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May 2026
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Home/Insights/Retailers/honestbabyclothing.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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21.2K
Revenue
May 26
7.2K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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The #1 source for cozy and sustainable Baby Clothes, Toddler Clothes, Accessories, Bedding, Towels and Gift from The Honest Company founded by Jessica Alba. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin.

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honestbabyclothing.com Annual Revenue and Growth

honestbabyclothing.com's annual sales on its online store amounted to $4.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
honestbabyclothing.com revenue by year

honestbabyclothing.com's monthly revenueOVER TIME
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Over the past three months, honestbabyclothing.com revenue has experienced decline of 79%, compared to the preceding three months.

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honestbabyclothing.com revenue decline for last six months
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OVERVIEW
In May 2026, honestbabyclothing.com generated $21,164 in online sales, significantly below the CHILDCARE median of $39,345, while its conversion rate ranged between 3.50-4.00%, trailing the sector's high of 4.52%. The average order value (AOV) stood at $50-75, lower than the industry's high of $278 but comparable to its low of $57. The site attracted 7,199 sessions, far below the CHILDCARE median of 14,612, and dwarfed by babylist.com's impressive 16,509,473 sessions, highlighting areas for potential growth and increased engagement within the competitive landscape.
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honestbabyclothing.com competitors

In May 2026, honestbabyclothing.com generated $21,164 in revenue with a conversion rate of 3.50-4.00% from 7,199 sessions, indicating a modest market presence. In contrast, burtsbeesbaby.com led significantly with $1,559,634 in revenue, boasting a higher transaction count of 20,681 and a conversion rate of 2.50-3.00%. coloredorganics.com, despite its high AOV of $125-150, earned $413,712 from 119,527 sessions, achieving a lower conversion rate of 2.00-2.50%. gerberchildrenswear.com outperformed all with $2,059,553 in revenue and a strong conversion rate of 4.50-5.00%, serving 510,234 sessions. Meanwhile, underthenile.com and monicaandandy.com had revenues of $15,653 and $787,454, respectively, but with lower overall traffic and conversions. In comparison, honestbabyclothing.com operates in a highly competitive landscape, facing challenges in scaling revenue and visibility against these well-established brands.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
1.6M
Revenue
812.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
413.7K
Revenue
119.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
2.1M
Revenue
510.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
pehr.com screenshot
#4 pehr.com
797.4K
Revenue
121.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
underthenile.com screenshot
#5 underthenile.com
15.7K
Revenue
16.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
honestbabyclothing.com vs top market performers
honestbabyclothing.com
top retailers
conversion rate vs average order value for honestbabyclothing.com and its competitors
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Revenue share by device at honestbabyclothing.com

In May large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries honestbabyclothing.com operates in

honestbabyclothing.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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honestbabyclothing.com channels

Identify top traffic channels that drive growth for honestbabyclothing.comand discover how performance of traffic channels has changed over time.

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honestbabyclothing.com Google Ads spend

Evaluate honestbabyclothing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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honestbabyclothing.com devices

Review honestbabyclothing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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honestbabyclothing.com top markets

Explore honestbabyclothing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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honestbabyclothing.com country & global rank

Assess the ranking of honestbabyclothing.com among other retailers within its primary country and worldwide.

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