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Home/Insights/Retailers/honestbabyclothing.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9.7K
Revenue
Aug 26
3.5K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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The #1 source for cozy and sustainable Baby Clothes, Toddler Clothes, Accessories, Bedding, Towels and Gift from The Honest Company founded by Jessica Alba. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin.

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honestbabyclothing.com Annual Revenue and Growth

honestbabyclothing.com's annual sales on its online store amounted to $4.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
honestbabyclothing.com revenue by year

honestbabyclothing.com's monthly revenueOVER TIME
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Over the past three months, honestbabyclothing.com revenue has experienced decline of 70%, compared to the preceding three months.

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honestbabyclothing.com revenue decline for last six months
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OVERVIEW
honestbabyclothing.com has a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. For the month of August 2026, the site generated $9,669 in revenue from online sales, while a typical store in the childcare category generates around $37,300 a month. Additionally, honestbabyclothing.com attracted 3,537 sessions, significantly lower than the approximately 19,600 sessions seen by a typical store in the childcare category. This performance illustrates that, while honestbabyclothing.com maintains a solid conversion rate and AOV within typical ranges, it has substantial room for growth in both revenue and traffic compared to its peers in the childcare category.
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honestbabyclothing.com competitors

The competitive set includes honestbabyclothing.com, burtsbeesbaby.com, coloredorganics.com, gerberchildrenswear.com, underthenile.com, and monicaandandy.com. In August 2026, honestbabyclothing.com generated $9,669 in revenue with 138 transactions from 3,537 sessions, placing it last among its competitors in all these metrics. burtsbeesbaby.com leads with a significant revenue of $1.7 million from 23,100 transactions over 716,000 sessions. gerberchildrenswear.com outperforms in transactions with 27,600 while maintaining an impressive conversion rate of 5.00-5.50%. Meanwhile, coloredorganics.com achieves a higher average order value (AOV) of $125-150, although it trails in revenue and transactions compared to burtsbeesbaby.com. underthenile.com matches honestbabyclothing.com in transactions but exceeds in revenue at $10,400, while monicaandandy.com showcases a higher AOV of $150-175 despite trailing in transactions. Overall, honestbabyclothing.com trails its competitors significantly across the board.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
1.7M
Revenue
715.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
250.6K
Revenue
66.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
859K
Revenue
516.4K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
pehr.com screenshot
#4 pehr.com
636.7K
Revenue
91.4K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
underthenile.com screenshot
#5 underthenile.com
10.4K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
honestbabyclothing.com vs top market performers
honestbabyclothing.com
top retailers
conversion rate vs average order value for honestbabyclothing.com and its competitors
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Revenue share by device at honestbabyclothing.com

In August large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries honestbabyclothing.com operates in

honestbabyclothing.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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honestbabyclothing.com channels

Identify top traffic channels that drive growth for honestbabyclothing.comand discover how performance of traffic channels has changed over time.

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honestbabyclothing.com Google Ads spend

Evaluate honestbabyclothing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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honestbabyclothing.com devices

Review honestbabyclothing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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honestbabyclothing.com top markets

Explore honestbabyclothing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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honestbabyclothing.com country & global rank

Assess the ranking of honestbabyclothing.com among other retailers within its primary country and worldwide.

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