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Oct 2025
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Home/Insights/Retailers/napaonline.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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45.5M
Revenue
Oct 25
7.4M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Napaonline.com is a website that offers a wide range of automotive parts and accessories. Customers can purchase products such as engine parts, batteries, brakes, filters, and fluids. The website also provides guides and resources for automotive enthusiasts and professionals, along with the option for online shopping and delivery.

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napaonline.com Annual Revenue and Growth

napaonline.com's annual sales on its online store amounted to $473.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$473.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
napaonline.com revenue by year

napaonline.com's monthly revenueOVER TIME
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Over the past three months, napaonline.com revenue has experienced growth of 4.8%, compared to the preceding three months.

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napaonline.com revenue growth for last six months
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OVERVIEW
In October 2025, napaonline.com, the largest online store in the vehicles category, achieved online sales revenue of $45,518,711, significantly surpassing the median revenue of $126,696, with a robust conversion rate of 4.00-4.50%, well above the high industry standard of 2.85%. The average order value (AOV) ranged between $150-175, notably lower than the high AOV of $909 in the sector. Additionally, napaonline.com recorded an impressive 7,353,518 sessions, although it fell short of the top competitor's 9,117,196 sessions, while the median sessions across the vehicles industry stood at a mere 39,655.
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napaonline.com competitors

In October 2025, napaonline.com reported a revenue of $45,518,711 with 298,843 transactions and 7,353,518 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 4.00-4.50%. When compared to its competitors, napaonline.com falls in the mid-range in terms of revenue, transactions, and sessions. advanceautoparts.com generated $39,133,938 in revenue with 219,926 transactions and 13,740,429 sessions, while autozone.com led the pack with $95,661,334 in revenue, 636,707 transactions, and 36,130,752 sessions. In terms of AOV, napaonline.com is in line with autozone.com and carparts.com, but lags behind carid.com and rockauto.com. However, napaonline.com shines in conversion rate, outperforming all of its competitors in this metric.

advanceautoparts.com screenshot
#1 advanceautoparts.com
39.1M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
autozone.com screenshot
#2 autozone.com
95.7M
Revenue
36.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
carid.com screenshot
#3 carid.com
7.6M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rockauto.com screenshot
#4 rockauto.com
61.2M
Revenue
21.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
carparts.com screenshot
#5 carparts.com
36M
Revenue
9.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
napaonline.com vs top market performers
napaonline.com
top retailers
conversion rate vs average order value for napaonline.com and its competitors
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Revenue share by device at napaonline.com

In October large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on napaonline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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napaonline.com channels

Identify top traffic channels that drive growth for napaonline.comand discover how performance of traffic channels has changed over time.

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napaonline.com Google Ads spend

Evaluate napaonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napaonline.com devices

Review napaonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napaonline.com top markets

Explore napaonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napaonline.com country & global rank

Assess the ranking of napaonline.com among other retailers within its primary country and worldwide.

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