nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced decline of 23%, compared to the preceding three months.
nutrafol.com competitors
In April 2026, nutrafol.com generated $6,879,188 in revenue with 45,753 transactions from 1,889,884 sessions, reflecting a conversion rate of 2.00-2.50%. In comparison, vegamour.com outperformed with revenue of $2,012,515, but had fewer transactions (15,141) despite more sessions (719,188), maintaining the same conversion rate. hairguard.com recorded the highest AOV at $200-225 but had lower revenue of $88,827 from 421 transactions. Notably, dorisdaymd.com achieved a superior conversion rate of 3.00-3.50%, albeit with lower revenue at $48,536 from 203 transactions. The skinspot.com struggled with only $18,132 in revenue and a conversion rate of 1.00-1.50%. renewskinsolutions.com had the least performance, generating just $4,345. Overall, while nutrafol.com holds a strong market position, competitors like vegamour.com show significant potential for growth, particularly in revenue generation despite varying transaction volumes and conversion rates.
Revenue share by device at nutrafol.com
In April large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
