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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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5.1M
Revenue
Apr 26
1.7M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us Annual Revenue and Growth

muji.us's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
muji.us revenue by year

muji.us's monthly revenueOVER TIME
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Over the past three months, muji.us revenue has experienced decline of 36%, compared to the preceding three months.

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muji.us revenue decline for last six months
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OVERVIEW
In April 2026, muji.us generated $5,116,413 in online sales, significantly surpassing the e-commerce median of $80,332, while achieving a conversion rate between 2.50-3.00%, below the industry high of 3.67%. With an average order value (AOV) of $100-125, it remains lower than the peak AOV of $321 in the sector. Additionally, muji.us recorded 1,715,908 sessions, far from the highest of 28,182,023 from boots.com, yet exceeding the median of 37,000 sessions, indicating robust performance amid competitive e-commerce dynamics.
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muji.us competitors

As of April 2026, muji.us outperforms its competitors in several key metrics. With a revenue of $5,116,413 and 47,444 transactions, it achieves a significantly higher Average Order Value (AOV) of $100-125 compared to kawaiipenshop.com ($50-75) and notebooktherapy.com ($50-75). Additionally, muji.us boasts a conversion rate of 2.50-3.00%, surpassing kawaiipenshop.com’s 2.00-2.50% and both jetpens.com’s (1.00-1.50%) and tokyopenshop.com’s (1.00-1.50%). Despite a lower session count at 1,715,908 compared to jetpens.com’s 2,491,117, muji.us converts visitors more effectively. In contrast, kawaiipenshop.com reported revenue of $287,565, while notebooktherapy.com garnered only $271,606, showcasing the stark differences in performance within this niche market. Overall, muji.us sets a high standard for efficiency and profitability among its peers.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
287.6K
Revenue
179K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
jetpens.com screenshot
#2 jetpens.com
2.9M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
271.6K
Revenue
246.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
tokyopenshop.com screenshot
#4 tokyopenshop.com
103.2K
Revenue
143.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
mlovewell.com screenshot
#5 mlovewell.com
71.7K
Revenue
20.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In April large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

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muji.us Google Ads spend

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muji.us country & global rank

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