nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced growth of 1.1%, compared to the preceding three months.
nutrafol.com competitors
In January 2026, nutrafol.com generated a revenue of $8,681,497 from 62,003 transactions and 2,517,498 sessions, with an average order value (AOV) ranging between $125-150 and a conversion rate of 2.00-2.50%. In comparison, theskinspot.com had significantly lower revenue at $34,096, hairguard.com generated $326,610 in revenue, vegamour.com earned $1,979,976, renewskinsolutions.com brought in $7,179, and dorisdaymd.com saw $62,814 in revenue. hairguard.com had the highest revenue among the competitors, while dorisdaymd.com had the highest average order value of $225-250. In terms of conversion rates, vegamour.com led the pack with a conversion rate of 3.00-3.50%, while dorisdaymd.com had the highest conversion rate at 3.50-4.00%. Overall, nutrafol.com outperformed its competitors in terms of revenue and sessions but fell slightly behind in average order value and conversion rates compared to dorisdaymd.com and vegamour.com.
Revenue share by device at nutrafol.com
In January large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
