honestbabyclothing.com also ranks last, lagging behind gerberchildrenswear.com by 25,200 transactions. In terms of website traffic, honestbabyclothing.com had 2,913 sessions, falling short of burtsbeesbaby.com by 927,000 sessions. While its average order value (AOV) ranges from $75-100 and its conversion rate is between 4.00-4.50%, these metrics are relatively competitive. In contrast, coloredorganics.com boasts a higher AOV of $125-150 but a lower conversion rate of 1.50-2.00%. Overall, honestbabyclothing.com remains a smaller player in the market, highlighting opportunities for growth against its competitors.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
1.8M
Revenue
930.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
237.4K
Revenue
89.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
1.6M
Revenue
513.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
pehr.com screenshot
#4 pehr.com
737.7K
Revenue
126.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
underthenile.com screenshot
#5 underthenile.com
15.8K
Revenue
14.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
honestbabyclothing.com vs top market performers
honestbabyclothing.com
top retailers
conversion rate vs average order value for honestbabyclothing.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at honestbabyclothing.com

In July large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries honestbabyclothing.com operates in

honestbabyclothing.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

honestbabyclothing.com channels

Identify top traffic channels that drive growth for honestbabyclothing.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

honestbabyclothing.com Google Ads spend

Evaluate honestbabyclothing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

honestbabyclothing.com devices

Review honestbabyclothing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

honestbabyclothing.com top markets

Explore honestbabyclothing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

honestbabyclothing.com country & global rank

Assess the ranking of honestbabyclothing.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard