nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 25%, compared to the preceding three months.
nutrafol.com competitors
The competitive set includes nutrafol.com, theskinspot.com, hairguard.com, vegamour.com, renewskinsolutions.com, and dorisdaymd.com. In July 2026, nutrafol.com outperformed its competitors significantly, generating $5.9 million in revenue with 40,900 transactions and 1.6 million sessions. nutrafol.com leads vegamour.com by $3.8 million in revenue and 27,200 transactions. While vegamour.com shows a higher conversion rate of 3.50-4.00%, nutrafol.com maintains a solid conversion rate of 2.00-2.50%. The AOV for nutrafol.com ranges from $125-150, which is competitive compared to hairguard.com’s $225-250. Notably, nutrafol.com also surpasses all competitors in sessions, leading vegamour.com by 1.2 million. Overall, nutrafol.com stands out as the market leader in this segment.
Revenue share by device at nutrafol.com
In July large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries nutrafol.com operates in
nutrafol.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
