nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 27%, compared to the preceding three months.
nutrafol.com competitors
As of June 2026, nutrafol.com generated a revenue of $4,618,517 from 31,490 transactions and 1,604,936 sessions, yielding an average order value (AOV) between $125-150 and a conversion rate of 1.50-2.00%. In contrast, competitors show varying performance metrics. For instance, vegamour.com achieved a substantial revenue of $2,054,324 with 13,022 transactions over 342,935 sessions, boasting a higher conversion rate of 3.50-4.00% and an AOV of $150-175. hairguard.com outperformed nutrafol.com in revenue with $150,934 from 689 transactions, but with a lower conversion rate of 0.50-1.00% and an AOV of $200-225. In comparison, theskinspot.com reported modest revenue of $31,890 and matched nutrafol.com’s conversion rate. Overall, nutrafol.com remains competitive in the hair wellness market, although other players like vegamour.com lead in efficiency and transaction volume.
Revenue share by device at nutrafol.com
In June large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries nutrafol.com operates in
nutrafol.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
