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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us's revenueOVER TIME
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Over the past three months, muji.us revenue has experienced decline of 10%, compared to the preceding three months.

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muji.us revenue decline for last six months
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OVERVIEW
muji.us, an e-commerce_and_shopping website, recorded $3,397,000 in revenue for online sales in July 2025, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. It garnered 1,560,724 sessions during the month, compared to the industry's median of 40,404 sessions. The top performer in the industry was qvc.com with a revenue of $122,268,926, while the highest conversion rate was 3.64% and the highest AOV was $346. On the other end, the lowest conversion rate was 0.7% and the lowest AOV was $57.
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muji.us competitors

In July 2025, muji.us stands out among its competitors in the stationery and lifestyle niche. While muji.us has a revenue of $3,397,000 with 29,674 transactions and 1,560,724 sessions, its average order value (AOV) falls between $100-$125, and its conversion rate ranges from 1.50-2.00%. In comparison, jetpens.com leads in revenue with $4,865,715 and has the highest number of transactions (58,977) and sessions (2,030,187) but has a slightly lower conversion rate of 2.50-3.00%. On the other hand, kawaiipenshop.com has a lower revenue of $245,278 but boasts a higher conversion rate of 2.00-2.50%. notebooktherapy.com, yosekastationery.com, and tokyopenshop.com have varying revenue, transactions, sessions, AOV, and conversion rates, with muji.us positioned well overall in terms of revenue, transactions, and conversion rate among its competitors.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
245.3K
Revenue
149.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
4.9M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
236.2K
Revenue
223.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
204.4K
Revenue
235.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
tokyopenshop.com screenshot
#5 tokyopenshop.com
184.8K
Revenue
118.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In July large majority of sales on muji.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on muji.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

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muji.us Google Ads spend

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

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muji.us country & global rank

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