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Sep 2025
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Home/Insights/Retailers/napaonline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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38.3M
Revenue
Sep 25
6.3M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Napaonline.com is a website that offers a wide range of automotive parts and accessories. Customers can purchase products such as engine parts, batteries, brakes, filters, and fluids. The website also provides guides and resources for automotive enthusiasts and professionals, along with the option for online shopping and delivery.

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napaonline.com Annual Revenue and Growth

napaonline.com's annual sales on its online store amounted to $473.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$473.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
napaonline.com revenue by year

napaonline.com's monthly revenueOVER TIME
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Over the past three months, napaonline.com revenue has experienced growth of 12%, compared to the preceding three months.

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napaonline.com revenue growth for last six months
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OVERVIEW
In September 2025, napaonline.com, the largest online store in the VEHICLES category, generated $38,340,454 in revenue from 6,280,812 sessions, significantly exceeding the median revenue of $121,623 and the median sessions of 40,443. With a conversion rate between 4.00-4.50%, it surpasses the high industry benchmark of 2.61%. The Average Order Value (AOV) ranged from $150 to $175, notably lower than the high AOV of $923 in the industry but still above the low of $112. Overall, napaonline.com demonstrates exceptional performance in online sales metrics within the VEHICLES sector.
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napaonline.com competitors

In September 2025, napaonline.com generated $38,340,454 in revenue from 254,156 transactions and 6,280,812 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, Advance Auto Parts had slightly higher revenue at $40,449,231 but lower transactions and sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%. AutoZone had significantly higher revenue at $80,177,278 with more transactions and sessions, but similar AOV and conversion rate to NAPA. CarID had lower revenue, transactions, and sessions than NAPA, with a higher AOV and lower conversion rate. RockAuto had higher revenue, transactions, and sessions than NAPA, with a higher AOV and similar conversion rate. CarParts had lower revenue and transactions than NAPA, with similar sessions, AOV, and a higher conversion rate.

advanceautoparts.com screenshot
#1 advanceautoparts.com
40.4M
Revenue
14.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
autozone.com screenshot
#2 autozone.com
80.2M
Revenue
32.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
carid.com screenshot
#3 carid.com
7.7M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rockauto.com screenshot
#4 rockauto.com
61.9M
Revenue
21.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
carparts.com screenshot
#5 carparts.com
30.4M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
napaonline.com vs top market performers
napaonline.com
top retailers
conversion rate vs average order value for napaonline.com and its competitors
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Revenue share by device at napaonline.com

In September large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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napaonline.com channels

Identify top traffic channels that drive growth for napaonline.comand discover how performance of traffic channels has changed over time.

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napaonline.com Google Ads spend

Evaluate napaonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napaonline.com devices

Review napaonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napaonline.com top markets

Explore napaonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napaonline.com country & global rank

Assess the ranking of napaonline.com among other retailers within its primary country and worldwide.

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