muji.us
Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.
GRIPS CUSTOMERS & RESEARCH PARTNERS
muji.us Annual Revenue and Growth
muji.us's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
muji.us's monthly revenueOVER TIME
Over the past three months, muji.us revenue has experienced decline of 21%, compared to the preceding three months.
muji.us competitors
In August 2026, muji.us generated $4.8 million in revenue, significantly surpassing kawaiipenshop.com, which reported $270,000. However, muji.us trails behind jetpens.com, which achieved $7.4 million, the highest revenue among competitors. In terms of transactions, muji.us processed 41,400, outpacing kawaiipenshop.com's 3,445 but falling short of jetpens.com's impressive 81,900. Both muji.us and jetpens.com attracted high traffic, with muji.us garnering 2.4 million sessions compared to jetpens.com's 2.8 million. The average order value (AOV) for muji.us stands between $100-125, which is higher than the $75-100 range observed at its competitors like kawaiipenshop.com, notebooktherapy.com, and tokyopenshop.com. All stores share similar conversion rates, with muji.us at 1.50-2.00%, matching kawaiipenshop.com and tokyopenshop.com, while jetpens.com leads with a rate of 2.50-3.00%. Overall, muji.us demonstrates strong performance but remains in the competitive shadow of jetpens.com.
Revenue share by device at muji.us
In August large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
muji.us channels
Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.
muji.us Google Ads spend
Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
muji.us devices
Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
