nutrafol.com
Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.
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nutrafol.com Annual Revenue and Growth
nutrafol.com's annual sales on its online store amounted to $86.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
nutrafol.com's monthly revenueOVER TIME
Over the past three months, nutrafol.com revenue has experienced growth of 36%, compared to the preceding three months.
nutrafol.com competitors
In December 2025, nutrafol.com reported a revenue of $7,123,145 from 50,941 transactions and 1,759,099 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, nutrafol.com outperformed theskinspot.com, hairguard.com, renewskinsolutions.com, and dorisdaymd.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, nutrafol.com fell short of vegamour.com in revenue and sessions, which recorded $2,115,550 in revenue from 15,496 transactions and 484,589 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. While nutrafol.com maintained a competitive position, it could consider strategies to increase its revenue and sessions to align more closely with vegamour.com.
Revenue share by device at nutrafol.com
In December large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutrafol.com channels
Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.
nutrafol.com Google Ads spend
Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nutrafol.com devices
Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
