nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 17%, compared to the preceding three months.
nutrafol.com competitors
In May 2026, nutrafol.com generated approximately $5,333,760 in revenue from 37,552 transactions across 1,888,984 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Competing with it, vegamour.com stands out with $4,659,449 in revenue from 31,773 transactions and a higher conversion rate of 4.50-5.00%, despite having fewer sessions at 660,750. hairguard.com reported $137,733 in revenue with a much higher AOV of $200-225 but struggled with a conversion rate of only 0.50-1.00%. In contrast, theskinspot.com and dorisdaymd.com had significantly lower revenues of $35,029 and $55,557 respectively, with conversion rates matching nutrafol's but also fewer transactions. Overall, nutrafol.com leads its competitors in revenue and transaction volume, positioning itself strongly in the hair health market.
Revenue share by device at nutrafol.com
In May large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries nutrafol.com operates in
nutrafol.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
