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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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9.6M
Revenue
Sep 26
1.7M
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us Annual Revenue and Growth

muji.us's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
muji.us revenue by year

muji.us's monthly revenueOVER TIME
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Over the past three months, muji.us revenue has experienced growth of 37%, compared to the preceding three months.

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muji.us revenue growth for last six months
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OVERVIEW
In September 2026, muji.us experienced 1.7 million sessions, significantly higher than a typical store in the e-commerce and shopping category, which sees around 34,400 sessions a month. The site generated $9.6 million in revenue, well above the typical store's monthly revenue of approximately $73,500. Its conversion rate of 4.00-4.50% falls within the category's typical range of 0.72% to 3.81%. Additionally, muji.us's average order value (AOV) of $125-150 is also within the typical range of $59 to $347 for the e-commerce and shopping category. These metrics highlight muji.us's strong performance within its competitive landscape.
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muji.us competitors

In September 2026, muji.us generated a significant revenue of $9.6 million, far surpassing competitors like kawaiipenshop.com, which reported revenue of $426,000. While muji.us ranks first in revenue, it ranks second in transactions with 73,400, just behind jetpens.com at 82,900 transactions. The website recorded 1.7 million sessions, trailing jetpens.com, which had 3.2 million sessions. The average order value for muji.us stands between $125-150, outperforming kawaiipenshop.com’s AOV of $75-100. Conversion rates show muji.us at 4.00-4.50%, which is notably higher than kawaiipenshop.com’s rate of 2.50-3.00%. Overall, muji.us leads in revenue and AOV but faces competition in sessions and transactions from jetpens.com and other rivals, establishing a competitive landscape in the market.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
425.8K
Revenue
197.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
8M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
377.7K
Revenue
293.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
tokyopenshop.com screenshot
#4 tokyopenshop.com
245.7K
Revenue
159.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mlovewell.com screenshot
#5 mlovewell.com
77.3K
Revenue
26.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In September large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

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muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muji.us country & global rank

Assess the ranking of muji.us among other retailers within its primary country and worldwide.

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