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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10.7M
Revenue
Sep 26
1.9M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Nutrafol.com is a website that offers a range of products targeted towards hair health and growth. They sell scientifically formulated supplements, which are rich in natural ingredients, aiming to address hair issues such as thinning, hair loss, and damage. The website provides information about the ingredients used and encourages consultations with healthcare providers.

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nutrafol.com Annual Revenue and Growth

nutrafol.com's annual sales on its online store amounted to $94.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$94.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nutrafol.com revenue by year

nutrafol.com's monthly revenueOVER TIME
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Over the past three months, nutrafol.com revenue has experienced growth of 33%, compared to the preceding three months.

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nutrafol.com revenue growth for last six months
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OVERVIEW
nutrafol.com has a conversion rate of 3.50-4.00% and an average order value (AOV) of $150-175. For the month of September 2026, the site generated $10.7 million in revenue from online sales, while a typical store in the health category generates around $70,300 a month. Traffic for nutrafol.com reached 1.9 million sessions, significantly higher than the typical store in the health category, which sees about 19,700 sessions monthly. This performance underscores nutrafol.com's strong position within the health category.
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nutrafol.com competitors

In the competitive landscape of hair wellness, nutrafol.com stands out against rivals like theskinspot.com, hairguard.com, vegamour.com, renewskinsolutions.com, and dorisdaymd.com. As of September 2026, nutrafol.com achieved $10.7 million in revenue from 69,500 transactions and 1.9 million sessions, leading in all categories. In contrast, theskinspot.com reported $23,500 in revenue and 138 transactions, while hairguard.com generated $127,000 with 527 transactions. vegamour.com, despite having 270,000 sessions, reached $1.4 million in revenue with 8,732 transactions. renewskinsolutions.com lagged significantly with $3,433 and 46 transactions, while dorisdaymd.com saw $42,300 from 179 transactions. Overall, nutrafol.com’s performance outperforms its competitors across the board, showcasing its strong market presence.

theskinspot.com screenshot
#1 theskinspot.com
23.5K
Revenue
8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hairguard.com screenshot
#2 hairguard.com
126.6K
Revenue
74K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
vegamour.com screenshot
#3 vegamour.com
1.4M
Revenue
269.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
renewskinsolutions.com screenshot
#4 renewskinsolutions.com
3.4K
Revenue
3.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
dorisdaymd.com screenshot
#5 dorisdaymd.com
42.3K
Revenue
4.7K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
nutrafol.com vs top market performers
nutrafol.com
top retailers
conversion rate vs average order value for nutrafol.com and its competitors
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Revenue share by device at nutrafol.com

In September large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nutrafol.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nutrafol.com operates in

nutrafol.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nutrafol.com channels

Identify top traffic channels that drive growth for nutrafol.comand discover how performance of traffic channels has changed over time.

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nutrafol.com Google Ads spend

Evaluate nutrafol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutrafol.com devices

Review nutrafol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutrafol.com top markets

Explore nutrafol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutrafol.com country & global rank

Assess the ranking of nutrafol.com among other retailers within its primary country and worldwide.

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