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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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5.8M
Revenue
Aug 26
1.6M
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.

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nutrafol.com Annual Revenue and Growth

nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$94.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nutrafol.com revenue by year

nutrafol.com's monthly revenueOVER TIME
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Over the past three months, nutrafol.com revenue has experienced decline of 14%, compared to the preceding three months.

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nutrafol.com revenue decline for last six months
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OVERVIEW
nutrafol.com achieved a conversion rate of 2.00-2.50% in August 2026, with an average order value (AOV) between $125-150. The site generated $5.8 million in revenue from online sales, significantly higher than a typical store in the health category, which generates around $89,200 monthly. With 1.6 million sessions, nutrafol.com also outperformed a typical store in the health category, which sees about 26,500 sessions a month. This positions nutrafol.com as a notable player in the health category, reflecting strong engagement and financial performance.
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nutrafol.com competitors

The competitive set includes nutrafol.com, theskinspot.com, hairguard.com, vegamour.com, renewskinsolutions.com, and dorisdaymd.com. As of August 2026, nutrafol.com leads in revenue with $5.8 million and outperforms its competitors in transactions at 40,100 and sessions totaling 1.6 million. In comparison, theskinspot.com generates $22,700 from 179 transactions and 9,660 sessions, while hairguard.com has revenue of $119,000, but trails with 495 transactions and 75,500 sessions. vegamour.com earns $2 million from 13,100 transactions across 312,000 sessions. renewskinsolutions.com and dorisdaymd.com follow with $3,555 and $53,500 respectively, reflecting 45 and 225 transactions. Overall, nutrafol.com excels in every key metric within this competitive landscape.

theskinspot.com screenshot
#1 theskinspot.com
22.7K
Revenue
9.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hairguard.com screenshot
#2 hairguard.com
118.6K
Revenue
75.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
vegamour.com screenshot
#3 vegamour.com
2M
Revenue
311.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
renewskinsolutions.com screenshot
#4 renewskinsolutions.com
3.6K
Revenue
3.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dorisdaymd.com screenshot
#5 dorisdaymd.com
53.5K
Revenue
5.9K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
nutrafol.com vs top market performers
nutrafol.com
top retailers
conversion rate vs average order value for nutrafol.com and its competitors
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Revenue share by device at nutrafol.com

In August large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nutrafol.com operates in

nutrafol.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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nutrafol.com channels

Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.

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nutrafol.com Google Ads spend

Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutrafol.com devices

Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutrafol.com top markets

Explore nutrafol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutrafol.com country & global rank

Assess the ranking of nutrafol.com among other retailers within its primary country and worldwide.

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