nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $86.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 17%, compared to the preceding three months.
nutrafol.com competitors
In August 2025, nutrafol.com generated a revenue of $5,317,405 from 38,826 transactions and 1,656,282 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing nutrafol.com to its competitors, theskinspot.com had lower revenue at $31,488 but a higher AOV of $150-175, while hairguard.com had significantly higher revenue at $202,405 with a higher AOV of $200-225 but a lower conversion rate. vegamour.com outperformed nutrafol.com in revenue at $1,474,839 with a similar AOV range, but a higher conversion rate. renewskinsolutions.com and dorisdaymd.com had lower revenue than nutrafol.com, with renewskinsolutions.com having a lower AOV and conversion rate, while dorisdaymd.com had a higher AOV and conversion rate. Overall, nutrafol.com falls within the competitive range of its industry peers in terms of revenue and key performance metrics.
Revenue share by device at nutrafol.com
In August large majority of sales on nutrafol.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
