nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $86.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced growth of 46%, compared to the preceding three months.
nutrafol.com competitors
In October 2025, nutrafol.com generated $11,137,949 in revenue from 77,436 transactions and 1,515,672 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 5.00-5.50%. Comparing these metrics to its competitors, it is clear that nutrafol.com falls behind in terms of revenue generation and number of transactions. For instance, vegamour.com had a revenue of $1,603,545 from 11,160 transactions and 323,363 sessions, with a similar AOV and conversion rate. Additionally, hairguard.com outperformed nutrafol.com with a revenue of $145,108 from 677 transactions and 102,318 sessions, showcasing a higher AOV and lower conversion rate. Overall, nutrafol.com may need to focus on increasing its transactions and sessions to compete more effectively with its industry rivals.
Revenue share by device at nutrafol.com
In October large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
