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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.8M
Revenue
Nov 25
2.1M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us Annual Revenue and Growth

muji.us's annual sales on its online store amounted to $61.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$61.2M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
muji.us revenue by year

muji.us's monthly revenueOVER TIME
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Over the past three months, muji.us revenue has experienced growth of 85%, compared to the preceding three months.

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muji.us revenue growth for last six months
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OVERVIEW
In November 2025, muji.us generated $10,774,900 in online sales, significantly outpacing the e-commerce median of $101,517. With a conversion rate of 4.00-4.50%, it closely aligns with the high benchmark of 4.05%. The average order value (AOV) ranged from $100 to $125, considerably lower than the high AOV of $337 within the industry. The site attracted 2,092,831 sessions, well below the leading store's 43,745,699 sessions and above the median of 41,915 sessions, reflecting strong engagement within the e-commerce sector. Overall, muji.us demonstrates solid performance metrics relative to its peers.
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muji.us competitors

When comparing muji.us to its competitors in November 2025, we can see that muji.us outperforms in terms of revenue with $10,774,900, significantly higher than kawaiipenshop.com with $397,067, notebooktherapy.com with $459,480, yosekastationery.com with $378,227, and tokyopenshop.com with $316,253. muji.us also leads in transactions with 93,950, surpassing the number of transactions on similar domains like kawaiipenshop.com, notebooktherapy.com, yosekastationery.com, and tokyopenshop.com. Moreover, muji.us boasts a higher average order value (AOV) range of $100-125 compared to its competitors with AOV ranges of $50-100. Additionally, muji.us achieves a strong conversion rate of 4.00-4.50%, which is higher than most of its competitors, who have conversion rates ranging from 1.00-3.50%. Overall, muji.us stands out as a leader in revenue, transactions, AOV, and conversion rate within the stationary and office supplies niche.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
397.1K
Revenue
166.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
8.3M
Revenue
3.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
459.5K
Revenue
311.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
378.2K
Revenue
279.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tokyopenshop.com screenshot
#5 tokyopenshop.com
316.3K
Revenue
163.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In November large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

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muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muji.us country & global rank

Assess the ranking of muji.us among other retailers within its primary country and worldwide.

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