nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 24%, compared to the preceding three months.
nutrafol.com competitors
In March 2026, nutrafol.com outperformed its competitors in terms of revenue, with $6,923,634 in comparison to the next highest competitor, vegamour.com, which had $1,615,501. However, when looking at individual metrics, nutrafol.com had the highest number of sessions with 2,004,467, followed by vegamour.com with 485,789. nutrafol.com also had the highest number of transactions with 49,746, while vegamour.com had 11,975. The average order value (AOV) for nutrafol.com ranged from $125 to $150, which was similar to vegamour.com, while the highest AOV was for hairguard.com at $225 to $250. In terms of conversion rates, nutrafol.com had a rate of 2.00-2.50%, the same as vegamour.com, while the highest conversion rate was for dorisdaymd.com at 4.00-4.50%.
Revenue share by device at nutrafol.com
In March large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
