Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/honestbabyclothing.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for honestbabyclothing.comhonestbabyclothing.com

Start benchmarking for free
Sign in with GoogleSign up with Google
14.1K
Revenue
Sep 26
5K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
Loading...

The #1 source for cozy and sustainable Baby Clothes, Toddler Clothes, Accessories, Bedding, Towels and Gift from The Honest Company founded by Jessica Alba. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

honestbabyclothing.com Annual Revenue and Growth

honestbabyclothing.com's annual sales on its online store amounted to $4.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
honestbabyclothing.com revenue by year

honestbabyclothing.com's monthly revenueOVER TIME
View real-time data

Over the past three months, honestbabyclothing.com revenue has experienced decline of 64%, compared to the preceding three months.

View real-time data
honestbabyclothing.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
With a conversion rate of 3.50-4.00%, honestbabyclothing.com generated $14,100 in revenue from online sales in September 2026. This revenue is below the typical store in the childcare category, which generates around $34,900 a month, while the largest, babylist.com, generates $95.9 million. The site's average order value (AOV) is within the typical range of $50-75, aligning with the childcare category's AOVs, which range from $50 to $278. Traffic to honestbabyclothing.com reached 5,010 sessions, significantly lower than the approximately 15,600 sessions seen by a typical store in the childcare category, while babylist.com sees 17.3 million sessions.
Read more

honestbabyclothing.com competitors

The competitive set includes burtsbeesbaby.com, coloredorganics.com, gerberchildrenswear.com, underthenile.com, and monicaandandy.com. In September 2026, honestbabyclothing.com generated $14,100 in revenue from 197 transactions across 5,010 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. In comparison, gerberchildrenswear.com leads the group with $1.9 million in revenue and 21,300 transactions from 491,000 sessions, while burtsbeesbaby.com is well ahead in sessions with 939,000 and $1.1 million in revenue. coloredorganics.com, with an AOV of $125-150, has $278,000 in revenue from 1,865 transactions, outperforming honestbabyclothing.com in revenue and transaction volume. underthenile.com closely follows honestbabyclothing.com with $17,000 in revenue from 216 transactions. Meanwhile, monicaandandy.com, despite having a higher AOV of $150-175, still trails in revenue with $223,000. Overall, honestbabyclothing.com ranks last across all key metrics.

burtsbeesbaby.com screenshot
#1 burtsbeesbaby.com
1.1M
Revenue
938.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
coloredorganics.com screenshot
#2 coloredorganics.com
277.6K
Revenue
90.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gerberchildrenswear.com screenshot
#3 gerberchildrenswear.com
1.9M
Revenue
490.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pehr.com screenshot
#4 pehr.com
592.1K
Revenue
90.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
underthenile.com screenshot
#5 underthenile.com
17K
Revenue
12.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
honestbabyclothing.com vs top market performers
honestbabyclothing.com
top retailers
conversion rate vs average order value for honestbabyclothing.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at honestbabyclothing.com

In September large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on honestbabyclothing.com, 99% was finalized on desktop devices, with 1.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries honestbabyclothing.com operates in

honestbabyclothing.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

honestbabyclothing.com channels

Identify top traffic channels that drive growth for honestbabyclothing.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

honestbabyclothing.com Google Ads spend

Evaluate honestbabyclothing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

honestbabyclothing.com devices

Review honestbabyclothing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

honestbabyclothing.com top markets

Explore honestbabyclothing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

honestbabyclothing.com country & global rank

Assess the ranking of honestbabyclothing.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard