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Apr 2026
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Home/Insights/Retailers/honestbabyclothing.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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49.4K
Revenue
Apr 26
23.4K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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The #1 source for cozy and sustainable Baby Clothes, Toddler Clothes, Accessories, Bedding, Towels and Gift from The Honest Company founded by Jessica Alba. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin.

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honestbabyclothing.com Annual Revenue and Growth

honestbabyclothing.com's annual sales on its online store amounted to $4.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
honestbabyclothing.com revenue by year

honestbabyclothing.com's monthly revenueOVER TIME
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Over the past three months, honestbabyclothing.com revenue has experienced decline of 83%, compared to the preceding three months.

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honestbabyclothing.com revenue decline for last six months
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OVERVIEW
In April 2026, honestbabyclothing.com generated $49,405 in online sales, outperforming the CHILDCARE median of $38,623, with a conversion rate of 3.50-4.00%, slightly below the sector's high of 4.44%. The average order value (AOV) ranged from $50-75, falling short of the high AOV of $249, while sessions reached 23,373, surpassing the median of 18,157 but far behind the leading babylist.com with 16,933,794 sessions. Overall, honestbabyclothing.com demonstrates competitive performance in the CHILDCARE industry, reflecting strong engagement and conversion potential amid a growing market.
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honestbabyclothing.com competitors

In April 2026, honestbabyclothing.com generated a revenue of $49,405 from 853 transactions across 23,373 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. In contrast, burtsbeesbaby.com led its competitors with a revenue of $966,605 from 20,944 transactions and 636,156 sessions, exhibiting a lower AOV of $25-50 but a competitive conversion rate of 3.00-3.50%. coloredorganics.com recorded a significant AOV of $125-150, generating $272,227 in revenue but with a lower conversion rate of 2.50-3.00%. gerberchildrenswear.com, the top performer in revenue at $1,240,116, maintained a robust AOV of $75-100 with a conversion rate similar to that of burtsbeesbaby.com. Conversely, underthenile.com struggled with only $17,565 in revenue, while monicaandandy.com excelled in AOV at $150-175 but lagged behind in overall transactions and revenue.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
966.6K
Revenue
636.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
272.2K
Revenue
67.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
1.2M
Revenue
425.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pehr.com screenshot
#4 pehr.com
372.7K
Revenue
60K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
underthenile.com screenshot
#5 underthenile.com
17.6K
Revenue
15.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
honestbabyclothing.com vs top market performers
honestbabyclothing.com
top retailers
conversion rate vs average order value for honestbabyclothing.com and its competitors
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Revenue share by device at honestbabyclothing.com

In April large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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honestbabyclothing.com channels

Identify top traffic channels that drive growth for honestbabyclothing.comand discover how performance of traffic channels has changed over time.

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honestbabyclothing.com Google Ads spend

Evaluate honestbabyclothing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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honestbabyclothing.com devices

Review honestbabyclothing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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honestbabyclothing.com top markets

Explore honestbabyclothing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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honestbabyclothing.com country & global rank

Assess the ranking of honestbabyclothing.com among other retailers within its primary country and worldwide.

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