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Home/Insights/Retailers/napaonline.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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47M
Revenue
Jan 26
7.9M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Napaonline.com is a website that offers a wide range of automotive parts and accessories. Customers can purchase products such as engine parts, batteries, brakes, filters, and fluids. The website also provides guides and resources for automotive enthusiasts and professionals, along with the option for online shopping and delivery.

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napaonline.com Annual Revenue and Growth

napaonline.com's annual sales on its online store amounted to $458M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$458M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
napaonline.com revenue by year

napaonline.com's monthly revenueOVER TIME
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Over the past three months, napaonline.com revenue has experienced growth of 11%, compared to the preceding three months.

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napaonline.com revenue growth for last six months
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OVERVIEW
In January 2026, napaonline.com, the largest online store in the vehicles category, generated impressive revenue of $47,047,937, significantly surpassing the median of $140,831. With a strong conversion rate between 3.50-4.00%, it outperforms the category average of 2.84%. The site's average order value (AOV) ranges from $150 to $175, notably lower than the high of $924 in the industry. Additionally, napaonline.com recorded 7,872,378 sessions, though still trailing behind carparts.com’s 9,652,137 sessions, and far exceeding the median of 44,698 sessions in the vehicles sector, highlighting its dominant market presence.
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napaonline.com competitors

In January 2026, napaonline.com reported a revenue of $47,047,937 with 310,998 transactions and 7,872,378 sessions, boasting an Average Order Value (AOV) of $150-$175 and a conversion rate of 3.50-4.00%. In comparison, advanceautoparts.com generated $35,919,024 in revenue from 204,880 transactions and 14,226,133 sessions, with an AOV of $175-$200 and a conversion rate of 1.00-1.50%. On the other hand, autozone.com outperformed both with revenue reaching $89,191,083, 604,984 transactions, and 35,228,540 sessions, while maintaining an AOV of $125-$150 and a conversion rate of 1.50-2.00%. In terms of AOV and conversion rate, napaonline.com was on par with carparts.com, which had a revenue of $39,087,388 from 248,251 transactions and 9,652,137 sessions, with an AOV of $150-$175 and a conversion rate of 2.50-3.00%.

advanceautoparts.com screenshot
#1 advanceautoparts.com
35.9M
Revenue
14.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
autozone.com screenshot
#2 autozone.com
89.2M
Revenue
35.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
carid.com screenshot
#3 carid.com
7M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rockauto.com screenshot
#4 rockauto.com
59.4M
Revenue
20M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
carparts.com screenshot
#5 carparts.com
39.1M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
napaonline.com vs top market performers
napaonline.com
top retailers
conversion rate vs average order value for napaonline.com and its competitors
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Revenue share by device at napaonline.com

In January large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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napaonline.com channels

Identify top traffic channels that drive growth for napaonline.comand discover how performance of traffic channels has changed over time.

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napaonline.com Google Ads spend

Evaluate napaonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napaonline.com devices

Review napaonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napaonline.com top markets

Explore napaonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napaonline.com country & global rank

Assess the ranking of napaonline.com among other retailers within its primary country and worldwide.

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